The thing that stands between most homeowners and the home design they dream of is the lack of a simple, effective decorating process. They have the ideas, but they're hungry for the "how." In this accessible design manual, Sabrina Soto helps you realize your design visions one step at a time.In Sabrina Soto Home Design, each chapter represents one decorating "layer," such as color or furnishings. Following along with the chapters , you'll build a design component by component. Packed with useful and time-tested tips and shortcuts like those Sabrina features on her TV shows and website, the book also shows you how to save money, time, and effort without sacrificing style.The process works for any room, or for a whole house, and applies to any decorating styleSabrina's high-energy approach and let's-make-this-fun attitude make the book both informative and entertainingSabrina is one of TV's most popular celebrity designers, appearing on Extreme Makeover Home Edition, The High-Low Project, Get It Sold!, Bang for Your Buck, Real Estate Intervention, and HGTV'd.Sabrina Soto Home Design gives you an easy-to-follow process that brings your own decorating ideas to life to create a stunning, personalized home design.

    Penned by the ancient Chinese philosopher and military general Sun Tzu, it reveals how to succeed in any conflict. This graphic version from SmarterComics brings Sun Tzu's message to life in dynamic illustrated form."

    An illustration program supports the concepts and theories discussed.

    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

    Whether decorating a dorm room, an apartment, or a little cottage, what we strive for is a look and feel that expresses our individual personalities. Part style guide, part idea sourcebook, this handy volume--designed to meet the needs of real people with real budgets--is bundled with smart ideas, basic design principles, and enough inspiration to get you off the sofa to make it happen. In her lively, informative text, design guru Marisa Bartolucci takes readers inside 33 small homes from cities across the U.S. to reveal how a strong sense of style--rather than design know-how or unlimited resources--is the most effective tool for transforming an ordinary cramped living space into a smart yet functional private sanctuary.

    The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours.With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.

    The author, Matej Latin, takes complex concepts such as vertical rhythm, modular scale and page composition, and explains them in a simple way. The content of the book is accompanied by live code examples and the readers design and build an example website as they go through it. This is a new typography book for a new medium, the rules haven't changed much, everything else has.

    With insight and candor, Bergland answers the most common questions about the freedom philosophy: What exactly is libertarianism? Does libertarianism work in the "real world"? The book lays out the central premise of libertarianism -- "you own yourself" -- and reveals how that deceptively simple statement has an enormous impact on the relationship between government and individuals. Bergland explains where libertarians stand on Social Security, gun rights, the War on Drugs, poverty, the environment, taxes, terrorism, and more. In a fast-paced Q&A chapter, he contrasts the conservative, liberal, and libertarian positions on major issues. Finally, he punctures the muddled thinking that encourages people to turn to government to solve problems. "The best brief introduction to libertarianism available. Bergland is anxious to provide as persuasive and comprehensive a case as he can, and wastes no time getting to the point... He has even adapted it so it can be readily used in classrooms, and sprinkles the book with short sections differentiating among liberal, conservative, and libertarian positions on current issues."--Brian Wilson, radio talk show host

    In Encaustic Workshop, it becomes much more: a dynamic medium where anything goes and the possibilities are endless.Packed with step-by-step techniques, helpful tips and diverse examples of completed works, Encaustic Workshop brings all the accessibility and excitement of a mixed-media workshop to your own workspace. If you're a beginner, you'll find everything you need to know to get started. If you're a more advanced crafter or fine artist, you'll discover things you never knew you could do with encaustic.Instructions and photos will guide you as you learn to:Apply, layer, color and carve wax to create artwork rich with texture and depth.Create collages that combine encaustic with papers, fabric, found objects, image transfers and more.Experiment with charcoal, inks, watercolors, pastels and other mediums to create unexpected effects in the wax.Then, complete step-by-step projects and an extensive inspirational gallery will show you how you can combine the techniques you've learned to create more complex works.Sign your creativity up for this Encaustic Workshop--then just melt, paint and play!

    How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms?Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and  predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.

    Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:Why giving is your secret to successHow to get people's attention when time is your biggest competitorWhy creating beats sharingHow a small team can winBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

    Running your own business is nowhere near as tough as you might think. So what are you waiting for? Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at £120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline. In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself. 'A must-read for inspiring entrepreneurs, probably the best book available on the subject' John McLaren, Management Today 'Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good' Richard Reed, co-founder of Innocent Drinks, Financial Times 'For the budding entrepreneur, this clear, thoughtful and passionate how-to guide will be an excellent first investment' Economist Luke Johnson is one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million. He is Chairman of Risk Capital Partners and The Royal Society of Arts, and a former Chairman of Channel 4 Television. He writes columns for the Financial Times and Management Today. In the 1990s he was Chairman of PizzaExpress, which he grew from 12 restaurants to over 250; he also founded the Strada pizzeria chain and owns Giraffe and Patisserie Valerie. He lives in London and is married with three children.

    Do you automatically cut toast into fingers? Appreciate finger painting as much as fine art? Hear "no" a million times a day? If the answer is yes, then Toddler Tactics is for you. Being the parent of a toddler can be exciting, inspiring, and exhausting—all at once! Your adorable little baby has now become a moving, grooving tot with attitude, and it will take all your patience and skill to deal with these changes. Parenting expert Pinky McKay explains what to do at each stage of development and offers fuss-free advice on communicating with your toddler discipline and good manners, good eating habits, routines for play and sleep, toilet training, and family dynamics. Toddler Tactics is bursting with practical strategies for making the toddler years the exhilarating experience they should be.

    This vastly inhospitable location, called the playa, is the site of Burning Man, where, within a 9-mile fence, artists called Burners create a temporary city devoted to art and participation. Braving extreme elements, over two hundred wildly ambitious works of art are created and intended to delight, provoke, involve, or amaze. In 2013, over 68,000 people attended – the highest number ever allowed on the playa. As Burning Man has created new context, new categories of art have emerged since its inception, including Art to Ride, Collaborative Art, Art for Social Change, and of course, Art to Burn.The Art of Burning Man is an authorized collection of the best of Burning Man art from 1986 through today. Experience the amazing sculptures, art, stories, and interviews from the world’s greatest gathering of artists. Get lost in a rich gallery of images showcasing the best examples of playa art with over 200 photos. Interviews with the artists reveal not only their motivation to create art specifically for Burning Man, but they also illuminate the dramatic efforts it took to create their pieces. Featuring the incredible photography of long-time Burning Man photographers, Sidney Erthal and Scott London, an introduction from Burning Man founder Larry Harvey, and a preface from artist Leo Villareal, this stunning gift book allows Burners and enthusiasts alike to have a piece of Burning Man with them all year around.