B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

    They shared both academic brilliance in math and a geeky awkwardness with women.Eduardo figured their ticket to social acceptance–and sexual success–was getting invited to join one of the university’s Final Clubs, a constellation of elite societies that had groomed generations of the most powerful men in the world and ranked on top of the inflexible hierarchy at Harvard. Mark, with less of an interest in what the campus alpha males thought of him, happened to be a computer genius of the first order.Which he used to find a more direct route to social stardom: one lonely night, Mark hacked into the university's computer system, creating a ratable database of all the female students on campus–and subsequently crashing the university's servers and nearly getting himself kicked out of school. In that moment, in his Harvard dorm room, the framework for Facebook was born.What followed–a real-life adventure filled with slick venture capitalists, stunning women, and six-foot-five-inch identical-twin Olympic rowers–makes for one of the most entertaining and compelling books of the year. Before long, Eduardo’s and Mark’s different ideas about Facebook created in their relationship faint cracks, which soon spiraled into out-and-out warfare. The collegiate exuberance that marked their collaboration fell prey to the adult world of lawyers and money. The great irony is that while Facebook succeeded by bringing people together, its very success tore two best friends apart.The Accidental Billionaires is a compulsively readable story of innocence lost–and of the unusual creation of a company that has revolutionized the way hundreds of millions of people relate to one another.Ben Mezrich, a Harvard graduate, has published ten books, including the New York Times bestseller Bringing Down the House. He is a columnist for Boston Common and a contributor for Flush magazine. Ben lives in Boston with his wife, Tonya.

    From canoe camping next to unnamed lakes, to kayaking in Alaska’s pristine waters, she describes her many encounters with the bears, moose and other animals that make this wilderness their home. With her partner David she helped to build a cabin on a remote piece of property, off the grid and accessible only by boat. Illustrated with the photos she took along the way, her story is sometimes comic, and sometimes tragic, but throughout its pages she speaks with the voice of one who loves nature and the wilderness.

    He was drawn to trouble like water to a sponge.After experiencing a troubled childhood during which Alan was in and out of children's homes - after being put into care at the tender age of eighteen months old - Alan was a teenager in 1981 when he was sentenced to life in prison for murder during a robbery that had gone badly wrong. He served thirty-two years in various prisons throughout the United Kingdom. This book tells the truth of what goes on behind prison walls and exposes the level of inhumane treatment and brutality that Alan had to endure throughout his thirty-two year journey, during which he never stopped standing up for human rights.Fighting against the degrading prison system of the late twentieth century, Alan helped change the historical humiliating slop out and weekly shower that hundreds of thousands of prisoners had to adhere to throughout the centuries. The battle came at a cost though as it meant more time behind bars, time spent mainly in the segregation unit.Powerfully detailing the way prisoners are treated on a daily basis, Life in Strangeways is a gripping tale that will change the perception of Alan Lord: convicted murderer and riot leader.

    In the style of Studs Terkel (Working, Hard Times, The Good War) and Dave Isay (Listening Is an Act of Love), Londoners offers up  the stories, the gripes, the memories, and the dreams of those in the great and vibrant British metropolis who “love it, hate it, live it, left it, and long for it,” from a West End rickshaw driver to a Soldier of the Guard at Buckingham Palace to a recovering heroin addict seeing Big Ben for the very first time. Published just in time for the 2012 London Olympic Games, Londoners is a glorious literary celebration of one of the world’s truly great cities.

    One rainy, miserable Monday he resolves to grab life with both hands and embark on an adventure: the first entirely human-powered journey around the world. Although he had never been on an expedition of any kind and had no money, Stevie and his friend Jason dreamed up a voyage that would take them from England to Hawaii by bicycle, inline skates and ocean-going pedal boat. For 111 days, they pedalled 7,500 kilometers across the Atlantic, and then crossed the United States to take on the challenge of the Pacific. Pedalling to Hawaii is hilarious, entertaining and refreshingly non-heroic, packed with thrills and spills as the intrepid and sometimes blundering duo make their way around the world. It is also a meditative account of a search for simplicity and integrity.

    The complete collection of articles and emails from 27bslash6 such as Overdue Account, Party in Apartment 3 and Strata Agreement plus articles too litigious to be on the website.

    Shiro Amano: The Artwork of Kingdom Hearts contains over 100 color images from the manga adaptation of the popular video game franchise.

    But there was nothing inherently special about them! They only knew to abide by an ancient rule of nature. Nature, in turn, rewarded them with strength, agility, and health.Your lifelong health is largely determined by what goes on inside your body at the microscopic level. Every meal you eat, beverage you drink, and moment of exertion or rest impacts your internal machinery. With the right intake of food, regular exercise, and an occasional break from both, your body begins to experience autophagy. And that is what this book is going show you!This book will teach you about: What is Autophagy and how it works How to age slower and be vigorous throughout your life Which foods make you live longer and build muscle How to promote health and longevity with intermittent fasting the various ways to fast the weight loss effects of fasting How to use autophagic processes to delay or prevent signs of aging Autophagy mistakes to avoid This manual is for everyone who values their life and health. It is for who is young and old alike who value healthy living and would like to keep their bodies and immune systems resilient to all forms of disease attack. The teachings of this manual are your ticket to a long, good life, without the fear of your body failing you any time soon. Buy this book right now and invest in your own health. You don’t have a second to lose! Just Click on “Buy now button” And Start Your Journey Toward a Healthier You Today!

    Its lessons, which are 100 percent free of complicated grammar jargon, have been carefully selected to include today’s most common, noticeable errors—the ones that confuse our readers or make them wonder if we are, in fact, smarter than a fifth grader. What is the proper use of an apostrophe? When should an ellipsis be used instead of an em dash? Why do we capitalize President Obama but not “the president”? And why is that question mark placed outside of the end quote?Author Jenny Baranick is an English professor whose students can’t believe she’s actually that into grammar. Upon experiencing the joys of grammar at an early age, raising grammar awareness became Jenny’s raison d’être. By spreading her remarkably user-friendly and hilarious approach to grammar, she hopes everyone will experience the satisfaction of a properly placed comma, a precisely used semicolon, and a correctly deployed en dash.Kiss My Asterisk shows grammar as it’s never been seen before: uncomplicated, laugh-out-loud funny, and, dare we say, a little risqué.

    In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.In Platform, you will learn how to:Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world.  Learn to amplify, update, polish, and organize your content for success.Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

    Be a hero, not a spectator. You want to be interesting. (Who doesn t?) But sometimes it takes a nudge, a wake-up call, an intervention! and a little help. This is where Jessica Hagy comes in. A writer and illustrator of great economy, charm, and insight, she s created How to Be Interesting, a uniquely inspirational how-to that combines fresh and pithy lessons with deceptively simple diagrams and charts.Ms. Hagy started on Forbes.com, where she s a weekly blogger, by creating a How to Be Interesting post that went viral, attracting 1.4 million viewers so far, with tens of thousands of them liking, linking, and tweeting the article. Now she s deeply explored the ideas that resonated with so many readers to create this small and quirky book with a large and universal message. It s a book about exploring: Talk to strangers. About taking chances: Expose yourself to ridicule, to risk, to wild ideas. About being childlike, not childish: Remember how amazing the world was before you learned to be cynical. About being open: Never take in the welcome mat. About breaking routine: Take daily vaca- tions . . . if only for a few minutes. About taking ownership: Whatever you re doing, enjoy it, embrace it, master it as well as you can. And about growing a pair: If you re not courageous, you re going to be hanging around the water cooler, talking about the guy that actually is.

    A powerful warning about the hidden dangers in today's fascination with the paranormal -- the angel phenomenon, spirit guides, UFOs, vampires, Ouija boards, fantasy games, and others.

    Twelve months later, he has left the Marines, after 20 years service, to run his charity full time. But he barely has a chance to miss life in action, as he is inundated with requests from marines and soldiers to give more rescued dogs the chance of a new life in the West.Whether it's little Helmand, Fubar or Beardog - or the unruly litter known as the Char Badmashis or Four Hooligans - Pen does his upmost to give these dogs the chance they deserve. It is a frustrating and sometimes dangerous process, and while some dogs make it out to safety, others, tragically, do not. But a look out the window to see his own Afghan hounds, Now Zad and Tali, with bright eyes and glossy coats tells him it's all worthwhile.Like his Sunday Times bestseller One Dog at a Time, No Place Like Home is the story of one man's courage and persistence in the face of often insurmountable odds. It will warm - and break - the hearts of dog lovers everywhere.