Nothing could be further from the truth. In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The authors’ streamlined frame work demystifies the process of business analytics and helps anyone move from data to decisions in just five steps…using only Excel as a tool. Readers will learn how to: Clarify the business question • Lay out a hypothesis-driven plan • Pull relevant data • Convert it to insights • Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80% of all business problems. Business analytics isn’t rocket science—it’s a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn’t want to do that?

    After years of responding patiently and agreeably to the pseudo-intellectual arguments and tactics of today's militant atheists, he's had enough. In this entertaining, no-holds-barred retort to atheism and its proponents, DeStefano reveals the intellectual bankruptcy at atheism's core and equips believers to respond to its hollow arguments.A witty and devastating takedown of the new atheist position, Inside the Atheist Mind systematically debunks the theories of Richard Dawkins, Christopher Hitchens, Sam Harris, and others, revealing how inconsistent, illogical, and frankly ludicrous their conclusions truly are. Poking fun at atheists in a clever and intelligent way, DeStefano demonstrates just how full of holes the new atheism is and reveals that it is actually a religion of its own, complete with a creed, a set of commandments and sacraments, and a rigid moral code with rewards and punishments. More than that, DeStefano exposes that atheism is itself a superstition of the worst kind.Using irony and a healthy dose of playful sarcasm, Inside the Atheist Mind lampoons, teases, and deflates the atheist position, unmasking it for what it is--an empty, intellectually barren philosophy, devoid of any logic and common sense.

    Although smart and successful in a controlled and stable workplace, she has been taught since childhood to substitute her own judgement for that of others, leaving her naïve, gullible and ill-prepared to effectively manage the complexities of her new life.When Susan meets Mark, a charismatic and charming doctor, she thinks she has found the kind of love and passion she has longed for. But things are not as they appear with Mark, and slowly she becomes aware of the deceptive life he is leading. Seeking counsel and solace in a trusted therapist, she encourages Mark to accompany her to a session.The three year odyssey begins with intense therapy - appointments orchestrated by a psychiatrist who develops a personal stake in the couple’s progress. Secrets, lies, and silent pacts draw Susan, inexperienced and trusting, deeply into Mark’s treatment plan. The shrewd therapist’s unorthodox and manipulative schemes break all the rules, taking Susan into a world of drama, deceit, betrayal, and an excruciatingly close encounter with the law – an encounter that forces her to choose between saving Mark or saving herself.

     Britain's SAS (Special Air Service) has an unparalleled reputation for soldiering excellence. Their skills and techniques have been perfected in the most demanding environments imaginable, but many of these can also be used in our everyday lives. This book takes situations all of us will experience during our lives and presents tactical lessons drawn from SAS training and battlefield experience. Its four authors - stars of the hit Channel 4 show SAS: Who Dares Wins - how their finely honed understanding of how to handle extreme challenges can be applied in any environment. Their advice on negotiation, people management, self-motivation and resilience, among other things, can transform your performance in a whole range of scenarios: from buying a house, nailing a job interview, and the experience of dealing with rejection, to maintaining a diet, or managing that pushy colleague at work. This is the ultimate guide to leadership and personal achievement.

    Best-selling novelist David Hewson, author of the ever-popular Writing A Novel with Scrivener, offers a professional insight into how to use this unique app for writing fiction. This ebook covers all the aspects of Ulysses a writer needs to master in order to produce a finished book, from initial planning through to completed ebook, Word file or PDFs for publication, reading and revision. You will learn how to use Ulysses to structure a book into parts and scenes, ways to manage research and ideas and how to develop a novel from a bare outline through to first draft and revisions. Hewson also describes how Ulysses stores work uniquely in its own library, enabling you to work on the same draft manuscript across different machines while on the move. For budding screenwriters there is a section on how to use Ulysses to produce scripts to professional formats that can be edited later in movie apps such as Final Draft. And this release will also include a free upgrade to an updated edition covering the next release of Ulysses and the forthcoming iPad app. David Hewson (www.davidhewson.com) is the author of more than 25 novels published around the world. He adapted the award-winning TV series The Killing into acclaimed novel and recently launched a new crime series set in Amsterdam with The House of Dolls which has been optioned for Dutch TV.

    This is the one, the only, Old Farmer’s Almanac! Recognized for generations by its familiar yellow cover, the Almanac for 2014 promises to be "useful, with a pleasant degree of humor," fulfilling once again (for the 222nd time) the mission set forth in 1792 by its founder, Robert B. Thomas. In addition to its 80 percent–accurate weather, this year’s signature mix of wit and wisdom, tips and advice, forecasts and fun includes . . . • an astronomy quiz to test your Sky-Q • anglers’ six favorite fish and secrets to hooking them • vegetables and other perennial edibles to grow • the time in our lives: where it goes, ways to make the most of it, and more • the whole truth about whole grains • how to get bitten by a pet (if you’re not careful) • rings around Earth (think Saturn) that might influence our weather • health tips for each zodiac sign • envelope and napkin jottings that changed the world • plus: Moon phases and other celestial sightings, tides, historic trivia, gardening tables, best days, and too much more to mention! Added value this year: • 80 full-color pages • full-color winter and summer weather maps • updated Reference section

    Requiring only basic algebra and trigonometry, the new edition is notable for its readability, learning features and numerous full-color photos and illustrations. A systems approach is used to cover state-of-the-art communications technologies, to best reflect current industry practice. This edition contains greatly expanded and updated material on the Internet, cell phones, and wireless technologies. Practical skills like testing and troubleshooting are integrated throughout. A brand-new Laboratory & Activities Manual provides both hands-on experiments and a variety of other activities, reflecting the variety of skills now needed by technicians. A new Online Learning Center web site is available, with a wealth of learning resources for students. An Instructor Productivity Center CD-ROM features solutions to all problems, PowerPoint lessons, and ExamView test banks for each chapter.

    Douglas Riley’s ear-to-the-ground insights will give much-needed help to desperate parents who have one overriding question: Why does my child act like this? This compassionate yet no-nonsense therapist explains that explosive behavior is the mere tip of the iceberg. Instead of using a one-size-fits-all strategy, Dr. Riley identifies the eleven most common causes of explosions and accordingly tailors his treatment strategies to address the underlying cause of the behavior. What Your Explosive Child Is Trying to Tell You is a lifeline for parents who are at their wits’ end. DR. DOUGLAS RILEY is a clinical psychologist whose practice focuses on children and adolescents who are explosive, oppositional, depressed, or have difficulties with concentration and learning. He is the author of The Defiant Child: A Parent’s Guide to Oppositional Defiant Disorder as well as The Depressed Child: A Parent’s Guide for Rescuing Kids.

    It can turn professionals into jelly and dominate the games of most amateurs. It alters swing paths, causes “tap-in” putts to go awry, and transforms a golfer from a brilliant shot-maker on the practice range into an incompetent hack on the course.Most golfers understand this, but do not have the tools to overcome it. That’s where Dr. Gio Valiante comes in. A pioneering sports psychologist, Valiante has studied the sources of an athlete’s fear, investigated the physiological and neurological impact of fear on performance, and, most important of all, developed a groundbreaking program for conquering it. With Valiante's help and by applying Fearless Golf, Justin Leonard went from three consecutive missed cuts to three consecutive top tens, and Chad Campbell recently moved from 98th in the world to 7th. Davis Love III went from zero wins in 2002 to four wins in 2003, and Chris DiMarco made the 2004 Ryder Cup Team.Emphasizing the need to replace a fixation-on-results with a commitment to mastery of one’s body and one's mind, Valiante’s approach will not only help golfers reach their true potential, it will make playing every round fun again. Through concrete confidence and mastery drills, he presents specific ways readers can break free of fear’s grasp and perform at their best—even under the most extreme pressure. With detailed quotes and anecdotes given exclusively to Dr. Valiante from the best players in the game—including Jack Nicklaus, Ernie Els, and other tour professionals, Fearless Golf is the ultimate guide to the mental game, the hottest topic in golf today.

    Small, sleek, and sexy, but with the capacity to hold up to ten thousand songs, the iPod has stunned music lovers and gadget enthusiasts around the world. It has delighted indie-rock college kids and elderly jazz fans, classical musical buffs and teenage hip-hop hustlers, almost no technology has so seamlessly crossed the great divide. In iPod, Therefore I Am, Jones tells the story of his own entrée into this exponentially growing cult, taking the reader on a hilariously candid journey through his lifelong addiction to all genres of music, however unfashionable. Along the way, he gives a tantalizing behind-the-scenes look at the genesis of the iPod, from its original conception by Steve Jobs, the man who famously reinvented Apple Computer, to the landmark design of Jonathan Ive, the innovative designer who has become a legend in his own time. Behind it all, we get an insight into the way that the iPod has radically transformed the way we approach music, listen to music, and possess music—turning all of us into curators. Appendices containing Jones's top playlists and his expert tips on getting the most out of your iPod make this love song to the iPod as practical as it is entertaining.

    The book will introduce the non-Christian to some of the most irrational and illogical ideas within the Christian doctrine and will remind the progressive or moderate Christian of just how insane the bible is. It will also present the notion that by wearing the label of Christian they are signing a metaphorical terms of service agreement that says that they agree with all the insanity presented there by proxy, and will hopefully leave the reader questioning why anyone would believe any of this nonsense. Lastly, this title will ask the reader to take off the blinders of faith, even if only for a minute, and take an objective look at the insanity within the bible.

    The Obree Way, A Training Guide for Cyclists is the one stop shop for aspiring cyclists, full of insight and ideas from a legend of cycling Graeme Obree. Graeme has a life time's experience in cycling, working every dimension in his quest to understand how to go faster on a bike.The Obree Way is exactly that, a synopsis of the ideas and thoughts on training from Graeme with a unique insight into the focus and passion he has for his sport. The Obree Way is written to provide a practical guide to cyclists and is ideal for those new or returning to the sport.Written like a novel, The Obree Way is easily readable and covers all the main subject matters necessary to allow readers to make the most from any training time and effort. Psychology, bike set up, breathing, nutrition and more, The Obree Way is a comprehensive guide, a one stop shop minus the jargon to help cyclists get more from their investment in the sport.

    Charlie Morley has been lucid dreaming since he was a teenager and has trained with both Eastern and Western experts in this profound practice. In this introductory guide, Charlie explains how lucid dreaming is a powerful gateway into the subconscious mind and how it can help the reader transform, improve and heal all areas of their life. In this book, the reader will learn to use the virtual reality of the dream state to:- Explore creative ideas- Understand addictions and unhealthy behaviours- Heal phobias and overcome fears- Forgive the past- Live a more awakened lifexThis title was previously published within the Hay House Basics series.

    Many self-help books are available to single women that shed light on the various types of men to avoid in today's dating scene.What about advice for single men on what types of women they should avoid?There are a number of women in society who would make any man a wonderful wife, girlfriend, or platonic friend.Then there are other women who only look to take advantage of men who are naive and highly libidinous for their own egotistical and/or financial advantage.Book Author Alan Roger Currie releases yet another book (in both a paperback and Kindle eBook version) that is filled with his unique brand of knowledge and wisdom related to how single men and women verbally communicate their romantic and sexual desires and interests to one another.Currie once again highlights the fact that when a man expresses his romantic or sexual desires, interests and intentions to women in a very "cautious," "vague," "ambiguous," or "beat-around-the-bush" manner, that the man potentially opens himself up to be misled and taken advantage of by women who are seasoned manipulators of men.

    Dr. Felix Polk was a married psychologist living in Berkeley, California. At forty years old, he had a successful practice and a towering reputation until he began a scandalous affair with one of his patients- Susan Bolling. She was fifteen years old. A troubled teenage girl. After divorcing his first wife, Felix married Susan. Susan would later claim that her marriage was built on lies, manipulation, and psychological abuse. She tried to divorce Felix, but no settlement could be reached. Susan seemed to believe that Felix had stashed up to $40 million in a secret bank account in the Caribbean. She wanted her half or else. A case that stunned the nation. In October 2002, Felix was found stabbed to death in his own home. Susan insisted she acted in self-defense. But what would a jury think when Susan claiming she was the victim of Felix's manipulation became her own defense attorney? This is the true story of marriage, murder, and mind games.