Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    In Never Said Nothing, the latest in Audible’s Words + Music series, Phair charts her unlikely journey from making her first record—one that’s now ensconced on Rolling Stone’s "500 Greatest Albums of All Time"—to a trial by fire (she’d never set foot on stage before its release), to even more improbably, a second and a third, maybe fourth act, depending on how one counts these things.In this honest and disarming look inside her unique career, Phair talks of how her meteoric rise was accompanied by an equally intense case of the dreaded imposter syndrome, discovering music’s strange magic, and her possibly unique ability to chart her future through songs. Although she includes herself in the class of ‘ordinary people doing extraordinary things,’ listening to Never Said Nothing, along with her performances—which include "‘6’1," "Polyester Bride," and "Stars and Planets,"—one can’t help but feel that ‘fearless person doing extraordinary things’ is the better description.

    aIam reading the OED so you donat have to. If you are interested in vocabulary that is both spectacularly useful and beautifully useless, read on...a So reports Ammon Shea, the tireless, word-obsessed, and more than slightly masochistic author of Reading the OED, The word loveras Mount Everest, the OED has enthralled logophiles since its initial publication 80 years ago. Weighing in at 137 pounds, it is the dictionary to end all dictionaries. In 26 chapters filled with sharp wit, sheer delight, and a documentarianas keen eye, Shea shares his year inside the OED, delivering a hair-pulling, eye-crossing account of reading every word, and revealing the most obscure, hilarious, and wonderful gems he discovers along the way.

    L. Doctorow, and Frank Rich, into a useful guide not just for writers but for everyone who wants to put their best foot forward in writing prose. Dreyer offers lessons on the ins and outs of punctuation and grammar, including how to navigate the words he calls "the confusables," like tricky homophones; the myriad ways to use (and misuse) a comma; and how to recognize--though not necessarily do away with--the passive voice. (Hint: If you can plausibly add "by zombies" to the end of a sentence, it's passive.) People are sharing their writing more than ever--on blogs, on Twitter--and this book lays out, clearly and comprehensibly, everything writers can do to keep readers focused on the real reason writers write: to communicate their ideas clearly and effectively. Chock-full of advice, insider wisdom, and fun facts on the rules (and nonrules) of the English language, this book will prove invaluable to everyone who wants to shore up their writing skills, mandatory for people who spend their time editing and shaping other people's prose, and--perhaps best of all--an utter treat for anyone who simply revels in language.

    Landmarks is about the power of language to shape our sense of place. It is a field guide to the literature of nature, and a glossary containing thousands of remarkable words used in England, Scotland, Ireland and Wales to describe land, nature and weather. Travelling from Cumbria to the Cairngorms, and exploring the landscapes of Roger Deakin, J. A. Baker, Nan Shepherd and others, Robert Macfarlane shows that language, well used, is a keen way of knowing landscape, and a vital means of coming to love it.

    GET D!RTYNext time you’re traveling or just chattin’ in Japanese with your friends, drop the textbook formality and bust out with expressions they never teach you in school, including:•Cool slang•Funny insults•Explicit sex terms•Raw swear wordsDirty Japanese teaches the casual expressions heard every day on the streets of Japan:What's up?Ossu?How's it hanging?Choshi doyo?I'm smashed.Beron beron ni nattekita.I love ginormous tits.Kyo'nyu daiskui.Wanna try a threesome?Yatte miyo ka sanpi?I gotta take a leak.Shonben shite.He's such an asshole.Aitsu wa kanji warui kara.

    The techniques he presents in "How to Learn Any Language" will have you speaking, reading, writing and enjoying any foreign language you want to learn - or have to learn - in a surprisingly short time.Without beating your head against verb conjugations or noun declensions, you can follow Farber's principles and glide toward proficiency in your chosen language. His method consist of four ground-breaking but simple concepts hailed by language-teaching professionals:

    Most of all, it’s about the difficulties of staying on the planet when it’s spinning out of control.While taking a humorous look at health, grandparenthood, computers, and social issues, How to Succeed… answers such pressing questions as: What brand of yogurt guarantees you will live to 110? Can older people really shop online, or is the "submit order" button visible only to users under 30? And how many pixels does it take to win your grandchild’s affection?As we get older, we can whine or complain about our losses--memory, muscles, and mobility--or we can roll with the paunches. This book rolls.

    Voila!” —Mark Greenside, author of I’ll Never Be French (No Matter What I Do) William Alexander is more than a Francophile. He wants to be French. There’s one small obstacle though: he doesn’t speak la langue française. In Flirting with French, Alexander sets out to conquer the language he loves. But will it love him back? Alexander eats, breathes, and sleeps French (even conjugating in his dreams). He travels to France, where mistranslations send him bicycling off in all sorts of wrong directions, and he nearly drowns in an immersion class in Provence, where, faced with the riddle of masculine breasts, feminine beards, and a turkey cutlet of uncertain gender, he starts to wonder whether he should’ve taken up golf instead of French. While playing hooky from grammar lessons and memory techniques, Alexander reports on the riotous workings of the Académie française, the four-hundred-year-old institution charged with keeping the language pure; explores the science of human communication, learning why it’s harder for fifty-year-olds to learn a second language than it is for five-year-olds; and, frustrated with his progress, explores an IBM research lab, where he trades barbs with a futuristic hand-held translator. Does he succeed in becoming fluent? Readers will be as surprised as Alexander is to discover that, in a fascinating twist, studying French may have had a far greater impact on his life than actually learning to speak it ever would. “A blend of passion and neuroscience, this literary love affair offers surprise insights into the human brain and the benefits of learning a second language. Reading William Alexander’s book is akin to having an MRI of the soul.” —Laura Shaine Cunningham, author of Sleeping Arrangements   “Alexander proves that learning a new language is an adventure of its own--with all the unexpected obstacles, surprising breakthroughs and moments of sublime pleasure traveling brings.” —Julie Barlow, author of Sixty Million Frenchmen Can’t Be Wrong

    

    We've gathered many of Audible's most popular narrators to bring to life some of the most extraordinary words ever written. 21 words, in fact, carefully selected and arranged alphabetically as in their original source: the 11th edition of the Encyclopædia Britannica. We created this enlightening journey from AUDIENCE to LITERATURE because you asked for it. You said you could listen to your favorite narrators read the phone book, bookcase assembly instructions, or a restaurant menu. With this production we've proven that a truly talented narrator can, in fact, take any work and make it extraordinary. Enjoy!The full list of narrators includes:Nick Podehl - AUDIENCECJ Critt - BLACKBALLKaleo Griffith - BLACKMAILKaty Kellgren - BLUNDERBUSS and LEGERDEMAINKevin Pariseau - CHAOSTom Stechschulte - CHAPERONSebastian York - CHEESECassandra Campbell - CHICVictor Bevine - COBEric Michael Summerer - DECOYJohn Lee - ELIXIRSophie Eastlake - ENTHUSIASMTherese Plummer - EPHEBEUM and FIDUCIARYZachary Webber - EPISTAXISPeter Ganim - GERBILLuke Daniels - IMAGINATIONEric Dove - IMITATIONScott Brick - JEALOUSYGregory Salinas - LITERATUREPublic Domain (P)2016 Audible Studios

    Newly recorded colloquial audio and video materials also accompany each lesson and continue the story of Maha and Khalid and their travels to Cairo with brief explanatory vocabulary and notes provided in the text. The appendices include grammatical reference charts, an Arabic-English glossary, and a grammar index. The materials cover approximately 150 contact hours of instruction, and students who complete Part Two should reach advanced proficiency.Each lesson in Part Two centers on a text that deals with a social, historical, literary, or cultural issue. In addition to the main reading text, students will also find additional authentic texts for reading and listening comprehension, vocabulary and grammar exercises, close listening and speaking activities, and cultural background for the reading.The revised and repackaged Part Two has been restructured to reflect pedagogical developments over the last eight years, updated with new authentic reading and listening texts, and expanded with new video materials. In addition to the speaking, listening, and writing skills emphasized throughout each lesson, more time and emphasis is placed on activating vocabulary and structure with new activities for inside and outside the classroom.FEATURES: - Provides basic texts of printed media to help students connect the written and aural/oral aspects of Arabic - Features intensive reading that is focused on grammar and pronunciation - Contains substantial amounts of drills and exercises to help students memorize and gain active control of an expanded vocabulary - Explores the root and pattern system of Arabic grammar and complex sentence structure using vocabulary, complex texts, and translation exercises - Develops writing skills at the paragraph level to encourage synthesis of vocabulary and grammar - Provides explicit instructions to students and instructors on drills and activities, including recommendations on appropriate exercises for inside and outside the classroom - Interactive DVD contains reading comprehension texts with new material and new listening comprehension material - DVD presents cultural background with illustrations and continues the story of Maha and Khalid using both Egyptian Colloquial Arabic and Modern Standard Arabic

    Some mammoths were smaller than children. Owls are the dumbest birds in the world. Very few people with Tourette's syndrome swear. You can't get a six-pack from doing sit-ups. King Arthur's sword wasn't called Excalibur. Milk doesn't make your bones strong. There's no bones in your fingers. The Bible states that humans can't become angels. Humans have more than two nostrils. It's impossible to slide down a bannister. At a wedding, the bride doesn't walk down the aisle. Ties were invented for war, not fashion. Most Disney classics made almost no money. Slavery has only been illegal in the UK since 2010. George Washington wasn't the first American President. Velcro doesn’t exist. Nobody knows why we sleep.

    No human being who stood on her decks that fateful night was alive to commemorate the event on its 100th anniversary. Their stories are with us, however, and the lessons remain. From the moment the world learned the Titanic had sunk, we wanted to know, who had survived? Those answers didn’t come until the evening of Thursday, April 18, 1912―when the Cunard liner Carpathia finally reached New York with the 706 survivors who had been recovered from Titanic’s lifeboats. Harold Bride, “Titanic’s surviving wireless operator,” relayed the story of the ship’s band. “The way the band kept playing was a noble thing. I heard it first while still we were working wireless when there was a ragtime tune for us. The last I saw of the band, when I was floating out in the sea with my lifebelt on, it was still on deck playing ‘Autumn.’ How they ever did it I cannot imagine.” There were stories of heroism―such as that of Edith Evans, who was waiting to board collapsible Lifeboat D, the last boat to leave Titanic, when she turned to Caroline Brown and said, “You go first. You have children waiting at home.” The sacrifice cost Evans her life, but as Mrs. Brown said later, “It was a heroic sacrifice, and as long as I live I shall hold her memory dear as my preserver, who preferred to die so that I might live.” There was mystery. There was bravery. There was suspense. There was cowardice. Most men who survived found themselves trying to explain how they survived when women and children had died. But mostly, there was loss. On her return to New York after picking up Titanic’s survivors, Carpathia had become known as a ship of widows. Rene Harris, who lost her husband, Broadway producer Henry Harris, in the disaster, later spoke of her loss when she said, “It was not a night to remember. It was a night to forget.” Drawing on a wealth of previously unpublished letters, memoirs, and diaries as well as interviews with survivors and family members, veteran author and writer Alan Rockwell brings to life the colorful voices and the harrowing experiences of many of those who lived to tell their story. More than 100 years after the RMS Titanic met its fatal end, the story of the tragic wreck continues to fascinate people worldwide. Though many survivors and their family members disappeared into obscurity or were hesitant to talk about what they went through, others were willing to share their experiences during the wreck and in its aftermath. This book recounts many of these first-hand accounts in graphic, compelling detail.

    The most important and most commonly used French verbs are presented alphabetically in chart form, one verb per page, and conjugated in all persons and tenses, both active and passive. This thorough guide to the use of verbs features many additional references and tips, including a bilingual list of more than 1,250 additional French verbs, helpful expressions and idioms for travelers, and verb drills and tests with questions answered and explained. French language students will also find an index of English-French verbs, a section on verbs used in French idiomatic expressions, and more than 1,000 additional French regular verbs conjugated like the book's model verbs.