It is also recommended for students studying btech, be, and other professional courses related to machine design. The book is systematic and is presented in clear and simple language. The syllabus of the book is in line with the course at nmims. It is good reference book for students of other colleges too. The book explains the life cycle of engineering design, with respect to machines beginning from identifying a problem, defining it in relatively simpler terms, considering the environment in which it operates, and finding a solution to solve problems or improvise methods. It includes more than 30 chapters like shafts, levers, chain drives, power screws, flywheel, springs, clutches, brakes, welding joints, pressure vessels, spur gears, internal combustion engine parts, bevel gears, pipes and pipe joints, worms gears, columns and struts, riveted joints, keys and coupling, and more. S chand publishing is the publisher of a textbook of machine design, and it was published in 2005. This 25th revised edition book is available in paperback. Key features: this is a multi-coloured edition with pictures, illustrations, diagrams, and graphics to support the concepts explained. About the authorsj k gupta and r s khurmi have authored the book. Dr r s khurmi worked as a professor in delhi university, and now he writes books on engineering. J k gupta is also a technical writer, and writes mostly in collaboration with r s khurmi. They have their individual authored books as well like strength of material, life and work of ramesh chunder dutta c. I. E, and history of sirsa town. Some of the books that have been authored by both of them are refrigeration tables with chart, textbook of refrigeration and airconditioning (m. E.

    They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!- The psychology behind communication- Eye-opening for professionals and the general public- Leading authors in social influence and visual persuasion

    Vivid photos capture these historically important machinesincluding the Eniac, Crays 13, Apple I and IIwhile authoritative text profiles each, telling the stories of their innovations and peculiarities. Thirty-five machines are profiled in over 100 extraordinary color photographs, making Core Memory a surprising addition to the library of photography collectors and the ultimate geek-chic gift.

    Simpson trial brought the L.A.P.D. national notoriety as a corrupt force out of synch with the city it polices. But is this force of 8,000 men and women really made up of mavericks, racists, and rogues? In Boot, rookie police William Dinn takes readers inside that other L.A.P.D., where hardworking cops struggle to understand citizens' concerns and dodge criminals' bullets. National & L.A.

    super- jet named after the Greek God of war. With its ultra powerful laser and ability to easily outmaneouver anything else in the sky, the Ares opens a new era in warfare. But when it is stolen before of a crowd of international dignitaries, the President and his defence staff must use outdated technology to try to stop their creation from sparking a war between civilizations.It's up to Colonel "Jesse" James to save the world from impending doom. But, the obstacles will be numerous. He faces suspicion from the President's chief advisor, a romantic interest with unknown allegiances, and a terror plot that seems too obvious to be true. In his fourth novel, Stewart is in top form- fusing a high octane plot with hair raising flight scenes drawn from his career as a fighter pilot.

    . . there aren't many titles that haven’t been bestowed on LEGO toys, and it’s not hard to see why. From its inception in the early 1930s right up until today, the LEGO Group’s history is as colorful as the toys it makes. Few other playthings share the LEGO brand’s creative spirit, educative benefits, resilience, quality, and universal appeal. The LEGO name is now synonymous with playtime, but it wasn’t always so. This history charts the birth of the LEGO Group in the workshop of a Danish carpenter and its steady growth as a small, family-run toy manufacturer to its current position as a market-leading, award-winning brand. The company’s ever-increasing catalogof products—including the earliest wooden toys, plastic bricks, play themes, and other building systems such as DUPLO, Technic, and MINDSTORMS—are chronicled in detail, alongside the manufacturing process, LEGOLAND parks, licensed toys, and computer games. Learn all about how LEGO pulled itself out of an economic crisis and embraced technology to make building blocks relevant to twenty-first-century children and discover the vibrant fan community of kids and adults whose conventions, websites, and artwork keep the LEGO spirit alive. As nostalgic as it is contemporary, A Million Little Bricks will have you reminiscing about old Classic Space sets, rummaging through the attic for forgotten Minifigure friends, and playing with whatever LEGO bricks you can get your hands on (even if it means sharing with your kids).

    Traditional topics are supplemented by several newly-emerging disciplines, such as the probabilistic basis for structural analysis, and matrix methods.KEY TOPICS: Although retaining its character as a complete traditional book on mechanics of solids with advanced overtones from the first edition, the second edition of Engineering Mechanics of Solids has been significantly revised. The book reflects an emphasis on the SI system of units and presents a simpler approach for calculations of axial stress that provides a more obvious, intuitive approach. It also now includes a greater number of chapters as well as an expanded chapter on Mechanical Properties of Materials and introduces a number of avant-garde topics. Among these topics are an advanced analytic expression for cyclic loading and a novel failure surface for brittle material. MARKET: An essential reference book for civil, mechanical, and aeronautical engineers.

    But these are not the only scars that have resolutely refused to heal. Shortly afterwards, Colonel Mitchell Havilland sacrificed himself on a Falklands hillside in an act of characteristic - but baffling - heroism. When Julia comes home from China fifteen years later, it is to a place of ghosts. Whilst she awaits the outcome of the enquiry that seems destined to end her short but spectacular career in military intelligence, Julia is drawn back across the landscape of the past, to find that it is not just the tortured image of her much-loved father that returns to haunt her. Everything she has ever believed in and lived for has suddenly been called into question, and unless she confronts her demons, she will not survive. For there have been other deaths, and the dead will not sleep... At once a race-against-the-clock thriller and a complex psychological drama where the memories of the past conflict with knowledge of the present, The Sleep of the Dead is a stunning read on any level and more than confirms Tom Bradby as one of this country's foremost thriller writers. Praise for Shadow Dancer: 'Quite exceptional...Tom Bradby succeeds in creating real characters. Far too many novels take refuge in cliché and caricature - Bradby refuses to. The language, the tension, the fear - all are portrayed vividly and correctly...A taut, compelling story of love and torn loyalties'Daily Telegraph 'A remarkable first novel...Bradby handles the tension with skill to produce a gripping tale'The Times 'The best book on the northern conflict since Harry's Game...An excellent read on any level. It scores heavily as a thriller and as an accurate unblinking look at what is happening right now'Irish Independent

    Yet unsanctioned public art remains the problem child of cultural expression, the last outlaw of visual disciplines. It has also become a global phenomenon of the 21st century. Made in collaboration with featured artists, Trespass examines the rise and global reach of graffiti and urban art, tracing key figures, events and movements of self-expression in the city's social space, and the history of urban reclamation, protest, and illicit performance. The first book to present the full historical sweep, global reach and technical developments of the street art movement, Trespass features key works by 150 artists, and connects four generations of visionary outlaws including Jean Tinguely, Spencer Tunick, Keith Haring, Os Gemeos, Jenny Holzer, Barry McGee, Gordon Matta-Clark, Shepard Fairey, Blu, Billboard Liberation Front, Guerrilla Girls and Banksy, among others. It also includes dozens of previously unpublished photographs of long-lost works and legendary, ephemeral urban artworks. Also includes: • Unpublished images of street art by Keith Haring and Jean-Michel Basquiat • Unpublished photographs by Subway Art luminary Martha Cooper • Unpublished photos from the personal archives of selected artists • Incisive essays by Anne Pasternak (director of public arts fund Creative Time) and civil rights lawyer Tony Serra • Special feature: exclusive preface by Banksy

    This fully revised and updated second edition features new U.S. case studies and new photographs. Valuable tips on green gardening are new to this edition, and include how to harvest rainwater, how to design a green roof, tips on sustainable planting, and a guide to composting. Tailor-made for hands-on gardeners, the workbook approach is accessible, practical, and can be used to create a garden from scratch and to redesign an existing garden. Gardeners will find easy ways to measure large spaces, estimate the height of a tree, and find the right proportions for a deck. They'll also find tips on space, light, and color. Includes hundreds of easy-to-follow line drawings and diagrams.

    

    You can also forget the dust masks, face shields and hearing protection since many of the safety concerns related to woodworking--the use of power tools--are eliminated. In this book, you'll learn to set up a hand-tool woodworking shop, then discover the toolset, practice the skillset, and understand the mindset--effectively completing a comprehensive course in hand-tool woodworking.

    Often deceptively simple, the task of a logo is hardly ever an easy one--via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers.

    Scott doesn’t just show you which sliders do what (every Lightroom book will do that). Instead, by using the following three simple, yet brilliant, techniques that make it just an incredible learning tool, this book shows you how to create your own photography workflow using Lightroom: Throughout the book, Scott shares his own personal settings and studiotested techniques. Each year he trains thousands of Lightroom users at his live seminars and through that he’s learned what really works, what doesn’t, and he tells you flat out which techniques work best, which to avoid, and why. The entire book is laid out in a real workflow order with everything step by step, so you can begin using Lightroom like a pro from the start. What really sets this book apart is the last chapter. This is where Scott dramatically answers his #1 most-asked Lightroom question, which is: “Exactly what order am I supposed to do things in, and where does Photoshop fit in?” You’ll see Scott’s entire start-to-finish Lightroom 5 workflow and learn how to incorporate it into your own workflow. Plus, this book includes a downloadable collection of some of the hottest Lightroom Develop module presets to give you a bunch of amazing effects with just one click! Scott knows first-hand the challenges today’s digital photographers are facing, and what they want to learn next to make their workflow faster, easier, and more fun. He has incorporated all of that into this major update for Lightroom 5. It’s the first and only book to bring the whole process together in such a clear, concise, and visual way. Plus, the book includes a special chapter on integrating Adobe Photoshop seamlessly right into your workflow, and you’ll also learn some of Scott’s latest Photoshop portrait retouching techniques and special effects, which take this book to a whole new level. There is no faster, more straight-to-the-point, or more fun way to learn Lightroom than with this groundbreaking book.

    • A bestselling photography book with over 300,000 copies sold! • Learn top photography tips from 50 famous photographers • A must–have guide for amateur photographers and professional photographersRead This if You Want to Take Great Photographs contains no graphs, no techie diagrams and no camera–club jargon. Instead, it inspires readers through iconic images and playful copy, packed with hands–on tips.Split into five sections, the book covers composition, exposure, light, lenses and the art of seeing. Masterpieces by acclaimed photographers – including Henri Cartier–Bresson, Sebastião Salgado, Fay Godwin, Nadav Kander, Daido Moriyama and Martin Parr – serve to illustrate points and encourage readers to try out new ideas.Today's aspiring photographers want immediacy and see photography as an affordable way of expressing themselves quickly and creatively. This handbook meets their needs, teaching them how to take photographs using professional techniques.Read This If You Want to Take Great Photographs is part of the internationally–bestselling 'Read This' series, which has sold over half–a–million books worldwide and has been translated into over 20 languages.More titles in the 'Read This' series:Read This if You Want to Take Great Photographs of People by Henry Carroll (9781780676241)Read This if You Want to Take Great Photographs of Places by Henry Carroll (9781780679051)Use This if You Want to Take Great Photographs: A Photo Journal by Henry Carroll (9781780678887)Read This if You Want to Be Great at Drawing by Selwyn Leamy (9781786270542)Use This if You Want to Be Great at Drawing by Selwyn Leamy (9781786274052)Read This if You Want to Be Great at Drawing People by Selwyn Leamy (9781786275127)Read This if You Want to Be a Great Writer by Ross Raisin (9781786271976)Read This if You Want to Be Instagram Famous edited by Henry Carroll (9781780679679)Read This If You Want to Be YouTube Famous by Will Eagle (9781786275134)