It is believed that we must commit 10,000 hours to master a skill.  According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten.  Social argues that our need to reach out to and connect with others is a primary driver behind our behavior.  We believe that pain and pleasure alone guide our actions.  Yet, new research using fMRI – including a great deal of original research conducted by Lieberman and his UCLA lab -- shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure.  Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world.  We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another.  And our most private sense of who we are is intimately linked to the important people and groups in our lives.  This wiring often leads us to restrain our selfish impulses for the greater good.  These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species.   Based on the latest cutting edge research, the findings in Social have important real-world implications.  Our schools and businesses, for example, attempt to minimalize social distractions.  But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped.  The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.

    4- Social Disorganization—Deviance in the Urban Landscape.5- Functionalism and Anomie—Why Can't We All Just Get Along?.6- Learning Theory—You Have to be Carefully Taught.7- Control Theory—Spare the Rod, Spoil the Child.8- Labeling Theory—Is Deviance in the Eye of the Beholder?.9- Conflict and Constructionism—Every Step You Take, I'll Be Watching You.10- Case Studies—Sex and Science.

    A leather couch. A neatly bearded, scholarly looking gentleman seated off to the side, only rarely speaking, quietly taking notes and occasionally nodding as the couch's supine occupant tells his or her story.In some ways, such a picture would indeed be accurate, a confirmation not only of the importance of Sigmund Freud in the history of psychology but also of the degree Freud dominates the popular perception of this discipline.But the picture would be inaccurate, as well.Freud was a physician, and the majority of psychologists are not. Both the psychoanalytic theory he pioneered and the therapeutic approach it was based onpsychoanalysishave seen their dominance wane in recent years. And psychologists today, as indebted as they may be to Freud's landmark explorations of our psychological landscape, are involved in far more than helping people cope with inner demons.The expansive and varied roles of contemporary psychologists create another common imageof a crowd of white-coated researchers gathered around a maze, carefully recording a white rat's performance. It's another inadequate picture because experimental psychologists today usually work with people, not animals.Moreover, the areas of interest those psychologists are pursuing now encompass every part of the process we use to develop and function as people:How we perceive, remember, and learnHow we select our friends and partners and retain their affection and loveThe things that motivate us as we make our choices in lifeEven how we relate to the vehicles, machinery, computer systems, or workspaces we encounter as we make our livings.

    In this virtuosic work of popular science, neuroscientist and best-selling author Dean Buonomano investigates the intricate relationship between the brain and time: What is time? Why does time seem to speed up or slow down? Is our sense that time flows an illusion? Buonomano presents his own influential theory of how the brain tells time, and he illuminates such concepts as free will, consciousness, spacetime, and relativity from the perspective of a neuroscientist. Drawing on physics, evolutionary biology, and philosophy, Your Brain Is a Time Machine reveals that the brain’s ultimate purpose may be to predict the future, and thus that your brain is a time machine.

    Whether written 2,000, 200, or 20 years ago, the enduring works of literature still speak to us and place our unique experiences into a larger perspective, offering invaluable lessons for every important moment in life. Every Great Book you explore over these 36 insightful lectures-from the Odyssey and the Gospel of John to Hamlet and Animal Farm - is a unique expression of the human spirit and a fountain of advice, from how to conduct yourself in times of trouble to how to better appreciate the simple moments in your life. You'll discover six broad themes that run through history's most compelling stories: the unconquerable human spirit, youth and old age, romance and love, adventure and courage, laughter and irony, and patriotism. In exploring these themes within the context of these Great Books, you learn new ideas about both the works themselves and the broad scope of the human condition. If you haven't read these Great Books before, the warmth of Professor Fears's storytelling and his insightful approach to literature will have you heading to the library to learn more. And if you've already read these works, you'll discover new themes and ideas that will help you get more out of them. Regardless of your previous familiarity with these works, you'll come to understand why these masterpieces remain eternal testaments to the variety of human experience and the powerful ways in which literature can guide and inspire us.

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    This amazing organ has unique powers to make predictions about the future, form relationships with other people, adapt to rapidly changing circumstances, and so much more. We all have a basic conception of how our brains function, but when did you last dive into the fascinating world of neuroscience to truly understand the inner workings of your mind? For decades, the field of neuroscience has been in a near-constant state of disruptive transformation, as we continually learn more about our incredible brains. Thanks to rapid advances in technology and in our understanding of the brain, today’s neuroscience research goes far beyond trying to understand how the brain works, and into the search for proven ways to optimize brain performance. In Your Best Brain, Professor John J. Medina - an award-winning scientist, New York Times best-selling author, and leading advocate for brain research - delivers 24 exciting lectures that probe the origins of consciousness, memory, emotion, attention, intelligence, and beyond. He focuses on five key areas of study in neuroscience: the brain’s physical structure and function, and how it enabled us to become the planet’s apex predator; the ways in which the brain processes information, and how that relates to intelligence; the intricacies of emotions and socialization, and how empathy is a vital survival mechanism; how our brains develop and change throughout our lifetimes; and how we can best use and expand our cerebral processing performance. After gaining a thorough understanding of the science behind your best brain, you’ll learn scientifically proven methods for improving your memory, boosting your creativity, and keeping your mind sharp for years to come.

    Join renowned neuroscientist David Eagleman for a journey into the questions at the mysterious heart of our existence. What is reality? Who are “you”? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human?  In the course of his investigations, Eagleman guides us through the world of extreme sports, criminal justice, facial expressions, genocide, brain surgery, gut feelings, robotics, and the search for immortality.  Strap in for a whistle-stop tour into the inner cosmos. In the infinitely dense tangle of billions of brain cells and their trillions of connections, something emerges that you might not have expected to see in there: you.

    King (William and Mary University) delves into the story of how, why, where, and when we became human. These lectures will help you understand the forces that have shaped, and continue to shape, our species. "An evolutionary perspective on human behavior," notes Dr. King, "results in more than just knowledge about dates and sites when and where specific evolutionary milestones likely occurred." "It is also a window on the past and future of our species. An entirely new way of thinking comes into focus when we consider the human species within an evolutionary perspective."A Century of ScholarshipWhile covering these subjects in this 24-lecture series, Dr. King synthesizes the best that more than a century of scientific scholarship has to offer across a variety of disciplines. Biological anthropologists study primate anatomy and behavior both to understand evolution and to learn more about our common ancestor. Biological anthropologists are joined by molecular anthropologists to better understand hominids by studying fossils, ancient skeletal remains, and lifestyle information such as cave art and stone tools. Case Studies that Clarify Evolution and Its Power Dr. King begins by explaining key mechanisms through which evolution functions, citing famous and definitive case studies that demonstrate these forces. In one such landmark study, for example, biologists Peter and Rosemary Grant returned to the Galapagos Islands more than 100 years after Darwin's first voyage to conduct research on island finches. In 1977, a drought-induced scarcity of soft, edible seeds brought forth in the very next generation a population of finches with larger, stronger beaks capable of crushing larger, tougher seeds. Extraordinarily, in 1985, heavy rains produced a surplus of softer seeds, and natural selection produced a succeeding generation of the smaller-beaked variety. Evolution had occurred in two different directions within a decade. This "natural selection" is the theoretical tool of evolution, which helps us make sense of these facts. Why Evolution Remains Important to Us Today Perhaps the greatest measure of this theory's power is its relevance to our lives today. - Did you know that the gene which causes sickle cell anemia must be inherited from both parents to cause the disease but the disease does not occur when only a single gene is inherited? - Or that the single gene, in fact, affords protection from malaria? Or that race, a category so securely ingrained in our consciousness, is practically meaningless in biological terms? - Or how to evaluate the claim that a gene can be responsible for a certain personality trait? A Glimpse Into Our Selected Primate Heritage With an understanding of the basic mechanisms of evolutionary change in hand, the course looks at how our ancient primate ancestors adapted. Consider the anatomical features we share with monkeys, great apes, and other primates. Our large brains, grasping hands, and forward-facing eyes allowing us to perceive depth are critical to the way we function in the world. Yet the fossil record tells us that some 70 million years ago these distinctive primate features did not exist. What caused the first primates to emerge from existing mammalian populations? One proposed solution was that the appearance of insects living in the lower canopies of trees offered a plentiful food resource to those species adapted to procure it. Could depth perception and grasping ability have provided an advantage here, and hence been naturally selected? This is the function of biological anthropology: confronting the facts, then suggesting and testing possibilities. A Course as Much About the Present as the PastWith so much of evolutionary history taken up with the past, the insights gained in these lectures may tempt you to add questions of your own: - Is human evolution still a force in today's world? Hasn't our modern, mobile culture rendered evolution irrelevant? - In fact, human evolution is a stronger force than ever, interacting with human culture in complex ways. Issues such as obesity, AIDS, and genetics are all discussed. And you may well find these lectures opening your eyes to the extraordinary ways in which the biological power of natural selection is still at work in the world today. Course Lecture Titles1. What is Biological Anthropology? 2. How Evolution Works 3. The Debate Over Evolution 4. Matter Arising—New Species 5. Prosimians, Monkeys, and Apes 6. Monkey and Ape Social Behavior 7. The Mind of the Great Ape 8. Models for Human Ancestors? 9. Introducing the Hominids 10. Lucy and Company 11. Stones and Bones 12. Out of Africa 13. Who Were the Neandertals? 14. Did Hunting Make Us Human? 15. The Prehistory of Gender 16. Modern Human Anatomy and Behavior 17. On the Origins of Homo sapiens 18. Language 19. Do Human Races Exist? 20. Modern Human Variation 21. Body Fat, Diet, and Obesity 22. The Body and Mind Evolving 23. Tyranny of the Gene? 24. Evolution and Our Future

    

    The Great Ideas of Classical Physics 2. Describing MotionA Break from Aristotle 3. Describing Ever More Complex Motion 4. Astronomy as a Bridge to Modern Physics 5. Isaac NewtonThe Dawn of Classical Physics 6. Newton QuantifiedForce and Acceleration 7. Newton and the Connections to Astronomy 8. Universal Gravitation 9. Newton's Third Law 10. Conservation of Momentum 11. Beyond NewtonWork and Energy 12. Power and the Newtonian Synthesis 13. Further DevelopmentsStatic Electricity 14. Electricity, Magnetism, and Force Fields 15. Electrical Currents and Voltage 16. The Origin of Electric and Magnetic Fields 17. Unification IMaxwell's Equations 18. Unification IIElectromagnetism and Light 19. Vibrations and Waves 20. Sound Waves and Light Waves 21. The Atomic Hypothesis 22. Energy in SystemsHeat and Thermodynamics 23. Heat and the Second Law of Thermodynamics 24. The Grand Picture of Classical Physics

    It ranges from the study of the universe itself to the smallest particles of matter contained within it - and everything in between. It explores everything from the big bang to theories about the end of the universe. If you want to better understand our physical world, as most of us do, gaining a basic understanding of science itself is profoundly important - yet many are intimidated by the breathtaking scope of such an endeavor. Now an award-winning science teacher has taken out the intimidation, harnessing that breathtaking scope into a series of 60 exciting, comprehensive, and accessible lectures that let you explore and understand the wealth of ideas, discoveries, and principles in all of the physical and biological sciences. You learn that understanding science comes from understanding not only its component disciplines - each of which has its own theories, pioneers, problems, and fundamental questions - but of knowing how these disciplines work with one another to create an entire mosaic of human knowledge. The lectures have been crafted to make those relationships crystal-clear, with an integrated approach that takes you through all of the major disciplines that fall under the umbrella of "science," including physics, chemistry, Earth science, geophysics, and biology. Each lecture covers one of the 60 fundamental principles of the scientific world - offering you new knowledge and insight into topics such as the scientific method, gravitation, atoms, the big bang, plate tectonics, volcanoes, proteins, ecosystems, and electricity.

    Using the tools and knowledge of their field, archaeologists can now determine the nature of a sacrificial ritual, compare the visible attributes of ancient deities, and map out the orientation of a temple or tomb.Professor Hale gives you a comprehensive look at specific religious archaeological sites around the world-inside caves and crypts, through vast deserts and ancient cities, from Polynesia to Mexico to the American Midwest.Studying these breathtaking sites such as Lascaux Cave, Machu Picchu, and Easter Island, you learn the points of interest that attract the attention of archaeologists and scholars, survey the principal features unearthed during the site's excavation, discover what evidence at the site reveals about the evolution of religion, and more.By the final lap of your international journey, you'll have developed a new vision of religion and its crucial role in ancient history. You'll become more attuned to spirituality's universal elements and its unique characteristics. And you'll realize just how much credit religion deserves for remarkable sites that continue to captivate us.

    For the first time in history, the secrets of the living brain are being revealed by a battery of high tech brain scans devised by physicists. Now what was once solely the province of science fiction has become a startling reality. Recording memories, telepathy, videotaping our dreams, mind control, avatars, and telekinesis are not only possible; they already exist. The Future of the Mind gives us an authoritative and compelling look at the astonishing research being done in top laboratories around the world—all based on the latest advancements in neuroscience and physics. One day we might have a "smart pill" that can enhance our cognition; be able to upload our brain to a computer, neuron for neuron; send thoughts and emotions around the world on a "brain-net"; control computers and robots with our mind; push the very limits of immortality; and perhaps even send our consciousness across the universe. Dr. Kaku takes us on a grand tour of what the future might hold, giving us not only a solid sense of how the brain functions but also how these technologies will change our daily lives. He even presents a radically new way to think about "consciousness" and applies it to provide fresh insight into mental illness, artificial intelligence and alien consciousness. With Dr. Kaku's deep understanding of modern science and keen eye for future developments, The Future of the Mind is a scientific tour de force--an extraordinary, mind-boggling exploration of the frontiers of neuroscience.

    You can use it to talk about all sorts of things -- from your new labradoodle puppy to the expansive gardens at Versailles, from Roger Federer's backhand to things that don't exist at all, like flying pigs. And when you talk, your listener fills in lots of details you didn't mention -- the curliness of the dog's fur or the vast statuary on the grounds of the French palace. What's the trick behind this magic? How does meaning work?In Louder than Words, cognitive scientist Benjamin Bergen draws together a decade’s worth of research in psychology, linguistics, and neuroscience to offer a new theory of how our minds make meaning. When we hear words and sentences, Bergen contends, we engage the parts of our brain that we use for perception and action, repurposing these evolutionarily older networks to create simulations in our minds. These embodied simulations, as they're called, are what makes it possible for us to become better baseball players by merely visualizing a well-executed swing; what allows us to remember which cupboard the diapers are in without looking, and what makes it so hard to talk on a cell phone while we're driving on the highway. Meaning is more than just knowing definitions of words, as others have previously argued. In understanding language, our brains engage in a creative process of constructing rich mental worlds in which we see, hear, feel, and act.Through whimsical examples and ingenious experiments, Bergen leads us on a virtual tour of the new science of embodied cognition. A brilliant account of our human capacity to understand language, Louder than Words will profoundly change how you read, speak, and listen.