Book picks similar to
The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors by Ethan Mollick
business
entrepreneurship
startup
giveaways
90 Days to Live: Beating Cancer When Modern Medicine Offers No Hope
Rodney Stamps - 2019
This heart-wrenching and heartwarming book chronicles Rodney's triumphant journey to full remission after following a little known but highly effective cancer treatment.What if you were told you had 90 days to live?For Rodney and Paige Stamps, Rodney's "out-of-the-blue" cancer diagnosis quickly turned a normally hypothetical question horribly real.When Paige met Rodney, a nationally touring heavy-metal drummer, they both fell hard. Rodney swapped his drumsticks for marriage, family, a job, and then, his own business.The '90-Days' diagnosis hit just as their business was starting to soar."You're going to die" was the solemn verdict from numerous MDs, who promised only to briefly extend Rodney's life. With both a growing family and business, and so much living still to do, Rodney's response to the no-hope prognosis? "I don't think so."90 Days to Live recounts the Stamps' incredible and inspirational journey to find an alternative "answer to cancer." In the end...They'd beaten the cancer and built a million dollar business.While his weight dropped from 190 to 138 lbs., Rodney and Paige explored countless cancer "cures" of widely varying value. They even exposed a scam treatment being peddled by a mob boss--crossing paths with the FDA and FBI!Alternately heart-wrenching and heart-warming--and delivered in an engaging dual-author format--90 Days to Live will speak to anyone struggling with an "incurable" disease, building a business under trying circumstances, or anyone who just loves a good old-fashioned, "beating-the-odds" story.
Insanely Simple: The Obsession That Drives Apple's Success
Ken Segall - 2012
It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it.In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to:• Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.• Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity.• Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.• Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.• Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.
Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine
Ryan Serhant - 2018
Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips like: The Seven Stages of Selling How to Find Your Hook; Negotiating Like A BOSS; How to Be a Time Manager, Not a Time Stealer; and much more!Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales. Ready, set, GO!Sell It Like Serhant is a USA Today Bestseller, Los Angeles Times Bestseller, and Wall Street Journal Bestseller.
Out-Innovate: How Global Entrepreneurs--from Delhi to Detroit--Are Rewriting the Rules of Silicon Valley
Alexandre Lazarow - 2020