The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success.As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences.How to compete in the digital economy? In short: Ask Your Developer.

    In The Children's Machine he now looks back over a decade during which American schools acquired more than three million computers and assesses progress and resistance to progress.

    The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook."SEO For 2020 Onwards"Is This You?Total SEO Virgin?Entrepreneur?Business or Blog Owner with Big Plans?Or Perhaps THIS is You...Mom & Pop store ownerHard worker in need of technical knowledgeFrustrated Google Ads spenderSEO professional looking for time-saving hacksAffiliate marketerSEO forum & blog reader in need of some structure...If So, This Book Was Written For You"Features FREE Video Series + SEO Blueprint"What Does This Book Deliver?Over 3 hours of invaluable 'walk through' video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.If you've got a solid work ethic, you're eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to...Discover SEO's greatest secret - that it isn't rocket science!Save thousands by doing SEO yourself, or with your in-house teamFilter profitable traffic to your siteLearn what on earth to do with your social mediaEffectively direct and monitor people doing SEO for youGain the industry knowledge to call out anyone full of 'BS'Who is Will Coombe?Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from 'airline', to 'online'; and how you too can leverage his years of experience getting clients' websites to the very top of Google.He may have hung up his wings, but Will's years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in '3 Months to No.1'."Learn. Take Action. Get Results."A Carefully Curated SEO Guide for 2020 OnwardsThis book doesn't hold 'secrets' you can't find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. '3 Months to No.1' finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all."How High Will Your Revenue Go in 12 Weeks?"You'll Discover...- Online marketing 101- Personal advice for your business- How to uncover money-making keywords- Configuring WordPress for SEO success- How to nail the technical elements- How to win links- A crash course in content marketing- Social media account use (finally!)- SEO if you're a local business- eCommerce SEO (inc. Shopify, Magento, & WooCommerce)- Google penalty diagnosis & avoidance- Why it's quicker to go 'white hat' and not try to cheat Google- + more..."Grab a Copy Now..."

      In the “wilderness” years after Winston S. Churchill unflinchingly guided his country through World War II, he turned his masterful hand to an exhaustive history of the country he loved above all else. And the world discovered that this brilliant military strategist was an equally brilliant storyteller. In 1953, the great man was awarded the Nobel Prize for Literature for “his mastery of historical and biographical description as well as for brilliant oratory in defending exalted human values.”   This second of four volumes exploring the history of this great nation explores the sixteenth and seventeenth centuries, from the power struggles of the Tudor and Stuart families, the growth of the monarchy, the Protestant Reformation, England’s Civil War, and the discovery of the Americas. A History of the English-Speaking Peoples remains one of the most compelling and vivid works of history ever written.   “This history will endure; not only because Sir Winston has written it, but also because of its own inherent virtues―its narrative power, its fine judgment of war and politics, of soldiers and statesmen, and even more because it reflects a tradition of what Englishmen in the hey-day of their empire thought and felt about their country’s past.” —The Daily Telegraph

    

    Leading networking authority Douglas Comer presents a wide-ranging, self-contained tour of the concepts, principles, and technologies that enable today's Internet to support applications ranging from web browsing to telephony and multimedia. This Fifth Edition has been thoroughly reorganized, revised, and updated: it includes extensive new coverage of topics ranging from wireless protocols to network performance, while reducing or eliminating coverage of older protocols and technologies. Comer begins by illuminating the applications and facilities offered by today's Internet. Next, he systematically introduces the underlying network technologies and protocols that make them possible: low-level data communications; packet switching, LAN, and WAN technologies; and Internet protocols such as TCP, IP, UDP, and IPv6. With these concepts and technologies established, he introduces several of the most important contemporary issues faced by network implementers and managers, including quality of service, Internet telephony, multimedia, network security, and network management. Comer has carefully designed this book to support both top-down and bottom-up teaching approaches. Students need no background in operating systems, and no sophisticated math: Comer relies throughout on figures, drawings, examples, and analogies, "not" mathematical proofs.

    In this newFourth Edition, Charles P. Pfleeger and Shari Lawrence Pfleeger have thoroughly updated their classic guide to reflect today's newest technologies, standards, and trends. The authors first introduce the core concepts and vocabulary of computer security, including cryptography. Next, they systematically identify and assess threats now facing programs, operating systems, databases, and networks. For each threat, they offer best-practice responses. Security in Computing, Fourth Edition, goes beyond technology, covering crucial management issues you face in protecting infrastructure and information. This edition contains an all-new chapter on the economics of cybersecurity, and making the business case for security investments. Another new chapter addresses privacy--from data mining to identity theft, to RFID and e-voting. New coverage also includes Programming mistakes that compromise security: man-in-the-middle, timing, and privilege escalation Web application threats and vulnerabilities Networks of compromised systems: bots, botnets, and drones Rootkits--including the notorious Sony XCP Wi-Fi network security challenges, standards, and techniques New malicious code attacks, including false interfaces and keystroke loggers Improving code quality: software engineering, testing, and liability approaches Biometric authentication: capabilities and limitations Using Advanced Encryption System (AES) more effectively Balancing efficiency and piracy control in music and other digital content Defending against new cryptanalytic attacks against RSA, DES, and SHA Responding to the emergence of organized attacker groups pursuing profit 0132390779B0721200 Every day, the news media giv

    And then we wonder why software is notorious for being delivered late and full of bugs, while other engineers routinely deliver finished bridges, automobiles, electrical appliances, etc., on time and with only minor defects. This book sets out to redress this imbalance. Members of my advanced development team at Adobe who took the course based on the same material all benefited greatly from the time invested. It may appear as a highly technical text intended only for computer scientists, but it should be required reading for all practicing software engineers." --Martin Newell, Adobe Fellow"The book contains some of the most beautiful code I have ever seen." --Bjarne Stroustrup, Designer of C++"I am happy to see the content of Alex's course, the development and teaching of which I strongly supported as the CTO of Silicon Graphics, now available to all programmers in this elegant little book." --Forest Baskett, General Partner, New Enterprise Associates"Paul's patience and architectural experience helped to organize Alex's mathematical approach into a tightly-structured edifice--an impressive feat!" --Robert W. Taylor, Founder of Xerox PARC CSL and DEC Systems Research Center Elements of Programming provides a different understanding of programming than is presented elsewhere. Its major premise is that practical programming, like other areas of science and engineering, must be based on a solid mathematical foundation. The book shows that algorithms implemented in a real programming language, such as C++, can operate in the most general mathematical setting. For example, the fast exponentiation algorithm is defined to work with any associative operation. Using abstract algorithms leads to efficient, reliable, secure, and economical software.This is not an easy book. Nor is it a compilation of tips and tricks for incremental improvements in your programming skills. The book's value is more fundamental and, ultimately, more critical for insight into programming. To benefit fully, you will need to work through it from beginning to end, reading the code, proving the lemmas, and doing the exercises. When finished, you will see how the application of the deductive method to your programs assures that your system's software components will work together and behave as they must.The book presents a number of algorithms and requirements for types on which they are defined. The code for these descriptions--also available on the Web--is written in a small subset of C++ meant to be accessible to any experienced programmer. This subset is defined in a special language appendix coauthored by Sean Parent and Bjarne Stroustrup.Whether you are a software developer, or any other professional for whom programming is an important activity, or a committed student, you will come to understand what the book's experienced authors have been teaching and demonstrating for years--that mathematics is good for programming, and that theory is good for practice.

    Authors Alex Banks and Eve Porcello show you how to create UIs with this small JavaScript library that can deftly display data changes on large-scale, data-driven websites without page reloads. Along the way, you'll learn how to work with functional programming and the latest ECMAScript features.Developed by Facebook, and used by companies including Netflix, Walmart, and The New York Times for large parts of their web interfaces, React is quickly growing in use. By learning how to build React components with this hands-on guide, you'll fully understand how useful React can be in your organization.Learn key functional programming concepts with JavaScriptPeek under the hood to understand how React runs in the browserCreate application presentation layers by mounting and composing React componentsUse component trees to manage data and reduce the time you spend debugging applicationsExplore React's component lifecycle and use it to load data and improve UI performanceUse a routing solution for browser history, bookmarks, and other features of single-page applicationsLearn how to structure React applications with servers in mind

    Developed by computer science instructors, books in the For the absolute beginner series teach the principles of programming through simple game creation. You will acquire the skills that you need for more practical Python programming applications and you will learn how these skills can be put to use in real-world scenarios. Best of all, by the time you finish this book you will be able to apply the basic principles you've learned to the next programming language you tackle.Features Fun approach to a difficult topic Readers will create games with Python as they learn the fundamentals of this programming language The CD will include games that readers can cut and paste into their own Web site The author provides challenges at the end of chapters to push readers to program on their own.

    This practical guide from renowned software architect Neal Ford helps you transition from a Java-writing imperative programmer to a functional programmer, using Java, Clojure, and Scala as examples.Rather than focus on specific language features, Functional Thinking looks at a variety of common practices in OOP languages and then shows you how to solve the same problems with a functional language. For instance, you know how to achieve code-reuse in Java via mechanisms such as inheritance and polymorphism. Code reuse is also possible in functional languages, using high-order functions, composition, and multi-methods.Ford encourages you to value results over steps, so you can begin to think like a functional programmer. Expect your mind to be bent, but you’ll finish with a much better understanding of both the syntax and semantics of functional languages.

    The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work--and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on interactive mediums. You'll explore color theory, the role of proportion and geometry in design, and the relationship between medium and form. Packed with unique reverse engineering design examples, this book inspires and encourages you to discover and create new beauty in a variety of formats. Breaks down and studies the classical principles and techniques behind the creation of beautiful design. Illustrates cultural and contextual considerations in communicating to a specific audience. Discusses why design is important, the purpose of design, the various constraints of design, and how today's fonts are designed with the screen in mind. Dissects the elements of color, size, scale, proportion, medium, and form. Features a unique range of examples, including the graffiti in the ancient city of Pompeii, the lack of the color black in Monet's art, the style and sleekness of the iPhone, and more.By the end of this book, you'll be able to apply the featured design principles to your own web designs, mobile apps, or other digital work.

    In eight chapters, it provides the most thorough coverage of TCP available. It also covers the newest TCP/IP features, including multicasting, path MTU discovery and long fat pipes. The author describes various protocols, including ARP, ICMP and UDP. He utilizes network diagnostic tools to actually show the protocols in action. He also explains how to avoid silly window syndrome (SWS) by using numerous helpful diagrams. This book gives you a broader understanding of concepts like connection establishment, timeout, retransmission and fragmentation. It is ideal for anyone wanting to gain a greater understanding of how the TCP/IP protocols work.

    Starting with basic examples, this book is focused solely on Java 8 language changes and related API changes, so you don’t need to buy and read a 900 page book in order to brush up. Lambdas make a programmer's job easier, and this book will teach you how. Coverage includes introductory syntax for lambda expressions, method references that allow you to reuse existing named methods from your codebase, and the collection library in Java 8.

    This ukulele primer book is the simplest, easiest, and most efficient way for absolute beginners to master a whole set-list worth of songs. Here's why: Step-by-step instruction AND videos are provided free with your purchase of this music book. You get 45 separate lessons: over 100 minutes of powerful video instruction! No matter your learning style, you can read, listen, or watch as you play along with your ukulele. Learn and master one easy skill at a time. With this innovative way to learn ukulele you'll steadily improve without getting frustrated or developing bad habits. You're learning from a Grammy Award nominated educator and former Harvard Master Class piano teacher. All songs are well-known, easy-to-learn folk songs so you can build your confidence and learn to play with ease. AND all songs (from Row Row Row Your Boat to Jingle Bells to This Land is Your Land) include: strum patterns, chord diagrams, sheet music, and lyrics — everything you need to make your 1st—and 21st—song sound perfect. So whether you read music already or are just searching for your personal Ukulele For Dummies, look no further! The 21 Songs in 6 Days ukulele songbook allows you to sing along, go back to review, and learn at your own pace with the FREE bonus online video instruction! It has all the essential elements you need to learn ukulele now. Make it easy to master the ukulele...grab your copy of this Amazon #1 Best Seller today! Complete Songlist: Are You Sleeping?Row, Row, Row Your BoatThree Blind MiceHave You Seen the Ghost of John?Hey, Ho, Nobody HomeAh, Poor BirdFrere JacquesChatter With the AngelsA Ram Sam SamShoo, Fly, Don't Bother Me (in F)Hush, Little Baby (in F)Oats, Peas, Beans and Barley Grow (in F)C, then G7 EtudeShoo, Fly, Don't Bother Me (in C)Hush, Little Baby (in C)Oats, Peas, Beans and Barley Grow (in C)He’s Got the Whole World in His HandsPolly Wolly DoodleJingle BellsThis Land Is Your LandFor He's a Jolly Good FellowOh, When the SaintsI've Been Working on the RailroadRed River Valley