1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    Currently the play-by-play announcer for the Toronto Blue Jays, Martinez has witnessed enormous change in the game he loves, as it has morphed from a grassroots pastime to big business. Not all of the change has been for the better, and today’s fans struggle to connect to their on-the-field heroes as loyalty to club and player wavers and free agency constantly changes the face of every team’s roster.In Change Up, Martinez offers his unique insights into how Major League Baseball might reconnect with its fanbase, how the clubs might train and prepare their players for their time in “The Show,” and how players might approach the sport in a time of sagging fan interest. Martinez isn’t shy with his opinions, whether they be on pitch count, how to develop players through the minor-league system, and even if there should be a minor-league system at all. Always entertaining, ever insightful, Martinez shares brilliant insights and inside pitches about summer’s favourite game.

    More than 400 years after his death, Maharana Pratap is still revered as the supreme symbol of Rajput valour, the indomitable warrior who refused to bow to Mughal emperor Akbar as he fought alone and unaided to preserve his kingdom’s independence.In this stirring retelling of his life, replete with tales of incredible heroism and sacrifice as well as vicious intrigue and murder, renowned historian of Rajasthan Rima Hooja also examines the questions that still engage popular imagination: Who actually won the Battle of Haldighati? How did Maharana Pratap manage to elude capture by the mighty Mughal army for so long? And why did he stubbornly continue to fight on, suffering years of great hardship as he refused to negotiate peace with Akbar? Based on historical sources and contemporary court chronicles but also drawing on Mewari ballads, folklore and legends, this deeply researched yet accessibly written biography of Maharana Pratap is a compelling read.

    Aravamudan narrates the gripping story of the people who built India s space research programme and how they did it from the rocket engineers who laid the foundation to the savvy young engineers who keep Indian spaceships flying today. It is the tale of an Indian organisation that defied international bans and embargos, worked with laughably meagre resources, evolved its own technology and grew into a major space power. Today, ISRO creates, builds and launches gigantic rockets which carry the complex spacecraft that form the neural network not just of our own country but those of other countries too.This is a made-in-India story like no other.

    Shows the loving heart of God at work in thirsting human hearts.

    Until he was kidnapped by the Intelligence Service.Behind his professional success, Kooshyar was a rebel on several fronts. Marginalised since boyhood as a Jew in a fundamentalist Islamic state, he was a member of a political group that opposed the government. He'd also been using his medical skills illegally, to save unmarried pregnant women from death by stoning.Snatched from the street, he was jailed and tortured and then forced to spy for the regime, before finally escaping to Turkey. There he faced a whole new struggle to keep his family safe while awaiting refugee status from the UN. He was forbidden to work and at the mercy of corrupt police, con men and red tape. Then life became more dangerous still, when the Intelligence Service tracked him down and used his mother, back in Iran, as blackmail.Kooshyar's inspiring story of how he managed to forge a new life in Australia is heightened by his largeness of heart, strength of character, and insight into human behaviour, from the unfathomably evil to the selflessly kind. With the skill of a natural storyteller, Journey of a Thousand Storms recounts a life of endurance, compassion and gritty determination.

    Soldiers, mercenaries, free-booters. Europeans all, braving the heat and dust of India. They fought for wealth, for glory, and for sheer fun. Their glorious and inglorious exploits are full of thrill, romance, and violence. Ruskin Bond has recreated the turbulent and colourful India of the eighteenth and nineteenth centuries with the soldiers of fortune strutting across the subcontinent. The saga of their lives and loves in Delhi, Jaipur, Aligarh, Sardhana, and Lucknow reads stranger than fiction.

    Bernie Schein was his best friend from the time they met in a high-school pickup basketball game in Beaufort, South Carolina, until Conroy’s death in 2016. Both were popular athletes but also outsiders as a Jew and a Catholic military brat in the small-town Bible-Belt South, and they bonded. Wise ass and smart aleck, loudmouths both, they shared an ebullient sense of humor and romanticism, were mesmerized by the highbrow and reveled in the low, and would sacrifice entire evenings and afternoons to endless conversation. As young teachers in the Beaufort area and later in Atlanta, they were activists in the civil rights struggle and against institutional racism and bigotry. Bernie knew intimately the private family story of the Conroys and his friend’s difficult relationship with his Marine Corps colonel father that Pat would draw on repeatedly in his fiction. A love letter and homage, and a way to share the Pat he knew, this book collects Bernie’s cherished memories about the gregarious, welcoming, larger-than-life man who remained his best friend, even during the years they didn’t speak. It offers a trove of insights and anecdotes that will be treasured by Pat Conroy’s many devoted fans.

    

    From the heat of anti-rape protest on the streets of New Delhi to the cool hills of Shimla, playground of the Raj; from a Gujurati retirement home for gay men and eunuchs to a busy sex clinic in Chennai; from patriarchs to matriarchs; GIGs (Good Indian Girls), BIGs (Bad Indian Girls) and the fleshpots of Bombay, she accompanied by feisty Delhi girl Dimple lifts the bed sheets on India's sexual revolution. And it's a revolution that's full of fascinating surprises and contrasts; for India - the land that gave us that exuberant guide to sexual pleasure, the Kama Sutra - is also the land where women remain cloistered in purdah while teenage girls check out porn online; where families bow down to a conjoined phallus and vagina, the Shivaling, while couples fear to hold hands in public; and where the loveless arranged marriage is still the norm. Colourful, compelling, confounding, The Kama Sutra Diaries reveal what India has to tell us about modern-day love, sex and sexuality.

    Darkness engulfs the Indian subcontinent. The 17th century is destined to be an era of brutal wars, incessant oppression, and physical and spiritual carnage in the name of religion. Shivaji, a warrior and thinker far ahead of his times, rises and renders a rousing dream - respect and dignity for human life, economic equity, and empowerment. Destiny does not favour him; he faces terribile odds - a fallen and defeated populace, the might of the Mughal Empire, and naval supremacy of the Western powers. Thus begins a battle of conflicting ideologies, contrasting belief systems, and sharply different visions of India - a stake is the future of most ancient civilization. Witness the beginnings of the momentous events that will send thunderbolts across centuries, the echoes of which still haunt the subcontinent.

    Please understand one critical feature of this book. It is a biography, hand written by the junkie in question about his life and his alone. As such it is not a piece of literary perfection. It has not been polished to perfection by a team of editors, nor was it published by a major publishing company. Black Tar: For The Love of Heroin was originally written on a legal pad as part of a twelve step program. It made its way to me, its ultimate editor, and I was amazed by the details Stephen was able to remember and capture on paper. Once I got to know him I asked him if he would work with me on his life story and he reluctantly agreed. Sensing his hesitancy I told him we would not use his name and focus on the day to day existence of a junkie as he experienced it living from fix to fix. But Stephen could be a hard person to track down and his never ending thirst for the needle made his story a hard one to tell. I spent days upon weeks crawling the downtown streets looking for him and a lot of times when I did find him I would have to buy him heroin just to get him to work with me. So, I made a deal with him, like making a deal with the devil, that if he would help me drag his biography into existence, I would buy him enough heroin to get through each and every day we worked together.One day's worth of heroin for one day's worth of storytelling. This made it easy for him to make himself available for the writing of his biography. By the time I met Stephen he was almost fifty years old and in full blown heroin psychosis. How he managed to live as long as he had was always a miracle to me. Over the course of a year and several months I pulled every story Stephen could remember from his heroin-addled brain and preserved them on paper. But I never wanted this story to be an autobiography. I wanted it to be Stephen telling his story, in his words, no matter how it might look like in the end.With these rules in place I gave him his first computer and at first he slaved over his 'hunt and peak' computer skills. But the more he wrote the more he remembered and slowly, after three long years of exchanging one day of heroin to entice him to work one day of writing, Stephen declared himself finished with the project. I read what he had written and quickly realized that active heroin junkies make terrible writers. What he had produced was basically unusable. To make a three-year writing stint something of literary value I set myself to editing what he had written. I didn't want to strip it of the style of writing that made it junkie. More than anything else I wanted to preserve his perspective, sense of pain, his defeat, his single-minded approach to heroin and to the fact he knew it was going to kill him. I think that fatalistic view of life is what hit me the hardest.To make the book easy to digest I divided it into five segments and then spread his life between the points. And that is what we ended up with. The biography of a drug addict; barely touched by an editor's pen, and filled with the dirt, muck and blood that is a junkies life.

    In 1942 Elizabeth Bynam Sanders was a young woman who left home under false pretenses and travelled to Our Lady of Victory, a home for unwed mothers in upstate New York. Shortly after surrendering her daughter for adoption, she returned to her life in Johnston County, North Carolina. She never married and never had another child of her own. This powerful and moving memoir speaks of the profound need for connection. It is a story about identity, the hunger we feel for a sense of belonging and the ineffable significance of blood.

    

    That quixotic quest for understanding has drawn much of the world’s population eastward ever since Buddha first assumed the lotus position, and writer Mara Altman needed to know why. So she flew around the world in search of an answer not only to that mystery, but also to the deeper questions that plague all who yearn to define the meaning of life. What Altman found in her wild, comic 18-day reporting trek across India – a journey that took her on a laborious, 37-hour cross-country train trip, onto a mystical flat rock by the ocean in Pondicherry, and eventually into the emergency room of a cut-rate Bangalore hospital – will make you laugh, learn and ponder. By the end of her epic odyssey, it will also take you unexpectedly and thrillingly close to the pulsing heart of human existence. After graduating from Columbia University’s Graduate School of Journalism, Mara Altman worked as a staff writer for The Village Voice. In 2009, HarperCollins published Altman's first book, Thanks For Coming: A Young Woman's Quest for an Orgasm, which was optioned as a comedy series by HBO. She has published seven bestselling Kindle Singles, including the #1 bestseller Bearded Lady, and has also written for New York Magazine and The New York Times. Cover design by Adil Dara