That judgment, implausible even to a casual fan, also contradicted the opinion of a growing cadre of neuroscientists who worked in vain to convince the NFL that it was facing a deadly new scourge: A chronic brain disease that was driving an alarming number of players -- including some of the all-time greats -- to madness.League of Denial reveals how the NFL, over a period of nearly two decades, sought to cover up and deny mounting evidence of the connection between football and brain damage.Comprehensively, and for the first time, award-winning ESPN investigative reporters Mark Fainaru-Wada and Steve Fainaru tell the story of a public health crisis that emerged from the playing fields of our 21st century pastime. Everyone knew that football is violent and dangerous. But what the players who built the NFL into a $10 billion industry didn’t know – and what the league sought to shield from them – is that no amount of padding could protect the human brain from the force generated by modern football; that the very essence of the game could be exposing these players to brain damage.In a fast-paced narrative that moves between the NFL trenches, America’s research labs and the boardrooms where the NFL went to war against science, League of Denial examines how the league used its power and resources to attack independent scientists and elevate its own flawed research -- a campaign with echoes of Big Tobacco’s fight to deny the connection between smoking and lung cancer. It chronicles the tragic fates of players like Hall of Fame Pittsburgh Steelers center Mike Webster, who was so disturbed at the time of his death he fantasized about shooting NFL executives; and former Chargers great Junior Seau, whose diseased brain became the target of an unseemly scientific battle between researchers and the NFL. Based on exclusive interviews, previously undisclosed documents and private emails, this is the story of what the NFL knew and when it knew it – questions at the heart of crisis that threatens football, from the highest levels all the way down to Pop Warner.

    From its first moment on air, the series's rich characters, subversive themes, and layered humor resounded deeply with audiences both young and old who wanted more from their entertainment than what was being meted out at the time by the likes of Full House, Growing Pains, and Family Matters. Spawned as an animated short on The Tracy Ullman Show—mere filler on the way to commercial breaks—the series grew from a controversial cult favorite to a mainstream powerhouse, and after nineteen years the residents of Springfield no longer simply hold up a mirror to our way of life: they have ingrained themselves into it.  John Ortved's oral history will be the first-ever look behind the scenes at the creation and day-to-day running of The Simpsons, as told by many of the people who made it: among them writers, animators, producers, and network executives. It’s an intriguing yet hilarious tale, full of betrayal, ambition, and love. Like the family it depicts, the show's creative forces have been riven by dysfunction from the get-go—outsize egos clashing with studio executives and one another over credit for and control of a pop-culture institution. Contrary to popular belief, The Simpsons did not spring out of one man's brain, fully formed, like a hilarious Athena. Its inception was a process, with many parents, and this book tells the story.

    Distraction Pieces features both curated highlights from the iTunes-chart-topping podcast - from Akala to Howard Marks via the likes of Adam Buxton, Romesh Ranganathan and Amanda Palmer - and exclusive new content, with chapters on politics, social media, music, comedy and more. Featuring illustrations by tattoo artist mr heggie, this is a must-have for fans of the Distraction Pieces podcast, and a must-read for anyone interested in the creative mind.

    Michael Savage explains the origins of viruses and their impact on the U.S. With new and resurgent diseases resulting from unregulated immigration and a politicized public health system, Michael Savage sees the need for some changes - starting with the President and the Center for Disease Control telling us the truth. Savage makes his case for the government to enforce travel bans, the use of quarantines and the importance of proper border screenings. However, this is not a cure or treatment for any of these diseases. With Zika virus, tuberculosis, hepatitis, Enterovirus 68 and other new disease threats emerging across the U.S., Savage will explain ways to fortify your immune system and defend against these and other diseases. Drawing from his extensive training, Dr. Savage examines the benefits of using specific nutrients to boost the human immune system which, in turn, increases the odds of surviving a viral infection as well as preventing other diseases. Based on his knowledge of the politics of medicine being played by the Obama mandarins and his Ph.D. in Epidemiology and Nutrition from the University of California, Berkley, Dr. Savage presents solid information to protect your health. Whether you want to defend your body against deadly diseases, boost your immunity, or learn more about the government's impact on reemerging and imported diseases, DISEASES WITHOUT BORDERS is your source for informative, helpful, and potentially life-saving advice.

    Jon Wertheim to overturn some of the most cherished truisms of sports, and reveal the hidden forces that shape how basketball, baseball, football, and hockey games are played, won and lost.Drawing from Moskowitz's original research, as well as studies from fellow economists such as bestselling author Richard Thaler, the authors look at: the influence home-field advantage has on the outcomes of games in all sports and why it exists; the surprising truth about the universally accepted axiom that defense wins championships;  the subtle biases that umpires exhibit in calling balls and strikes in key situations; the unintended consequences of referees' tendencies in every sport to "swallow the whistle," and more.Among the insights that Scorecasting reveals:Why Tiger Woods is prone to the same mistake in high-pressure putting situations that you and I areWhy professional teams routinely overvalue draft picks The myth of momentum  or the "hot hand" in sports, and why so many fans, coaches, and broadcasters fervently subscribe to itWhy NFL coaches rarely go for a first down on fourth-down situations--even when their reluctance to do so reduces their chances of winning.In an engaging narrative that takes us from the putting greens of Augusta to the grid iron of a small parochial high school in Arkansas, Scorecasting will forever change how you view the game, whatever your favorite sport might be.

    And every Star Trek fan knows about Klingon, which was nothing more than a television show's attempt to create a tough-sounding language befitting a warrior race with ridged foreheads. But few people have heard of Babm, Blissymbolics, and the nearly nine hundred other invented languages that represent the hard work, high hopes, and full-blown delusions of so many misguided souls over the centuries. In In The Land of Invented Languages, author Arika Okrent tells the fascinating and highly entertaining history of man's enduring quest to build a better language. Peopled with charming eccentrics and exasperating megalomaniacs, the land of invented languages is a place where you can recite the Lord's Prayer in John Wilkins's Philosophical Language, say your wedding vows in Loglan, and read Alice's Adventures in Wonderland in Lojban. A truly original new addition to the booming category of language books, In The Land of Invented Languages will be a must-have on the shelves of all word freaks, grammar geeks, and plain old language lovers.

    In the past decade, Hollywood has endured a cataclysm on a par with the end of silent film and the demise of the studio system. Stars and directors have seen their power dwindle, while writers and producers lift their best techniques from TV, comic books, and the toy biz. The future of Hollywood is being written by powerful corporate brands like Marvel, Amazon, Netflix, and Lego, as well as censors in China.Ben Fritz chronicles this dramatic shakeup with unmatched skill, bringing equal fluency to both the financial and entertainment aspects of Hollywood. He dives deeply into the fruits of the Sony hack to show how the previous model, long a creative and commercial success, lost its way. And he looks ahead through interviews with dozens of key players at Disney, Marvel, Netflix, Amazon, Imax, and others to discover how they have reinvented the business. He shows us, for instance, how Marvel replaced stars with “universes,” and how Disney remade itself in Apple’s image and reaped enormous profits.But despite the destruction of the studios’ traditional playbook, Fritz argues that these seismic shifts signal the dawn of a new heyday for film. The Big Picture shows the first glimmers of this new golden age through the eyes of the creative mavericks who are defining what our movies will look like in the new era.

    Here is a captivating slice of Americana - part sporting event, part absorbing human drama, and part celebration of the magic of words.Every spring in the nation's capital, after a starting pool of 10 million kids narrows to 250 finalists, America's top young spellers face off in a nail-biting contest. So electric is the drama that millions of viewers tune in to watch ESPN's live telecastBut this national obsession is much more than a sporting story - and this first-ever narrative nonfiction book about the National Spelling Bee immerses the reader in unique subculture, portraying the endearing fraternity of brilliant, eccentric young word nerds who vie for a gold trophy, a hefty check, and a glorious moment of national fame.Author James Maguire, who like the contestants is an inveterate word nut, captures the agony and glory of this singularly American event. He profiles the top five spellers across the country, exploring their hopes and dreams - and strategies for winning - as they prepare for their moment in the spotlight. American Bee takes readers behind the scenes at the National Bee, providing a narrative thrill ride as the tension mounts round by round.

    Based on exhaustive research and interviews with driving experts and traffic officials around the globe, Traffic gets under the hood of the everyday activity of driving to uncover the surprisingly complex web of physical, psychological, and technical factors that explain how traffic works, why we drive the way we do, and what our driving says about us. Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect pedestrians from cars often lead to more accidents. He shows how roundabouts, which can feel dangerous and chaotic, actually make roads safer and reduce traffic in the bargain. He uncovers who is more likely to honk at whom, and why. He explains why traffic jams form, outlines the unintended consequences of our quest for safety, and even identifies the most common mistake drivers make in parking lots. The car has long been a central part of American life; whether we see it as a symbol of freedom or a symptom of sprawl, we define ourselves by what and how we drive. As Vanderbilt shows, driving is a provocatively revealing prism for examining how our minds work and the ways in which we interact with one another. Ultimately, Traffic is about more than driving: it s about human nature. This book will change the way we see ourselves and the world around us. And who knows? It may even make us better drivers."

    Where do she and her guests spend Christmas and how do they get there? The answers to these and many other questions are given in this intriguing and riveting account of what really goes on at a Royal Christmas, written by one of Britain’s leading Royal writers, and based on facts from impeccable sources at Buckingham Palace.Brian Hoey is acknowledged to be one of the most important Royal authors in the world, having written 28 books about the Royal Family. He conducted the first ever television interview with the Queen’s only daughter, Prince Anne, the Princess Royal, and also wrote her only official biography. He was a commentator at the wedding of Prince Charles and Princess Diana in 1981, and again, at the funeral of Diana in 1997, and his written work has appeared in countries throughout the world, particularly the United States, Canada, South Africa, Australia and New Zealand. Hoey has been a guest on many major radio and television shows in Britain and America, including the Today Show, Good Morning America and in Britain, This Morning.

    With the aid of extensive interviews with architects, designers and executives, this book sets out to show how a range of architects, from leading professionals to theme-part designers originally trained as animators, have integrated spectacular buildings into the far-flung Disney empire of theme parks, film studios and resorts.

    The author maintains that the last two decades have seen the emergence of a mass alternative nation, populated by struggling screen writers, oddball thrift stores, indie rockers and thousands of coffee houses.

    economy and which has every interest in ensuring that the American wedding becomes ever more lavish and complex. Taking us inside the workings of the wedding industry including the swelling ranks of professional event planners, department stores with their online registries, the retailers and manufacturers of bridal gowns, and the Walt Disney Company and its Fairy Tale Weddings program New Yorker writer Rebecca Mead skillfully holds the mirror up to the bride's deepest hopes and fears about her wedding day, revealing that for better or worse, the way we marry is who we are.

    The resulting documentary earned him an Academy Award nomination and broke box-office records worldwide. But there's more to the story, and in Don't Eat This Book, Spurlock examines everything from school lunch programs and the marketing of fast food to the decline of physical education. He looks at why fast food is so tasty, cheap, and ultimately seductive--and interviews experts from surgeons general and kids to marketing gurus and lawmakers, who share their research and opinions on what we can do to offset a health crisis of supersized proportions.Don't eat this groundbreaking, hilarious book--but if you care about your country's health, your children's, and your own, you better read it.

    5, 1948 sell for $140 million?            Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.            This book is the first to look at the economics and the marketing strategies that enable the modern art market to generate such astronomical prices. Drawing on  interviews with both past and present executives of auction houses and art dealerships, artists, and the buyers who move the market, Thompson launches the reader on a journey of discovery through the peculiar world of modern art. Surprising, passionate, gossipy, revelatory, The $12 Million Stuffed Shark reveals a great deal that even experienced  auction purchasers do not know.