Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

    Readers will learn how Bryant studied an opponent, how he channeled his passion for the game, how he played through injuries. They’ll also get fascinating granular detail as he breaks down specific plays and match-ups from throughout his career.Bryant’s detailed accounts are paired with stunning photographs by the Hall of Fame photographer Andrew D. Bernstein. Bernstein, long the Lakers and NBA official photographer, captured Bryant’s very first NBA photo in 1996 and his last in 2016—and hundreds of thousands in between, the record of a unique, twenty-year relationship between one athlete and one photographer.

    Using his own research and experiences throughout the world, Lieberman recounts without jargon how and why humans evolved to walk, run, dig, and do other necessary and rewarding physical activities while avoiding needless exertion.Exercised is entertaining and enlightening but also constructive. As our increasingly sedentary lifestyles have contributed to skyrocketing rates of obesity and diseases such as diabetes, Lieberman audaciously argues that to become more active we need to do more than medicalize and commodify exercise.Drawing on insights from evolutionary biology and anthropology, Lieberman suggests how we can make exercise more enjoyable, rather than shaming and blaming people for avoiding it. He also tackles the question of whether you can exercise too much, even as he explains why exercise can reduce our vulnerability to the diseases mostly likely to make us sick and kill us.

    During this time he has broken into a Space Station with a Swiss army knife, disposed of a live snake while piloting a plane, and been temporarily blinded while clinging to the exterior of an orbiting spacecraft. The secret to Col. Hadfield's success-and survival-is an unconventional philosophy he learned at NASA: prepare for the worst-and enjoy every moment of it. In An Astronaut's Guide to Life on Earth, Col. Hadfield takes readers deep into his years of training and space exploration to show how to make the impossible possible. Through eye-opening, entertaining stories filled with the adrenaline of launch, the mesmerizing wonder of spacewalks, and the measured, calm responses mandated by crises, he explains how conventional wisdom can get in the way of achievement-and happiness. His own extraordinary education in space has taught him some counterintuitive lessons: don't visualize success, do care what others think, and always sweat the small stuff. You might never be able to build a robot, pilot a spacecraft, make a music video or perform basic surgery in zero gravity like Col. Hadfield. But his vivid and refreshing insights will teach you how to think like an astronaut, and will change, completely, the way you view life on Earth-especially your own.

    Guided by their personal experiences and coaching expertise, they point out the mental and emotional factors that will help you learn exactly how to become a happy runner and achieve your personal best.Following the "some work, all play" approach, The Happy Runner introduces the three commandments of happy running and teaches you how to balance the effort of running with the simple joy of the activity:- Learn how to run fast, run long, and stay healthy with proven training methods.- Read real stories from professional and recreational athletes who have had personal breakthroughs as they learned to love the process of running.- Understand how to adapt your running based on your personal lifestyle and goals as well as avoid setbacks from injury.- Develop your self-belief and make positivity your default setting so you can reach your goals.Whether you're battling burnout, are returning after an injury, or are new to running and want to enjoy a 5K or an ultramarathon, the science-based training guidance in The Happy Runner will help you get faster, go longer, and live stronger--all with a smile.CE exam available! For certified professionals, a companion continuing education exam can be completed after reading this book. The Happy Runner Online CE Exam may be purchased separately or as part of The Happy Runner With CE Exam, a package that includes both the book and the exam.

    . . a riveting journey through the world of minor-league baseball“No one grows up playing baseball pretending that they’re pitching or hitting in Triple-A.” —Chris Schwinden, Triple-A pitcher“If you don’t like it here, do a better job.” —Ron Johnson, Triple-A managerJohn Feinstein gave readers an unprecedented view of the PGA Tour in A Good Walk Spoiled. He opened the door to an NCAA basketball locker room in his explosive bestseller A Season on the Brink. Now, turning his eye to our national pastime, sports journalist John Feinstein explores the colorful and mysterious world of minor-league baseball—a gateway through which all major-league players pass in their careers . . . hoping never to return.      Baseball’s minor leagues are a paradox. For some players, the minors are a glorious launching pad toward years of fame and fortune; for others, a crash-landing pad when injury or poor play forces a big leaguer back to a life of obscure ballparks and cramped buses instead of Fenway Park and plush charter planes. Focusing exclusively on the Triple-A level, one step beneath Major League Baseball, Feinstein introduces readers to nine unique men: three pitchers, three position players, two managers, and an umpire. Through their compelling stories, Feinstein pulls back the veil on a league that is chock-full of gifted baseball players, managers, and umpires who are all one moment away from getting called up—or back—to the majors.      The stories are hard to believe: a first-round draft pick and pitching ace who rocketed to major-league success before finding himself suddenly out of the game, hatching a presumptuous plan to get one more shot at the mound; a home run–hitting former World Series hero who lived the dream, then bounced among six teams before facing the prospects of an unceremonious end to his career; a big-league All-Star who, in the span of five months, went from being completely out of baseball to becoming a star in the ALDS, then signing a $10 million contract; and a well-liked designated hitter who toiled for eighteen seasons in the minors—a record he never wanted to set—before facing his final, highly emotional chance for a call-up to the big leagues.      From Raleigh to Pawtucket, from Lehigh Valley to Indianapolis and beyond, Where Nobody Knows Your Name gives readers an intimate look at a baseball world not normally seen by the fans. John Feinstein gets to the heart of the human stories in a uniquely compelling way, crafting a masterful book that stands alongside his very best works.

    It's not the star.It's not money. It's not a strategy.It's something else entirely.Several years ago, Sam Walker set out to answer one of the most hotly debated questions in sports: What are the greatest teams of all time? He devised a formula, then applied it to thousands of teams from leagues all over the world, from the NBA to the English Premier League to Olympic field hockey. When he was done, he had a list of the sixteen most dominant teams in history. At that point, he became obsessed with another, more complicated question: What did these freak teams have in common?As Walker dug into their stories, a pattern emerged: Each team had the same type of captain--a singular leader with an unconventional skill set who drove it to achieve sustained, historic greatness.Fueled by a lifetime of sports spectating, twenty years of reporting, and a decade of painstaking research, The Captain Class tells the surprising story of what makes teams exceptional. Drawing on original interviews with athletes from two dozen countries, as well as general managers, coaches, executives, and others skilled at building teams, Walker identifies the seven core qualities of this Captain Class--from extreme doggedness and emotional control to a knack for nonverbal communication to tactical aggression and the courage to stand apart.Told through riveting accounts of some of the most pressure-soaked moments in sports history--from Bill Russell's legendary "Coleman Play" in the 1957 NBA Finals to Barcelona's "Figo Game" against Real Madrid in 2000--The Captain Class doesn't just bring these events to life; it presents a fresh, counterintuitive take on leadership that can be applied to a wide spectrum of competitive disciplines.The men and women who make up the Captain Class were never the most skilled athletes, nor were they gifted orators or paragons of sportsmanship. They were often role players who were allergic to the spotlight. In short, the seven attributes they shared challenge your assumptions of what inspired leadership looks like.

    The book includes new interviews with 10 world-class runners who share their secrets to success and longevity in the sport. Features on legendary figures and events in running history provide fascinating insights.And that's just scratching the surface. Lore of Running is not only the biggest and best running publication on the planet. It's the one book every runner should own.

    NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE ECONOMIST With the wisdom, humor, curiosity, and sharp insights that have brought millions of readers to his New York Times column and his previous bestsellers, David Brooks has consistently illuminated our daily lives in surprising and original ways. In The Social Animal, he explored the neuroscience of human connection and how we can flourish together. Now, in The Road to Character, he focuses on the deeper values that should inform our lives.Looking to some of the world’s greatest thinkers and inspiring leaders, Brooks explores how, through internal struggle and a sense of their own limitations, they have built a strong inner character. Labor activist Frances Perkins understood the need to suppress parts of herself so that she could be an instrument in a larger cause. Dwight Eisenhower organized his life not around impulsive self-expression but considered self-restraint. Dorothy Day, a devout Catholic convert and champion of the poor, learned as a young woman the vocabulary of simplicity and surrender. Civil rights pioneers A. Philip Randolph and Bayard Rustin learned reticence and the logic of self-discipline, the need to distrust oneself even while waging a noble crusade.Blending psychology, politics, spirituality, and confessional, The Road to Character provides an opportunity for us to rethink our priorities, and strive to build rich inner lives marked by humility and moral depth.“Joy,” David Brooks writes, “is a byproduct experienced by people who are aiming for something else. But it comes.”

    With the latest findings about the mental and physical benefits of exercise, personal stories from scientists and laypeople alike, as well as researched-based prescriptions for readers, Gretchen Reynolds shows what kind of exercise—and how much—is necessary to stay healthy, get fit, and attain a smaller jeans size. Inspired by Reynolds's wildly popular “Phys Ed” column for The New York Times, this book explains how exercise affects the body in distinct ways and provides the tools readers need to achieve their fitness goals, whether that's a faster 5K or staying trim.

    Jon Wertheim teams up with Tufts psychologist Sam Sommers to take readers on a wild ride into the inner world of sports.  Through the prism of behavioral economics, neuroscience, and psychology, they reveal the hidden influences and surprising cues that inspire and derail us—on the field and in the stands—and by extension, in corporate board rooms, office settings, and our daily lives.  In this irresistible narrative romp, Wertheim and Sommers usher us from professional football to the NBA to Grand Slam tennis, from the psychology of athletes self-handicapping their performance in the boxing ring or the World Series, to an explanation of why even the glimpse of a finish line can lift us beyond ordinary physical limits.  They explore why Tom Brady and other starting NFL quarterbacks all seem to look like fashion models; why fans of teams like the Cubs, Mets, and any franchise from Cleveland love rooting for a loser; why the best players make the worst coaches; why hockey goons (and fans) would rather fight at home than on the road; and why the arena t-shirt cannon has something to teach us about human nature.  This is Your Brain on Sports is an entertaining and thought-provoking journey into how psychology and behavioral science collide with the universe of wins-and-losses, coaching changes, underdogs, and rivalry games.

    People thought he was mad, until they heard his story, then they began to understand. Having endured years of bullying as a child, Ben tried to takehis own life. In adulthood, Ben struggled to feel content with the life that was mapped out for him. But having found his passion in running, Ben sold his possessions, escaped his old life and set off on what seemed like an impossible mission - The 401 Challenge.During his 10,506.2-mile odyssey criss-crossing the UK, Ben ran in 309 different locations, accompanied by more than 13,500 people. He visited 101 schools, burned an estimated 2.4 million calories, wrecked his back and braved every extreme of the British weather, while raising �330,000 for charity, touching the lives of millions.This is the inspiring journey of a previously lost and broken man who discovered that anything is possible, if only you choose to search for what makes you truly happy.

    Too often we approach our lives' biggest hurdles with dread, execute them with anxiety, and leave them with regret.By accessing our personal power, we can achieve "presence," the state in which we stop worrying about the impression we're making on others and instead adjust the impression we've been making on ourselves. As Harvard professor Amy Cuddy's revolutionary book reveals, we don't need to embark on a grand spiritual quest or complete an inner transformation to harness the power of presence. Instead, we need to nudge ourselves, moment by moment, by tweaking our body language, behavior, and mind-set in our day-to-day lives.Amy Cuddy has galvanized tens of millions of viewers around the world with her TED talk about "power poses." Now she presents the enthralling science underlying these and many other fascinating body-mind effects, and teaches us how to use simple techniques to liberate ourselves from fear in high-pressure moments, perform at our best, and connect with and empower others to do the same.Brilliantly researched, impassioned, and accessible, Presence is filled with stories of individuals who learned how to flourish during the stressful moments that once terrified them. Every reader will learn how to approach their biggest challenges with confidence instead of dread, and to leave them with satisfaction instead of regret."Presence feels at once concrete and inspiring, simple but ambitious — above all, truly powerful." —New York Times Book Review

    He explores the history of places, like Vienna of 1900, Renaissance Florence, ancient Athens, Song Dynasty Hangzhou, and Silicon Valley, to show how certain urban settings are conducive to ingenuity. And, with his trademark insightful humor, he walks the same paths as the geniuses who flourished in these settings to see if the spirit of what inspired figures like Socrates, Michelangelo, and Leonardo remains. In these places, Weiner asks, “What was in the air, and can we bottle it?”

    For Thelma, the daughter of an American diplomat, her new life as a member of the British aristocracy is like a fairy tale—even more so when her husband introduces her to Edward, Prince of Wales.In a twist of fate, her marriage to Duke leads her to fall headlong into a love affair with Edward. But happiness is fleeting, and their love is threatened when Thelma’s sister, Gloria Morgan Vanderbilt, becomes embroiled in a scandal with far-reaching implications. As Thelma sails to New York to support Gloria, she leaves Edward in the hands of her trusted friend Wallis, never imagining the consequences that will follow.Bryn Turnbull takes readers from the raucous glamour of the Paris Ritz and the French Riviera to the quiet, private corners of St. James’s Palace in this sweeping story of love, loyalty and betrayal.