Ordained at twelve, he would eventually become the first Buddhist chaplain at an American university, the founder of a retreat center and monastery, and a bestselling author. Here, Bhante G. lays bare the often-surprising ups and downs of his seventy-five years, from his boyhood in Sri Lanka to his decades of sharing the insights of the Buddha, telling his story with the "plain-English" approach for which he is so renowned.

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    But sometimes the best way to move forward is to look back. Philip Barlag shows us that Julius Caesar is one of the most compelling leaders of the past to study—a man whose approach was surprisingly modern and extraordinarily effective. History is littered with leaders hopelessly out of touch with their people and ruthlessly pursuing their own ambitions or hedonistic whims. But Caesar, who rose from impoverished beginnings, proved by his words and deeds that he never saw himself as being above the average Roman citizen. And he had an amazing ability to generate loyalty, to turn enemies into allies and allies into devoted followers. Barlag uses dramatic and colorful incidents from Caesar's career—being held hostage by pirates, charging headlong alone into enemy lines, pardoning people he knew wanted him dead—to illustrate what Caesar can teach leaders today. Central to Barlag's argument is the distinction between force and power. Caesar avoided using brute force on his followers, understanding that fear never generates genuine loyalty. He exercised a power deeply rooted in his demonstrated personal integrity and his intuitive understanding of people's deepest needs and motivations. His supporters followed him because they wanted to, not because they were compelled to. Over 2,000 years after Caesar's death, this is still the kind of loyalty every leader wants to inspire. Barlag shows how anyone can learn to lead like Caesar.

    Its popularity owes much to the lyricism of the prose, thepitch-perfect rendition of black vernacular English, and the memorable characters--most notably, Janie Crawford. Collecting the most widely cited and influential essays published on Hurston's classic novel over the last quarter century, this Casebook presents contesting viewpoints by Hazel Carby, Henry Louis Gates, Jr., Barbara Johnson, Carla Kaplan, Daphne Lamothe, Mary Helen Washington, and Sherley Anne Williams. The volume also includes a statement Hurston submitted to a reference book on twentieth-century authors in 1942. As it records the major debates the novel has sparked on issues oflanguage and identity, feminism and racial politics, A Casebook charts new directions for future critics and affirms the classic status of the novel.

    The Human (Arjuna) had lot of Questions to Supreme God (Krishna) and he got answers from God for all those. Most of the time to understand those complex words, people giving explanations and interpretation with someone’s life. We are also very comfortable to listen them and read them, but the moment we are back to our normal life, we forget everything. This book is written for you! Considering a common man life like yours! And how to live our life as per the Supreme God’s wordings! What it offers to you:>> All the 18 Chapters of Gita in Plain English>> Interpretations with our Common life examples>> You have funny and logical questions to god; it’s there inside this book>> Guides you to self evaluate, are you ready for it?>> How far you are from your God? Check hereRecommended:>> For the one, who wants to practice and experience Bhagavad Gita in Life>> For the one, who wants to understand Gita in its real essence>> For the one, who wants to understand Hinduism in true meaningYou too have these Views, then Read this Book:>> There can’t be multiple gods in one world>> If my birth is given by god, then why am i not part of God>> Science is a language to explain his creations and not a mode to reach>> Belief and honesty can take me to my Supreme Power>>Why don’t new Living beings born as per Darwin>>How to see others grow in life>>The Richest and Poorest all have Equanimity with happiness and sadnessAnd So on.•Order Bhagavad Gita here for practicing and experiencing it in your life