How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more.For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions.And in Wheelan’s trademark style, there’s not a dull page in sight. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal—and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.

    It is truly a vital field, central to the health of society, but it is often poorly understood, largely due to misrepresentations in the media. In this Very Short Introduction, an internationally recognized authority on epidemiology, Dr. Rodolfo Saracci, provides a wealth of information on this key field, dispelling some of the myths surrounding the study of epidemiology, and explaining what epidemiology is and how vital it is to the discovery, control, and prevention of disease in world populations. Dr. Saracci provides a general explanation of the principles behind clinical trials, and explains the nature of basic statistics concerning disease. He also looks at the ethical and political issues related to obtaining and using information concerning patients, and trials involving placebos.

    Despite this, and perhaps in part because of its prevalence in the media, it is often denigrated as trivial and superficial, as a sign of vanity and narcissism. Written by a highly regarded authority on twentieth-century fashion, this Very Short Introduction offer a wide-ranging and revealing look at fashion that discusses everything from production and design, to couture and retailing, to the wider role of fashion in society. This lively book illuminates the structure of the fashion industry and the range of professionals involved in its creation, and it provides cogent insight into its historical, social and cultural contexts. It also sheds light on how fashion has developed, while raising questions about its ethical and controversial aspects, such as the use of fur, exploitative trading, and poor working conditions for laborers.

    A Guide to "Very Short Introduction" Series published by Oxford University Press.

    S. Lewis claimed, or is it part of human nature? Will winning the lottery really make you happy? Is it possible to build robots that have feelings? These are just some of the intriguing questions explored in this new guide to the latest thinking about emotions. Drawing on a wide range of scientific research, from anthropology and psychology to neuroscience and artificial intelligence, Emotion: The Science of Sentiment takes the reader on a fascinating journey into the human heart. Illustrating his points with entertaining examples from fiction, film, and popular culture, Dylan Evans ranges from the evolution of emotions to the nature of love and happiness to the language of feelings, offering readers the most recent thinking on real life topics that touch us all.

    For centuries, the power of zero savored of the demonic; once harnessed, it became the most important tool in mathematics. Zero follows this number from its birth as an Eastern philosophical concept to its struggle for acceptance in Europe and its apotheosis as the mystery of the black hole. Today, zero lies at the heart of one of the biggest scientific controversies of all time, the quest for the theory of everything. Elegant, witty, and enlightening, Zero is a compelling look at the strangest number in the universe and one of the greatest paradoxes of human thought.

    Taking us on a journey through every fundamental field of science, as well as the history of civilization, art, moral values, and the theory of political institutions, Deutsch tracks how we form new explanations and drop bad ones, explaining the conditions under which progress—which he argues is potentially boundless—can and cannot happen. Hugely ambitious and highly original, The Beginning of Infinity explores and establishes deep connections between the laws of nature, the human condition, knowledge, and the possibility for progress.

    During his time as a lawyer in South Africa he developed his strategy of non-violence: the idea of opposing unjust laws bynon-violent protest. He led the Indian National Congress party in three major campaigns against British rule, each culminating in his arrest.In Gandhi, a short introduction to Gandhi's life and thought, Bhikhu Parekh outlines both Gandhi's major philosophical insights and the limitations of his thought. Written with extensive access to Gandhi's writings in Indian languages to which most commentators have little or no access, Parekh looksat Gandhi's cosmocentric anthropology, his spiritual view of politics, and his theories of oppression, non-violent action, and active citizenship. He also considers how the success of Gandhi's principles were limited by his lack of coherent theories of evil, and of state and power. Gandhi's view ofman as ascetic allows no room for expressions of the cultural, artistic, or intellectual. Furthermore, he was so hostile to modern civilization that he was unable to appreciate its complex dialectic or offer a meaningful narrative.Nevertheless, Gandhi's life and thought had an enormous impact on the Indian nation, and he continues to be widely revered--known before and after his assassination as Mahatma, the Great Soul.

    It tackles many questions, such as: What accounts for the perpetuation of ethnic and religious conflict in Ireland? Why has armedviolence proven so hard to control? Who are the major figures and issues in the conflict? Can we expect more Northern Irelands in the future?

    Historian Jacqueline Stedall shows that mathematical ideas are far from being fixed, but are adapted and changed by their passage across periods and cultures. The book illuminates some of the varied contexts in which people have learned, used, and handed on mathematics, drawing on fascinating case studies from a range of times and places, including early imperial China, the medieval Islamic world, and nineteenth-century Britain. By drawing out some common threads, Stedall provides an introduction not only to the mathematics of the past but to the history of mathematics as a modern academic discipline.

     Where are we? Who are we? Are our emotions, our beliefs, and our hopes and dreams ultimately meaningless out there in the void? Does human purpose and meaning fit into a scientific worldview?In short chapters filled with intriguing historical anecdotes, personal asides, and rigorous exposition, readers learn the difference between how the world works at the quantum level, the cosmic level, and the human level--and then how each connects to the other.  Carroll's presentation of the principles that have guided the scientific revolution from Darwin and Einstein to the origins of life, consciousness, and the universe is dazzlingly unique.Carroll shows how an avalanche of discoveries in the past few hundred years has changed our world and what really matters to us. Our lives are dwarfed like never before by the immensity of space and time, but they are redeemed by our capacity to comprehend it and give it meaning.The Big Picture is an unprecedented scientific worldview, a tour de force that will sit on shelves alongside the works of Stephen Hawking, Carl Sagan, Daniel Dennett, and E. O. Wilson for years to come.

    Taking as territory everything from the Big Bang to the rise of civilization, Bryson seeks to understand how we got from there being nothing at all to there being us. To that end, he has attached himself to a host of the world’s most advanced (and often obsessed) archaeologists, anthropologists, and mathematicians, travelling to their offices, laboratories, and field camps. He has read (or tried to read) their books, pestered them with questions, apprenticed himself to their powerful minds. A Short History of Nearly Everything is the record of this quest, and it is a sometimes profound, sometimes funny, and always supremely clear and entertaining adventure in the realms of human knowledge, as only Bill Bryson can render it. Science has never been more involving or entertaining.

    Refashioning the story of human evolution in a work that is certain to generate headlines, Wilson draws on his remarkable knowledge of biology and social behavior to show that group selection, not kin selection, is the primary driving force of human evolution. He proves that history makes no sense without prehistory, and prehistory makes no sense without biology. Demonstrating that the sources of morality, religion, and the creative arts are fundamentally biological in nature, Wilson presents us with the clearest explanation ever produced as to the origin of the human condition and why it resulted in our domination of the Earth’s biosphere.

    He examines the ethical responsibility of the journalist to respond to the demands of civil society, as opposed to the demands of the state, and focuses on contentious issues in contemporary journalism, such as intrusion, lack of accountability, obscenity, trivialization, rumor-mongering, and libel.

    Indeed it could be said that all history is colonial history, if one takes a broad enough definition and goes far enough back. And although the great historic imperial systems--the land-based Russian one as well as the seaborneempires of western European powers--have collapsed during the past half century, their legacies shape almost every aspect of life on a global scale. Meanwhile there is fierce argument, and much speculation, about what has replaced the old territorial empires in world politics. Do the United Statesand its allies, transnational companies, financial and media institutions, or more broadly the forces of globalization, constitute a new imperial system?Stephen Howe interprets the meaning of the idea of empire through the ages, disentangling the multiple uses and abuses of the labels empire and colonialism, etc., and examines the aftermath of imperialism on the contemporary world.