Aristotle wrote an important treatise on it and Demosthenes remains famous to this day for his skills as a rhetorician. But skill with rhetoric today is no longer admired. Rhetoric is often seen as a synonym for shallow, deceptive language-empty words, empty rhetoric--and therefore as something quite negative. But if we view rhetoric in more neutral terms, as the art of persuasion, it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defense of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from ancient Greece, medieval Islamic preaching, the wartime speeches of Winston Churchill, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric.About the Series:Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

    But what are thoughts? How does the brain--billions of tiny neurons and synapses--accomplish thought? In this compelling Very Short Introduction, Tim Bayne offers a compact but wide-ranging account of the nature of thought, drawing upon philosophy, psychology, neuroscience, and anthropology. Bayne touches on a stimulating array of topics. Does thinking occur in public or is it a purely private affair? Do young children and non-human animals think? Is human thought the same everywhere, or are there culturally specific modes of thought? What is the relationship between thought and language? What kind of responsibility do we have for our thoughts? In what ways can the process of thinking go wrong? Beginning with questions about what thought is and what distinguishes it from other kinds of mental states, he explores the logical structures of thought as well as the mechanisms that make thought possible. In sum, this book provides an engaging survey of what we know--and what we don't know--about one of the most central of human capacities. About the Series: Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

    But when people think about economics, they tend to place importance on the bigger picture - macroeconomics - including issues such as unemployment, inflation, and the competitiveness of nations.In this Very Short Introduction, Avinash Dixit argues that the microeconomy has a large impact on the economic world, arguably as much as the issues of macroeconomics.Dixit steers a clear path through the huge number of issues related to microeconomics, explaining what happens when things go well, as well as showing how they fail, why that happens, and what can be done about it. Using real-life examples from around the world, using a minimum of mathematics and including simple graphs, he provides insights into economics from psychology and sociology to explain economic behavior and rational choice.About the Series: Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

    Global climate change, shifting global cycles of the weather, widespread pollution, radioactive fallout, plastic accumulation, species invasions, the mass extinction of species - these are just some of the many indicators that we will leave a lasting record in rock, the scientific basis for recognizing new time intervals in Earth's history. The "Anthropocene," as the proposed new epoch has been named, is regularly in the news.Even with such robust evidence, the proposal to formally recognize our current time as the Anthropocene remains controversial both inside and outside the scholarly world, kindling intense debates. The reason is clear. The Anthropocene represents far more than just another interval of geologic time. Instead, the Anthropocene has emerged as a powerful new narrative, a concept through which age-old questions about the meaning of nature and even the nature of humanity are being revisited and radically revised.This Very Short Introduction explains the science behind the Anthropocene and the many proposals about when to mark its beginning: The nuclear tests of the 1950s? The beginnings of agriculture? The origins of humans as a species? Erle Ellis considers the many ways that the Anthropocene's "evolving paradigm" is reshaping the sciences, stimulating the humanities, and foregrounding the politics of life on a planet transformed by humans. The Anthropocene remains a work in progress. Is this the story of an unprecedented planetary disaster? Or of newfound wisdom and redemption? Ellis offers an insightful discussion of our role in shaping the planet, and how this will influence our future on many fronts.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    His widely quoted works have led to countless movie adaptions, graphic novels, pop songs, and even t-shirts.In this Very Short Introduction, Oliver Gloag chronicles the inspiring story of Camus' life. From a poor fatherless settler in French-Algeria to the winner of the Nobel Prize for Literature, Gloag offers a comprehensive view of Camus' major works and interventions, including his notion of the absurd and revolt, as well as his highly original concept of pure happiness through unity with nature called "bonheur". This original introduction also addresses debates on coloniality, which have arisen around Camus' work.Gloag presents Camus in all his complexity a staunch defender of many progressive causes, fiercely attached to his French-Algerian roots, a writer of enormous talent and social awareness plagued by self-doubt, and a crucially relevant author whose major works continue to significantly impact our views on contemporary issues and events. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    In an age where we've mapped the human genome and explored much of the physical world, the study of people's behaviour is one of the most exciting frontiers of scientific endeavor.In this Very Short Introduction Richard Crisp tells the story of social psychology, its history, concepts and major theories. Discussing the classic studies that have defined the discipline, Crisp introduces social psychology's key thinkers, and shows how their personal histories spurred them to understand what connects people to people, and the societies in which we live. Taking us from the first ideas of the discipline to its most cutting edge developments, Crisp demonstrates how social psychology remains profoundly relevant to everyday life. From attitudes to attraction, prejudice to persuasion, health to happiness - social psychology provides insights that can change the world, and help us tackle the defining problems of the 21st century.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    Looking at texts ranging from the Gospels from NagHammadi to the Dialogues with the Risen Savior, Paul Foster shows how the apocryphal gospels reflect the diversity that existed within early Christianity, and considers the extent to which they can be used to reconstruct an accurate portrait of the historical Jesus. Foster demonstrates how closeanalysis of text, contents, and context are vital in assessing the value and authenticity of such ancient documents. Including discussions of controversies and case-studies such as the alleged hoax surrounding the discovery of Secret Mark, Foster concludes that the non-canonical texts, considered inthe correct context, can help us reach a more complete understanding of the multi-faceted nature of early Christianity.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam.

    Bill Gates. George W. Bush. Osama bin Laden. Leaders and leadership are perennial topics of debate. What is leadership? How does one become a leader? Do we actually need leaders? In this Very Short Introduction, Keith Grint offers provocative answers to these questions, prompting readers to rethink their assumptions about what leadership is. Indeed, Grint argues that leadership is a very elusive quality, and that there are few definitive answers to be found, which explains why most books on leadership produce so much heat and so little light. But there are important questions to ask, questions which shed light on why leadership so resists definition. Grint looks at the way leadership has evolved from its earliest manifestations in ancient societies, highlights the early ideas about leadership found in Plato, Sun Tzu, Machiavelli and others, considers how social, economic, and political forces can undermine particular modes of leadership, and discusses the practice of management, its history, future, and influence on all aspects of society.

    We all have a mental picture of ancient Egypt, but is it the right one? How much do we really know about this once great civilization?In this absorbing introduction, Ian Shaw, one of the foremost authorities on Ancient Egypt, describes how our current ideas about Egypt are based not only on the thrilling discoveries made by early Egyptologists but also on fascinating new kinds of evidence produced by modern scientific and linguistic analyses. He also explores the changing influences on our responses to these finds, by examining the impact of Egyptology on various aspects of popular culture such as literature, cinema, opera, and contemporary art. He considers all aspects of ancient Egyptian culture, from tombs and mummies to the discovery of artifacts and the decipherment of hieroglyphs, and from despotic pharaohs to animal-headed gods. From the general reader interested in Ancient Egypt, to students and teachers of ancient history and archaeology, to museum-goers, this Very Short Introduction will not disappoint.

    For the alternate cover edition by Simon & Schuster, see hereClear and concise explanations of the development of theories explaining physical phenomena.

     Dan sheds light on the many misconceptions about what Kabbalah is and isn't--including its connections to magic, astronomy, alchemy, and numerology--and he illuminates the relationship between Kaballah and Christianity on the one hand and New Age religion on the other. The book provides fascinating historical background, ranging from the mystical groups that flourished in ancient Judaism in the East, and the medieval schools of Kabbalah in Northern Spain and Southern France, to the widening growth of Kabbalah through the school of Isaac Luria of Safed in the sixteenth century, to the most potent and influential modern Jewish religious movement, Hasidism, and its use of kabbalistic language in its preaching. The book examines the key ancient texts of this tradition, including the Sefer Yezira or "Book of Creation," The Book of Bahir, and the Zohar. Dan explains Midrash, the classical Jewish exegesis of scriptures, which assumes an infinity of meanings for every biblical verse, and he concludes with a brief survey of scholarship in the field and a list of books for further reading. Embraced by celebrities and integrated in many contemporary spiritual phenomena, Kabbalah has reaped a wealth of attention in the press. But many critics argue that the form of Kabbalah practiced in Hollywood is more New Age pabulum than authentic tradition. Can there be a positive role for the Kabbalah in the contemporary quest for spirituality? In Kabbalah, Joseph Dan debunks the myths surrounding modern Kabbalistic practice, offering an engaging and dependable account of this traditional Jewish religious phenomenon and its impact outside of Judaism.

    In this clear introduction to ethics Simon Blackburn tackles the major moral questions surrounding birth, death, happiness, desire and freedom, showing us how we should think about the meaning of life, and how we should mistrust the soundbite-sized absolutes that often dominate moral debates.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    This is the only introduction to Romanticism that incorporates not only the English but the Continental movements, and notonly literature but music, art, religion, and philosophy. Balancing lively details with intriguing topics, it sheds light on such subjects as the Sensibility movement, which preceded Romanticism; the rising prestige of the poet as inspired prophet; the suffering and neglect of the poet; therather different figure of the poetess; Romanticism as a religious trend; Romantic philosophy and science; and Romantic responses to the French Revolution, the Orient, gypsies, and the condition of women. Ferber offers a definition and several general propositions about this very diverse movement, as well as a discussion of the word Romantic and where it came from. Finally, some two hundred authors or artists are cited or quoted, many at length, including Blake, Wordsworth, Coleridge, Byron, Shelley, Keats, Emerson, Hugo, Goethe, Pushkin, Beethoven, Berlioz, Chopin, and Delacroix.

    A Guide to "Very Short Introduction" Series published by Oxford University Press.

    And yet for many years it was equally baffling for scientists themselves. Manjit Kumar gives a dramatic and superbly-written history of this fundamental scientific revolution, and the divisive debate at its heart.For 60 years most physicists believed that quantum theory denied the very existence of reality itself. Yet Kumar shows how the golden age of physics ignited the greatest intellectual debate of the twentieth century.Quantum sets the science in the context of the great upheavals of the modern age. In 1925 the quantum pioneers nearly all hailed from upper-middle-class academic families; most were German; and their average age was 24. But it was their irrational, romantic spirit, formed in reaction to the mechanised slaughter of the First World War that inspired their will to test science to its limits.The essential read for anyone fascinated by this complex and thrilling story and by the band of young men at its heart.