With a storyteller’s rhythm, Lease braids humor, political bite, psychological intensity, and lyric beauty, taking us to a place of warning, critique, and elegy.

    He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe them. Lakoff’s years of research and work with leading activists and policy makers have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people support policies which align with their values and identities, but which often run counter to their best interests. Don't Think of an Elephant! is the definitive handbook for understanding and communicating effectively about key issues in the 2004 election, and beyond. Read it, take action—and help take America back.

    Mitnick claims that this socialengineering tactic was the single-most effective method in hisarsenal. This indispensable book examines a variety of maneuversthat are aimed at deceiving unsuspecting victims, while it alsoaddresses ways to prevent social engineering threats.Examines social engineering, the science of influencing atarget to perform a desired task or divulge informationArms you with invaluable information about the many methods oftrickery that hackers use in order to gather information with theintent of executing identity theft, fraud, or gaining computersystem accessReveals vital steps for preventing social engineeringthreatsSocial Engineering: The Art of Human Hacking does itspart to prepare you against nefarious hackers--now you can doyour part by putting to good use the critical information withinits pages.

    Hockey Tough provides players and coaches proven methods for mastering the mental side of the game. Author Saul Miller shares the psychological training and emotional management techniques he has successfully taught individual hockey players and teams for over 20 years.Throughout the book, NHL stars such as Mark Messier, Pavel Bure, Chris Pronger, and Markus Naslund offer insights and tips on a variety of topics related to achieving a winning mind-set for the sport. These players explain how to focus and score, how to deal with personality conflicts on and off the ice, and how to bounce back with confidence after a subpar performance.Miller, one of North America's most prolific and sought-after sport psychology consultants in hockey, presents mental exercises and assignments to help players-develop a winning attitude on and off the ice, -stay focused to execute skills and tactics, -maintain the mental stamina required in this physically demanding sport, -overcome emotional fatigue and physical aches and pains to perform at the highest level throughout the season, -manage their anger to avoid costly penalties in crucial game situations, and-develop the discipline and tenacity to force and capitalize on opponents' mistakes.Miller presents many other topics of interest, such as the intangibles that coaches and scouts look for in players and what it takes to make it to the top level of competition.Motivation, teamwork, leadership, and poise are essential factors to successful performance. Hockey Tough will strengthen each of these areas and help players achieve a mind-set to excel on the ice.

    What began on shaky, uncertain ground and was bolstered and propelled by tragedy, has ultimately faltered and failed on the back of the dichotomous worldview—good versus evil—that once served it so well. In A Tragic Legacy, Greenwald charts the rise and steep fall of the current administration, dissecting the rhetoric and revealing the faulty ideals upon which George W. Bush built his policies.On September 12, 2001, President Bush addressed the nation and presented a very clear view of what was to come—a view that can be said to define his entire presidency: “This will be a monumental struggle of good versus evil.” Based on his own Christian faith and backed by biblical allusions, Bush’s worldview was basic and binary—and everyone was forced to choose a side. Riding high on public support, Bush sailed through the early “War on Terror,” easily defining our enemies and clearly setting an agenda for defeating them.But once the war became murkier—its target unclear, its combatants no longer seen in black-and-white—support for Bush and his policies dropped precipitously. Glenn Greenwald brilliantly reveals the reasons behind the collapse of Bush’s power and approval, and argues that his greatest weakness is the same rhetoric that once propelled him so far forward. Facing issues that could not be turned into simple good versus evil choices—the disaster of Hurricane Katrina, his plans for Social Security “reform,” and, most ironic, the failed Dubai ports deal—Bush faltered and fell. Now, Greenwald argues, Bush is trapped by his own choices, unable to break out of the mold that once served him so well, and indifferent to the consequences.A Tragic Legacy is the first true character study of one of the most controversial men ever to hold the office of president. Enlightening, powerful, and eye-opening, this is an in-depth look at the man whose incapability and cowboy logic have left America at risk.From the Hardcover edition.

    This book takes up the question of what these changes mean—of what, precisely, happens when a society in which it is virtually impossible not to believe in God becomes one in which faith is only one human possibility among others.

    Riley examines how well-intentioned welfare programs are in fact holding black Americans back. Minimum-wage laws may lift earnings for people who are already employed, but they price a disproportionate number of blacks out of the labor force. Affirmative action in higher education is intended to address past discrimination, but the result is fewer black college graduates than would otherwise exist. And so it goes with everything from soft-on-crime laws, which make black neighborhoods more dangerous, to policies that limit school choice out of a mistaken belief that charter schools and voucher programs harm the traditional public schools that most low-income students attend.In theory these efforts are intended to help the poor—and poor minorities in particular. In practice they become massive barriers to moving forward.Please Stop Helping Us lays bare these counterproductive results. People of goodwill want to see more black socioeconomic advancement, but in too many instances the current methods and approaches aren’t working. Acknowledging this is an important first step.

    Examines the effects of rapid industrial and technological changes upon the individual, the family, and society.

    If you're younger, it's unlikely you did any of these things. Has the world become that much more dangerous? Statistically, not at all. But our society has created pervasive fears around letting kids be independent and take risks -- and the consequences for our kids are serious. Gever Tulley takes on these media-inflated fears -- which he calls "dangerism" -- with surprising statistics and insights into the nature of fear and risk.About the author: Gever Tulley is the co-founder of the Tinkering School, a weeklong camp where lucky kids get to play with their very own power tools.

    . . Patterns of Culture is a signpost on the road to a freer and more tolerant life." -- New York TimesA remarkable introduction to cultural studies, Patterns of Culture is an eloquent declaration of the role of culture in shaping human life. In this fascinating work, the renowned anthropologist Ruth Benedict compares three societies -- the Zuni of the southwestern United States, the Kwakiutl of western Canada, and the Dobuans of Melanesia -- and demonstrates the diversity of behaviors in them. Benedict's groundbreaking study shows that a unique configuration of traits defines each human culture and she examines the relationship between culture and the individual. Featuring prefatory remarks by Franz Boas, Margaret Mead, and Louise Lamphere, this provocative work ultimately explores what it means to be human."That today the modern world is on such easy terms with the concept of culture . . . is in very great part due to this book." -- Margaret Mead"Benedict's Patterns of Culture is a foundational text in teaching us the value of diversity. Her hope for the future still has resonance in the twenty-first century: that recognition of cultural relativity will create an appreciation for 'the coexisting and equally valid patterns of life which mankind has created for itself from the raw materials of existence.'" -- from the new foreword by Louise Lamphere, past president of the American Anthrolopological AssociationRuth Benedict (1887-1948) was one of the most eminent anthropologists of the twentieth century. Her profoundly influential books Patterns of Culture and The Chrysanthemum and the Sword: Patterns of Japanese Culture were bestsellers when they were first published, and they have remained indispensable works for the study of culture in the many decades since.

    

    In "Spent" Geoffrey Miller applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological potential as mates and friends, Miller examines the hidden factors that dictate our choices in everything from lipstick to cars, from the magazines we read to the music we listen to. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors. Like "Freakonomics" or "The Tipping Point, Spent" is a bold and revelatory book that illuminates the unseen logic behind the chaos of consumerism and suggests new ways we can become happier consumers and more responsible citizens.

    But we can never know for certain, because what really goes on inside another’s head and heart is essentially a secret. How do you know if that secret is something that will hurt you? Your husband turns to face you in bed. Is he thinking about you or your closest friend? Your boss shows up in another new outfit. Did she get a raise or is she a compulsive shopper who is stealing money from the company? Your teenaged daughter is upstairs in her bedroom. Is she doing her homework or chatting online with a man twice her age? Anatomy of A Secret Life will take you inside the minds of secret-keepers and show you how secrets start, how they’re kept, and how they exact their devastating emotional and social toll. Using contemporary case studies and historical examples, Dr. Gail Saltz shows you how to spot—through subtle behaviors and clues—and safely stop the potentially dangerous secrets that someone, even you, might be concealing from the world.

    HOW RISKY IS IT, REALLY?International risk expert David Ropeik takes an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of some really big ones. This read is a comprehensive, accessible, and entertaining mixture of what's been discovered about how and why we fear — too much or too little. It brings into focus the danger of The Perception Gap: when our fears don't match the facts, and we make choices that create additional risks.This book will not decide for you what is really risky and what isn't. That's up to you. HOW RISKY IS IT, REALLY? will tell you how you make those decisions. Understanding how we perceive risk is the first step toward making wiser and healthier choices for ourselves as individuals and for society as a whole.TEST YOUR OWN "RISK RESPONSE" IN DOZENS OF SELF-QUIZZES!

    With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.