Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

    It presents the important traditional content of mineralogy including crystallography, chemical bonding, controls on mineral structure, mineral stability, and crystal growth to provide a foundation that enables students to understand the nature and occurrence of minerals. Physical, optical, and X-ray powder diffraction techniques of mineral study are described in detail, and common chemical analytical methods are outlined as well. Detailed descriptions of over 100 common minerals are provided, and the geologic context within which these minerals occur is emphasized. Appendices provide tables and diagrams to help students with mineral identification, using both physical and optical properties. Numerous line drawings, photographs, and photomicrographs help make complex concepts understandable. Introduction to Mineralogy not only provides specific knowledge about minerals but also helps students develop the intellectual tools essential for a solid, scientific education. This comprehensive text is useful for undergraduate students in a wide range of mineralogy courses.

    He teaches the art of understanding a plant’s needs and giving it a home with the right balance of light, water, and nutrients. After reading Cheng, the indoor gardener will be far less the passive follower of rules for the care of each species and much more the confident, active grower, relying on observation and insight. And in the process, the plant owner becomes a plant lover, bonded to these beautiful living things by a simple love and appreciation of nature. The New Plant Parent covers all of the basics of growing house plants, from finding the right light, to everyday care like watering and fertilizing, to containers, to recommended species. Cheng’s friendly tone, personal stories, and accessible photographs fill his book with the same generous spirit that has made @houseplantjournal, his Instagram account, a popular source of advice and inspiration for thousands of indoor gardeners.

    And an absolute must for everyone with a learner's permit. Former Top Gear Stig and professional driver Ben Collins shares expert skills culled from a twenty year career as one of the best drivers in the world, famous for racing in the Le Mans series and NASCAR, piloting the Batmobile, and dodging bullets with James Bond. Refined over thousands of hours of elite-level performance in the physics of driving, his philosophy results in greater control and safer, more efficient and fun driving for all skill levels.

    The magnetic North Pole will eventually trade places with the South Pole. Satellite evidence suggests to some scientists that the move has already begun, but most still think it won't happen for many decades. All agree that it has happened many times before and will happen again. But this time it will be different. It will be a very bad day for modern civilization.Award-winning science journalist Alanna Mitchell tells in The Spinning Magnet the fascinating history of one of the four fundamental physical forces in the universe, electromagnetism. From investigations into magnetism in thirteenth-century feudal France and the realization six hundred years later in the Victorian era that electricity and magnetism were essentially the same, to the discovery that Earth was itself a magnet, spinning in space with two poles and that those poles aperiodically reverse, this is a utterly engrossing narrative history of ideas and science that readers of Stephen Greenblatt and Sam Kean will love.The recent finding that Earth's magnetic force field is decaying ten times faster than previously thought, portending an imminent pole reversal, ultimately gives this story a spine-tingling urgency. When the poles switch, a process that takes many years, Earth is unprotected from solar radiation storms that would, among other things, wipe out all electromagnetic technology. No satellites, no Internet, no smartphones--maybe no power grid at all. Such potentially cataclysmic solar storms are not unusual. The last one occurred in 2012, and we avoided returning to the Dark Ages only because the part of the sun that erupted happened to be facing away from Earth. One leading US researcher is already drawing maps of the parts of the planet that would likely become uninhabitable.

    It is the root of our existence, supporting our feet, our farms, our cities. This fascinating yet disquieting book finds, however, that we are running out of dirt, and it's no laughing matter. An engaging natural and cultural history of soil that sweeps from ancient civilizations to modern times, Dirt: The Erosion of Civilizations explores the compelling idea that we are—and have long been—using up Earth's soil. Once bare of protective vegetation and exposed to wind and rain, cultivated soils erode bit by bit, slowly enough to be ignored in a single lifetime but fast enough over centuries to limit the lifespan of civilizations. A rich mix of history, archaeology and geology, Dirt traces the role of soil use and abuse in the history of Mesopotamia, Ancient Greece, the Roman Empire, China, European colonialism, Central America, and the American push westward. We see how soil has shaped us and we have shaped soil—as society after society has risen, prospered, and plowed through a natural endowment of fertile dirt. David R. Montgomery sees in the recent rise of organic and no-till farming the hope for a new agricultural revolution that might help us avoid the fate of previous civilizations.

    He leads us into a celestial panorama that extends for 130 billion trillion kilometres in every direction and allows us to explore nearly 200 of the astronomical views.

    This exquisite book, now in softcover, is the result of that bold and immensely personal project. Through the accompanying essay, Brandenburg shares his innermost thoughts and passions as he witnesses the cycle of nature near his home in the northwoods of Minnesota.Brandenburg also contributes new photos and an Epilog that illustrates and discusses the devastating summer wind storm that wreaked havoc on the locations photographed for the original project.

    This book includes ingredients, methods, recipes and equipment information. It provides reference to intermediate techniques like all-grain brewing variations and recipe formulation.

    He provides readers with non-trivial insights into research fields they may not have encountered previously . . . I think everyone who has ever considered the possibility that other intelligent civilizations exist elsewhere within our galaxy will enjoy Where Is Everybody? They will find much to agree with, and much to argue about, in this very accessible volume.� �SCIENCE During a Los Alamos lunchtime conversation that took place more than 50 years ago, four world-class scientists agreed, given the size and age of the Universe, that advanced extraterrestrial civilizations simply had to exist. The sheer numbers demanded it. But one of the four, the renowned physicist and back-of-the-envelope calculator Enrico Fermi, asked the telling question: If the extraterrestrial life proposition is true, he wondered, "Where IS everybody?" In this lively and thought-provoking book, Stephen Webb presents a detailed discussion of the 50 most cogent and intriguing answers to Fermi's famous question, divided into three distinct groups: - Aliens are already here among us. Here are answers ranging from Leo Szilard's suggestion that they are already here, and we know them as Hungarians, to the theorists who claim that aliens built Stonehenge and the Easter Island statues. - Aliens exist, but have not yet communicated. The theories in this camp range widely, from those who believe we simply don't have the technologies to receive their signals, to those who believe the enormities of space and time work against communication, to those who believe they're hiding from us. - Aliens do not exist. Here are the doubters' arguments, from the Rare Earth theory to the author's own closely argued and cogently stated skepticism. The proposed solutions run the gamut from the crackpot to the highly serious, but all deserve our consideration. The varieties of arguments -- from first-rate scientists, philosophers and historians, and science fiction authors -- turn out to be astonishing, entertaining, and vigorous intellectual exercises for any reader interested in science and the sheer pleasure of speculative thinking. Stephen Webb is a physicist working at the Open University in England and the author of Measuring the Universe.

    In fact, you won’t be able to put this bestseller down. In our challenging economic climate, this perennial favorite of students and general readers is more than a good read, it’s a necessary investment—with a blessedly sure rate of return. This revised and updated edition includes commentary on hot topics such as automation, trade, income inequality, and America’s rising debt. Ten years after the financial crisis, Naked Economics examines how policymakers managed the worst economic crisis since the Great Depression.Demystifying buzzwords, laying bare the truths behind oft-quoted numbers, and answering the questions you were always too embarrassed to ask, the breezy Naked Economics gives you the tools to engage with pleasure and confidence in the deeply relevant, not so dismal science.

    That’s right: growing more mushrooms may be the best thing we can do to save the environment, and in this groundbreaking text from mushroom expert Paul Stamets, you’ll find out how. The basic science goes like this: Microscopic cells called “mycelium”--the fruit of which are mushrooms--recycle carbon, nitrogen, and other essential elements as they break down plant and animal debris in the creation of rich new soil. What Stamets has discovered is that we can capitalize on mycelium’s digestive power and target it to decompose toxic wastes and pollutants (mycoremediation), catch and reduce silt from streambeds and pathogens from agricultural watersheds (mycofiltration), control insect populations (mycopesticides), and generally enhance the health of our forests and gardens (mycoforestry and myco-gardening).  In this comprehensive guide, you’ll find chapters detailing each of these four exciting branches of what Stamets has coined “mycorestoration,” as well as chapters on the medicinal and nutritional properties of mushrooms, inoculation methods, log and stump culture, and species selection for various environmental purposes. Heavily referenced and beautifully illustrated, this book is destined to be a classic reference for bemushroomed generations to come.

    Readers will find excerpts from bestsellers such as Douglas R. Hofstadter's Gödel, Escher, Bach, Francis Crick's Life Itself, Loren Eiseley's The Immense Journey, Daniel Dennett's Darwin's Dangerous Idea, and Rachel Carson's The Sea Around Us. There are classic essays ranging from J.B.S. Haldane's "On Being the Right Size" and Garrett Hardin's "The Tragedy of the Commons" to Alan Turing's "Computing Machinery and Intelligence" and Albert Einstein's famed New York Times article on "Relativity." And readers will also discover lesser-known but engaging pieces such as Lewis Thomas's "Seven Wonders of Science," J. Robert Oppenheimer on "War and Physicists," and Freeman Dyson's memoir of studying under Hans Bethe.A must-read volume for all science buffs, The Oxford Book of Modern Science Writing is a rich and vibrant anthology that captures the poetry and excitement of scientific thought and discovery.One of New Scientist's Editor's Picks for 2008.

    This class-tested and successful textbook synthesizes the established facts of immunology into a comprehensible, coherent, and up-to-date account of how the immune system works, rather than presenting immunology as a chronology of experiments and discoveries. Emphasizing the human immune system the text has been designed to break down the barriers which often divide basic and clinical immunology. The reader-friendly text, section and chapter summaries, and full-color illustrations make the book accessible and easily understandable to students. The Immune System is adapted from Immunobiology by Janeway, Travers & Walport.

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