Reprint.

    The Author has added an update 10 years after first publication.

    From the author of Mastering Amazon Ads: An Author's Guide, comes a new book on the art of copywriting for descriptions.A typical description might convert one click in thirty into a new reader. After two years of research and hundreds of descriptions written, the data shows that properly written descriptions can get the job done in ten clicks.Would you rather pay for 10 or 30 clicks to get a conversion?With 40 descriptions across lots of genres, you'll find everything you need to understand and train yourself to write proper copy.* Powerful hooks* Engaging copy* Visually Appealing formatting.

    Without changing the meaning of this timeless, golden truth, the author gives it to you more along the lines of modern psychology: A man is what his Creative Mind says he is.So prepare yourself for a wonderful journey. Whatever you want out of life, this book will show you the way to make it come to you. Be it money, influence, love, respect, or admiration -- be it any or all of these -- it will be yours in abounding measure.Before you finish this book, you are going to know once and for all: - How to recognize your real goals in life--no matter what anyone else tries to tell you - How to get acquainted with your real self--your true abilities, your vast fund of hidden talent. - How to fill yourself with such genuine, deep-down confidence, zest and goodwill that other people will be pleased to help you get what you want. - How to find and hold the full, glorious picture of your own success and build toward that picture with every word and deed.

    Her name is derived from the word ‘fortress’ (durg). She is the goddess of kings. She rides a lion, the king of the jungle and a symbol of royalty everywhere from China to England. We tend to tiptoe around the role of power in management, and fail to openly acknowledge how the animal desire to dominate often destroys the best of organizations. Critics tend to see power as a negative thing. But power is a critical tool that affects the implementation of any idea. Any attempt to restrain it with rules results in domestication and resentment, and fails to energize the organization. Leaders often equate themselves with lions, and indulge their desire to dominate when, in fact, the point of leadership is to be secure enough to outgrow the lion within us, and enable and empower those around us. But this is not easy, as anxiety overpowers the best of leaders.Derived from Devdutt Pattanaik’s influential bestseller Business Sutra, this book offers startling and original insights into the exercise of power and leadership. It explores the human quest for significance, the power of rules to rob people of self-esteem, and the need for stability even at the cost of freedom.