How does it feel to lose a brother? Win a world title? Rip your hamstring muscle clean off the bone? Weave through a zippering Superbank barrel for twenty to thirty seconds or paddle over the ledge at places like Pipeline and Teahupo'o? Walk into the bar of a Brazilian hotel dressed in a G-string bikini to make your mates laugh, only to find your mates have left and there is only a puzzled bartender staring blankly at you?Mick's journey so far has definitely been a mixed bag, but it is the extremes of that journey that make him so interesting.Mik tells his life story candidly - in turns funny, sensitive, thoughtful, self-deprecating - while providing intimate insights into personal lessons gained along the way; with practical tips on surfing technique, fitness, nutrition, board design, travel, competitive strategies and sports psychology. His story proves that what doesn't kill you really can make you stronger.Ultimately, though, it's Mick's humanity, his readiness to give back, that might provide the greatest surprise and inspiration.

    Drafted by the Detroit Red Wings as a 19-year-old defenseman out of his native Sweden, Lidstrom spent the next two decades manning the Motor City blueline. During those years he became a Hockeytown legend, amassing a mind-boggling collection of accomplishments and accolades: four Stanley Cups, seven Norris Trophies as the NHL’s best defenseman, a Conn Smythe Trophy, 12 All-Star selections, and gold medals in both the Olympics and World Championships. Off the ice, life appears equally idyllic: Lidstrom is uniformly respected and admired by opponents, observers, and teammates alike, and he and his wife of more than 20 years have four boys who split their time between Sweden and their adopted homeland. Perhaps only one question remains unanswered about the man teammates referred to as the Perfect Human: exactly how did he do it? In Nicklas Lidstrom: The Pursuit of Perfection, the Hall of Fame defenseman and a who’s-who of hockey luminaries investigate and reveal precisely how he made dominating the game he loves appear so effortless. How did an unimposing prospect catch the eye of Red Wings scouts during an era when few Swedes made it to the NHL? What was the secret to his remarkable endurance and longevity, allowing him to miss just 44 games in 20 grueling NHL seasons? And what level of preparation and study was required to transform a man who was not the biggest or fastest at his position into one of the greatest defensemen in hockey history? You’ll find the answers to all of this and more in Nicklas Lidstrom: The Pursuit of Perfection

    YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    In The Skinnygirl Dish she shows how to find your food voice, know when you are really hungry, and which filling and fiber-rich foods to reach for. The Skinnygirl Dish serves up three weeks of tasty meals, snacks, and drinks to break the cycle of yo-yo dieting. Drawing on her now famous rules like “Your Diet is a Bank Account” and “Taste Everything, Eat Nothing,” Bethenny caters to real lifestyles and shows how to maintain a healthy diet wherever you are: in a restaurant, on a plane, or with your family. With recipes and advice for holidays and special occasions and a guide to a healthful kitchen—all with Bethenny’s fun, informative personality—here’s another breakout hit from everyone’s favorite fixologist.

    Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That's why so many businesses never make it. In today's competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you're launching a new business or working to strengthen or expand an established one, a business plan is your road map to success. Business Plans For Dummies, 2nd Edition helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps youRealistically determine where your business is and where you want to go Create a detailed business plan and put it into action instead of in a drawer Use the plan to secure financing Prepare for opportunities avoid common pitfalls In short, Business Plans for Dummies helps you determine where you want your business to go and create a map for getting there. You'll discover how to:Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others Clarify and crystallize your company's mission, vision, and values Analyze your industry and your competition Identify your customers, including their needs, habits, purchase triggers, and decision-making processes Objectively analyze your company's strengths and weaknesses Analyze your financial situation in order to do realistic forecasts and budgets Recognize trends and anticipate changes, both in the overall economy and in your industry Plan for growth, considering the product life cycle, new products, or new markets Structure your organization and nurture leadership Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today's marketplace. It's a plantastic resource for business owners and entrepreneurs.

    It's all here--the lawsuits, the crazy confluence of sports and ego and civic destiny, and of course, superstars Ichiro, A-Rod, Randy Johnson, and Ken Griffey. Seattle sportswriter Art Thiel recounts the painful birth, awkward adolescence, and hard-won maturity of one of the most beloved teams in sports history.

    Prior to the tournament, a statistician calculated the Bulldogs as a 200-to-1 shot to win. But as fascinating as what Butler accomplished was how they did it. Underdawgs tells the incredible and uplifting story. Butler’s coach, 33-year-old Brad Stevens, looked so young he was often mistaken for one of the players, but he had quickly become one of the best coaches in the nation by employing the “Butler Way.” This philosophy of basketball and life, adopted by former coach Barry Collier, is based on five principles: humility, passion, unity, servanthood, and thankfulness. Even the most casual observer could see this in every player, on the court and off, from NBA first-round draft pick Gordon Hayward to the last guy on the bench. Butler was coming off a great 2009–10 regular season, but its longtime existence on the periphery of major college basketball fostered doubt as March Madness set in. But after two historic upsets, one of top-seeded Syracuse and another of second-seeded Kansas State, and making it to the Final Four, the Bulldogs came within the diameter of a shoelace of beating the perennial leaders of college basketball: the Duke Blue Devils. Much more than a sports story, Underdawgs is the consummate David versus Goliath tale. Despite Duke’s winning the championship, the Bulldogs proved they belonged in the game and, in the process, won the respect of people who were not even sports fans.

    Pain and Passion tells how a small, family-run wrestling business profoundly influenced the world of professional wrestling as we know it today. Pain and Passion takes readers on a rowdy ride through the evolution of Stu Hart’s Calgary promotion, from its meagre beginnings in the 1940s, its peak in the 1980s, and its fall as Vince McMahon’s World Wrestling Entertainment changed the face of wrestling forever. But this is more than a wrestling story – it’s a tale of family and of human tragedy. The Hart family lived for the wrestling business and, like Starbucks mowing down a mom-and-pop coffee shop, the emergence of McMahon’s media colossus ran Stampede into the ground. The wrestling game lost its innocence and western Canada lost a staple of its pop culture. As for the Hart family, the once-mighty clan was nearly destroyed by the business it loved. The Stampede Wrestling story is a wild blood-on-the-mat saga over fifty years in the making. It’s sure to captivate not only wrestling fans, but anyone who appreciates a powerful drama.

    But who has the best solution and how do we know if and how it will work for us?After over 15 years of training as an elite gymnast and over a decade of coaching, Coach Carl Paoli offers a fresh philosophy on training by connecting movement styles to fit your specific purpose, while also giving you a simple framework for mastering the basics of any human movement. Freestyle: Maximize Your Sport and Life Performance with Four Basic Movements is an interactive way to learn how the body is designed to move through space and how to interact with our constantly changing surroundings. Using this framework and four basic movements, Paoli will help you maximize your efforts in sport and life, regardless of specialty. Despite Carl's experience as an elite gymnast and a renowned CrossFit coach, this is not a book about gymnastics, CrossFit, or any specific fitness program. Rather, it is a unique take on how Carl studies and teaches human movement and how you can better understand how to move yourself. Carl is not going to teach you the specifics of a movement or sport; instead, he gives you a template that you can use to develop any specific movement. For example, instead of teaching you how to throw a baseball, this book teaches you a universal foundation that will help you further develop your pitching skills. Human movement is intuitive, but not always perfect. This book shows you how to: * Turn on and trust your intuition about movement * Use tools that help optimize imperfect movement * Tap into the universal movement patterns and progressions underlying all disciplines * Use Carl Paoli's movement framework to create roadmaps for your physical success * Learn what being strong really means Freestyle is a practical manual to develop human movement regardless of your discipline. It is equally applicable to veteran athletes, weekend warriors, fitness enthusiasts, people trying to pick up a new sport, and people who are simply curious about improving their health. By developing your awareness and learning to see across other disciplines, you can tailor any training regimen to meet your unique goals.

    Confessions of a bad boy? The hard-man footballer tells it like it is

    Complete with all the details to enhance your whitewater experience, Kayak is a great resource for learning new skills for intermediate and advanced kayakers and learning rescue basics. Plus, all of this is explained in easy-to-read and understand illustrations that are as funny as they are resourceful. This book will teach you basic river courtesy rules, intermediate and advanced technique, and most importantly, how to hold on to your life and limbs and keep your sanity as well.

    They cycled for 2 years through 15 countries and 3 continents without backup or support, through areas not usually visited by tourists. Travelling through Europe, Asia and Australia with heavily-laden bicycles (including camping gear), they cycled 9000 miles before their trip was tragically cut short. From France to Turkey, India to Sri Lanka, Japan and Burma to Vietnam, Laos and Cambodia, from Thailand to Australia - all are described in detail and with humour. Their journey proved that anyone with a dream can make it a reality.Illustrated with colour photos.Several simple recipes are also included, which were collected on their travels, so that readers can enjoy them too.

    shares the victory and joy, tragedy and heartbreak in his first Winston Cup season. Here are the crowds, the endless travel, and the behind-the-scenes action while Dale Jr. tries to carve out his own identity and win the respect of his peers. He shows you how races are won or lost, the bonds between a driver and his team-and the weight of racing against a man who is not only your father but also your boss, your toughest competitor, and a NASCAR legend. From the crush of the media to split-second, life-and-death decisions behind the wheel, Driver #8 is one helluva ride.

     Beauty is all around us-in a flower, a song, the sound of falling water, or a dramatic painting. We often think of it as just "window dressing." But it's not. It is the balm of our existence, and we cannot live full and satisfying lives without it. Transpersonal psychologist Piero Ferrucci helps us to see everyday beauty in a whole new way-and to understand its powers to guide us through periods of darkness or stress, to speed recovery, to make life feel purposeful. He uses stories, case studies, clinical histories, and anecdotes to explain how different kinds of beauty complement and complete our lives in different ways. So much of the malaise and low-grade depression we may find in our lives and those of people we love is due to our inability to understand the extraordinary power-and necessity-of taking time to "smell the flowers." Ferrucci shows how we can place ourselves in closer proximity to the therapeutic healing that only beauty can bring.

    At 42, many would say he's done that - probably including Mourinho, who has called himself the Special One. From translator and assistant to Sir Bobby Robson at Barcelona, to Champions League-winning manager at Porto and on to (potentially) Europe's most successful football club at Chelsea, Jose Mourinho's ascent has been rapid. Backed by Abramovich's billions, Mourinho has weeded out those not fully committed to his methods, has made several astute signings and has improved the game of many Chelsea stars. The result: in his first season, Chelsea won both the Premier League title and the Carling Cup. Patrick Barclay, award-winning football correspondent of the Sunday Telegraph, has written an intelligent, analytical and concise account of the psychology of Mourinho. To develop this portrait, he has interviewed those who have worked with him, such as Sir Bobby Robson and Louis van Gaal, as well as the players who provide a revealing insight into what has made Mourinho the most successful manager in the world at the moment.