As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanation that seem obvious once we know the answer—are less useful than they seem.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.

    Fields Cookies... What backward messages on records are really trying to tell you... Frank Sinatra's real age... Why you can't counterfeit a lottery ticket... Barbra Streisand's blue movie... The other Boy Scout rituals... Ingmar Bergman's soap commercials... The formula for Play-Doh... and more.

    In this updated edition of the classic anti-textbook, he debunks, recounts, and serves up the real story behind the myths and fallacies of American history.

    A. Milne's Piglet. Piglet? Yes, Piglet. For better than impulsive Tigger... or gloomy Eeyore... or intellectual Owl... or even loveable Pooh... Piglet herein demonstrates a very important principle of Taoism: the Te - a Chinese word meaning Virtue - of the Small.In this wonderful sequel to The Tao of Pooh, Benjamin Hoff explores the Te (Virtue) of the Small - a principle embodied perfectly in Piglet, a Very Small Animal who proved to be so Useful after all.

    Jacobs's hilarious, enlightening, and seemingly impossible quest to read the Encyclopaedia Britannica from A to Z. 33,000 Pages44 Million Words10 Billion Years Of History1 Obsessed ManTo fill the ever-widening gaps in his Ivy League education, A.J. Jacobs sets for himself the daunting task of reading all thirty-two volumes of the Encyclopaedia Britannica. His wife, Julie, tells him it's a waste of time, his friends believe he is losing his mind, and his father, a brilliant attorney who had once attempted the same feat and quit somewhere around Borneo, is encouraging but unconvinced. With self-deprecating wit and a disarming frankness, The Know-It-All recounts the unexpected and comically disruptive effects Operation Encyclopedia has on every part of Jacobs's life -- from his newly minted marriage to his complicated relationship with his father and the rest of his charmingly eccentric New York family to his day job as an editor at Esquire. Jacobs's project tests the outer limits of his stamina and forces him to explore the real meaning of intelligence as he endeavors to join Mensa, win a spot on Jeopardy!, and absorb 33,000 pages of learning. On his journey he stumbles upon some of the strangest, funniest, and most profound facts about every topic under the sun, all while battling fatigue, ridicule, and the paralyzing fear that attends his first real-life responsibility -- the impending birth of his first child. The Know-It-All is an ingenious, mightily entertaining memoir of one man's intellect, neuroses, and obsessions, and a struggle between the all-consuming quest for factual knowledge and the undeniable gift of hard-won wisdom.

    BIZARRE STUFF, AMAZING FACTS, ASTONISHING MYSTERIES, NATURAL WONDERS, LITTLE-KNOWN PEOPLE, USEFUL TIPS AND MUCH, MUCH MOREFrom crime, movies and music to science, history and literature, this book offers an incredible array of intriguing top-10 lists, including:•Urban Legends—Debunked•Influential People Who Never Lived•Ancient Methods of Execution•Poisonous Foods We Love to Eat•Inventions of the Middle Ages•Gruesome Fairytale Origins•Secret Societies•Amazing Film Swordfights•Bizarre Animal Mating Rituals•Misconceptions About Evolution•Tips for Frugal Living•Fascinating Graveyards You Must See

    ReevePreserved by Arabic mathematicians and canonized by Christian scholars, Aristotle's works have shaped Western thought, science, and religion for nearly two thousand years. Richard McKeon's The Basic Works of Aristotle--constituted out of the definitive Oxford translation and in print as a Random House hardcover for sixty years--has long been considered the best available one-volume Aristotle. Appearing in paperback at long last, this edition includes selections from the Organon, On the Heavens, The Short Physical Treatises, Rhetoric, among others, and On the Soul, On Generation and Corruption, Physics, Metaphysics, Nicomachean Ethics, Politics, and Poetics in their entirety.

    From Big Trak to Buckaroo!, Mastermind to Merlin, Sorry! to Strawberry Shortcake, each peerless plaything from the '60s through to the '90s is examined and catalogued (in the Argos, rather than the scientific, sense).Culled from award-winning retro website TV Cream, this book lists a wealth of fondly remembered toys, games, and novelties, and unearths quite a few of the oft-forgotten classics that, even to this day, remain treasured in the hearts of our inner children.LET THE BLIZZARD OF MR MEN WRAPPING PAPER COMMENCE…

    In the tradition of the late great George Carlin, New York Times bestselling author and lead singer of Slipknot and Stone Sour Corey Taylor sounds off in hilarious fashion about the many vagaries of modern life that piss him off.Whether it’s people’s rude behavior in restaurants and malls, the many indignities of air travel, eye-searingly terrible fashion choices, dangerously clueless drivers, and—most of all—the sorry state of much modern music, Taylor’s humor and insight cover civil society’s seeming decline—sparing no one along the way, least of all himself.Holding nothing back and delivered in Taylor’s inimitable voice, You’re Making Me Hate You is a cathartic critique of the strange world in which we find ourselves.

    How did the table fork acquire a fourth tine?  What advantage does the Phillips-head screw have over its single-grooved predecessor? Why does the paper clip look the way it does? What makes Scotch tape Scotch?   In this delightful book Henry Petroski takes a microscopic look at artifacts that most of us count on but rarely contemplate, including such icons of the everyday as pins, Post-its, and fast-food "clamshell" containers.  At the same time, he offers a convincing new theory of technological innovation as a response to the perceived failures of existing products—suggesting that irritation, and not necessity, is the mother of invention.

    eating their candy might "scare" kids

    CNN has described him as "having the world's most interesting job." Read about Lansky's experiences: fending off hippos with a canoe paddle on the Zambezi Rivertest driving Ferraris in Italysurviving the world's largest tomato fight in Spainswimming with dolphins off the coast of New Zealandblowgun hunting with the Jaguar Indians in the Amazonriding an ostrich in South Africalassoing reindeer above the Arctic Circlewrestling an alligator in Floridaplaying ice golf in Finland

    In these nineteen whip-smart essays, Jon Stewart takes on politics, religion, and celebrity with seething irreverent wit, a brilliant sense of timing, and a palate for the absurd -- and these one-of-a-kind forays into his hilarious world will expose you to all it's wickedly naked truths.

    Rowling, magical illustrations from Jim Kay and weird, wonderful and inspiring artefacts that have been magically released from the archives at the British Library. This spellbinding book takes readers on a journey through the Hogwarts curriculum, including Herbology, Defence Against the Dark Arts, Astronomy, Divination and more. Discover the truth behind making the Philosopher's Stone, create your very own potion and uncover the secret of invisible ink. Learn all about the history of mandrake roots and dragons, discover what witches really used their brooms for, pore over incredible images of actual mermaids and read about real-life potions, astronomers and alchemists. The perfect gift for aspiring witches and wizards and any Harry Potter fan. Celebrating twenty years of Harry Potter magic, and produced in association with the British Library to support their major exhibition, Harry Potter: A History of Magic.Contents:The magical world of Harry Potter --The journey --Potions and alchemy --Herbology --Charms --Astronomy --Divination --Defence against the dark arts --Care of magical creatures --Past, present, future --The British Library --J. K. Rowling.

    Some of the facts are funny. Some are surprising. And some are just plain weird. But all of them are true—and irresistibly fascinating!You'll find information on virtually every subject under the sun, including: Philosophy: On February 8, 2000, the meaning of life was auctioned on eBay. The winning bid was $3.26. Popular Culture: Charlie Chaplin once lost a Charlie Chaplin look-alike contest. Science: Dolly the sheep—the first cloned mammal—was named after country singer Dolly Parton. Sex: The largest human cell is the female ovum. The smallest is the male sperm. Sports: The average lifespan of an NHL hockey puck is 7 minutes. Statistics: On average, women utter 7,000 words a day while men manage just over 2,000.