Planet Google: One Company's Audacious Plan to Organize Everything We Know


Randall E. Stross - 2008
    His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information, the one-stop destination for all our information needs. Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us? As ambitious as Google's goal is, with 68 percent of all Web searches (and growing), profits that are the envy of the business world, and a surplus of talent, the company is, Stross shows, well along the way to fulfilling its ambition, becoming as dominant a force on the Web as Microsoft became on the PC. Google isn't just a superior search service anymore. In recent years it has launched a dizzying array of new services and advanced into whole new businesses, from the introductions of its controversial Book Search and the irresistible Google Earth, to bidding for a slice of the wireless-phone spectrum and nonchalantly purchasing YouTube for $1.65 billion. Google has also taken direct aim at Microsoft's core business, offering free e-mail and software from word processing to spreadsheets and calendars, pushing a transformative -- and highly disruptive -- concept known as "cloud computing." According to this plan, users will increasingly store all of their data on Google's massive servers -- a network of a million computers that amounts to the world's largest supercomputer, with unlimited capacity to house all the information Google seeks. The more offerings Google adds, and the more ubiquitous a presence it becomes, the more dependent its users become on its services and the more information they contribute to its uni

The General and the Genius: Groves and Oppenheimer - The Unlikely Partnership that Built the Atom Bomb


James Kunetka - 2015
    One historic mission.With a blinding flash in the New Mexico desert in the summer of 1945, the world was changed forever. The bomb that ushered in the atomic age was the product of one of history's most improbable partnerships. The General and the Genius reveals how two extraordinary men pulled off the greatest scientific feat of the twentieth century. Leslie Richard Groves of the Army Corps of Engineers, who had made his name by building the Pentagon in record time and under budget, was made overlord of the impossibly vast scientific enterprise known as the Manhattan Project. His mission: to beat the Nazis to the atomic bomb. So he turned to the nation's preeminent theoretical physicist, J. Robert Oppenheimer—the chain-smoking, martini-quaffing son of wealthy Jewish immigrants, whose background was riddled with communist associations—Groves's opposite in nearly every respect. In their three-year collaboration, the iron-willed general and the visionary scientist led a brilliant team in a secret mountaintop lab and built the fearsome weapons that ended the war but introduced the human race to unimaginable new terrors. And at the heart of this most momentous work of World War II is the story of two extraordinary men—the general and the genius.

Management Accounting


Anthony A. Atkinson - 1994
      APPROACH: Atkinson is a  managerially-oriented book that focuses on both quantitative and qualitative aspects of classical and contemporary managerial accounting.   COMPETITORS: Garrison, MH;

Human Nature and Conduct


John Dewey - 1921
    Relying on human physiology and psychology as evidence, he investigates how we make moral choices, cope with our surroundings, and act resourcefully. He explains that these social functions spring from natural, moral foundations, as he describes his views on social psychology."

Hacking Matter: Levitating Chairs, Quantum Mirages, And The Infinite Weirdness Of Programmable Atoms


Wil McCarthy - 2003
    But it's coming, and when it does, it will change our lives as much as any invention ever has. Imagine being able to program matter itself-to change it, with the click of a cursor, from hard to soft, from paper to stone, from fluorescent to super-reflective to invisible. Supported by organizations ranging from Levi Strauss and IBM to the Defense Department, solid-state physicists in renowned laboratories are working to make it a reality. In this dazzling investigation, Wil McCarthy visits the laboratories and talks with the researchers who are developing this extraordinary technology, describes how they are learning to control it, and tells us where all this will lead. The possibilities are truly astonishing.

How To Build Your Successful Online Teaching Business (Online Entrepreneurship Book 1)


Vladimir Raykov - 2016
     Do you want to turn your passion into passive income streams? Yes, you can get paid and do, teach what you love! Do you want to build an online teaching business with little to no investment up front? Do you want to become an entrepreneur? Do you want to work from home? If you’ve answered “yes” to even one of these questions then reading this eBook may turn out to be the best decision you’ve made this year!The ultimate purpose of this training (eBook, PDF files, 3 in-depth video sessions) is to teach you how to create products for your online teaching in a form of video courses. Howdy,My name is Vladimir Raykov.I’m a best-selling online instructor teaching over 12000 students and 20 online courses. I’m also the creator of STEP-BY-STEP TO YOUR FIRST 1000 STUDENTS program. During the last year, I’ve been gathering the best techniques for creating an online course and I’ve put them into this free training that is intended especially for beginners. I will completely reveal the exact 3-Step System for producing high-quality courses that I used to reach 5 figures for my online teaching business, doing it part-time and without spending money on advertising.HERE IS JUST A FRACTION OF WHAT YOU WILL LEARN FROM MY EBOOK AND FREE VIDEO TRAINING• Top 7 reasons why you should create an online course that generates income.• Top 7 (costly) mistakes beginner online instructors make and how to avoid them.• The 3-Step System for producing online courses with the velocity of light.• The top 4 mega-niches which are responsible for over 80% of the revenue generated by online instructors.• How to structure and organize your course. More specifically, how to make an outline for your course and the most effective internal structure of ALL your lectures.• All the tools (software) you will need to create products for your online teaching business of an utmost quality.• 6 Steps of a lecture creation.• The exact technical specifications for your video lectures.• The microphone I use to record crystal clear audio files.• How to get a professionally designed thumbnail for your course for free.• How to write a winning title for your course – basic copywriting skills part 1.• How to write a winning description for your course – basic copywriting skills part 2.• The best platforms to launch your course as a self-published instructor and their business models. • And much, much more!THE BEST PART• You don’t need to have a website.• You don’t have to pay for advertising.• You don’t have to FILM yourself. • You don’t have to be a technical savvy.• You don’t have to worry about video hosting. • You don’t have to have a higher academic degree.

Calculus


Gilbert Strang - 1991
    The author has a direct style. His book presents detailed and intensive explanations. Many diagrams and key examples are used to aid understanding, as well as the application of calculus to physics and engineering and economics. The text is well organized, and it covers single variable and multivariable calculus in depth. An instructor's manual and student guide are available online at http: //ocw.mit.edu/ans7870/resources/Strang/....