Same as many big time collegiate sports programs. Seems no matter how the team transgresses off the field, if they excel on the field, everyone forgives them. Writer, professor and conflicted Seminole Diane Roberts looks at the problems plaguing her campus in Tallahassee, examining them within the context of college football itself and its significance in American life, and explores how the game shapes our culture.

    Maybe you've already been published, but your latest effort is stuck in mid-list limbo. Whatever the case may be, author and literary agent Donald Maass can show you how to take your prose to the next level and write a breakout novel - one that rises out of obscurity and hits the best-seller lists.Maass details the elements that all breakout novels share - regardless of genre - then shows you writing techniques that can make your own books stand out and succeed in a crowded marketplace.You'll learn to:- establish a powerful and sweeping sense of time and place - weave subplots into the main action for a complex, engrossing story - create larger-than-life characters that step right off the page - explore universal themes that will interest a broad audience of readers - sustain a high degree of narrative tension from start to finish - develop an inspired premise that sets your novel apart from the competitionThen, using examples from the recent works of several best-selling authors - including novelist Anne Perry - Maass illustrates methods for upping the ante in every aspect of your novel writing. You'll capture the eye of an agent, generate publisher interest and lay the foundation for a promising career.

     What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

    With Step By Step, you set the pace-building and practicing the skills you need, just when you need them! Topics include building a project plan and fine-tuning the details; scheduling tasks, assigning resources, and managing dependencies; monitoring progress and costs; keeping projects on track; communicating project data through Gantt charts and other views.

    Ideal for runners, personal trainers, coaches, and students, The Complete Running and Marathon Book features detailed anatomical artworks, user friendly step-by-step sequences, advice on optimum techniques and injury prevention, as well as guidance on running psychology.

    After disposable diapers and the related message to wait for "readiness” hit the scene, American kids are now potty training at about 3 years old, leaving parents wondering: When is it okay to potty train? and How do I do it? The Tiny Potty Training Book answers all of these questions and more, empowering parents with accurate information and step-by-step guidance to potty train with confidence at any age. With this book parents can complete potty training in an average of 7 days, without force, coercion, sticker charts, or bribery.Toddlers 18 months and up will gain mastery and dignity through the swift and gentle method laid out in this book, complete with troubleshooting section and access to private support*.*NOTE: The Reader's Website and Private Support Group are included in this new MULTIMEDIA VERSION. The website will include videos & downloads (forthcoming; in editing process) and the private support group. You will receive lifetime access to these materials via the link found in your book.About the AuthorAndrea Olson, M.A., is a pioneer in helping parents reduce diaper dependence with any age child or baby, from birth through toddlerhood. She has her Master's Degree in Psychology and presently lives in Asheville, NC, with her husband and children. She is also author of Go Diaper Free, a book about infant potty training for babies 0-18 months, and Tiny Potty, a board book for babies age 6 months and up.

    I saw them spending more and more time with their team in the office until their week became highly laborious. They would only leave the office to eat and sleep. I don’t mean to say that we should only work from 9 to 5, 5 days a week and then completely ignore our work on weekends. I know that sometimes we have to put in the extra hours to meet our deadlines and achieve our targets; however, when this becomes the norm, it means that we need to consider alternatives such as working smarter rather than harder. This is the reason why I am writing this book Dedicated to all Entrepreneurs, Business Owners, CEOs, Managing Directors and Company Managers who think that every working day should be 48 hours, during which the need to eat, sleep and socialize is nonexistent.  To all those who wait for the weekend just to rest...I, too, was one of them so many years back!

    This is the inside story you will get nowhere else—from the team’s storybook start to the nail-biting victory over the New England Patriots in Minneapolis, featuring the “Philly Special,” perhaps the most memorable play in Super Bowl history. Through exclusive interviews, readers will learn how the Eagles overcame Carson Wentz’s season-ending injury, how the team defied the odds and the critics and how they beat the greatest dynasty in modern pro football. With exclusive inside access, Paolantonio reveals a rare look into the dynamic between head coach Doug Pederson, back-up quarterback and eventual Super Bowl LII MVP Nick Foles, and the many individuals who stepped up and answered the call at the right times. Paolantonio captures the mood of the team week by week, every step of the way, profiling numerous key players, coaches, and much, much more.

    Talent and inspiration can't be taught, but Frey does provide scores of helpful suggestions and sensible rules and principles.An international bestseller, How to Write a Damn Good Novel will enable all writers to face that intimidating first page, keep them on track when they falter, and help them recognize, analyze, and correct the problems in their own work.

    Midwest Book Review Do you feel like you have no time to market your book? What if I told you that you could market a book in only FIVE MINUTES A DAY? It’s True! Yes you CAN market a book in only 5 minutes a day! This book is set up so that you can do ONLY 5-minute incremental work but it also includes instructions for when you are ready to dig deeper and spend more time. So it’s really two books in one! Here’s what you’ll learn: • How to Optimize Amazon in only 5 Minutes a day • How to power up your Goodreads profile • How to create eBook Promotions that sell books • How to simplify your social media • How to sell more books on Amazon! And so much more! I can personally guarantee if you spend just 5 quality minutes a day marketing, you WILL sell more books!

    The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company’s ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost…Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it’s also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.

    Now imagine that Eden is your very own Florida yard! No matter where you live in the state, you can transform a patch of grass or woods into a magical edible Eden in just a few years. Discover the permaculture breakthrough that may one day feed the world. Build soil, get plants for free and grow more food with less work! Learn how in this booklet with expert Florida gardener David The Good.

    You can feel everything growing still and soft; nature is slowing down and people are getting cozy. The most stunning colours can be found outdoors at this time. Despite the natural beauty, despite your looking forward to the coziness of winter, you find that a few short months later yes, again, things have gone awry. You have ploughed headlong into winter without design or plan; you are wearing the same clothes as last year because you have not put thought into your wardrobe; you have put on weight from indiscriminate eating and you are complaining in your head, or worse, out loud that ‘it’s cold today’. This was me! Many warm-blooded creatures hibernate when it is cold out and go with their natural instincts by doing so. They do not enter the spring season stressed out; rather, animals waking up from hibernation are coming to sleepily, well rested and ready for the warmer season; so, why don’t we? We would not go to sleep for months on end, but perhaps we can take a leaf out of their book and make each winter a mental spa time of rejuvenation, beauty and pleasure. I decided to write this book as a kind of insurance, to remind me of my exciting winter plans. It is easy to be enthusiastic about the winter season when the leaves are turning. Fall fashions are always fun to look forward to, even for a non-fashionista like me – the September issue of Vogue! I can rekindle my love for the colours of plum, navy and camel at this time of year. But a few months later the novelty has already worn off. This book is also a toolkit of all the ideas that have worked so well in previous winters, as well as new ideas I want to capture. I started this book in autumn, and am now finishing it up in spring. I am so pleased to have tried all my ideas out in a ‘test’ environment! Read ‘How to be Chic in the Winter’ to discover my strategy for not just surviving, but thriving this winter; on how to have a chic and beautiful winter season and emerge, like a butterfly ready for a gorgeous spring and summer. Contents Introduction Chapter 1. Know that winter is a different season Start winter with a goal Be ahead of the game Look forward to winter Chapter 2. Create a winter menu plan Breakfasts that are warming, filling and healthy Lunches for work and home Dinners – tweak the winter classics Snacks Fiona’s favourite winter recipes Red Lentil and Tomato soup Pumpkin Soup Vegetable soup Spaghetti Bolognese Savoury mince Shepherd’s pie Roast chicken ‘Bangers’ (sausages) and mash Parmesan chicken Crumbed chicken Pasta Bake Rice Bake Apple and Boysenberry Crumble Bliss Balls Chapter 3. Break up the long winter Learn something or have a project to complete Keep active Be social Chapter 4. Work on feeling good Home as your winter sanctuary Dress in clothes that make you feel good Be cozy when you are at home Take care of your grooming Keep well Chapter 5. Keep your motivation up Do things quickly If you are a summer person Make plans for the next six to twelve months Chapter 6. Create your ideal chic winter season Bonus journal questions To finish About the author

    When inexperienced entrepreneurs ask my advice about their idea for a tech startup, they often worry "What if Google decides to compete with us? They will crush us!" I respond that far more startups die of suicide than homicide. If you can avoid hurting yourself, then you are already better off than most of your competitors. Startups are a chance to build something entirely original with brilliant and ambitious people. But startups are also dangerous. Limited money means there is little room for mistakes. One bad decision can mean bankruptcy. The potential payoff attracts capital, which in turn attracts scam artists. The unscrupulous often lack the skills needed to succeed, but sometimes they are smart enough to trick investors. Even entrepreneurs who start with a strong moral compass can find that the threat of failure unmoors their ethics from their ambition. Emotions matter. We might hope that those in leadership positions possess strength and resilience, but vanity and fragile egos have sabotaged many of the businesses that I’ve worked with. Defeat is always a possibility, and not everyone finds healthy ways to deal with the stress. In this book I offer both advice and also warnings. I've seen certain self-destructive patterns play out again and again, so I wanted to document one of the most extreme cases that I've witnessed. In 2015 I worked for a startup that began with an ingenious idea: to use the software techniques known as Natural Language Processing to allow people to interact with databases by writing ordinary English sentences. This was a multi-billion dollar idea that could have transformed the way people gathered and used information. However, the venture had inexperienced leadership. They burned through their $1.3 million seed money. As their resources dwindled, their confidence transformed into doubt, which was aggravated by edicts from the Board Of Directors ordering sudden changes that effectively threw away weeks' worth of work. Every startup forces its participants into extreme positions, often regarding budget and deadlines. Often these situations are absurd to the point of parody. Therefore, there is considerable humor in this story. The collision of inexperience and desperation gives rise to moments that are simply silly. I tell this story in a day-to-day format, both to capture the early optimism, and then the later sense of panic. Here then, is a cautionary tale, a warning about tendencies that everyone joining a startup should be on guard against."

    Inside you will find:Detailed timelines and worksheets for scheduling and budgeting Planning and money-saving tips on everything from the dress to the music to the reception decor  8 tabbed dividers packed with visual inspiration, including more than 100 color photos of centerpieces, table settings, favors, and more A perforated color swatch page for mixing and matching your own wedding palette Extensive information on choosing your vendors, including checklists of key questions to ask Ideas for the twenty-first-century bride, including how to use online tools and mobile for maximum convenience  Pockets for collecting inspiring tearsheets, important contracts, and business cards Removable stickers on the front, spine, and back so you can make the binder your ownThe Knot Ultimate Wedding Planner & Organizer is an indispensable resource—and a lovely keepsake after the meaningful, joyful, and customized celebration you’re sure to have.