But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs. We'll examine how to pull all of these elements together to create a remarkable and cohesive design that you can be proud of. I'll encourage you to think big about your business so that you develop the focus and vision to brief a designer with confidence, or feel able to create your own identity. Once you understand the principles behind styling a brand, there is no reason why you can t create something extraordinary for your business. Drawing on her experience from developing hundreds of brand identities for companies worldwide, Fiona's tried and tested framework will give you the clarity, confidence and creative know-how to create a brand identity that wins you work. Packed with more than 60 inspirational examples of some of the best brand identities for small businesses worldwide, How to Style Your Brand is more than a business book.

    If you're ready to make some serious changes around here, You Are a Badass will help you: Identify and change the self-sabotaging beliefs and behaviors that stop you from getting what you want, blast past your fears so you can take big exciting risks, figure out how to make some damn money already, learn to love yourself and others, set big goals and reach them - it will basically show you how to create a life you totally love, and how to create it now.By the end of You Are a Badass, you'll understand why you are how you are, how to love what you can't change, how to change what you don't love, and how to use The Force to kick some serious ass.

    Cringe at the forced poses, bad hair, and matching outfits--all prompting us to look at our own families and celebrate the fact that we're not alone. Nothing says awkward better than an uncomfortable family photograph!

    As an industry pioneer with over ten years experience as a teacher, writer and scrapbooker, Stacy is committed to empowering others. The Big Picture, Stacy's fourth book shares ideas, inspiration and solutions for all scrapbookers, regardless of their style or expertise.

    The book includes 40 profiles of inspiring couples from around the world, and more than 200 photos. The profiles explore themes of love and companionship through firsthand insight from the subjects; they share their stories of falling in love, what they have learned after decades of partnership, and valuable relationship advice. Advanced Love is a touching look at the often-ignored partnerships of the senior set. Filled with couples who have built their lives together, it’s an indispensable trove of wisdom on love and the lessons they have learned along the way.

    Gilbert offers insights into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear. She discusses the attitudes, approaches, and habits we need in order to live our most creative lives. Balancing between soulful spirituality and cheerful pragmatism, Gilbert encourages us to uncover the “strange jewels” that are hidden within each of us. Whether we are looking to write a book, make art, find new ways to address challenges in our work, embark on a dream long deferred, or simply infuse our everyday lives with more mindfulness and passion, Big Magic cracks open a world of wonder and joy.

    Through reflection and stories from others, Louden shows that asking "why bother?" is natural and inevitable, and can bring you to a place of increased vitality, true satisfaction, and deeper meaning. Louden demonstrates why it’s important to bother after creative faceplants, professional defeats, heartbreak, illness, and loss. She shows why you’re worth prioritizing at any time of your life, even after sidelining your dreams to raise kids, pay the rent, or take care of aging parents. And—crucially—she shows you how tapping into your deepest desires can give you the energy to move forward—even when the world seems in such dire straits.After all, no one wants the alternative—giving up, shutting down, or phoning it in. It's time to reclaim the dignity and beauty of your desires. It's time to get your bother on.

    Alexander McQueen: Savage Beauty examines the full breadth of the designer’s career, from the start of his fledgling label to the triumphs of his own world-renowned London house. It features his most iconic and radical designs, revealing how McQueen adapted and combined the fundamentals of Savile Row tailoring, the specialized techniques of haute couture, and technological innovation to achieve his distinctive aesthetic. It also focuses on the highly sophisticated narrative structures underpinning his collections and extravagant runway presentations, with their echoes of avant-garde installation and performance art.Published to coincide with an exhibition at The Metropolitan Museum of Art organized by The Costume Institute, this stunning book includes a preface by Andrew Bolton; an introduction by Susannah Frankel; an interview by Tim Blanks with Sarah Burton, creative director of the house of Alexander McQueen; illuminating quotes from the designer himself; provocative and captivating new photography by renowned photographer Sølve Sundsbø; and a lenticular cover by Gary James McQueen.Alexander McQueen: Savage Beauty celebrates the astounding creativity and originality of a designer who relentlessly questioned and confronted the requisites of fashion.

    We’re each trying to describe what we know about life, to create a collective sense of “safety in numbers.” When we reach the end of our traditional descriptive powers, it’s time to weave collective meaning from poetry, painting, writing, dancing, photographing, filmmaking, storytelling, singing, animating, designing, performing, carving, sculpting, and a million other ways we daily create Order out of the Chaos and share it with each other for comfort.On this journey we need a creative philosophy which will help us find our voice, discover our message, deal with the responses to our work, maintain inspiration, and stay mentally healthy and motivated creators as we strive to find “the meaning in the making.”

    More than a series of fascinating case studies, To Engineer Is Human is a work that looks at our deepest notions of progress and perfection, tracing the fine connection between the quantifiable realm of science and the chaotic realities of everyday life."Alert, inquisitive, unspecialized, wholly human...refreshingly eclectic." --The Spectator"Henry Petroski is an ardent engineer, and if he writes more good books like this, he might find himself nominated to become the meistersinger of the guild. [This is] a refreshing plunge into the dynamics of the engineering ethos...as straightforward as an I-beam."--Science

    Since then, Cassidy has made it his mission to remind us of how essential librarians and libraries are to our communities. His subjects are men and women of all ages, backgrounds, and personal style-from pink hair and leather jackets to button-downs and blazers. In short, not necessarily what one thinks a librarian looks like. The nearly 220 librarians photographed also share their personal thoughts on what it means to be a librarian. This is What A Librarian Looks Like also includes original essay by some of our most beloved writers, journalists, and commentators including Neil Gaiman, George R.R. Martin, Nancy Pearl, Cory Doctorow, Paula Poundstone, Amanda Palmer, Peter Sagal, Jeff VanderMeer, John Scalzi, Sara Farizan, Amy Dickinson, and others. Cassidy also profiles a handful of especially influential librarians and libraries.

    The result is described as “a thought-provoking visual feast”.

     As a busy wife, new mother, business owner, and designer, Emily Ley came to a point when she suddenly realized she couldn’t do it all. She needed to simplify her life, organize her days, and prioritize the priorities. She decided to hold herself to a standard of grace rather than perfection. This mantra led to the creation of her bestselling Simplified Planner®, a favorite among busy women everywhere—from mamas to executives and everywhere in between.Grace, Not Perfection takes this message from a daily planner to an inspirational book that encourages women to simplify and prioritize. Designed with Emily Ley’s signature aesthetic, this book gives women tangible ways to simplify their lives to give space to what matters most. With a focus on faith, Emily reminds readers that God abundantly pours out grace on us—and that surely we can extend grace to ourselves.Have you been told you can have it all, only to end up exhausted and occasionally out of sorts with the people you love? Are you ready for a new way of seeing your time? Learn to live a little more simply. Hold yourself and those you love to a more life-giving standard in Grace Not Perfection,and allow that grace to seep into your days, your family, and your heart.Ideas include:List Making 101—tips to create effective to-do lists and get through them one step at a timeSimplify your life by simplifying the three major areas: your space, your time, and your mindStrategies to center your day around an intentionally slower rhythm of life

    Kurtz comes this quirky, upbeat rallying cry for creators of all stripes. Expanding on a series of popular guides he's created for Design*Sponge, this handwritten and heartfelt little book shares wisdom and empathy from one working artist to others. The advice is organized by topic, including: (How to) Get Over Comparing Yourself to Other CreativesSeeking & Accepting Help from OthersHow to Get Over Common Creative Fears (Maybe)How to Be Happy (or Just Happier) As wry and cheeky as it is empathic and empowering, this deceptively simple, vibrantly full-color book will be a touchstone for writers, illustrators, designers, and anyone else who wants to be more creative--even when it would be easier to give up act normal.

    Kevin Aucoin shares his secrets, explaining not only the basics of makeup application and technique but also how to use the fundamentals to create a wide range of different looks.