For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    In Tharoorosaurus, he shares fifty-three examples from his vocabulary: unusual words from every letter of the alphabet. You don't have to be a linguaphile to enjoy the fun facts and interesting anecdotes behind the words! Be ready to impress-and say goodbye to your hippopotomonstrosesquipedaliophobia!

    Cricket and Bollywood. So there are only two kinds of people, who have unconditional fan following in India. That is Film actors and Cricket players. There are millions of Indians, who are huge fan of Cricket and cricketers. The book is all about collection of memoirs of the author in regard with his idols in the game. Book gives inside in to career span of few of the most prolific Indian cricketers in contemporary Cricket and few of greatest in international Cricket. The career path of them is embedded with most splendid performance of these players and interesting anecdotes (few of them are untold). All in all, a full sketch of these players in a very concise and interesting manner. There are chapters on:- Sachin Tendulkar Kapil Dev Kris Srikkanth Javagal Srinath Mohd. Azharruddin Ajay Jadeja Rahul Dravid Viv Richard Wasim Akram Shane Warne Author – Pankaj Agrawal

    To build and manage your wealth, you must look at your situation holistically: build your character, standards, dreams, goals, and personal aspirations from the inside out. By developing both self-sufficiency and a connection with your community, it is possible to create wealth for yourself no matter who you are, what you do, or where you come from.

    This illustrated book describes how these multi-disciplinary centers of learning existed in several forms such as forest universities, brick-and-mortar universities and temple universities.It examines the funding for these citadels of learning and their graduation ceremonies. The process by which India's ancient systems of education helped to fuel a knowledge revolution around the world with its manuscripts, forming the basis for monographs and academic papers, is explained with references. The marauding incursions by Muslim invaders, which disrupted the idyllic world of university learning in India, followed by European colonization, which led to further erosion and degeneration of India's traditional learning systems, have been taken up in some detail. Readers will get a snapshot view of India's education system down the ages from ancient to modern times.

    Do you dream about increased student engagement and more effective classroom management? How about reducing teacher stress and overwhelm? Or leaving campus at a reasonable hour without dragging a cart full of lesson planning and papers to grade in tow?If the answer to these questions is “Yes!”  then this book is for YOU!Based on current research in positive psychology and more than 15 years “real world” experience in the classroom, this book provides a practical roadmap to reduce stress, improve student behavior and be happier in your classroom and your life.These 10 simple positive mindset habits train you to flex your “happy muscle” and easily: Eliminate teacher overwhelm and stress Leave school every day energized and fulfilled Connect with students in a way that turns every group of kinds into a “dream class” Rediscover the passion and excitement that made you want to become a teacher A quick read in a conversational tone, this book will put a smile back on your face and laughter back in your classroom – two critical elements for teacher fulfillment and student success.*** For a LIMITED TIME your purchase INCLUDES a free download of the 30 page Companion Workbook and a six-week version of the Positive Mindset Journal for Teachers ***

    It's a truth both astounding and powerful in its simplicity, and Maxwell skillfully builds a window through which readers of all ages can observe its emergence as they watch his protagonist's seemingly pitiful day unfold.How to Hold a Cockroach is Maxwell's delightful and moving love letter to humankind. A quick, compelling read, it is indeed a book for those who are free and don't know it. . . yet.

    Dent Jr., bestselling author of The Demographic Cliff and The Sale of a Lifetime, predicted the populist wave that has driven the Brexit vote, the election of Donald Trump, and other recent shocks around the world. Now he returns with the definitive guide to protect your investments and prosper in the age of the anti-globalist backlash.The turn of the 2020s will mark an extremely rare convergence of low points for multiple political, economic, and demographic cycles. The result will be a major financial crash and global upheaval that will dwarf the Great Recession of the 2000s—and maybe even the Great Depression of the 1930s. We’re facing the onset of what Dent calls “Economic Winter.”   In Zero Hour, he and Andrew Pancholi (author of The Market Timing Report newsletter) explain all of these cycles, which influence everything from currency valuations to election returns, from economic growth rates in Asia to birthrates in Europe. You’ll learn, for instance:   • Why the most-hyped technologies of recent years (self-driving cars, artificial intelligence, virtual reality, blockchain) won’t pay off until the 2030s.    • Why China may be the biggest bubble in the global economy (and you’d be a fool to invest there).    • Why you should invest in the healthcare and pharmaceutical industries, and pull out of real estate and automotive.    • Why putting your faith in gold is a bad idea.   Fortunately, Zero Hour includes a range of practical strategies to help you turn the upheaval ahead to your advantage, so your family can be prepared and protected.

    How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses—from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect?This brief history of the Tatas charts the contribution of every Tata chairman—from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry—and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company.For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.

    Abdul Kalam.

    The rules provided in the book is not a get-rich-quick formula, but they do guide the reader to financial independence which can be achieved on nothing more than an average salary. Through fictional conversation between two friends, Vinay - the financial wizard and Ajay, his college mate, you will learn what has been stopping you from becoming rich and how you can change yourself to live the life that you have always dreamt of – a life of wealth, abundance and financial freedom.

    Vaishali, the capital of the Confederacy and that of the illustrious Lichchavis was not only a center of commerce and political activity but also the blessed motherland of Amrapali.The Legend of Amrapali is the story of mayhem and turmoil brought about by the obstinate desires of one man – a man blinded by the intoxication of power. It is a story of sinister plots and political wizardry, of chaste love and unbridled passion, of naked ambitions and dogged loyalties that lead to the transformation of an innocent young girl into one of the most revered, even worshipped, and occasionally feared personalities of her times. A gripping cocktail of fantasy, fiction, fable and history that retains its charismatic appeal through the centuries gone by!

    This practical guide breaks down your biggest problem areas into achievable, bite-size projects that take no more than 2050 minutes to complete. Learn how to create a home office without adding another room to your house, tackle problem pantries, store seasonal clothing, organize your family photos, and set up the laundry room to handle laundry more efficiently. Being well organized creates peace of mind and leaves more time for the things you really want to do. Project: Organization makes it easy with projects that will help you take control of your life

    Drawing on his unmatched expertise in Japanese culture and on unique, unlimited access to Sony's inner sanctum, John Nathan traces Sony's evolution from its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its current worldwide success. "Richly detailed and revealing" (Wall Street Journal), the book examines both the outward successes and, as never before, the mysterious inner workings that have always characterized this company's top ranks. The result is "a different kind of business book, showing how personal relationships shaped one of the century's great global corporations" (Fortune).