But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life.Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no.Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.

    Even getting through seemingly easy tasks can be a relentless challenge that never seems to get easier. As a child psychologist specializing in ADHD for more than twenty years, Dr. Ashley knows exactly what parents face every day. 1000 Best Tips for ADHD gives parents quick tips and easy-to-implement solutions that make even the toughest days go smoother.FIND TIPS AND SUGGESTIONS ON: Improving behavior Increasing school success Helping out at home Interacting with others And more!

    In this thought-provoking book, the author presents a compelling case for why contemporary American educators are the greatest generation in history. He carefully explains why current national reform policies have failed and presents specific steps policymakers, administrators, and teachers must take to transform American schools to meet student needs in the 21st century.

    It is simple to do, easily explained and works for both severe and mild problems from aged three to early teenage. Many, if not most, parents feel that their children may have missed out in some way during the early years. Offering a simple, relatively trouble-free self-help method for putting that right is what parents are waiting for. "This book is written in highly accessible language", assures Oliver James. "The method is explained as simply as possible, illustrated with cases". "Love Bombing is a very simple technique which helps most children from aged three to early teenage. Because so many parents are, or have had, periods of living very busy or miserable or complicated lives, most of us need to reconnect with our children from time to time. Love Bombing does the job," explains James.

    Britain's Got Talent. The Rich List. The Nobel Prize. Everywhere you look: competition - for fame, money, attention, status. We depend on competition and expect it to identify the best, make complicated decisions easy and, most of all, to motivate the lazy and inspire the dreamers. How has that worked out so far? Rising levels of fraud, cheating, stress, inequality and political stalemates abound. Siblings won't speak to each other they're so rivalrous. Kids can't make friends because they don't want to cede their top class ranking to their fellow students. (Their parents don't want them to either.) The richest men in the world sulk when they fall a notch or two in the rich list. Doping proliferates among athletes. Auditors and fund managers go to jail for insider trading. Our dog-eat-dog culture has decimated companies, incapacitated collaborators and sown distrust. Winners take all while the desire to win consumes all, inciting panic and despair. Just as we have learned that individuals aren't rational and markets aren't efficient but went ahead operating as though they were, we now know that competition quite regularly doesn't work, the best do not always rise to the top and the so-called efficiency of competition throws off a very great deal of waste. It might be comforting to designate these 'perverse outcomes' but as aberrations mount, they start to look more like a norm. It doesn't have to be that way. Around the world, individuals and organizations are finding creative, collaborative ways to work that don't pit people against each other but support them in their desire to work together. While the rest of the world remains mired in pitiless sniping, racing to the bottom, the future belongs to the people and companies who have learned that they are greater working together than against one another. Some call that soft but it's harder than anything they've done before. They are the real winners.

    For years, I've been asking myself: How can a guy whose native language is not even English be one of the best U.S. copywriters in history? Now I have the answer... nicely reduced to a simple, understandable formula. And the best thing is that it’s a usable formula. Anyone seriously interested in copywriting should discover Evaldo's secret.” —Bill Bonner, Founder of Agora. “It’s not often that I come upon a copywriting strategy that feels new to me. And even less frequently do I encounter one that is both new and exciting. Evaldo Albuquerque’s “16 Word Sales Letter™” is such a strategy. I’m going to recommend this as a must-read to all my copywriting proteges.” —Mark Ford, best-selling author and chief growth strategist for Agora. “Evaldo is the world’s greatest copywriter you’ve never heard of. Why haven’t you heard of him? Because while others are selfpromoting ... heck, while they’re eating, sleeping and relaxing... he’s cranking out the next blockbuster. He never stops. He’s a 9-figure sales machine and our business’s secret weapon. This book is your blueprint to how the machine dominates. Read it and put it into action. Your royalty check will thank you.” —Peter Coyne, founder of Paradigm Press, Agora Financial’s largest imprint “I'm recommending this book to everyone in my company, and making it required reading for all new hires. When it comes to books on "writing" I try to read everything new, and no matter how many books I pick up, I rarely find any ideas that are innovative (or even useful), but this book shattered my expectations—I found page after page packed with fresh ideas. It's engaging to read, and very easy to implement the writing techniques. “Evaldo has uncovered a new way to write sales copy that is perfect for today's buyers; I really love this book, and after you turn the first two pages, you'll see exactly why. It’s a must-read primer for anyone who writes sales copy…. Read this book—and learn from one of the best.” —Oren Klaff, best-selling author of Pitch Anything and Flip the Script “Few people know his name. Yet, those at the highest levels of direct response advertising consider Evaldo Albuquerque the Michael Jordan of modern financial copywriting. His new book, The 16 Word Sales Letter™, reveals for the first time the secret to his astonishing success. In split tests, the selling formula Evaldo reveals in his book has won, repeatedly, against ad copy written by the world’s top copywriters. When asked at a recent seminar I gave what are the two best books I’ve ever read on copywriting, my answer was Breakthrough Advertising by Eugene Schwartz and The 16 Word Sales Letter™ by Evaldo Albuquerque.” —Caleb O’Dowd The 16-Word Sales Letter™ is a copy system that has generated over $120 million dollars for Agora Financial in the last two years alone. It’s a simple formula that could help you generate millions in online sales... No matter how competitive your niche is….No matter what kind of product or service you’re selling…And no matter your level of experience. That’s because it can not only help you identify a new big idea for your market, but also help you structure your sales message for maximum emotional impact. And now, for the first time ever, Evaldo Albuquerque is revealing the details of this system in this brand-new book.

     Think back to the job interview you nailed (or blew). The date that went perfectly (or broke down completely.) Or the random encounter with that person who turned out to be your best friend (or the countless others that didn’t). Mere seconds of conversation have the power to alter the course of your life. It’s miraculous then that we are never taught HOW to conduct conversations. How to navigate them so that we get more of the jobs, dates, and best friends we want. It’s as if the world believes amazing conversational skills can’t be learned. Captivate shatters that belief. Inside you'll learn: How to keep conversations going without running out of things to say and facing the dreaded awkward silence How to create interesting "getting to know you" conversations without slipping into boring interview mode and turning off who you're talking to How to start conversations with strangers and approach people you don't know Real life examples of great (and terrible) conversations The two modes of conversation that allow you to connect with anyone, even when you don't have anything in common How to finish a conversation so people walk away planning on reaching out to you Read Captivate and you’ll learn how to have conversations that stand out in people’s minds and make you someone they never want to forget.

    

     The co-founder of three multi-million dollar start-ups, Oliver Luckett is frequently asked to speak on social media's impact. But how, he used to wonder, could he best describe the interactions of millions of users, a complicated system of human connections? One day, while hiking through Joshua Tree National Park, Luckett had a flashback to his days as a microbiology lab rat--and an epiphany: Social media is an organism, a living, breathing, evolving creature. Luckett and Casey deliver a revolutionary theory of social networks, showing--to an astonishing degree--how they mimic biological life. By examining cells, viruses, and other microbiological functions, we can master social media in both business and in life.

    

    By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.   But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.   With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.   For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/

    If you're one of the millions of people whose skills are the 'product, ' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job--not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients.Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be.Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.

    But before the coronavirus pandemic, only 47 percent of American workers had access to flexible working options. Annie Auerbach advises major corporations, including Nike, Google, Unilever, and Pepsico. She understands work culture and the needs of employees. The world is changing for working women, but until the recent pandemic, companies turned a blind eye. Now, it’s time to make this change routine.Auerbach reiterates the importance of leaving the office cubicle behind and explores the realities many women experience working from home and the changes to their daily lives, including the trickle-down effects, from emotional labor to balancing childcare and education with work, to even biohacking the female body’s unique rhythms. What happens when women embrace the concept of flex? We become more creative, more strategic with our time and energy, and more engaged with our personal lives. As Auerbach makes clear, we reject “our toxic culture of presenteeism, time-pressure, and ultimately burnout. It helps us escape the army of octopus lady jugglers, crazed with the exhaustion of “having it all.” It allows us to live longer lives more sustainably. It gives us self-worth.”

    1 company dominating content marketingWhat do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.It's the winning approach John Hall used to build Influence & Co. into one of "America's Most Promising Companies," according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals:- how consumer needs and expectations have changed and what this shift means for you - how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you - proven methods for using digital content to enrich your target audience's lives in ways that build real, lasting trustWhether you're a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience's minds will increase the likelihood that the moment they need to make a choice, you'll be the first one they call. There's no better way to drive opportunities that result in increased revenue and growth.Business is never "just" business. It's always about relationships. It's always about a human connection. When you're viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

    His tips are always realistic, accessible, and sticky. It's not just talk, this is productivity advice that will change your life."Jocelyn K. Glei, author and Founding Editor, 99UWe are living in an age of unprecedented creative stimulation--via the internet, social media, all-pervasive technology, and an "always on" working culture.Which means we are living in an age of unprecedented distraction from focused creative work--from all the same sources.First, computers and the internet transformed the work we did at our desks. Then along came smartphones to transform our social lives and make our work mobile.Now we have our work, our network, our media, and our social media with us wherever we go. Augmented Reality (AR) is layering more and more virtual elements over the physical world we inhabit, and Virtual Reality (VR) promises us escape to unlimited virtual worlds.The pace of change is exciting, overwhelming, and unstoppable.And creators are increasingly discovering a downside to the brave new world: countless distractions and interruptions  endless email  pressure to keep up  anxiety about falling behind  difficulty concentrating  aches and pains from too much time at the keyboard  Dig a little deeper, and the biggest concern for many creatives is a nagging sense that their most important work is being left undone.If you're excited by the opportunities of the creative age, but worried about the effect of all those interruptions and digital distractions on your creative work, Productivity for Creative People has been written for you.For the past twenty years creative coach Mark McGuinness has helped hundreds of creatives like you to overcome these challenges.A poet and creative entrepreneur, he is the author of Motivation for Creative People and Resilience: Facing Down Rejection and Criticism on the Road to Success. He is also a co-author of the bestselling books from 99U, Manage Your Day-to-Day and Maximize Your Potential.Mark's latest book, Productivity for Creative People, is a collection of insights, tips, and techniques to help you carve out time for your most important work - while managing your other commitments. All the solutions he shares have been tested with real people in real situations.You will learn: How getting organized can make you more creative  Why multitasking doesn't work  How to tell if you're really overloaded - and what to do about it  The importance of panicking early  How doing nothing can make you more productive  The crucial difference between incubation and procrastination  How to carve out time for your most important creative work  Why boredom is necessary for creativity  What to do about all that email  How to nap like a NASA pilot  A simple technique to reduce smartphone addiction  Productivity for Creative People is the perfect guide to creating extraordinary work without (necessarily) disappearing to a cabin in the woods,