It is presented in a full-color design, which allows students to read circuit diagrams and other important visuals easily.

    Focusing on the ideas, this book considers relativity and quantum ideas to provide a framework for understanding the physics of atoms and nuclei.

    It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

    Aimed at undergraduate students in mathematics, physics, and engineering, the book's intuitive explanations, lack ofadvanced prerequisites, and consciously user-friendly prose style will help students to master the subject more readily than was previously possible. The key to this is the book's use of new geometric arguments in place of the standard calculational ones. These geometric arguments are communicatedwith the aid of hundreds of diagrams of a standard seldom encountered in mathematical works. A new approach to a classical topic, this work will be of interest to students in mathematics, physics, and engineering, as well as to professionals in these fields.