Book picks similar to
The Unseen Power: Public Relations: A History by Scott M. Cutlip
communication
current-inspiration
dude-author
government
The Rookie Copywriter's Survival Guide: How To Make Six Figures With Little Or No Copywriting Experience... And Without Chasing After Clients!
Doberman Dan - 2014
and without chasing after clients!In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country. Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.Who is Doberman Dan?After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.
How to Win Friends and Influence Enemies: Deliver Winning Conservative Arguments Against Mainstream Media
Will Witt - 2021
Most young people have never even heard of conservative values from someone their age, and if they do, the message is often bland and outdated. Almost every Hollywood actor, musician, media personality, and role model for young people in America rejects conservative values, and gen Zs and millennials are quick to regurgitate these viewpoints without developing their own opinions on issues. In How to Win Friends and Influence Enemies, political commentator and media personality Will Witt will give young conservatives the ammunition they need to fight back. So many young people in America want to stand up for their beliefs in their classrooms, at their jobs, with their friends, or on social media, but they don’t have the tools to do so. Will Witt arms Gen Zs and millennials with the knowledge and skills to combat the leftist narrative they hear every day.
Pioneer Days in the Southwest from 1850 to 1879: Thrilling Descriptions of Buffalo Hunting, Indian Fighting and Massacres, Cowboy Life and Home Building
Charles Goodnight - 1909
Pioneer Days is written by the rank and file who were the true heroes and heroines, who suffered and gave their lives and the lives of those near and dear to them, in order to lay the foundation for future happy homes, peace and prosperity. The writers of this book were the small remnant yet left who were the actual participators in these early struggles, and they give their experiences, unadorned, without any claim to literary merit; for the writers were by then old. When you read their simple statements of facts of Indian conflicts, of terrible suffering and privations, so unassumingly told by them, it is only fitting that those who have had the advantage of schools and Christianity, and refinement, of which they were almost entirely deprived, to cover their rough and often ungrammatical sentences with the cloak of Christian charity, and interline them with garlands of flowers and chivalry which truly belongs to them. With contributions from Charles Goodnight (1836-1929), Emanuel Dubbs (1843–1932), and John A. Hart (1790–1840), the 1909 book "Pioneer Days in the Southwest" gives unadorned truths and conditions that fortunately have passed out forever. A great portion is devoted to the life of Charles Goodnight the first pioneer of the Texas Panhandle. No history of pioneer days would be complete without the name of Charles Goodnight. While Mr. Goodnight has a state and national reputation, the people of the Panhandle of Texas feel that they are especially honored in owning him as a citizen, and he and his estimable wife had, and now hold a place in the hearts of old timers as well as later settlers, that would cause the people to condemn any writer who failed to give to them that mete of praise which they so richly deserve, and place their name at the head of the highly honored galaxy of heroes who contended with and finally overcame every obstacle and danger of a country entirely given over to lawlessness at the time of their advent. These histories generally took place in the present-day states of Kansas, Oklahoma, Texas, Colorado, and New Mexico.
Our Vietnam Wars: Vol 2: as told by more veterans who served
William F. Brown - 2018
Some enlisted. Some were true war heroes, but most were just trying to survive. As everyone "in-country" knew, Vietnam was all about luck, good or bad. If you were there, you understand. If you weren't, grab a copy and start reading, anywhere in the book. The stories are like Doritos. Try a few and you won't be able to stop.The Vietnam War was the seminal event of my generation and affected so many lives. Over 58,200 of us paid the ultimate price, but the war didn't end when the last US helicopter lifted off from the roof of the US Embassy in Saigon. It continues to take its ugly toll on many who did come home. Instead of bands and parades, we got PTSD and Agent Orange, diabetes, ischemic heart disease, neuropathy, leukemia, Hodgkin's Disease, and prostate cancer, and many more. As they say, "Vietnam is the gift that keeps on giving."Unfortunately, what little our kids and grandkids know of the war comes from books that only focus on one soldier, one unit, and one year, or movies like Oliver Stone's Platoon and Hamburger Hill, leaving people to think that all we did was crawl through the jungle on the Cambodian border smoking dope. But that wasn't how most of us spent our year. In February, I published Volume 1. Due to the amazing response it received from vets and their families, I'm publishing Volume 2, with even more interesting, exciting, and informative stories. Hopefully, they will help correct that narrative.William F Brown is the author of nine action adventure and suspense novels on Kindle, including the highly successful Bob Burke series, and Our Vietnam Wars, Volumes 1 and 2, personal stories of the veterans who served there. His ministry and suspense novels include 'The Undertaker,' 'Amongst My Enemies,' 'Thursday at Noon,' 'Aim True, My Brothers,' 'Winner Lose All,' and 'The Cold War Trilogy,' as well as Burke's War, Burke's Gamble, and Burke's Revenge. You can them out on my web site and Enjoy!
Intercom On Starting Up
Des TraynorMaggie Cohen - 2017
No one wants to add to the scrap heap. But if you restrict yourself to only reading articles from people who have actually created a business, hit some revenue target, or broken out of the MVP-in-an-incubator stage, there’s very few books and blogs left. This is why we hope this book is relevant to you.It’s not packed with startup clichés, nor is it steeped in myths about how huge companies got their break. Yes, Airbnb sold cereal before they were a 31 billion dollar company, and Slack was one hell of a pivot, but those wells have been over-drilled for their useful lessons at this point. This book is our honest, opinionated take on what we’ve learned building Intercom over the past 6 years. You won’t like it all, you won’t agree with it all, but you’re not supposed to. Your mileage will vary.
The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time
Mark W. Schaefer - 2011
Twitter may be the most powerful business and personal networking platform ever created but it remains a frustrating, strange world for most people. The Tao of Twitter is a path, a majestic random synergy with the potential to change your business and your life forever -- if you know the way! This is a book designed for busy people who can't spend hours in experimentation and research trying to find success. In one hour you will know enough strategies, tactics, and time-savers to create an effective presence on Twitter that will result in meaningful and measurable benefits. Through colorful examples and easy-to-follow, non-technical language, college educator and renowned marketing expert Mark Schaefer teaches you: > Secrets to building influence on Twitter > The formula behind every Twitter success > Applying Twitter for competititve advantage > A daily Twitter regimen > Specific business and personal benefits > 15 Ways to attract targeted followers ... plus hundreds of fresh ideas that will make Twitter fun and profitable. Jump-start your journey toward social media success by learning the Tao of Twitter!
Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
David Meerman Scott - 2011
The Lies They Tell
Tuvia Tenenbom - 2017
But who are the Americans, the people who make up America? Tuvia Tenenbom travels through America to find out. His wanderings take him across regional frontiers, partisan lines, and socioeconomic boundaries in a fearless quest for the flesh-and-blood American. He visits black ghettos and white gated communities, megachurches and Indian reservations. He schmoozes with robbers who teach him the true meaning of love and meets Jews who dedicate day and night to hatred of their brethren. He finagles his way into a prison where skinheads pray, goes to the Senate where no Senator seems to be working, experiments with drugs on American streets and ponders the deeper meaning of life with rednecks. He mingles with soldiers who teach him how to invade foreign countries and intellectuals who teach him the beautiful nature of Mother Earth, the goodness of man, and the sadism of the Israeli. The characters he encounters, the adventures he eagerly embraces and the findings of his journey are always unique and often unexpected.
That Close: a memory of combat in Vietnam
Robert Driskill - 2017
The memoir tells his story starting from the ambivalence he had about being drafted through the firefights and wounds he experienced in Vietnam to the estrangement he felt as he walked out of Walter Reed hospital into a civilian world not very interested in a faraway war. It also tells a tale of the commonplace courage of the twenty-year-old infantrymen of Charley Company, 5th of the 12th, 199th Light Infantry Brigade, and of the cowardice and character flaws of a Lieutenant more interested in his own glory and advancement than the well-being of his platoon. The good, the bad, and the ugly of a country and an army fighting a distant war for unclear purposes are all on display in this account focused on nine months of war in 1969.
Public Relations: Strategies and Tactics
Dennis L. Wilcox - 1986
Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, Conflict Management: Dealing with Issues, Risks and Crises, lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators
Brand You: Turn Your Unique Talents into a Winning Formula (Financial Times Guides)
John Purkiss - 2009
In these self-reliant times, it's essential to be remembered for the right reasons."Brand You "helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purposeBecome more visible in your marketMake the most of your networksBuild your brand online using blogs, LinkedIn, Facebook and TwitterAttract people who want what you do in the way that you do itThis new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools.To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society.A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.
The Witchdoctor and the Man
Pat Holliday - 2011
He gives important information to church about how to defeat Satan! Revival is raging in Ghana West Africa because he taught ministers to pray and how to engage in spiritual warfare! Astonishing!
The Emerald Tablet 101: a modern, practical guide, plain and simple (The Ancient Egyptian Enlightenment Series)
Matthew Barnes - 2016
The manual consists of fourteen cryptic, symbolic statements that many have tried to decipher over the course of thousands of years. I believe the fourteen statements of the Emerald Tablet to be a symbolic guide to a far greater treasure than the conversion of lead into gold. I believe it to be, instead, a symbolic guide to the awakening of the human spirit. I believe it to be a guide to the conversion of a base and petty human being into an awakened soul, the likes of which we have seen in the Jesuses and the Buddhas of our world. In the Christian Bible, it is said that Adam fell into a deep sleep. Nowhere in that Bible does it say that he woke back up. The purpose of the Emerald Tablet, I believe, is that very awakening.
Taming American Power: The Global Response to U.S. Primacy
Stephen M. Walt - 2005
strategy" (Washington Post Book World) from the vantage point of its fiercest opponents. Stephen M. Walt examines America's place as the world's singular superpower and the strategies that rival states have devised to counter it. Hailed as a "landmark book" by Foreign Affairs, Taming American Power makes the case that this ever-increasing tide of opposition not only could threaten America's ability to achieve its foreign policy goals today but also may undermine its dominant position in years to come.