That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    Through a mix of instruction, examples, and writing and visualization exercises, readers learn how to tap into their own stories and emotions to create realistic, complex characters.

    It's not hard to find instructions for converting from Word to Kindle -- but these instructions are usually less helpful than they could be. Many, for example, proclaim that Word's HTML output requires extensive alteration and cleanup before submission. This advice is misguided. Some who offer it have drawn their conclusions after simply choosing the wrong export option. Others fuss about a moderate amount of excess code, not realizing that it doesn't increase file size enough to matter or that the Kindle ignores it anyway. Other instructions will imply the opposite: that conversion is straightforward and just what you would expect. Supposedly, as long as you start with a properly formatted Word document, you'll wind up with a well-formatted ebook. Well, it doesn't really work that way -- not without a few techniques for tricking or bullying the Kindle into doing what you want. In this book, Aaron Shepard offers his own tips for moving your document from Word to Kindle, with a focus on desktop Word versions from 2003/2004 to 2010/2011. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing, which he has practiced and helped develop since 1998. He is the author of -Aiming at Amazon, - -POD for Profit, - and -Perfect Pages, - as well as two other books on Kindle formatting. ///////////////////////////////////////////////// CONTENTS Getting Started 1 FIRST STEPS Working with Word Document Setup Text Cleanup 2 KINDLE FORMATTING Special Characters Font Formatting Paragraph Styles Paragraph Spacing Paragraph Justification Line Breaking Page Layout 3 SPECIAL ELEMENTS Other Paragraphs Lists Tables Text Boxes and Sidebars Footnotes and Endnotes Pictures 4 NAVIGATION Web Links Internal Links Tables of Contents Menu Items 5 FINAL STEPS HTML Export Book Covers Book Data Submitting and Previewing ///////////////////////////////////////////////// SAMPLE By default, Word will apply the Normal style to your paragraphs. Amazon knows this, so for some Kindles, it hijacks that style, changing its formatting to what Amazon prefers. This can lead, for example, to unwanted space above or below a paragraph. If you want control of your own formatting, then, you'll have to avoid the Normal style and apply something different. There's no problem, though, with applying styles based on Normal, or even with applying a duplicate of Normal under a completely different name. In regard to this, watch out for manual page breaks in recent versions of Word. Unless you're in Compatibility Mode, each break is now placed in a paragraph of its own, and the Normal style is assigned automatically. That in itself isn't a problem -- but if you then hit Return and start typing, your new paragraph will be in Normal as well. (This is another reason to stick to the paragraph format setting -Page break before- to start a new page.) You can change all paragraphs already in Normal style to a different one by using the Format menu in the Find and Replace dialog. Don't enter any text, but place your cursor in first the Find box and then the Replace while choosing a style for each.

     24 successful authors. 24 stories to help you turn books into a six-figure calling. Have you tried all the entrepreneurial tricks only to end up back where you started? Are you passionate about an idea that you want to share with the world? Do you wish you could turn a single book into something more? Bestselling author Alinka Rutkowska started with one book and transformed it into a successful six-figure business. But she isn't the only one. Join her and 23 other powerful author entrepreneurs as they share "how they did it" in this once-in-a-lifetime collection of true stories. In Write and Grow Rich, you'll discover how this incredible group of authors, marketers, teachers, and trainers turned the corner with the power of writing behind them. By sharing their best practices, authors Adam Houge, Daniel Hall, Caitlyn Pyle, Marc Guberti, Bryan Cohen, Kristen Joy, and many more provide a roadmap to the steps you need to take to join their ranks. Inside, you'll learn which so-called expert advice to avoid and their little-known tools for faster, more resilient success. In Write and Grow Rich, you'll discover: What these authors would've done differently if they were starting their businesses today How they cope with overwhelm and how you can use this overload as an advantage Key factors for book-based success in a variety of industries How quickly you can expect to start profiting off your writing The skills you should start cultivating to take your business to the next level, and much, much more! Write and Grow Rich is a jam-packed handbook for making your words worth more than you ever dreamed possible. If you like expert guidance, multiple points of view, and down-to-earth education from entrepreneurs who've made it, then you'll love Alinka Rutkowska's authorpreneurial anthology. Buy Write and Grow Rich to start applying time-tested wisdom to your business today! Full contributing authors list: Alinka Rutkowska, Adam Houge, Alexa Bigwarfe, Amy Collins, Bryan Cohen, Caitlin Pyle, Claire Diaz-Ortiz, Christine Kloser, Daniel Hall, Donna Kozik, Debbie Drum, Derek Doepker, Derek Murphy, Jason Ladd, Jyotsna Ramachandran, Kirsten Oliphant, Kristen Joy, Lise Cartwright, Marc Guberti, Matt Stone, Sally Miller, Steve Alcorn, Summer Tannhauser, Susan Friedmann.

    Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face."In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things."Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors.Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.

    And with this book, she's here to help you do the best writing of your life--and live your best life while doing it.Using a fresh new approach to Joseph Campbell's archetypal Hero's Journey, Levin reveals how to be a hero in the narrative of your own process. She weaves together wisdom drawn from her years as a life coach for writers and an editor at the world's biggest publishing house with behind-the-scenes stories from a panoply of best-selling authors and career entertainers. With over thirty exercises designed to help you reinvent your creative process from the inside out, this book will show you how to:Identify your biggest challenges and render them powerlessStart a project that you love--and stick with itDesign a structure for writing regularlyWhether you're a first-time writer with a brand-new project or a seasoned pro, you'll reach the end of this book feeling fulfilled, inspired, and ready to mentor the next writer on their creative journey.

    Perfect for busy writers or writers who are easily distracted or who want a better way to make consistent progress with their writing. Includes write ups from 15-minute writers who swear by the method. Also covers mindset, getting into a writing flow, how to clear mental clutter so you can focus during your writing session, and more.

     When you are planning to write a new story, all you need to focus on are the characters, and how they are going to change during the course of the romance as a result of the relationship. That is what will make your story both unique and compelling. Advanced story craft techniques are very handy at the editing and revision stage when you shape your story for the reader – but not here! Instead, we use the power of character arc and emotional conflict to create a simple but effective emotional story map for your romance novel. As you write your romance, your characters will come to life on the page, and reveal their true personalities through what they say and do. But first you have to get those characters onto the page and interacting with one another – fast! This is the six-step writing process professional romance authors use to develop their novels – and stay motivated and excited by their story. Now you can do the same. And keep your pants on! Find out how to outline your romance novel when you don’t know a thing about story structure and the whole ideas of pre-planning your story freezes you. And enjoy doing it!

    Your readers are curious and want you to take them beyond ""The Fields We Know,"" to help them explore the infinite boundaries of the worlds you create.Here, science fiction great Orson Scott Card shares his expertise in these genres. You'll learn:- What is and isn't science fiction and fantasy, and by whose standards -- and where your work fits in.- How to build, populate, and dramatize a credible, inviting world your readers will want to explore.- How to use the MICE quotient -- milieu, idea, character, event -- to structure a successful story.- Where the markets are and how to reach them to get published.The knowledge and skills you gain through this book will help you effectively lead your readers into the strangeness you create -- one tantalizing step at a time.

     “What is the fastest way I can get my book done?” I pondered the question a minute. There is all this extravagant education out there on writing a book, filled with hundreds of things to do. But the truth is, you do 20% of the work for 80% of the result (The Pareto Principle). How does one accomplish this? By streamlining all the tasks down to the minimum requirements, and focusing on those. The Author Startup is a process to create a minimum viable product for your book. It is used to get your book out there and build momentum for you. In The Author Startup , you will: Learn the Boogie Board Approach for publishing Use concepts similar to The Lean Startup for your book Learn the exact tools I used to create and publish a book in 26 days Find out how to defeat the “Imposter Syndrome” Receive a complete Action Plan that will change your approach and attitude for publishing your book The book contains links to an entire action plan, including video demos. Don’t wait to start your book, learn the quickest way to get it published now!

     DOWNLOAD:: Write Your Book on the Side - How to Write and Publish Your First Nonfiction Kindle Book While Working a Full-Time Job You'll learn:     How much money you can make from a kindle book     The only thing that matters in the entire book-writing process     How to launch your book to Amazon #1 Best Seller status     How to pick a topic that people actually want to read     How to define your audience and outcome to narrow down your book's topic     How to write your book quickly using 13 time-saving strategies     How to design a cover for your book     How to publish it on Amazon KDP in 20 minutes And much, much more...Here's are the steps that are covered in the book:     Step 1: Choose a General Topic     Step 2: Narrow It Down     Step 3: Choose a Title and Subtitle     Step 4: Test and Iterate     Step 5: Outline Your Book     Step 6: Write Your Book     Step 7: Edit Your Book     Step 8: Format Your Book     Step 9: Design a Cover     Step 10: Publish Your Book     Step 11 [Optional]: Launch Your Book     Step 12 [Optional]: Turn Your Book into an Amazon #1 Best Seller     Step 13 [Optional]: Gather Emails from Readers     Step 14 [Optional]: Expand Into Other Formats Would you like to learn more? Download the book now and start writing your book today.

     (Note: both books (1) How to Write Descriptions of Eyes and Faces and (2) How to Write Descriptions of Hair and Skin are now available in a single, unabridged volume for readers interested in both buying both books together at a cheaper price than buying them individually: How to Write Descriptions of Eyes, Faces, Hair, Skin. ASIN: B00670OUGW.) Here, you get more help than you could possibly imagine on describing eyes and faces. Each section centers on a type of description, such as Eye Color (for example, "Crystal blue eyes"), or Appearance of the Eye (for example, "Beady eyes," or "Bedroom eyes"), or Actions Involving the Eyes (for example, "Darting eyes" or "Gawking"). Each section lists its descriptive terms alphabetically with full explanations. You can read the lists to learn new terms, or you can look up a specific term. The eye section starts with the location of colors in the iris. Through examples, you learn how physical description starts with an accurate, detailed picture of everything you see, which you condense for your fiction. You learn about the appearance of the eyes, actions involving the eyes, and how to describe eyelids, eyebrows, and eyelashes. All of this leads into more than 2,000 words explaining 82 different color names to assign to eyes that are black, blue, brown, gray, green, hazel, or violet. The face section shows how to describe facial shapes, forehead, ears, cheekbones, nose, lips, chin, and facial hair, if any. You learn about facial expressions, such as simpering or sneering, and things like the differences between a frown and a scowl. You also get a section on how the face shows different emotions. For example, you can look up "Anger" and read about common physical signs of anger such as blood rising beneath the skin, the forehead tightening, the eyes narrowing, and the nose wrinkling in disgust. Who may benefit from this book? Anyone who wants a quick prompt or idea so as not to lose his writing momentum. Readers for whom English is a second language may enjoy the in-depth explanations of American English terms. Authors in genres that demand much physical description (for example, fantasy fiction and romance fiction) may also find this book useful. How to Write Descriptions of Eyes and Faces is about 15,000 words in total. Thank you for reading.

    These tales gain their power through plots that connect with the audience on both an emotional and intellectual level.Inside, Ronald B. Tobias details these 20 time-tested plots. Each is discussed and analyzed, illustrating how a successful plot integrates all the elements of a story. Tobias then shows you how to use these plots effectively in your own work.Tobias then goes to the next level, showing you how to choose and develop plot in fiction. He shows you how to craft plot for any subject matter, so that you develop your work evenly and effectively. As a result, your fiction will be more cohesive and convincing, making your story unforgettable for readers everywhere.

    . . just haven't gotten around to it. No Plot? No Problem! is the kick in the pants you've been waiting for.Let Chris Baty, founder of the rockin' literary marathon National Novel Writing Month (a.k.a. NaNoWriMo), guide you through four exciting weeks of hard-core noveling. Baty's pep talks and essential survival strategies cover the initial momentum and energy of Week One, the critical "plot flashes" of Week Two, the "Can I quit now?" impulses of Week Three, and the champagne and roar of the crowd during Week Four. Whether you're a first-time novelist who just can't seem to get pen to paper or a results-oriented writer seeking a creative on-ramp into the world of publishing, this is the adventure for you.So what are you waiting for? The No Plot? approach worked for the thousands of people who've signed up for NaNoWriMo, and it can work for you! Let No Plot? No Problem! help you get fired up and on the right track.

    It's a fun, effective way to start writing, publishing, and promoting a book, one post at a time.