It has also often required oppressive and incomprehensible mathematics. Game Theory at Work steers around math and pedagogy to make this innovative tool accessible to a larger audience and allow all levels of business to use it to both improve decision-making skills and eliminate potentially lethal uncertainty.This proven tool requires everyone in an organization to look at the competition, guage his or her own responses to their actions, and then establish an appropriate strategy. Game Theory at Work will help business leaders at all levels improve their overall performance in:NegotiatingDecision makingEstablishing strategic alliancesMarketingPositioningBrandingPricing

    For real.If you're like most people, geometry is a sterile and dimly remembered exercise you gladly left behind in the dust of ninth grade, along with your braces and active romantic interest in pop singers. If you recall any of it, it's plodding through a series of miniscule steps only to prove some fact about triangles that was obvious to you in the first place. That's not geometry. Okay, it is geometry, but only a tiny part, which has as much to do with geometry in all its flush modern richness as conjugating a verb has to do with a great novel.Shape reveals the geometry underneath some of the most important scientific, political, and philosophical problems we face. Geometry asks: Where are things? Which things are near each other? How can you get from one thing to another thing? Those are important questions. The word "geometry," from the Greek for "measuring the world." If anything, that's an undersell. Geometry doesn't just measure the world—it explains it. Shape shows us how.

    In these cautionary tales of greedy gamblers, reckless businessmen, and ruthless con men, Sherlock Holmes uses his deep understanding of probability, statistics, decision theory, and game theory to solve crimes and protect the innocent. But it's not just the characters in these well-crafted stories that are deceived by statistics or fall prey to gambling fallacies. We all suffer from the results of poor decisions. In this illuminating collection, Bruce entertains while teaching us to avoid similar blunders. From "The Execution of Andrews" to "The Case of the Gambling Nobleman," there has never been a more exciting way to learn when to take a calculated risk-and how to spot a scam.

    Einstein's Heroes takes you on a journey of discovery about just such a miraculous language--the language of mathematics--one of humanity's mostamazing accomplishments. Blending science, history, and biography, this remarkable book reveals the mysteries of mathematics, focusing on the life and work of three of Albert Einstein's heroes: Isaac Newton, Michael Faraday, and especially James Clerk Maxwell, whose work directly inspired the theory of relativity. RobynArianrhod bridges the gap between science and literature, portraying mathematics as a language and arguing that a physical theory is a work of imagination involving the elegant and clever use of this language. The heart of the book illuminates how Maxwell, using the language of mathematics in a newand radical way, resolved the seemingly insoluble controversy between Faraday's idea of lines of force and Newton's theory of action-at-a-distance. In so doing, Maxwell not only produced the first complete mathematical description of electromagnetism, but actually predicted the existence of theradio wave, teasing it out of the mathematical language itself. Here then is a fascinating look at mathematics: its colorful characters, its historical intrigues, and above all its role as the uncannily accurate language of nature.

    This gorgeous book features clear, entertaining, and enlightening commentary alongside stunning full-color illustrations by Venezuelan artist and architect Rafael Araujo. From the pyramids of Giza, to quasicrystals, to the proportions of the human face, the golden ratio has an infinite capacity to generate shapes with exquisite properties.  With its lush format and layflat dimensions that closely approximate the golden ratio, this is the ultimate coffee table book for math enthusiasts, architects, designers, and fans of sacred geometry.

    Crease tells the stories behind ten of the greatest equations in human history. Was Nobel laureate Richard Feynman really joking when he called Maxwell's electromagnetic equations the most significant event of the nineteenth century? How did Newton's law of gravitation influence young revolutionaries? Why has Euler's formula been called "God's equation," and why did a mysterious ecoterrorist make it his calling card? What role do betrayal, insanity, and suicide play in the second law of thermodynamics?The Great Equations tells the stories of how these equations were discovered, revealing the personal struggles of their ingenious originators. From "1 + 1 = 2" to Heisenberg's uncertainty principle, Crease locates these equations in the panoramic sweep of Western history, showing how they are as integral to their time and place of creation as are great works of art.

    The material is arranged chronologically beginning with archaic origins and covers Egyptian, Mesopotamian, Greek, Chinese, Indian, Arabic and European contributions done to the nineteenth century and present day. There are revised references and bibliographies and revised and expanded chapters on the nineteeth and twentieth centuries.

    The era covered by this book, 1950 to 1990, was surely one of the golden ages of science as well as the American university.Cherished myths are debunked along the way as Gian-Carlo Rota takes pleasure in portraying, warts and all, some of the great scientific personalities of the period Stanislav Ulam (who, together with Edward Teller, signed the patent application for the hydrogen bomb), Solomon Lefschetz (Chairman in the 50s of the Princeton mathematics department), William Feller (one of the founders of modern probability theory), Jack Schwartz (one of the founders of computer science), and many others.Rota is not afraid of controversy. Some readers may even consider these essays indiscreet. After the publication of the essay "The Pernicious Influence of Mathematics upon Philosophy" (reprinted six times in five languages) the author was blacklisted in analytical philosophy circles. Indiscrete Thoughts should become an instant classic and the subject of debate for decades to come."Read Indiscrete Thoughts for its account of the way we were and what we have become; for its sensible advice and its exuberant rhetoric."--The Mathematical Intelligencer"Learned, thought-provoking, politically incorrect, delighting in paradox, and likely to offend but everywhere readable and entertaining."--The American Mathematical Monthly"It is about mathematicians, the way they think, and the world in which the live. It is 260 pages of Rota calling it like he sees it... Readers are bound to find his observations amusing if not insightful. Gian-Carlo Rota has written the sort of book that few mathematicians could write. What will appeal immediately to anyone with an interest in research mathematics are the stories he tells about the practice of modern mathematics."--MAA Reviews"

     According to MSNBC, having a child makes you stupid. You actually lose IQ points. Good Morning America has announced that natural blondes will be extinct within two hundred years. Pundits estimated that there were more than a million demonstrators at a tea party rally in Washington, D.C., even though roughly sixty thousand were there. Numbers have peculiar powers-they can disarm skeptics, befuddle journalists, and hoodwink the public into believing almost anything. "Proofiness," as Charles Seife explains in this eye-opening book, is the art of using pure mathematics for impure ends, and he reminds readers that bad mathematics has a dark side. It is used to bring down beloved government officials and to appoint undeserving ones (both Democratic and Republican), to convict the innocent and acquit the guilty, to ruin our economy, and to fix the outcomes of future elections. This penetrating look at the intersection of math and society will appeal to readers of Freakonomics and the books of Malcolm Gladwell.

    Through the allegory of Alice's adventures and encounters, Gilmore makes the essential features of the quantum world clear and accessible. It is a thrilling introduction to some essential, often difficult-to-grasp concepts about the world we inhabit.

    And proves once and for all that maths isn't just for old men with white hair and beards who associate with elves.Maths has never been merrier.

    It is the mathematical method for the analysis of things that change, and since in the natural world we are surrounded by change, the development of calculus was a huge breakthrough in the history of mathematics. But it is also something of a mathematical adventure, largely because of the way infinity enters at virtually every twist and turn...In The Calculus Story David Acheson presents a wide-ranging picture of calculus and its applications, from ancient Greece right up to the present day. Drawing on their original writings, he introduces the people who helped to build our understanding of calculus. With a step by step treatment, he demonstrates how to start doing calculus, from the very beginning.

    Big and informative, "The New York Times Book of Mathematics" gathers more than 110 articles written from 1892 to 2010 that cover statistics, coincidences, chaos theory, famous problems, cryptography, computers, and many other topics. Edited by Pulitzer Prize finalist and senior "Times" writer Gina Kolata, and featuring renowned contributors such as James Gleick, William L. Laurence, Malcolm W. Browne, George Johnson, and John Markoff, it's a must-have for any math and science enthusiast!

    It is a bridge from the computational courses (such as calculus or differential equations) that students typically encounter in their first year of college to a more abstract outlook. It lays a foundation for more theoretical courses such as topology, analysis and abstract algebra. Although it may be more meaningful to the student who has had some calculus, there is really no prerequisite other than a measure of mathematical maturity. Topics include sets, logic, counting, methods of conditional and non-conditional proof, disproof, induction, relations, functions and infinite cardinality.

     This graphic novel recounts the spiritual odyssey of philosopher Bertrand Russell. In his agonized search for absolute truth, he crosses paths with thinkers like Gottlob Frege, David Hilbert & Kurt Gödel, & finds a passionate student in Ludwig Wittgenstein. But his most ambitious goal—to establish unshakable logical foundations of mathematics—continues to loom before him. Thru love & hate, peace & war, he persists in the mission threatening to claim both his career & happiness, finally driving him to the brink of insanity. This story is at the same time a historical novel & an accessible explication of some of the biggest ideas of mathematics & modern philosophy. With rich characterizations & atmospheric artwork, it spins the pursuit of such ideas into a satisfying tale. Probing, layered, the book throws light on Russell’s inner struggles while setting them in the context of the timeless questions he tried to answer. At its heart, Logicomix is a story about the conflict between ideal rationality & the flawed fabric of reality.