The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem: Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you’re an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution: Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, “think big, start small, and learn fast.” It’s a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn’t a singular act; it’s a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you’ll be challenged to craft a brand and you’ll sell it using new technologies. Follow the guide sequentially and you’ll have both the tools and a profitable small business. The Author Award-winning architect, Eric Reinholdt has built his design practice, 30X40 Design Workshop using the strategies outlined in the book. He has successfully transitioned from an employee to architect entrepreneur and continues to refine his brand message, help other architects build their independent practice and serve his clients all from a Longhouse he designed for his family on Mount Desert Island in Maine.

    "The final questions and their answers lie serenely coupled in it.

    Most of the sites he dug were ahead of industrial development or new housing estates, gravel quarries, roads, etc. The people who did the work were down-to-earth. Some were students, others were professional diggers – but they all knew what they wanted from life and were prepared to work long hours, for very low pay. In the seventies to nineties, Alan and his colleagues lived in abandoned houses or camped out on the edges of industrial estates. They were always covered in mud, were deeply suntanned and drunk (or stoned) on their days off. They were feared by respectable citizens. They were known as Circuit Diggers because they worked the 'circuit', moving from one excavation to another, as new sites were opened, right across Britain.Like others on the circuit, Alan Cadbury is obsessive: he won’t let problems lie, even when he’s slumped drunk in a lonely bedsit, somewhere in the Fens. But there’s another side to him, too: he enjoyes solving mysteries. In the late ‘90s he helped to give a forensic archaeology course and there met Richard Lane, now a senior detective in the Leicestershire force. DCI Lane helps him tackle new cases. But this is his first big one: it involves an 'honour killing', which happened eight years ago in Leicester. Most of the action takes place in the Fens, where Alan has lived all his life. It’s a dark tale of past wrong-doing and modern criminality – on a very large scale. And it’s not without violence and rapid action. Alan’s life may be harsh and at times unpleasant, but it’s not likely to be very long, either.

    New and exciting archaeological discoveries are perpetually being made in Rome. All these are covered in this new edition, which also visits the ancient Roman port city of Ostia and the imperial villa of Hadrian at Tivoli.

    The discussion moves systematically through ideas, theories, research and practice of urban design from a wide range of sources. It gradually builds the concepts one upon the other towards a total view of the subject.

    Yet the life of any structure is neither fixed nor timeless. Outliving their original contexts and purposes, buildings are forced to adapt to each succeeding age. To survive, they must become shape-shifters. In an inspired refashioning of architectural history, Edward Hollis recounts more than a dozen stories of such metamorphosis, highlighting the way in which even the most familiar structures all change over time into “something rich and strange.” The Parthenon, that epitome of a ruined temple, was for centuries a working church and then a mosque; the cathedral of Notre Dame was “restored” to a design that none of its original makers would have recognized. Remains of the Berlin Wall, meanwhile, which was once gleefully smashed and bulldozed, are now treated as precious relics. Altered layer by layer with each generation, buildings become eloquent chroniclers of the civilizations they’ve witnessed. Their stories, as beguiling and captivating as folktales, span the gulf of history.

    

    With no option but to build a self-sufficient economy with very limited energy supplies, this community set about creating a simpler way of life that could flourish into the deep future. Determined above all else to transcend the materialistic values of the Old World, they made a commitment to live materially simple lives, convinced that this was the surest path to genuine freedom, peace, and sustainable prosperity. Seven decades later, in the year 2099, this book describes the results of their remarkable living experiment.

    Estill is a legitimate source on the subject: he co-founded Piedmont Biofuels, a biodiesel co-op that went from backyard operation into an industrial plant in a few short years. The characters in Estill's world are both entertaining and endearing. Many of them show a flinty defiance, positioning themselves as courageous Daniels against the Goliaths of corporate greed and globalization. Readers interested in academic arguments for local economies can find other books on the subject, but if they want a compelling story about noble atempts to walk the talk, Small is Possible delivers. - Brian Baughan, Sustainablog"In an age of increasing globalization, it is hopeful to be reminded that there are still communities where transactions are handled in handshakes rather than receipts. Estill takes us on a loving stroll through his North Carolina neighborhood and shows us how small-scale sustainability - feeding, fueling, and financing locally - is both possible and preferable." - Book Notes, Orion MagazineOne of my favorite ideas in this book is the idea of open source. Once you let go of this idea that everything must be copyrighted, everything must be owned and protected in order to make money, you become free. Open source ideas quickly foster a more open community, a more open and honest society. A gropu of people or organizaitons all start working toward a common goal rather than all working against one another. Beautiful, isn't it?Another beautiful idea is that a community needs a variety of people and businesses to thrive. And that as you begin living locally- and begin working toward a healthy community - people and businesses find their niches. And when you find your own niche within the local economy, your own happiness rises. Your sense of well-being increases when you realize your positive and necessary contribution to society.As we go further into debt and economic security throughout the world, nurturing our small, local, sustainable businesses and infrastructure will become increasingly important. I recommend this book.Reviewed by Melinda on The Blogging BookwormIn an era when incomprehensibly complex issues like Peak Oil and climate change dominate headlines, practical solutions at a local level can seem somehow inadequate.In response, Lyle Estill’s Small is Possible introduces us to “hometown security,” with this chronicle of a community-powered response to resource depletion in a fickle global economy. True stories, springing from the soils of Chatham County, North Carolina, offer a positive counterbalance to the bleakness of our age.This is the story of how one small southern US town found actual solutions to actual problems. Unwilling to rely on the government and wary of large corporations, these residents discovered it is possible for a community to feed itself, fuel itself, heal itself, and govern itself.This book is filled with newspaper columns, blog entries, letters, and essays that have appeared on the margins of small-town economies. Tough subjects are handled with humor and finesse. Compelling stories of successful small businesses, from the grocery co-op to the biodiesel co-op, describe a town and its people on a genuine quest for sustainability.Everyone interested in sustainability, local economy, small business, and whole foods will be inspired by the success stories in this book.Lyle Estill is “Vice President of Stuff ” at Piedmont Biofuels, and has won numerous awards for his work in the biodiesel business. He is the author of Biodiesel Power and lives in Moncure, North Carolina.

    But she was beginning to feel a sense of longing for a family and for home. When she interviewed a dynamic young farmer, her world changed. Kristin knew nothing about growing vegetables, let alone raising pigs and cattle and driving horses. But on an impulse, smitten, if not yet in love, she shed her city self and moved to five hundred acres near Lake Champlain to start a new farm with him. The Dirty Life is the captivating chronicle of their first year on Essex Farm, from the cold North Country winter through the following harvest season—complete with their wedding in the loft of the barn. Kimball and her husband had a plan: to grow everything needed to feed a community. It was an ambitious idea, a bit romantic, and it worked. Every Friday evening, all year round, a hundred people travel to Essex Farm to pick up their weekly share of the "whole diet"—beef, pork, chicken, milk, eggs, maple syrup, grains, flours, dried beans, herbs, fruits, and forty different vegetables—produced by the farm. The work is done by draft horses instead of tractors, and the fertility comes from compost. Kimball’s vivid descriptions of landscape, food, cooking—and marriage—are irresistible. "As much as you transform the land by farming," she writes, "farming transforms you." In her old life, Kimball would stay out until four a.m., wear heels, and carry a handbag. Now she wakes up at four, wears Carhartts, and carries a pocket knife. At Essex Farm, she discovers the wrenching pleasures of physical work, learns that good food is at the center of a good life, falls deeply in love, and finally finds the engagement and commitment she craved in the form of a man, a small town, and a beautiful piece of land

    Instead, he proposes a theory of human evolution and history based on entanglement, the ever-increasing mutual dependency between humans and things.Not only do humans become dependent on things, Hodder asserts, but things become dependent on humans, requiring an endless succession of new innovations. It is this mutual dependency that creates the dominant trend in both cultural and genetic evolution. He selects a small number of cases, ranging in significance from the invention of the wheel down to Christmas tree lights, to show how entanglement has created webs of human-thing dependency that encircle the world and limit our responses to global crises.

    Part memoir, part journalistic investigation, Animal, Vegetable, Miracle is an enthralling narrative that will open your eyes in a hundred new ways to an old truth: You are what you eat.

     It is now undergoing a renaissance as an 'eco-friendly' building material because of its amazing 'green' credentials. 'Building with Cob' shows how to apply this ancient technique in a wide variety of contemporary situations, covering everything from design and siting, mixing, building walls, fireplaces, ovens and floors, lime and other natural finishes, and gaining planning permission and building regulation approval. It also explains in detail how to sensitively restore an old cob structure. This book is a step-by-step guide, lavishly illustrated with over 300 colour photos and 85 diagrams.

    Transplanted from New York fifteen years ago and now a real-life Vermont farmer, Noel Perrin candidly admits to hilarious early mistakes ("In Search of the Perfect Fence Post") while presenting down-to-earth advice on such rural necessities as "Sugaring on $15 a Year," "Raising Sheep," and "Making Butter in the Kitchen." But, as everyone who has read his essays in The New Yorker, Country Journal, and Vermont Life will confirm, not everything Perrin writes is strictly about the exigencies of country life. While one essay seems to discuss the use of wooden sap buckets, it really addresses the nature of illusion and reality as they coexist in rural places.

    The founders of Brooklyn Grange, the world s largest green rooftop farm, share their inspirational s....