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    This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.Discover the motivational framework game designers use to segment and engage consumersUnderstand core game mechanics such as points, badges, levels, challenges, and leaderboardsEngage your consumers with reward structures, positive reinforcement, and feedback loopsCombine game mechanics with social interaction for activities such as collecting, gifting, heroism, and statusDive into case studies on Nike and Yahoo!, and analyze interactions at Google, Facebook, and ZyngaGet the architecture and code to gamify a basic consumer site, and learn how to use mainstream gamification APIs from Badgeville"Turning applications into games is a huge trend. This book does a great job of identifying the core lasting principals you need to inspire your users to visit again and again." —Adam Loving Freelance Social Game Developer and founder of Twibes Twitter Groups

    With this practical book, you’ll learn how to design and implement a graph database that brings the power of graphs to bear on a broad range of problem domains. Whether you want to speed up your response to user queries or build a database that can adapt as your business evolves, this book shows you how to apply the schema-free graph model to real-world problems.Learn how different organizations are using graph databases to outperform their competitors. With this book’s data modeling, query, and code examples, you’ll quickly be able to implement your own solution.Model data with the Cypher query language and property graph modelLearn best practices and common pitfalls when modeling with graphsPlan and implement a graph database solution in test-driven fashionExplore real-world examples to learn how and why organizations use a graph databaseUnderstand common patterns and components of graph database architectureUse analytical techniques and algorithms to mine graph database information

    

    With its simple commands, flags, and parameters, a well-formed command-line application is the quickest way to automate a backup, a build, or a deployment and simplify your life. With this book, you'll learn specific ways to write command-line applications that are easy to use, deploy, and maintain, using a set of clear best practices and the Ruby programming language. This book is designed to make any programmer or system administrator more productive in their job. Now updated for Ruby 2.Writing a command-line application that's self-documenting, robust, adaptable and forever useful is easier than you might think. Ruby is particularly suited to this task, because it combines high-level abstractions with "close to the metal" system interaction wrapped up in a concise, readable syntax. Plus, Ruby has the support of a rich ecosystem of open source tools and libraries.Ten insightful chapters each explain and demonstrate a command-line best practice. You'll see how to use these tools to elevate the lowliest automation script to a maintainable, polished application. You'll learn how to use free, open source parsers to create user-friendly command-line interfaces as well as command suites. You'll see how to use defaults to keep options simple for everyday users, while giving advanced users options for more complex tasks. There's no reason why a command-line application should lack documentation, whether it's part of a help command or a man page; you'll find out when and how to use both. Your journey from command-line novice to pro ends with a look at valuable approaches to testing your apps, and includes some fun techniques for outside-the-box, colorful interfaces that will delight your users.With Ruby, the command line is not dead. Long live the command line.

    The R language provides everything you need to do statistical work, but its structure can be difficult to master. This collection of concise, task-oriented recipes makes you productive with R immediately, with solutions ranging from basic tasks to input and output, general statistics, graphics, and linear regression.Each recipe addresses a specific problem, with a discussion that explains the solution and offers insight into how it works. If you're a beginner, R Cookbook will help get you started. If you're an experienced data programmer, it will jog your memory and expand your horizons. You'll get the job done faster and learn more about R in the process.Create vectors, handle variables, and perform other basic functionsInput and output dataTackle data structures such as matrices, lists, factors, and data framesWork with probability, probability distributions, and random variablesCalculate statistics and confidence intervals, and perform statistical testsCreate a variety of graphic displaysBuild statistical models with linear regressions and analysis of variance (ANOVA)Explore advanced statistical techniques, such as finding clusters in your dataWonderfully readable, R Cookbook serves not only as a solutions manual of sorts, but as a truly enjoyable way to explore the R language--one practical example at a time.--Jeffrey Ryan, software consultant and R package author

    'Big data', 'data science', and 'machine learning' have become familiar terms in the news, as statistical methods are brought to bear upon the enormous data sets of modern science and commerce. How did we get here? And where are we going? This book takes us on an exhilarating journey through the revolution in data analysis following the introduction of electronic computation in the 1950s. Beginning with classical inferential theories - Bayesian, frequentist, Fisherian - individual chapters take up a series of influential topics: survival analysis, logistic regression, empirical Bayes, the jackknife and bootstrap, random forests, neural networks, Markov chain Monte Carlo, inference after model selection, and dozens more. The distinctly modern approach integrates methodology and algorithms with statistical inference. The book ends with speculation on the future direction of statistics and data science.

    The Web is awash in Ruby code that is now virtually impossible to change or extend. This text helps you solve that problem by using powerful real-world object-oriented design techniques, which it thoroughly explains using simple and practical Ruby examples. Sandi Metz has distilled a lifetime of conversations and presentations about object-oriented design into a set of Ruby-focused practices for crafting manageable, extensible, and pleasing code. She shows you how to build new applications that can survive success and repair existing applications that have become impossible to change. Each technique is illustrated with extended examples, all downloadable from the companion Web site, poodr.info. The first title to focus squarely on object-oriented Ruby application design, Practical Object-Oriented Design in Ruby will guide you to superior outcomes, whatever your previous Ruby experience. Novice Ruby programmers will find specific rules to live by; intermediate Ruby programmers will find valuable principles they can flexibly interpret and apply; and advanced Ruby programmers will find a common language they can use to lead development and guide their colleagues. This guide will help you Understand how object-oriented programming can help you craft Ruby code that is easier to maintain and upgrade Decide what belongs in a single Ruby class Avoid entangling objects that should be kept separate Define flexible interfaces among objects Reduce programming overhead costs with duck typing Successfully apply inheritance Build objects via composition Design cost-effective tests Solve common problems associated with poorly designed Ruby code

    Turing Mathematician Alan Turing invented an imaginary computer known as the Turing Machine; in an age before computers, he explored the concept of what it meant to be "computable," creating the field of computability theory in the process, a foundation of present-day computer programming.The book expands Turing's original 36-page paper with additional background chapters and extensive annotations; the author elaborates on and clarifies many of Turing's statements, making the original difficult-to-read document accessible to present day programmers, computer science majors, math geeks, and others.Interwoven into the narrative are the highlights of Turing's own life: his years at Cambridge and Princeton, his secret work in cryptanalysis during World War II, his involvement in seminal computer projects, his speculations about artificial intelligence, his arrest and prosecution for the crime of "gross indecency," and his early death by apparent suicide at the age of 41.

    . . . We need a good book in cyberethics to deal with the present and prepare us for an uncertain future. Tavani's Ethics and Technology is such a book." --from the foreword by James Moor, Dartmouth College Is there privacy in a world of camera phones and wireless networking? Does technology threaten your civil liberties? How will bioinformatics and nanotechnology affect us? Should you worry about equity and access in a globalized economy? From privacy and security to free speech and intellectual property to globalization and outsourcing, the issues and controversies of the information age are serious, complex, and pervasive. In this new edition of his groundbreaking book, Herman Tavani introduces computer professionals to the emerging field of Cyberethics, the interdisciplinary field of study that addresses these new ethical issues from all perspectives: technical, social, and philosophical. Using fascinating real-world examples--including the latest court decisions in such cases as Verizon v. RIAA, MGM v. Grokster, Google versus the Bush Administration, and the Children's Online Pornography Act (CIPA) --as well as hypothetical scenarios, he shows you how to understand and analyze the practical, moral, and legal issues that impact your work and your life. Tavani discusses such cutting-edge areas as: * Globalization and outsourcing * Property rights and open source software * HIPAA (privacy laws) and surveillance * The Patriot Act and civil liberties * Bioinformatics and genomics research * Converging technologies--pervasive computing and nanocomputing * Children's online pornography laws Updating and expanding upon the previous edition, Ethics and Technology, Second Edition provides a much-needed ethical compass to help computer and non-computer professionals alike navigate the challenging waters of cyberspace. About the Author Herman T. Tavani is Professor of Philosophy at Rivier College and Co-Director of the International Society for Ethics and Information Technology (INSEIT). He is the author, editor, or co-editor of five books on ethical aspects of information technology. www.wiley.com/college/tavani

    Written by noted experts with years of real-world experience building very large systems, this book covers every aspect of MySQL performance in detail, and focuses on robustness, security, and data integrity.High Performance MySQL teaches you advanced techniques in depth so you can bring out MySQL's full power. Learn how to design schemas, indexes, queries and advanced MySQL features for maximum performance, and get detailed guidance for tuning your MySQL server, operating system, and hardware to their fullest potential. You'll also learn practical, safe, high-performance ways to scale your applications with replication, load balancing, high availability, and failover. This second edition is completely revised and greatly expanded, with deeper coverage in all areas. Major additions include: Emphasis throughout on both performance and reliability Thorough coverage of storage engines, including in-depth tuning and optimizations for the InnoDB storage engine Effects of new features in MySQL 5.0 and 5.1, including stored procedures, partitioned databases, triggers, and views A detailed discussion on how to build very large, highly scalable systems with MySQL New options for backups and replication Optimization of advanced querying features, such as full-text searches Four new appendices The book also includes chapters on benchmarking, profiling, backups, security, and tools and techniques to help you measure, monitor, and manage your MySQL installations.

    Cloud computing is rapidly transitioning from a niche technology embraced by startups and tech-forward companies to the foundation upon which enterprise systems build their future. In order to compete in today’s marketplace, organizations large and small are embracing cloud architectures and practices.

    Cryptography is vital to keeping information safe, in an era when the formula to do so becomes more and more challenging. Written by a team of world-renowned cryptography experts, this essential guide is the definitive introduction to all major areas of cryptography: message security, key negotiation, and key management. You'll learn how to think like a cryptographer. You'll discover techniques for building cryptography into products from the start and you'll examine the many technical changes in the field.After a basic overview of cryptography and what it means today, this indispensable resource covers such topics as block ciphers, block modes, hash functions, encryption modes, message authentication codes, implementation issues, negotiation protocols, and more. Helpful examples and hands-on exercises enhance your understanding of the multi-faceted field of cryptography.An author team of internationally recognized cryptography experts updates you on vital topics in the field of cryptography Shows you how to build cryptography into products from the start Examines updates and changes to cryptography Includes coverage on key servers, message security, authentication codes, new standards, block ciphers, message authentication codes, and more Cryptography Engineering gets you up to speed in the ever-evolving field of cryptography.

    Database performance has become a major headache, and most IT departments believe that developers should provide simple SQL code to solve immediate problems and let DBAs tune any bad SQL later.In The Art of SQL, author and SQL expert Stephane Faroult argues that this safe approach only leads to disaster. His insightful book, named after Art of War by Sun Tzu, contends that writing quick inefficient code is sweeping the dirt under the rug. SQL code may run for 5 to 10 years, surviving several major releases of the database management system and on several generations of hardware. The code must be fast and sound from the start, and that requires a firm understanding of SQL and relational theory.The Art of SQL offers best practices that teach experienced SQL users to focus on strategy rather than specifics. Faroult's approach takes a page from Sun Tzu's classic treatise by viewing database design as a military campaign. You need knowledge, skills, and talent. Talent can't be taught, but every strategist from Sun Tzu to modern-day generals believed that it can be nurtured through the experience of others. They passed on their experience acquired in the field through basic principles that served as guiding stars amid the sound and fury of battle. This is what Faroult does with SQL.Like a successful battle plan, good architectural choices are based on contingencies. What if the volume of this or that table increases unexpectedly? What if, following a merger, the number of users doubles? What if you want to keep several years of data online? Faroult's way of looking at SQL performance may be unconventional and unique, but he's deadly serious about writing good SQL and using SQL well. The Art of SQL is not a cookbook, listing problems and giving recipes. The aim is to get you-and your manager-to raise good questions.

    Without machine learning, fraud detection, web search results, real-time ads on web pages, credit scoring, automation, and email spam filtering wouldn't be possible, and this is only showcasing just a few of its capabilities. Written by two data science experts, Machine Learning For Dummies offers a much-needed entry point for anyone looking to use machine learning to accomplish practical tasks.Covering the entry-level topics needed to get you familiar with the basic concepts of machine learning, this guide quickly helps you make sense of the programming languages and tools you need to turn machine learning-based tasks into a reality. Whether you're maddened by the math behind machine learning, apprehensive about AI, perplexed by preprocessing data--or anything in between--this guide makes it easier to understand and implement machine learning seamlessly.Grasp how day-to-day activities are powered by machine learning Learn to 'speak' certain languages, such as Python and R, to teach machines to perform pattern-oriented tasks and data analysis Learn to code in R using R Studio Find out how to code in Python using Anaconda Dive into this complete beginner's guide so you are armed with all you need to know about machine learning!