Dozens of examples in innumeracy show us how it affects not only personal economics and travel plans, but explains mis-chosen mates, inappropriate drug-testing, and the allure of pseudo-science.

    This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    The more you sell, the less inclined the client is to listen. The more you sell, the more you tend to look (and act) like a hammer looking for a nail – where any nail will do. In reality, the more you sell, the less you win.This is entirely counter-intuitive to the average sales person, mostly because we are taught from the first day of sales training that the key to success is great sales techniques. You can find thousands of books on the art and science of selling – techniques, tricks, even scripts to “sell” the prospect. Our corporate sales training classes always insisted that sales is about understanding the prospect’s needs and then articulating your solution so that the prospect was compelled to choose your obviously-superior solution – right? Not so fast! The problem: most prospects don’t want to be sold. This book on UnSelling is designed to shift the buyer-seller relationship from subservient (they say, “Jump,” we say, “How high?”) to collaborative and does so by having the seller resist the temptation to “sell” (or tell). UnSelling is focused on the more consultative approach of understanding the problem the client is intent on solving. The better we understand the client’s problem, the less we have to sell (if at all). This eBook will outline an approach to control and win the most complex deals that includes:• Qualifying new clients that requires no “selling” – period!• Understanding how to create a collaborative relationship with the prospect so that your sales teams can understand the truth from the client – not what they want you to believe• Contrasting the difference between traditional selling and this unique approach to UnSelling• And understanding what to say and how to say itYour sales people and leaders will never “sell” the same way again – and will win more as a result.

    Cryptography is vital to keeping information safe, in an era when the formula to do so becomes more and more challenging. Written by a team of world-renowned cryptography experts, this essential guide is the definitive introduction to all major areas of cryptography: message security, key negotiation, and key management. You'll learn how to think like a cryptographer. You'll discover techniques for building cryptography into products from the start and you'll examine the many technical changes in the field.After a basic overview of cryptography and what it means today, this indispensable resource covers such topics as block ciphers, block modes, hash functions, encryption modes, message authentication codes, implementation issues, negotiation protocols, and more. Helpful examples and hands-on exercises enhance your understanding of the multi-faceted field of cryptography.An author team of internationally recognized cryptography experts updates you on vital topics in the field of cryptography Shows you how to build cryptography into products from the start Examines updates and changes to cryptography Includes coverage on key servers, message security, authentication codes, new standards, block ciphers, message authentication codes, and more Cryptography Engineering gets you up to speed in the ever-evolving field of cryptography.

    “I walk with a new spring in my step and I look at life through physics-colored eyes,” wrote one such fan. When Lewin’s lectures were made available online, he became an instant YouTube celebrity, and The New York Times declared, “Walter Lewin delivers his lectures with the panache of Julia Child bringing French cooking to amateurs and the zany theatricality of YouTube’s greatest hits.” For more than thirty years as a beloved professor at the Massachusetts Institute of Technology, Lewin honed his singular craft of making physics not only accessible but truly fun, whether putting his head in the path of a wrecking ball, supercharging himself with three hundred thousand volts of electricity, or demonstrating why the sky is blue and why clouds are white. Now, as Carl Sagan did for astronomy and Brian Green did for cosmology, Lewin takes readers on a marvelous journey in For the Love of Physics, opening our eyes as never before to the amazing beauty and power with which physics can reveal the hidden workings of the world all around us. “I introduce people to their own world,” writes Lewin, “the world they live in and are familiar with but don’t approach like a physicist—yet.” Could it be true that we are shorter standing up than lying down? Why can we snorkel no deeper than about one foot below the surface? Why are the colors of a rainbow always in the same order, and would it be possible to put our hand out and touch one? Whether introducing why the air smells so fresh after a lightning storm, why we briefly lose (and gain) weight when we ride in an elevator, or what the big bang would have sounded like had anyone existed to hear it, Lewin never ceases to surprise and delight with the extraordinary ability of physics to answer even the most elusive questions. Recounting his own exciting discoveries as a pioneer in the field of X-ray astronomy—arriving at MIT right at the start of an astonishing revolution in astronomy—he also brings to life the power of physics to reach into the vastness of space and unveil exotic uncharted territories, from the marvels of a supernova explosion in the Large Magellanic Cloud to the unseeable depths of black holes. “For me,” Lewin writes, “physics is a way of seeing—the spectacular and the mundane, the immense and the minute—as a beautiful, thrillingly interwoven whole.” His wonderfully inventive and vivid ways of introducing us to the revelations of physics impart to us a new appreciation of the remarkable beauty and intricate harmonies of the forces that govern our lives.

    It covers the basics of computer programming, including variables and values, functions, conditionals and control flow, program development and debugging. Later chapters cover basic algorithms and data structures.

    A 50-by-30 yard garden seems immense when you are a kid. By the time it hit the kitchen table, it was “ummhh & awnn (using a country style Mayberry, USA – Andy Griffith dialect). “This is the best I ever put in my mouth!” After several years of that repetition, my sister and I would just look at each other and bust into a gut-wrenching laugh. All those fine, home-grown ingredients are what went into my mother’s cooking to help it become so infamous. And those same homemade southern recipes are being passed down to you today. Bernice G. Craddock focused her entire life on being a great wife, mother, and homemaker. At 78 years young, she decided to write her own southern cookbook. Her greatest challenge was narrowing it down to her 500 “most favourite” recipes. Inside her collection, you will be able to enjoy popular southern recipes like: Chicken Corn Soup Clam Chowder Casserole recipes Sweet Potato Souffle Sweet N' Sour Chicken & a variety of chicken recipes Gingered Pork Biscuit Recipes And 400+ more salad, appetizer, main course, beverage and dessert recipes for you to share with your family.

    This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

    The first step to becoming a better nature photographer is to understand light.Discover the 8 types of natural light and learn techniques you can use to increase the quality and dramatic effect of your images.BACKLIGHT – make flowers glow, make dramatic silhouettesSIDELIGHT – emphasize texture and shapeFRONT LIGHT – great for sunset shotsREFLECTED LIGHT – make peaceful water reflectionsDIFFUSED LIGHT – great for close-upsDRAMATIC LIGHT – there’s nothing like a storm to create a dramatic imageTWILIGHT – beautiful blues and pinks in the skyNIGHT – great for capturing city lightsLearn techniques you can use to increase the quality and dramatic effect of your images simply by understanding how light works.Turn your snapshots into fine art.

    Addressing readers with both a general and scholarly interest in mathematics, Nahin weaves into this narrative entertaining historical facts, mathematical discussions, and the application of complex numbers and functions to important problems.

    Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.

    Written by one of the country’s leading tea professionals, The Harney & Sons Guide to Tea is an illuminating resource for tea drinkers interested in developing and refining their palate as well as their understanding of the complex agricultural, historical, and cultural significance of tea. Drawing on his singular experience, Michael Harney masterly explores the full range of teas, revealing how each tea is distinctive, with a taste that derives from a precise combination of cultivation and production techniques, and influenced by the geography as well as its history. These lively profiles of diverse tea varieties—from delicate white tea to aged black puerh tea—include brewing instructions and vivid descriptions of the beverage scent, taste, and appearance; everything you need to become a connoisseur. Tea has long been popular in the United States, but only recently have Americans treated this nuanced beverage with a deeper curiosity, more refined approach, and wider appetite. The Wall Street Journal reports that total U.S. tea sales are nearly four times what they were in 1990, and this growing population of discriminate consumers will celebrate the new vocabulary provided in The Harney & Sons Guide to Tea. Unique in scope, candor, and accessibility, The Harney & Sons Guide to Tea will quickly become the classic reference and staple in the library of every serious tea drinker.

    Succulent squash. Plump cucumbers." Growing vegetables is a rewarding?and cost-effective?way to eat better for less. Yet many don?t know where to start. Author and farmer Catherine Abbott answers questions like: What is the best way to maximize my garden space? How do I get started growing food to sustain my family? Can I grow vegetables inside my house? How can I tell if my vegetables are primed for eating? Will I really save money by growing my own? You will find affordable tips on how to plant and harvest more than thirty common vegetables, from spinach and eggplant to corn and beans. Abbott's expertise shines on planting, fertilizing, watering, weeding, and troubleshooting. This book has "everything" you need to grow fresh, delicious veggies in any climate, any time of year

    As he did so masterfully in Prime Obsession, Derbyshire brings the evolution of mathematical thinking to dramatic life by focusing on the key historical players. Unknown Quantity begins in the time of Abraham and Isaac and moves from Abel's proof to the higher levels of abstraction developed by Galois through modern-day advances. Derbyshire explains how a simple turn of thought from this plus this equals this to this plus what equals this? gave birth to a whole new way of perceiving the world. With a historian's narrative authority and a beloved teacher's clarity and passion, Derbyshire leads readers on an intellectually satisfying and pleasantly challenging historical and mathematical journey.