Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar.Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change.Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

    to the fall of Rome in A.D. 476, Dark History of The Roman Emperors reveals the adultery, incest, profligacy, sadism, and insanity of Rome's 500-year empire, including:- A.D. 40 Caligula orders his troops to collect seashells as the 'spoils of war'- A.D. 54 The bumbling Claudius, who had his nymphomaniac third wife killed, was murdered himself by his fourth wife, his niece- A.D. 64 Nero sings and plays the lyre while Rome burns- A.D. 192 The megalomaniac Commodus is assassinated by his wrestling partner Narcissus- A.D. 193 Rome's Year of Shame: the office of Emperor is put up for sale to the highest bidder- A.D. 238 Six emperors hold the throne in one year - five were murdered

    Clarke thinks big, but Cliff Pickover outdoes them both. In his newest book, Cliff Pickover outdoes even himself, probing a mystery that has baffled mystics, philosophers, and scientists throughout history--What is the nature of time?In Time: A Traveler's Guide, Pickover takes readers to the forefront of science as he illuminates the most mysterious phenomenon in the universe--time itself. Is time travel possible? Is time real? Does it flow in one direction only? Does it have a beginning and an end? What is eternity? Pickover's book offers a stimulating blend of Chopin, philosophy, Einstein, and modern physics, spiced with diverting side-trips to such topics as the history of clocks, the nature of free will, and the reason gold glitters. Numerous diagrams ensure readers will have no trouble following along. By the time we finish this book, we understand a wide variety of scientific concepts pertaining to time. And most important, we will understand that time travel is, indeed, possible.

    With this smart cookbook, readers learn Bob's secret to making rich, creamy Vanilla Bean Cheesecake in just 25 minutes. He's even got a recipe for Most Excellent Macaroni and Cheese that tastes just like it was oven baked — but takes only six minutes in the pressure cooker! In all, this cookbook contains 117 time-saving ways for readers to treat loved ones to the goodness of home-cooked food and still have time to sit down and enjoy it with them. Enhanced with over 50 full-page color photos, Smyth sewn binding, and plenty of tips from Bob, this cookbook is a must-have for pressure cooker novices and pros alike.

    Dumb crooks, celebrities gone bad, unsolved mysteries, odd laws, and more—Strange Crime has plenty of stories that will make you ask yourself, “What could they possibly have been thinking?” This easily portable paperback book is ideal for readers on the go. Take it to school, to work, to jury duty!

    This thorough revision provides a survey by groups, emphasizing adaptive morphology and physiology, while covering anatomical ground plans and basic developmental patterns. New co-author Richard Fox brings to the revision his expertise as an ecologist, offering a good balance to Ruppert's background as a functional morphologist. Rich illustrations and extensive citations make the book extremely valuable as a teaching tool and reference source.

    Hagin has spanned more than 50 years since God miraculously healed him of a deformed heart and incurable blood disease at the age of 17. Today the scope of Kenneth Hagin Ministries is worldwide.t

    Emphasizes the applications of theory, and contains new material on particle physics, electron-positron annihilation in solids and the Mossbauer effect. Includes new appendices on such topics as crystallography, Fourier Integral Description of a Wave Group, and Time-Independent Perturbation Theory.

    But, barely one thousand days into his Presidency, he was assassinated. JFK in an Hour provides a compelling and comprehensive overview of this man credited with introducing an aspirational new approach to American politics.Learn about the Kennedy family, the cast that propelled JFK to success despite family tragedy. Discover Kennedy’s talented diplomatic skills when navigating the Space Race, the nuclear missile crisis and his sympathies with the fledging civil rights movement. Learn about the man himself, the charming son, brother and husband, who maintained a charismatic public image, despite suffering from chronic illness all his life. JFK in an Hour provides key insight into why Kennedy epitomised the hopes of a new decade, and remains such an influential figure to this day.Love history? Know your stuff with History in an Hour…

    A team of fossil hunters... A desperate fight to survive.... In book 5, Hannah and the other survivors arrive in the ice world of the Pleistocene, bare of trees and with almost no animal life. Starving, with no other game to hunt, they must take on the mighty Mammoth and his wicked tusks. Can they survive the freeze long enough to jump back to modern times?

    Captioned cartoon drawings offering an overview of universal order as they deal with various phenomena are combined with scientific commentary

    In Gravity, he takes an enlightening look at three of the towering figures of science who unlocked many of the mysteries behind the laws of physics: Galileo, the first to take a close look at the process of free and restricted fall; Newton, originator of the concept of gravity as a universal force; and Einstein, who proposed that gravity is no more than the curvature of the four-dimensional space-time continuum.Graced with the author's own drawings, both technical and fanciful, this remarkably reader-friendly book focuses particularly on Newton, who developed the mathematical system known today as the differential and integral calculus. Readers averse to equations can skip the discussion of the elementary principles of calculus and still achieve a highly satisfactory grasp of a fascinating subject.Starting with a chapter on Galileo’s pioneering work, this volume devotes six chapters to Newton's ideas and other subsequent developments and one chapter to Einstein, with a concluding chapter on post-Einsteinian speculations concerning the relationship between gravity and other physical phenomena, such as electromagnetic fields.

    Every officer should read and reread this text, to understand it, and to take its message to heart. Warfighting has stimulated discussion and debate from classrooms to wardooms, training areas to combat zones. The philosophy contained in this publication has influenced our approach to every task we have undertaken.

    Readers will progress from building a basic physics engine to creating intelligent moving objects and complex systems, setting the foundation for further experiments in generative design. Subjects covered include forces, trigonometry, fractals, cellular automata, self-organization, and genetic algorithms. The book's examples are written in Processing, an open-source language and development environment built on top of the Java programming language. On the book's website (http://www.natureofcode.com), the examples run in the browser via Processing's JavaScript mode.

    This book is a powerful and enriching synthesis of the 12-Step recovery programs and the Noble Eightfold Path of Buddhism. It is sure to appeal to anyone touched by addiction, including those looking for new ways to understand and work with the tried-and-true 12-Step system. Tens of millions of Americans suffer from alcoholism and other forms of dependence, and 12 Steps on Buddha's Path offers hope and help for any one of them.Though writing anonymously out of deep respect for 12-Step policies, the author is in fact a well-known professional author, deeply involved in the recovery and meditation communities.