It's certainly no walk in the park. And, depending on where you've been for your information when it comes to SEO, it might be outdated, or just flat-out wrong. Why is that? Search has been evolving at an uncanny rate in recent years. And, if you're not in the know, then you could end up spinning your wheels and wasting valuable and precious time and resources on techniques that no longer work. The main reason for the recent changes: to increase relevancy. Google's sole mission is to provide the most relevant search results at the top of its searches, in the quickest manner possible. But, in recent years, due to some mischievous behavior at the hand of a small group of people, relevancy began to wane. SEO 2016 :: Understanding Google's Algorithm Adjustments The field of SEO has been changing, all led by Google's onslaught of algorithm adjustments that have decimated and razed some sites while uplifting and building others. Since 2011, Google has made it its mission to hunt out and demote spammy sites that sacrifice user-experience, focus on thin content, or simply spend their time trying to trick and deceive their way to the top of its search results. At the same time, Google has increased its reliance on four major components of trust, that work at the heart of its search algorithm: Trust in Age Trust in Authority Trust in Content Relevancy In this book, you'll learn just how each of these affects Google's search results, and just how you can best optimize your site and content to ensure that you're playing by Google's many rules. And, although there have been many algorithm adjustments over the years, four major ones have shaped and forever changed the search engine landscape: Google Panda Google Penguin Google Hummingbird Google Mobilegeddon We'll discuss the nature of these changes and just how each of these algorithm adjustments have shaped the current landscape in search engine optimization. So what does it take to rank your site today? In order to compete at any level in SEO, you have to earn trust - Google's trust that is. But, what does that take? How can we build trust quickly without jumping through all the hoops? SEO is by no means a small feat. It takes hard work applied consistently overtime. There are no overnight success stories when it comes to SEO. But there are certainly ways to navigate the stormy online waters of Google's highly competitive search. Download SEO 2016 :: Learn Search Engine Optimization Lift the veil on Google's complex search algorithm, and understand just what it takes to rank on Google searches today, not yesterday.

    It is the only behaviour over which we have enough control. Creating a seismic shift in behaviour across a school requires adult behaviour to be adjusted with absolute consistency. This creates a stable platform on which each school can build its authentic practice. It will result in shifts in daily routines, in how to deal with the angriest learners, in restorative practice and in how we appreciate exceptional behaviour. The book is peppered with case studies from schools across five continents, from the most challenging urban schools to the most privileged schools in the world. This is exceptional behaviour management and leading-edge practice. The approach is practical, transformative and rippling with respect for staff and learners.

    Database in Depth: The Relational Model for Practitioners goes beyond the hype and gets to the heart of how relational databases actually work.Ideal for experienced database developers and designers, this concise guide gives you a clear view of the technology--a view that's not influenced by any vendor or product. Featuring an extensive set of exercises, it will help you:understand why and how the relational model is still directly relevant to modern database technology (and will remain so for the foreseeable future)see why and how the SQL standard is seriously deficientuse the best current theoretical knowledge in the design of their databases and database applicationsmake informed decisions in their daily database professional activitiesDatabase in Depth will appeal not only to database developers and designers, but also to a diverse field of professionals and academics, including database administrators (DBAs), information modelers, database consultants, and more. Virtually everyone who deals with relational databases should have at least a passing understanding of the fundamentals of working with relational models.Author C.J. Date has been involved with the relational model from its earliest days. An exceptionally clear-thinking writer, Date lays out principle and theory in a manner that is easily understood. Few others can speak as authoritatively the topic of relational databases as Date can.

    Techniques for using simple accessories such as bounce cards and diffusers, as well as how to improve a lighting scenario by enhancing it rather than overwhelming it, show photographers how to master this challenging aspect of portraiture.

     -Byte, September 1995 I can't begin to tell you how many pleasurable hours of study and recreation they have afforded me! I have pored over them in cars, restaurants, at work, at home... and even at a Little League game when my son wasn't in the line-up. -Charles Long If you think you're a really good programmer... read [Knuth's] Art of Computer Programming... You should definitely send me a resume if you can read the whole thing. -Bill Gates It's always a pleasure when a problem is hard enough that you have to get the Knuths off the shelf. I find that merely opening one has a very useful terrorizing effect on computers. -Jonathan Laventhol This first volume in the series begins with basic programming concepts and techniques, then focuses more particularly on information structures-the representation of information inside a computer, the structural relationships between data elements and how to deal with them efficiently. Elementary applications are given to simulation, numerical methods, symbolic computing, software and system design. Dozens of simple and important algorithms and techniques have been added to those of the previous edition. The section on mathematical preliminaries has been extensively revised to match present trends in research. Ebook (PDF version) produced by Mathematical Sciences Publishers (MSP), http: //msp.org

    Jay Withgott and new co-author Matt Laposata present the latest coverage of environmental science and introduce new FAQ sections to address common student misconceptions. Note: This is the standalone book if you want the book/access card order the ISBN below: 0321752546 / 9780321752543 Essential Environment: The Science behind the Stories Plus MasteringEnvironmentalScience with eText -- Access Card Package Package consists of: 0321752902 / 9780321752901 Essential Environment: The Science behind the Stories 0321754077 / 9780321754073 MasteringEnvironmentalScience with Pearson eText -- Valuepack Access Card -- Essential Environment: The Science behind the Stories (ME component) "

    It takes a fairly traditional approach, emphasizing problem solving, design, and programming as the core skills of computer science. However, these ideas are illustrated using a non-traditional language, namely Python. Although I use Python as the language, teaching Python is not the main point of this book. Rather, Python is used to illustrate fundamental principles of design and programming that apply in any language or computing environment. In some places, I have purposely avoided certain Python features and idioms that are not generally found in other languages. There are already many good books about Python on the market; this book is intended as an introduction to computing. Features include the following: *Extensive use of computer graphics. *Interesting examples. *Readable prose. *Flexible spiral coverage. *Just-in-time object coverage. *Extensive end-of-chapter problems.

    Widely accepted as the authoritative text and reference on electronic circuit design, both analog and digital, this book revolutionized the teaching of electronics by emphasizing the methods actually used by circuit designers -- a combination of some basic laws, rules of thumb, and a large bag of tricks. The result is a largely nonmathematical treatment that encourages circuit intuition, brainstorming, and simplified calculations of circuit values and performance. The new Art of Electronics retains the feeling of informality and easy access that helped make the first edition so successful and popular. It is an ideal first textbook on electronics for scientists and engineers and an indispensable reference for anyone, professional or amateur, who works with electronic circuits.

    Beginning with an introduction to array formulas, this manual examines topics such as how they differ from ordinary formulas, the benefits and drawbacks of their use, functions that can and cannot handle array calculations, and array constants and functions. Among the practical applications surveyed include how to extract data from tables and unique lists, how to get results that match any criteria, and how to utilize various methods for unique counts. This book contains 529 screen shots.

    Reveals the important contributions of mathematics to the physical and social sciences, philosophy, religion, literature, and art.

    When "metadata" became breaking news, appearing in stories about surveillance by the National Security Agency, many members of the public encountered this once-obscure term from information science for the first time. Should people be reassured that the NSA was "only" collecting metadata about phone calls--information about the caller, the recipient, the time, the duration, the location--and not recordings of the conversations themselves? Or does phone call metadata reveal more than it seems? In this book, Jeffrey Pomerantz offers an accessible and concise introduction to metadata.In the era of ubiquitous computing, metadata has become infrastructural, like the electrical grid or the highway system. We interact with it or generate it every day. It is not, Pomerantz tell us, just "data about data." It is a means by which the complexity of an object is represented in a simpler form. For example, the title, the author, and the cover art are metadata about a book. When metadata does its job well, it fades into the background; everyone (except perhaps the NSA) takes it for granted.Pomerantz explains what metadata is, and why it exists. He distinguishes among different types of metadata--descriptive, administrative, structural, preservation, and use--and examines different users and uses of each type. He discusses the technologies that make modern metadata possible, and he speculates about metadata's future. By the end of the book, readers will see metadata everywhere. Because, Pomerantz warns us, it's metadata's world, and we are just living in it.

    The operation of a typical IBM PC clone is now described in detail at the chip level.

    Each chapter applies a different theory to case examples and - to provide continuity - to a fictitious client' constructed from many past clients of the authors.

    The Art & Science of CSS brings together a talented collection of designers who will show you how to take the building blocks of your web site's design (such as headings, navigation, forms, and more) and bring them to life with fully standards-compliant CSS.This full color book helps you to design web sites that not only work well across all browsers, are easy to maintain, and are highly accessible, but are also visually stunning.Create truly attention-grabbing headings.Discover multiple ways to present images effectively.Use background images to give your site zest.Build usable and attractive navigation.Design forms that are stylish and functional.Learn how to break away from the square box gclich.Create funky tables.And lots moreFrom the PublisherJonathan Snook, Steve Smith, Jina Bolton, Cameron Adams, and David Johnson, five of the biggest names in CSS design have joined forces to bring you The Art & Science Of CSS.Beautifully presented in full color, this book will teach you how to apply innovative CSS-based techniques to create visually stunning headings, forms, menus, navigation, backgrounds, and much more...Using The Art & Science Of CSS, you'll see just how easy it is to unleash your creative talents and design inspirational web sites with CSS.All designs in this book are visually appealing and inspiring. The CSS code used to create each of the components is included and guaranteed to be simple, efficient and cross-browser compatible.Among its many treasures, this book will show you how to: Format calendars, menus and table of contents using CSSCreate horizontal, vertical and tab-based navigation systems using CSSCreate rounded corners using CSSDesign stylish Website headingsPut together funky & artistic Website backgroundsUse CSS to render blockquotes, dates and lists in a visually appealing mannerAll designs in this book are visually appealing and inspiring. The code CSS code used to create each of the components is provided and is guaranteed to be simple, efficient and cross-browser compatible.Who Should Read This Book?This book is ideal for anyone who wants to gain the practical skills involved in using CSS to make attractive web sites, especially if you're not the type who likes to learn by memorizing a formal specification and then trying to work out which browsers implemented it completely (does anyone enjoy reading specifications?). The only knowledge you'll need to have is some familiarity with HTML. This book will give designers the skills they need to implement their ideas, and provides developers with creative inspiration through practical examples.

    Ethical Leadership and Decision Making in Education: Applying Theoretical Perspectives to Complex Dilemmas, Second Edition: *demonstrates the application of different ethical paradigms (the ethics of justice, care, critique, and the profession) through discussion and analysis of real-life moral dilemmas that educational leaders face in their schools and communities;*addresses some of the practical, pedagogical, and curricular issues related to the teaching of ethics for educational leaders;*emphasizes the importance of ethics instruction from a variety of theoretical approaches; and*provides a process that instructors might follow to develop their own ethics unit or course.Part I provides an overview of why ethics is so important, especially for today's educational leaders, and presents a multiparadigm approach essential to practitioners as they grapple with ethical dilemmas. Part II deals with the dilemmas themselves. It includes a brief introduction to how the cases were constructed, an illustration of how the multiparadigm approach may be applied to a real dilemma, and ethical dilemmas written by graduate students that represent the kinds of dilemmas faced by practicing administrators in urban, suburban, and rural settings in an era full of complexities and contradictions. Part III focuses on pedagogy and provides teaching notes for the instructor. The authors discuss the importance of self-reflection on the part of both instructors and students, and model how they thought through their own personal and professional ethical codes as well as reflected upon the critical incidents in their lives that shape their teaching and frequently determine what they privileged in class.New in the Second Edition: *A completely new chapter emphasizing religious differences and presenting the contradictions between religion and culture;*A completely new chapter on testing, juxtaposing the paradox of accountability with responsibility;*Several new dilemmas focusing on higher education, recognizing that many educational leadership training programs include students with this focus; and*Changes throughout to update the text, including a discussion of recent scholarship in the field of ethical leadership.Ethical Leadership and Decision Making in Education: Applying Theoretical Perspectives to Complex Dilemmas, Second Edition is easily adaptable for a variety of uses with a wide range of audiences. It is equally valuable as a text for university courses related to the preparation of educational leaders and as a professional reference for aspiring and practicing administrators, teacher leaders, office personnel, and educational policy makers.