You NEED ME") • And the Meek Shall Manipulate the Earth (EVER KNOW MUCH, AND YOU'll. GET FURTHER) • How to Pick a Person Apart and Discover His Real Motives and Feelings • The Guernsey vs. the Brahma (WHY A "POSITIVE ATTITUDE" IS LIKE A GIGOLO) • How to Avoid Being Taken in Financial Dealings (WATCH WHERE THE MONEY IS) • Manipulating a Person's Thinking (KNOW WHOSE MIND YOU CAN CHANGE, AND WHEN IT'S BETTER TO SHUT UP) • Win Ninety-five Percent of Your Arguments! (RULE OF THUMB: LET SLEEPING DOGS LIE IF THEY DON'T AFFECT YOUR VITAL INTERESTS) • Manipulate a Person Against Their Will and Make Them Like It! (THE UNARGUE TECHNIQUE) • A Little Pressure Has Its Place-But Seldom • If All Else Fails, Try the Dirty Way. • How to Squelch Ingratitude Before It Starts. • What You Get Out of Using People for Your Own Selfish Ends?Unsettling, candid, and very informative.

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    Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle.Based on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . .Tailor your selling strategy to match each step in the client's decision-making process.Ensure that you won't lose your customers because you'll know the psychology of the buyer and how to respond to their doubts.Gain entry to accounts through many different windows of opportunity.Deal with competitive situations, take on bigger competitors, and win using strategies that the author's meticulous research shows are employed by the most successful salespeople.Handle negotiations, concessions on price, and term agreements skillfully and effectively.Offer the ongoing technical and maintenance support that keeps your major accounts yours.From a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy.