They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!- The psychology behind communication- Eye-opening for professionals and the general public- Leading authors in social influence and visual persuasion

    Drawn from the archives of British Vogue, an immense resource of over 1,000,000 images, the book presents hundreds of images never seen before - the killed pictures, rejects and out-takes - to form a fresh, new history of fashion photography. Featuring the first attempts of many now internationally famous photographers, great pictures by forgotten masters, out-takes from famous shoots and many other extraordinary and sometimes controversial pictures. By showing contact sheets and unedited film UNSEEN VOGUE opens up the process of making fashion images, previously the reserve of fashion's inner circle.From Irving Penn to David Bailey, from Cecil Beaton to Mario Testino - the new book will be an authoritative addition to the documented history of fashion photography.

    Lauren A. Rothman addresses an age-old dilemma: how to be appropriate and stylish in the workplace. Based on a decade of experience in the fashion industry, she addresses the basics of fashion and executive presence by offering advice, anecdotes, and style alerts that help readers avoid major fashion faux pas at the office. Style Bible: What to Wear to Work is the must-have resource for the modern professional, male or female, climbing the ladder of success. Lauren identifies the ultimate wardrobe essentials, and reveals shopping strategies and destinations for the everyday person. Style Bible, complete with helpful illustrations, is the go-to manual on how to dress for every professional occasion and a valuable resource for understanding dress codes by industry, city, and gender so that your visual cues will make a strong impact. Make a commitment to being better dressed at work with Style Bible.

    Kathryn Finney, a.k.a. the Budget Fashionista, is the expert on all things chic and cheap. Now she opens up her Prada bag of shopping and style tips to make you fashionably frugal, with change to spare. It's as easy as 1-2-3!1. Know your budget: Learn innovative, money-saving ways to increase your clothing funds. 2. Know your style: Get helpful hints from fashion insiders and use them to develop your own mode of self-expression. 3. Know your bargains: Discover the art of scoring exclusive friends-and-family coupons for your favorite department storesWhether you're a homemaker from Houston, a grandma from Grand Rapids, or an M.D. from Manhattan, you don't need to break the bank to look your best. With great cost-cutting tips, at-home spa secrets, designer discount websites, and access to exclusive deals, The Budget Fashionista is like having your own personal stylist at your beck and call. So before you go out and commit the eighth deadly sin-buying a fake Louis Vuitton-read this must-have guide and learn to be style-smart and budget-wise!

    You can do it no matter what your experience level with this, the first full step-by-step technique book on cosplay--with no sewing! Internationally known cosplayer Kamui Cosplay (a.k.a. Svetlana Quindt) shows you how to easily create elaborate costumes and successful props out of items available at your local arts and craft or hardware stores: turn foam into a realistic axe, create a breastplate from scratch and use a glue gun to modify just about anything. You will even learn the best and most accessible techniques for working with specialty cosplay materials such as Worbla! Packed with more than 30 step-by-step demonstrations that teach the skills you need to bring all your favorite characters to life no matter the genre, Kamui Cosplay deconstructs the work that goes into making a complete costume, from the first thought to the final photo. Tutorials cover design planning, fabricating body armor, 3D painting techniques and more. Best of all, you can adapt every lesson to use in all future fandom projects spanning video games, books, anime, movies and even your own original characters! Includes: How to choose a costume and find good reference art A short shopping list of necessary materials and tools for beginning cosplayers Basic safety tips A beautiful photo gallery featuring inspiring images from other cosplayers   Next steps--how to grow your workshop, take professional photos, participate in contests and join the cosplay community

    Coverage explores the on-board effects, low-light settings, and automatic HDR shooting. Clear explanations detail the ways in which you can use the new features of the Nikon D5100 to add unique shots to your portfolio while an explanation of photography terms gets you confident and savvy with this fun DSLR camera.Covers basic camera controls and functions, shooting in auto mode, setting photo quality, and navigating menus and the view screen Introduces the basics of photography, including the settings that control lighting, exposure, focus, and color Addresses the new low-light and HDR settings Encourages you to use the new onboard effects features and shares tips for improving images with editing software Get a grasp on the fun Nikon D5100 with this fun and friendly guide!

    Whether you favor a modern, classic look or a retro, homespun flavor, you'll find plenty of crafts and inspiration suited to your tastefrom vintage-key save-the-dates to delicate paper wreaths to silhouette bride and groom signs.At the front of the book you'll find guidance on choosing a look, sourcing materials, and working out timelines. Then, each of the 50 projects are fully explained with photos, how-to diagrams, and step-by-step directions. Clever, creative, and budget-friendly, Handmade Weddings is the perfect handbook for the bride looking to style her day her way.

    Now Lauren reveals how you can adapt her classic, understated style for yourself. In her first-ever style guide, Lauren offers tips on how to create your own unique look, shares her favorite sources of inspiration, and identifies the absolute must-haves for any fashionista's wardrobe. Along the way, she examines her fashion evolution, from California-casual teen to camera-ready style icon and clothing designer.From beauty advice and hair secrets to how to shop vintage or find the perfect T-shirt, Lauren Conrad Style unlocks the mysteries of being effortlessly chic. With Lauren's guidance, you'll look and feel stylish every day.

    Once you have enjoyed experimenting with these fun taster projects, there are many more Twenty to Make books available on lots of different craft subjects.We hope that experimenting with these projects will inspire you to try out some of the Twenty to Make titles that these projects have been taken from, when you have had some fun making these tasters! There are projects both for beginners and more experienced crafters to try; from stitching a simple but effective Christmas place setting in felt, and making a lovely pair of button earrings using pretty shell buttons; to crocheting a flower, or a gorgeous beanie hat, and trying your hand at sugarcraft, with a cute dog, a hippopotamus, or a fairy. You could also knit a scarf for the special person in your life, or a cute and cuddly teddy bear for a child. These exciting projects are sure to appeal to a wide range of crafters and will make lovely gifts for family and friends alike. Have fun and happy crafting!Projects include Christmas bunting, sugar dogs and other animals, crocheted flowers, tiny bag made from Jelly Roll scraps, knitted mug hugs, granny squares, knitted baby bootees, a stitched fabric brooch, Steampunk style bracelet, friendship bracelets, earrings made from buttons and much more.

    But how do you get there? With a little bit of help and inspiration, it’s both possible and delightful to turn up the joy. Bursting with simple tips, uplifting statements and fun activities, 'How to Be Happy' will give you the boost you need to make life shine brighter.

    Legendary screen star Aubrey Hepburn and designer Hubert de Givenchy were a brilliant meeting of fashion-forward minds. Over the course of their forty-year friendship and professional partnership, both became fashion icons whose collaborations influenced trends for generations to come -- the words "Audrey style" still conjure images of ballet flats, little black dresses, bateau necklines, capri pants, and countless stunning fashions. With gorgeous photography throughout, Audrey and Givenchy is a celebration of the duo's collaborations both onscreen and off, featuring fashion profiles on such classic films as Sabrina, Breakfast at Tiffany's, Charade, How to Steal a Million, and Funny Face, as well as their greatest off-screen fashion hits for awards shows and events.

    From teaching you the basics to exploring the stages of the cycle of photography, Silber makes it easy for you to master the art form and create stunning pictures.Valuable photography tips from thousands of hours of interviews with professional photography masters: "What makes this book so powerful is that I have been able to distill from my 1,000s of hours of interviews with top photographers high level knowledge, that would take decades to acquire ― but I have presented this knowledge in a way that even a new photographer can grasp and put right to work. If someone applies themselves and rolls up their sleeves, with this handbook, they can become an excellent photographer and make photographs that they and others will love." You will learn valuable insights from the professional photography masters: • beginner photography tips • amateur photography tips • landscape photography tips • wedding photography tips • lifestyle photography tips • sports photography tips • animal photography tips • portrait photography tips • still life photography tips • iPhone photography tips Photography and the technology associated with it is constantly evolving, but the fundamentals remain the same. Advancing Your Photography will help to bring you the joy and satisfaction of a lifetime of pursuing the art of photography.Advancing Your Photography features: • Top tips for making outstanding photographs from iconic photographers and many other leading professional photography masters of today. • Numerous step-by-step examples • Guidance on training your eye to see composition with emotional impact • Tips on mastering the key points of operating your camera like a pro • Secrets to processing your images to professional standards • Compact design that will easily fit in your camera bag

    Illustrated throughout in two-color and featuring a 96-page full-color section, Beauty is filled with step-by-step how-tos, professional techniques, brand and product comparisons, and inside tips gleaned from a pro's pro who's covered the world of beauty for The New York Times Magazine, Elle magazine and other national publications. The book tackles all three major categories-The Face, Hair, The Body. The emphasis is on simplicity and a healthy, natural approach, and the range cuts across all ethnicities and ages. There are five minute skin regimes, facials, makeup tricks and health tips. How to reduce stress in the bath and pamper yourself with an easy home spa. The long and short of hair care-including what to do on bad hair days. Remedies for beauty emergencies (eyes puffy from fatigue? do what the models do and use a dab of Preparation H). Plus make-overs, recipes, historical lore, stories, time-lines, and an extensive glossary and list of resources. It's a knock-out.

    The skeleton, muscles and joints are covered with descriptions of differences between female and male anatomy.This is a reproduction of a 1852 British publication and may contain non-standard spellings and characters. The work has been proof-read and edited to remove typographical errors and reformat the text for the Kindle. All images have been cleaned and resized.

    Whether you like to simply draw one character, or even make a comic book out of it, this will definitely make drawing easier for you. Here’s what you’ll learn in this book: Materials When You’re Starting Out The Fundamental Elements of Art Practice Warm-ups before You Start Techniques on How to Draw Facial Features Drawing the Face in Different Angles How to Draw Different Hair Styles Using the Anatomy Model to Draw the Body–Hands, Trunk and Legs Drawing your Characters in Action Designing your Character Clothes, Accessories and Shoes This book is very easy to follow and illustrates different images that will serve as your guide in making the very basic shapes to finally drawing images that you desire. With a whole lot of practice and the right tools on hand, you would be good to go! When it comes to drawing, patience and hard work is needed. In the book: How to Draw a Manga Character everything is brought down to its simplest form so that learning is more convenient and enjoyable! So grab your own copy NOW and don’t forget to scroll up! Look for the “BUY” Button to download. Have fun!