Dave Elman - 1984
    Will take 25-35 days

50 Human Brain Ideas You Really Need to Know

Moheb Costandi - 2013
    In 50 Human Brain Ideas You Really Need to Know, Mo Costandi condenses all we know about the brain and how it works into series of introductions to the most important concepts.Outlining both long-standing theories - such as the function of neurons and synaptic transmission - and cutting-edge ideas - including neuroethics and brain-computer interfacing - with straightforward narrative and clear two-colour illustrations, this book is a perfect beginner's guide to the most powerful and mysterious organ in the body.The ideas explored include: The nervous impulse; Differences between the male and female brain; The root of addiction; Neurobiological basis for personality; The relationship between sleep and memory.

The Brain and the Inner World: An Introduction to the Neuroscience of Subjective Experience

Mark Solms - 2002
    The book takes the nonspecialist reader on a guided tour through the exciting new discoveries, pointing out along the way how old psychodynamic concepts are being forged into a new scientific framework for understanding subjective experience - in health and disease.

Differentiation and the Brain

David A. Sousa - 2010
    This research pool offers information and insights that can help educators decide whether certain curricular, instructional, and assessment choices are likely to be more effective than others. Learn how to implement differentiation so that it achieves the desired result of shared responsibility between teacher and student.

The Brain Sell: When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop

David Lewis - 2013
    Their task? To evaluate the effectiveness of a marketing campaign for a grooming product that retails for less than $15.00."The Brain Sell," praised as the new "Hidden Persuaders," is the inside story of how our rapidly evolving understanding of the brain plays into the advertising, marketing, and retailing industry. With the emergence of Big Data mining, the "persuasion industry" is more prominent than ever. David Lewis, PhD, internationally renowned researcher, brings science to shoppingmapping the brain and the body to explore the sensitivities in our minds and discover how we select and buy. Gone are the days of traditional salesmanshipin the United Kingdom and United States alone, $313 billion is spent annually on subliminal messaging and measuring consumers' subconscious reactions to the color of a child's toy, the smell of a store's interior, or the font of the smallest letter on a soup can. Lewis repeatedly surprises with secrets from the advertising and marketing industries, revealing the scientific strategies used to evaluate and manipulate consumer response. An enlightening read for marketers and advertisers and an urgently important one for anyone who considers themselves a "smart shopper." "The Brain Sell" shows that even after the product is on the shelf and the commercial is over, the sales pitch goes on.David Lewis, PhD, a neuropsychologist, is founder and director at the independent research consultancy Mindlab International based at the University of Sussex. Additionally, he is a psychologist, an international lecturer, and acclaimed author, most recently of "Impulse" (Harvard University Press). Dubbed the "father of neuromarketing" for his pioneering studies of analyzing brain activity for research and commercial purposes, he currently specializes in noninvasive techniques for measuring human responses under real life conditions."

How We Feel

Giovanni Frazzetto - 2013
    But is science ever enough to explain why we feel the way we feel?Giovanni Frazzetto takes us on a journey through our everyday lives and most common emotions. In each chapter, his scientific knowledge mixes with personal experience to offer a compelling account of the continual contrast between rationality and sentiment, science and poetry. And he shows us that by facing this contrast, we can more fully understand ourselves and how we feel.

Radical Embodied Cognitive Science

Anthony Chemero - 2009
    In this book, Anthony Chemero describes thisnonrepresentational approach (which he terms radical embodied cognitive science), puts it in historical and conceptual context, and applies it to traditional problemsin the philosophy of mind. Radical embodied cognitive science is a direct descendantof the American naturalist psychology of William James and John Dewey, and followsthem in viewing perception and cognition to be understandable only in terms ofaction in the environment. Chemero argues that cognition should be described interms of agent-environment dynamics rather than in terms of computation andrepresentation. After outlining this orientation to cognition, Chemero proposes amethodology: dynamical systems theory, which would explain things dynamically andwithout reference to representation. He also advances a background theory: Gibsonianecological psychology, "shored up" and clarified. Chemero then looks atsome traditional philosophical problems (reductionism, epistemological skepticism, metaphysical realism, consciousness) through the lens of radical embodied cognitivescience and concludes that the comparative ease with which it resolves theseproblems, combined with its empirical promise, makes this approach to cognitivescience a rewarding one. "Jerry Fodor is my favorite philosopher," Chemerowrites in his preface, adding, "I think that Jerry Fodor is wrong about nearlyeverything." With this book, Chemero explains nonrepresentational, dynamical, ecological cognitive science as clearly and as rigorously as Jerry Fodor explainedcomputational cognitive science in his classic work The Language ofThought.

Bright Air, Brilliant Fire: On The Matter Of The Mind

Gerald M. Edelman - 1992
    Nobel laureate Gerald M. Edelman takes issue with the many current cognitive and behavioral approaches to the brain that leave biology out of the picture, and argues that the workings of the brain more closely resemble the living ecology of a jungle than they do the activities of a computer. Some startling conclusions emerge from these ideas: individuality is necessarily at the very center of what it means to have a mind, no creature is born value-free, and no physical theory of the universe can claim to be a ”theory of everything” without including an account of how the brain gives rise to the mind. There is no greater scientific challenge than understanding the brain. Bright Air, Brilliant Fire is a book that provides a window on that understanding.


Alexander Lowen - 1970
    Alexander Lowen states, "Pleasure is the only force strong enough to oppose the potential destructiveness of power. Many people believe that this role belongs to love. But if love is more than a word, it must rest on the experience of pleasure. In this book I show how the experience of pleasure or pain determines our emotions, our thinking, and our behavior. I discuss the psychology and the biology of pleasure and explore its roots in the body, in nature, and the universe. Through the use of Bioenergetic Analysis and its tension releasing exercises, we can regain our body's capacity for feeling joy and creativity."

Smart Moves: Why Learning Is Not All in Your Head

Carla Hannaford - 1995
    Carla Hannaford brings the latest insights from scientific research to questions that affect learners of all ages. Examining the body's role in learning, from infancy through adulthood she presents the mounting scientific evidence that movement is crucial to learning. Dr. Hannaford offers clear alternatives and remedies that people can put into practice right away to make a real difference in their ability to learn. She advocates more enlightened educational practices for homes and schools including: a more holistic view of each learner; less emphasis on rote learning; more experiential, active instruction; less labeling of learning disabilities; more physical movement; more personal expression through arts, sports and music; less prescribing of Ritalin and other drugs whose long term effects are not even known.

The Engine of Reason, the Seat of the Soul: A Philosophical Journey Into the Brain

Paul M. Churchland - 1995
    Philosopher Paul Churchland explains these scientific developments in a simple, authoritative fashion. He not only opens the door into the ongoing research of the neurobiological and connectionist communities but goes further, probing the social and moral dimensions of recent experimental results that assign consciousness to all but the very simplest forms of animals.

The Ethical Brain: The Science of Our Moral Dilemmas

Michael S. Gazzaniga - 2005
    Questions about the moment when life technically begins and ends or about the morality of genetically designing babies are now relevant and timely. Our ever-increasing knowledge of the workings of the human brain can guide us in the formation of new moral principles in the twenty-first century. In The Ethical Brain, preeminent neuroscientist Michael S. Gazzaniga presents the emerging social and ethical issues arising out of modern-day brain science and challenges the way we look at them. Courageous and thought-provoking -- a work of enormous intelligence, insight, and importance -- this book explores the hitherto uncharted landscape where science and society intersect.

Neurosculpting: A Whole-Brain Approach to Heal Trauma, Rewrite Limiting Beliefs, and Find Wholeness

Lisa Wimberger - 2015
    Lisa Wimberger experienced the power of neuroplasticity firsthand. When conventional medicine offered no answers for her deadly seizures, she created her own regimen of meditation and life practices to heal herself. Today, Lisa has successfully taught her Neurosculpting® method to veterans, first responders, and clients in the most stressful occupations. With Neurosculpting, she brings readers a complete guide to this life-changing process, featuring transformative insights and techniques for:• Engaging the mind-body connection to shape our neural pathways with positive choices and intentions• Disarming stress triggers, healing trauma, rewriting limiting beliefs, and liberating yourself from unhealthy habits• Whole-brained meditation—bringing your brain’s left and right hemispheres into harmony to awaken your full potential• Integrating lifestyle, diet, exercise, and spiritual practice to create the ideal environment for healing and happiness• Putting it all together—practical guidance for personalizing your own approach to Neurosculpting"If you could learn to squeeze the vibrancy and beauty out of each moment of your life," writes Wimberger, "would you say yes to a practice that could get you there?" With an engaging, layman-friendly style that encompasses cutting-edge neuroscience and our human capacity for hope, free will, love, and spirituality, she offers a breakthrough guide for taking charge of our health, happiness, and personal growth.

The Learning Brain: Lessons for Education

Sarah-Jayne Blakemore - 2005
     Pioneering book in emerging field from two leading authorities Reviews in an accessible style what we know about how and when the brain learns Draws out the implications of this knowledge for educational policy and practice Covers studies on learning during the whole of development, including adulthood Looks at what we can learn from brain research about children with learning difficulties, and how this can inform remedial education

The Art of Changing the Brain: Enriching the Practice of Teaching by Exploring the Biology of Learning

James E. Zull - 2002
    He describes the brain in clear non-technical language and an engaging conversational tone, highlighting its functions and parts and how they interact, and always relating them to the real world of the classroom and his own evolution as a teacher. "The Art of Changing the Brain" is grounded in the practicalities and challenges of creating effective opportunities for deep and lasting learning, and of dealing with students as unique learners.