What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) eliminates both of these problems. It is far and away the best -- and fastest -- way to improve copy... and cut a copywriter's learning curve in half.In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning "B-level" copy into control beating "A-level" copy in just 24 hours.This is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters).Needless to say, Copy Logic! works.Simply follow Masterson and Palmer's clearly outlined steps and detailed examples, and you can't help bu come out with significantly stronger copy.Whether you're a business owner, marketing director, copy chief, or copywriter, Copy Logic! will help you produce bigger winners, more often.

    For the next ten years, Hornby’s incandescently funny "Stuff I’ve Been Reading” chronicled a singular reading life — one that is measured not just in "books bought” and "books read,” as each column begins, but in the way our feelings toward Celine Dion say a lot about who we are, the way Body Shop Vanilla Shower Gel can add excitement to our days, and the way John Updike might ruin our sex lives. Hornby’s column is both an impeccable, wide-ranging reading list and an indispensable reminder of why we read.

    Shortly after, he came back to Stratford to play Richard III – a breakthrough performance that would transform his career, winning him the Olivier and Evening Standard Awards for Best Actor. Sher’s record of the making of this historic theatrical event, Year of the King, has become a classic of theatre writing, a unique insight into the creation of a landmark Shakespearean performance.More than thirty years later, Antony Sher returned to Lear, this time in the title role, for the 2016 RSC production directed by Gregory Doran. Sher’s performance was acclaimed by the Telegraph as ‘a crowning achievement in a major career’, and the show transferred from Stratford to London’s Barbican. Once again, he kept a diary, capturing every step of his personal and creative journey to opening night.Year of the Mad King: The Lear Diaries is Sher’s account of researching, rehearsing and performing what is arguably Shakespeare’s most challenging role, known as the Everest of Acting. His strikingly honest, illuminating and witty commentary provides an intimate, first-hand look at the development of his Lear and of the production as a whole. Also included is a selection of his paintings and sketches, many reproduced in full colour.Like his Year of the King and Year of the Fat Knight: The Falstaff Diaries, this book, Year of the Mad King, offers a fascinating perspective on the process of one of the greatest Shakespearean actors of his generation.'One of the finest books I have ever read on the process of acting' Time Out on Year of the King'Antony Sher's insider journal is a brilliant exploded view of a great actor at work – modest and gifted, self-centred and selfless – a genius capable of transporting us backstage' Craig Raine, The Spectator (Books of the Year) on Year of the Fat Knight

    They teach you how to discover the "Franchise" or structure of a television show in order to write a successful and eye catching spec script. The four-act structure is covered, along with the elements that go into telling a good story. After you've blown them away with your spec script, learn how to pitch confidently and concisely. You'll also find invaluable information on how to work with producers, how to handle your first writing assignment, and tackle revisions. Also included are Writer's Guidelines, and beat sheets, from several television shows to help you familiarize yourself with the way writer's work.

    Through her accessible, empowering writing, Christy Whitman shares the fundamental principles that she’s discovered after more than twenty years of studying universal forces—such as polarity, alignment, resonance, momentum, and magnetism—and explains how to harness these forces to optimize your wealth and career. Exemplified by numerous case studies, Christy’s ten-step plan teaches you how to establish inner relationships with future clients, associates, and employees, work with light and energy to magnetize opportunities and resources, build a culture of value and appreciation that brings out the very best in those around you, and operate at your highest capacity. By mastering this process, you will enable yourself to achieve unimaginable success in your career, however you define it.

    In addition to the Pulitzer Prize he was awarded for his reviews in The Washington Post, he picked up an Edgar from the Mystery Writers of America for his most recent book, On Conan Doyle.Dirda's latest volume collects fifty of his witty and wide-ranging reflections on literary journalism, book collecting, and the writers he loves. Reaching from the classics to the post-moderns, his allusions dance from Samuel Johnson, Ralph Waldo Emerson and M. F. K. Fisher to Marilynne Robinson, Hunter S. Thompson, and David Foster Wallace. Dirda's topics are equally diverse: literary pets, the lost art of cursive writing, book inscriptions, the pleasures of science fiction conventions, author photographs, novelists in old age, Oberlin College, a year in Marseille, writer's block, and much more, not to overlook a few rants about Washington life and American culture. As admirers of his earlier books will expect, there are annotated lists galore—of perfect book titles, great adventure novels, favorite words, essential books about books, and beloved children's classics, as well as a revealing peek at the titles Michael keeps on his own nightstand.

    Written with a commanding sureness of tone and linguistic precision, The White Album is a central text of American reportage and a classic of American autobiography.

    Most important, it provides a wealth of examples for readers to model for everything from online journal articles to supplemental data sets and measurement instruments to books, videos, apps, websites, podcasts, blog posts, and social media. Approximately 70 examples are provided for readers to consider as they learn how to create reliable references for electronic sources.Students and other writers will find this guide indispensable as well as convenient to download and use when creating a reference list.

    It’s clear that cinema is as healthy as ever. Oscar-worthy directors, indie geniuses and foreign artists are creating stunning, boundary-pushing work. Since the turn of the century, movie lovers have been enjoying a second golden age. But which films are the best of the best? What are the top movies since 2000 to see before you die? Chris Stuckmann, one of YouTube’s most popular film reviewers (70+ million views) gives us his best of the best! In his book debut, Stuckmann delivers his list of the very best 50 Movies since 2000 – with that style and punch that YouTube viewers have come to love. These are the films you must see before you die.

    Harrowing and heroic, the events of D-Day were recorded in the personal writings of those who were there. Here, Francis Crosby has compiled a comprehensive collection of previously unpublished letters, diaries, photographs, and reminiscences that tell the story of D-Day as it has never been told before.With the use of new international archives, Crosby has culled vivid and detailed eye-witness accounts from each beach, as well as perspectives from land, sea, and air. This fascinating collection includes entries from American, British, and Canadian troops, the Merchant Navy and the Royal Air Force, and newly available German materials. Also included are contemporary and retrospective reactions of women "in the know" and those whom knew from "unofficial sources" of the immediate imminence of the assault.

    

    

    a remarkable story—Leeza Gibbons, NBC-TV • Grippingly told ... a wonderful, powerful book—David Berner, Radio CKNW Vancouver • Reads with the pace of a taut thriller—George Henderson, Gloucestershire Citizen • Mesmerizing—Bob Stall, Vancouver Province. Now revised and updated. The amazing, true story of how medical authorities allow a family doctor to continue practising even after he begins living with a 15-year-old patient—and allegedly has sex with another girl in exchange for giving drugs to her father. The notorious doctor still carries on as before and a third patient complains about infamous conduct—until he silences her by putting out a contract for murder.

    Should they follow cautionary guidelines to return to a major city or take a chance by continuing north through the back country?Thru-hiking from Georgia to Maine on any given year has its own enormous obstacles. What do you eat? Where do you sleep and can you reach your family? In 2020, during a worldwide shutdown these challenges became nearly impossible to overcome. See how rural trail town communities were affected by the pandemic and understand an untold perspective of pursuing your dreams at all costs.Avoiding law enforcement, entering into "closed" federal land and even overcoming death - all while attempting the impossible. With a wife and two daughters at home, the outside world against him and seemingly unreliable information, this epic tale follows Ryan Michael Beck's journey 2,193 miles in pursuit of a dream to thru-hike the entire Appalachian Trail against all odds.

    In this compelling study of true crime, Liverpool's most popular author Tom Slemen recounts some of the most intriguing and baffling murders of Merseyside such as:• The baffling case of the Victorian canned corpse• The magistrate's beautiful granddaughter who was killed by a crazed admirer• The condemned man who was hanged twice• Frederick Deeming - the Rainhill psychopath who wiped out his own family and danced on their grave with his next victim• The bizarre link between a South Seas cult and the housewife who was stabbed fourteen times in her Knotty Ash home by a killer who struck under the cover of a fog• The unsolved case of the superintendent and his son who died of gunshot wounds under mysterious circumstances - in a police station• The enigmatic murder of Julia Wallace - and a very credible solution• The only assassination of a British prime minister - by a Liverpool businessman Plus many more fascinating murder cases.This fascinating book is a must for all readers of true crime in general and Liverpudlians and Merseysiders in particular.