Linguistics is much more than a study reserved for academicians. Linguistics has real-life applications to effective teachingnow more than ever. With the increased emphasis on phonemic awareness and phonics in the teaching of reading, teachers need to understand how language works. When teachers are familiar with basic linguistic concepts, they are better prepared to make decisions about how to teach reading, spelling, phonics, and grammar to all students, including English language learners. In this unique linguistics course-in-a-book, David and Yvonne Freeman explain essential linguistic concepts in a thorough, but manageable manner and show the connections between linguistic theory and classroom practice. They demonstrate that the greater a teacher's understanding of basic language structures and processes, the easier it is to make good decisions on tough topics like phonics, spelling, and grammar. They present: the basic concepts of linguistics in everyday language examples and activities that apply linguistics concepts to teaching reading, spelling, phonics, and grammar to all students, including English language learnersend-of-chapter applications that link linguistic theory and classroom practice.Understand more about how language works, then use that knowledge to help your students learn. Turn prescriptive approaches into linguistic investigations. Get yourself and your students hooked on linguistics.

    From Robert Capa's stark photograph of a Loyalist soldier being shot in the head during the Spanish Civil War to Eve Arnold's astonishingly intimate portraits of well-known faces - from Joan Crawford to Malcolm X - Magnum has changed how we perceive our political leaders, social crises, and the communities next door.Magnum's photographers are some of the most talented, brave, and resourceful in the world: the founders, Robert Capa, David Seymour, George Rodger, and Henri Cartier-Bresson; and recruits, including Eve Arnold, Bruce Davidson, Mary Ellen Mark, Susan Meiselas, Inge Morath, James Nachtwey, Eugene Richards, and Sebastiao Salgado. Magnum follows them on assignment, facing bodyguards and visa troubles and taking to the risk-filled trenches of several wars for the perfect shot. Full of wonderful stories and heroic feats, Magnum is an essential volume for anyone interested in photography or photojournalism.

    Extensive editorial material makes it an essential text for the beginning student as well as the professional scholar.

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    Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

    And yet the success of any novel can depend on its pitch. What’s an author to do? In this short, instructive ebook, Libbie Hawker takes the pain out of pitch-writing and shares the secrets of a perfect fiction pitch. Whether you’re an indie writer seeking to improve sales of your self-published novels or an author hoping to hook your dream agent with a can’t-resist query letter, GOTTA READ IT! Is the ebook for you. Learn which features signify great story to the subconscious mind, how to sort through the details of your plot to find the core of your novel, and how to write pitches for books with one, two, or many primary characters… all in five simple steps!

    In the last fifty years, we've zoomed through radically different forms of communication, from typewriters to tablet computers, text messages to tweets. We generate more and more words with each passing day. Hiding in that deluge of language are amazing insights into who we are, how we think, and what we feel.In The Secret Life of Pronouns, social psychologist and language expert James W. Pennebaker uses his groundbreaking research in computational linguistics-in essence, counting the frequency of words we use-to show that our language carries secrets about our feelings, our self-concept, and our social intelligence. Our most forgettable words, such as pronouns and prepositions, can be the most revealing: their patterns are as distinctive as fingerprints.Using innovative analytic techniques, Pennebaker X-rays everything from Craigslist advertisements to the Federalist Papers-or your own writing, in quizzes you can take yourself-to yield unexpected insights. Who would have predicted that the high school student who uses too many verbs in her college admissions essay is likely to make lower grades in college? Or that a world leader's use of pronouns could reliably presage whether he led his country into war? You'll learn why it's bad when politicians use "we" instead of "I," what Lady Gaga and William Butler Yeats have in common, and how Ebenezer Scrooge's syntax hints at his self-deception and repressed emotion. Barack Obama, Sylvia Plath, and King Lear are among the figures who make cameo appearances in this sprightly, surprising tour of what our words are saying-whether we mean them to or not.

    And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How To Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time. You'll learn:Where to find idea "factories" that allow you to "crowdsource" the hottest trending topics.Where to find idea "factories" that allow you to "crowdsource" the hottest trending topics.The little-known secrets used by a 19th century Russian immigrant to sell over 100 million print books.The "can't fail" method of choosing a title that makes your book irresistible to prospective buyers.A "backdoor" Google code that will instantly reveal a treasure trove of valuable research material for your book.The magic method that eliminates writers block and produces top quality content in a fraction of the time of other methods.Please note: This method has had proven success on many occasions when applied to non-fiction books. It may or may not be useful for fiction writers.

    The addition of Angela Eaton of Texas Tech University brings a fresh tone to her updates of content and pedagogy while retaining the authoritative voice of Carolyn Rude. Some of the text's changes include an update to Chapter 6, "Electronic Editing," and examples about editing Web sites are found throughout the text to support the increased role of online resources in every aspect of communication.

    Negroponte's fans will want to get a copy of Being Digital, which is an edited version of the 18 articles he wrote for Wired about "being digital." Negroponte's text is mostly a history of media technology rather than a set of predictions for future technologies. In the beginning, he describes the evolution of CD-ROMs, multimedia, hypermedia, HDTV (high-definition television), and more. The section on interfaces is informative, offering an up-to-date history on visual interfaces, graphics, virtual reality (VR), holograms, teleconferencing hardware, the mouse and touch-sensitive interfaces, and speech recognition. In the last chapter and the epilogue, Negroponte offers visionary insight on what "being digital" means for our future. Negroponte praises computers for their educational value but recognizes certain dangers of technological advances, such as increased software and data piracy and huge shifts in our job market that will require workers to transfer their skills to the digital medium. Overall, Being Digital provides an informative history of the rise of technology and some interesting predictions for its future.

    Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

    Today in our computer age, a fine, beautiful, and legible handwriting brings a warm personal touch to our correspondence. These books may be used to introduce cursive writing to second or third graders or to improve the handwriting of older students or adults. They may also be used to teach calligraphy or as part of an art class. Individual Spencerian Copybooks 1-5 are also available.

    In his classic work Frames of Mind, he undermined the common notion that intelligence is a single capacity that every human being possesses to a greater or lesser extent. Now building on the framework he developed for understanding intelligence, Gardner gives us a path breaking view of creativity, along with riveting portraits of seven figures who each reinvented an area of human endeavor. Using as a point of departure his concept of seven “intelligences,” ranging from musical intelligence to the intelligence involved in understanding oneself, Gardner examines seven extraordinary individuals—Sigmund Freud, Albert Einstein, Pablo Picasso, Igor Stravinsky, T.S. Eliot, Martha Graham, and Mahatma Gandhi—each an outstanding exemplar of one kind of intelligence. Understanding the nature of their disparate creative breakthroughs not only sheds light on their achievements but also helps to elucidate the “modern era”—the times that formed these creators and which they in turn helped to define. While focusing on the moment of each creator’s most significant breakthrough, Gardner discovers patterns crucial to our understanding of the creative process. Not surprisingly, Gardner believes that a single variety of creativity is a myth. But he supplies evidence that certain personality configurations and needs characterize creative individuals in our time, and that numerous commonalities color the ways in which ideas are conceived, articulated, and disseminated to the public. He notes, for example, that it almost invariably takes ten years to make the initial creative breakthrough and another ten years for subsequent breakthroughs. Creative people feature unusual combinations of intelligence and personality, and Gardner delineates the indispensable role of the circumstances in which an individual works and the crucial reactions of the surrounding group of informed peers. He finds that an essential element of the creative process is the support of caring individuals who believe in the revolutionary ideas of the creators. And he documents the fact that extraordinary creativity almost always carries with it extraordinary costs in human terms.

    Whether discussing the recent U.S. military escalation in Colombia, the bipartisan rollback of Social Security, the rise of for-profit HMOs, or growing inequality worldwide, Chomsky shows how ordinary citizens, if they work together, have the power to make meaningful change.Renowned interviewer David Barsamian showcases his unique access to Chomsky's thinking on a number of topics of contemporary and historical import. In an interview conducted after the important November 1999 "Battle in Seattle", Chomsky discusses prospects for building a movement to challenge corporate domination of the media, the environment, and even our private lives. Chomsky also engages in a discussion of his ideas on language and mind, making his important linguistic insights accessible to the lay reader.

    Delving into the long, extraordinary life of renowned French fashion designer Coco Chanel, Karen Karbo has written a new kind of book, exploring Chanel's philosophy on a range of universal themes - from style to passion, from money and success to femininity and living life on your own terms.For a live viewing of Chesley McLaren's illustrations you can visit The 4th Wall Gallery.Click here for more info.