Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term habit, how we learn to love the ones we're with, and more. Drawing on the same experimental methods that made Predictably Irrational one of the most talked-about bestsellers of the past few years, Ariely uses data from his own original and entertaining experiments to draw arresting conclusions about how—and why—we behave the way we do. From our office attitudes, to our romantic relationships, to our search for purpose in life, Ariely explains how to break through our negative patterns of thought and behavior to make better decisions. The Upside of Irrationality will change the way we see ourselves at work and at home—and cast our irrational behaviors in a more nuanced light.

    Operations on the brain carry grave risks. Every day, leading neurosurgeon Henry Marsh must make agonizing decisions, often in the face of great urgency and uncertainty.If you believe that brain surgery is a precise and exquisite craft, practiced by calm and detached doctors, this gripping, brutally honest account will make you think again. With astonishing compassion and candor, Marsh reveals the fierce joy of operating, the profoundly moving triumphs, the harrowing disasters, the haunting regrets, and the moments of black humor that characterize a brain surgeon's life.Do No Harm provides unforgettable insight into the countless human dramas that take place in a busy modern hospital. Above all, it is a lesson in the need for hope when faced with life's most difficult decisions.

    Gazzaniga has been called the “father of cognitive neuroscience.” In his remarkable book, Who’s in Charge?, he makes a powerful and provocative argument that counters the common wisdom that our lives are wholly determined by physical processes we cannot control. His well-reasoned case against the idea that we live in a “determined” world is fascinating and liberating, solidifying his place among the likes of Oliver Sacks, Antonio Damasio, V.S. Ramachandran, and other bestselling science authors exploring the mysteries of the human brain

    There are good reasons that language fascinates us so. It not only defines humans as a species, placing us head and shoulders above even the most proficient animal communicators, but it also beguiles us with its endless mysteries. For example: * How did different languages come to be? * Why isn’t there just a single language? * How does a language change, and when it does, is that change indicative of decay or growth? * How does a language become extinct? Dr. John McWhorter, one of America’s leading linguists and a frequent commentator on network television and National Public Radio, addresses these and other questions as he takes you on an in-depth, 36-lecture tour of the development of human language, showing how a single tongue spoken 150,000 years ago has evolved into the estimated 6,000 languages used around the world today.An accomplished scholar, Professor McWhorter is also a skilled popularizer, whose book The Power of Babel was called "startling, provocative, and remarkably entertaining," by the San Diego Union-Tribune.The London Times called him "a born teacher." And Steven Pinker, best known as the author of The Language Instinct, offered this praise for the book: "McWhorter’s arguments are sharply reasoned, refreshingly honest, and thoroughly original."Course Lecture Titles1. What Is Language? 2. When Language Began 3. How Language Changes—Sound Change 4. How Language Changes—Building New Material 5. How Language Changes—Meaning and Order 6. How Language Changes—Many Directions 7. How Language Changes—Modern English 8. Language Families—Indo-European 9. Language Families—Tracing Indo-European 10. Language Families—Diversity of Structures 11. Language Families—Clues to the Past 12. The Case Against the World’s First Language 13. The Case For the World’s First Language 14. Dialects—Subspecies of Species 15. Dialects—Where Do You Draw the Line? 16. Dialects—Two Tongues in One Mouth 17. Dialects—The Standard as Token of the Past 18. Dialects—Spoken Style, Written Style 19. Dialects—The Fallacy of Blackboard Grammar 20. Language Mixture—Words 21. Language Mixture—Grammar 22. Language Mixture—Language Areas 23. Language Develops Beyond the Call of Duty 24. Language Interrupted 25. A New Perspective on the Story of English 26. Does Culture Drive Language Change? 27. Language Starts Over—Pidgins 28. Language Starts Over—Creoles I 29. Language Starts Over—Creoles II 30. Language Starts Over—Signs of the New 31. Language Starts Over—The Creole Continuum 32. What Is Black English? 33. Language Death—The Problem 34. Language Death—Prognosis 35. Artificial Languages 36. Finale—Master Class

    In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot.Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement.  The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.

    There's an elderly man complaining of chest pain, a teenage girl whose arms are swollen with bee stings, and an ambulance bringing in two unresponsive kids from a car crash. What do you do next?In Dr. Benaroch's 24 lectures, experience for yourself the high-stakes drama and medical insights of life in an everyday emergency department: the most intense department in any hospital and home to the kind of split-second decision making, troubleshooting, and detective work that can make the difference between a patient's life and death.Every lecture brings you up close and personal with the common and uncommon medical crises that emergency doctors encounter throughout their careers. As you shadow Dr. Benaroch on his shifts and sometimes even venture off-site, you'll encounter patients coming in with a variety of symptoms and complaints - some of which are easily diagnosed and treated and some of which are more life-threatening than they first appear. At the heart of each case are powerful examples of:How emergency doctors think on their feetHow emergency doctors determine what's really wrong with a patientHow emergency doctors rule in - or out - certain diagnosesHow emergency doctors counsel patients and families on improving healthThis is your opportunity to explore the adventure, mystery, and fascination of emergency medicine - and to discover why it's one of the most exciting and rewarding branches of medicine to work in.

    Some philosophers argue that consciousness is something extra, beyond the physical workings of the brain. Others think that if we persist in our standard scientific methods, our questions about consciousness will eventually be answered. And some even suggest that the mystery is so deep, it will never be solved. Decades have been spent trying to explain consciousness from within our current scientific paradigm, but little progress has been made.Now, Philip Goff offers an exciting alternative that could pave the way forward. Rooted in an analysis of the philosophical underpinnings of modern science and based on the early twentieth-century work of Arthur Eddington and Bertrand Russell, Goff makes the case for panpsychism, a theory which posits that consciousness is not confined to biological entities but is a fundamental feature of all physical matter--from subatomic particles to the human brain. In Galileo's Error, he has provided the first step on a new path to the final theory of human consciousness.

    So universal and timeless are its tactics for pursuing a competitive advantage that some of the most notable people in government, sports, and the entertainment world have all quoted from its nearly 2500-year-old pages. These six expertly crafted lectures explore this classic's wisdom for staying nimble in an ever-changing environment and for maximizing reward while minimizing risk remains eternally fresh. As war and business become more mental and less physical, human intellect plays an ever greater role in competition-making Sun Tzu's strategies highly relevant to the information age.Through a precise explanation of the original text and case studies, Professor Wilson examines how the seminal work's model of leadership has been applied-and misapplied-throughout the realms of war, politics, business, and beyond. You'll study the text's historical framework and then delve into the critical calculations that must be made prior to war-what Sun Tzu refers to as knowing the enemy, knowing ourselves.By studying real-world examples, you'll come away understanding the qualities effective commanders must possess and the work's practical implications for outmaneuvering competitors in daily life. By taking this course, you will appreciate Sun Tzu's content on a far deeper level.Disclaimer: The views expressed in this course are those of the professor and do not necessarily reflect the position or policy of the U.S. Navy, the U.S. Department of Defense, or the U.S. government.

    Highly recommended, it is likely to prove one of the most thought-provoking books of the year."--Tyler Cowen, Marginal RevolutionHow did human minds become so different from those of other animals? What accounts for our capacity to understand the way the physical world works, to think ourselves into the minds of others, to gossip, read, tell stories about the past, and imagine the future? These questions are not new: they have been debated by philosophers, psychologists, anthropologists, evolutionists, and neurobiologists over the course of centuries. One explanation widely accepted today is that humans have special cognitive instincts. Unlike other living animal species, we are born with complicated mechanisms for reasoning about causation, reading the minds of others, copying behaviors, and using language.Cecilia Heyes agrees that adult humans have impressive pieces of cognitive equipment. In her framing, however, these cognitive gadgets are not instincts programmed in the genes but are constructed in the course of childhood through social interaction. Cognitive gadgets are products of cultural evolution, rather than genetic evolution. At birth, the minds of human babies are only subtly different from the minds of newborn chimpanzees. We are friendlier, our attention is drawn to different things, and we have a capacity to learn and remember that outstrips the abilities of newborn chimpanzees. Yet when these subtle differences are exposed to culture-soaked human environments, they have enormous effects. They enable us to upload distinctively human ways of thinking from the social world around us.As Cognitive Gadgets makes clear, from birth our malleable human minds can learn through culture not only what to think but how to think it.

    Spanning fifty books and hundreds of ideas, 50 Psychology Classics examines some of the most intriguing questions regarding cognitive development and behavioral motivations, summarizing the myriad theories that psychologists have put forth to make sense of the human experience. Butler-Bowdon covers everything from humanism to psychoanalysis to the fundamental principles where theorists disagree, like nature versus nurture and the existence of free will. In this single book, you will find Carl Jung, Sigmund Freud, Alfred Kinsey, and the most significant contributors to modern psychological thought. From the author of the bestselling 50 Self-Help Classics, 50 Success Classics, and 50 Spiritual Classics, 50 Psychology Classics will enrich your understanding of the human condition.Includes:1. Alfred Adler "Understanding Human Nature" (1927)2. Gavin Becker "The Gift of Fear" (1997)3. Eric Berne "Games People Play" (1964)4. Edward de Bono "Lateral Thinking" (1970)5. Robert Bolton "People Skills" (1979)6. Nathaniel Branden "The Psychology of Self-Esteem" (1969)7. Isabel Briggs Myers "Gifts Differing: Understanding Personality Type" (1980)8. Louann Brizendine "The Female Brain" (2006)9. David D Burns "Feeling Good: The New Mood Therapy" (1980)10. Robert Cialdini "Influence: The Psychology of Persuasion" (1984)11. Mihaly Csikszentmihalyi "Creativity" (1997)12. Albert Ellis & Robert Harper (1961) "A Guide To Rational Living" (1961)13. Milton Erickson "My Voice Will Go With You" (1982) by Sidney Rosen14. Eric Erikson "Young Man Luther" (1958)15. Hans Eysenck "Dimensions of Personality" (1947)16. Susan Forward "Emotional Blackmail" (1997)17. Viktor Frankl "The Will to Meaning" (1969)18. Anna Freud "The Ego and the Mechanisms of Defense" (1936)19. Sigmund Freud "The Interpretation of Dreams" (1901)20. Howard Gardner "Frames of Mind: The Theory of Multiple Intelligences" (1983)21. Daniel Gilbert "Stumbling on Happiness" (2006)22. Malcolm Gladwell "Blink: The Power of Thinking Without Thinking" (2005)23. Daniel Goleman "Emotional Intelligence at Work" (1998)24. John M Gottman "The Seven Principles for Making Marriage Work" (1999)25. Harry Harlow "The Nature of Love" (1958)26. Thomas A Harris "I'm OK - You're OK" (1967)27. Eric Hoffer "The True Believer: Thoughts on the Nature of Mass Movements" (1951)28. Karen Horney "Our Inner Conflicts" (1945)29. William James "Principles of Psychology" (1890)30. Carl Jung "The Archetypes and the Collective Unconscious" (1953)31. Alfred Kinsey "Sexual Behavior in the Human Female" (1953)32. Melanie Klein "Envy and Gratitude" (1975)33. RD Laing "The Divided Self" (1959)34. Abraham Maslow "The Farther Reaches of Human Nature" (1970)35. Stanley Milgram "Obedience To Authority" (1974)36. Anne Moir & David Jessel "Brainsex: The Real Difference Between Men and Women" (1989)37. IP Pavlov "Conditioned Reflexes" (1927)38. Fritz Perls "Gestalt Therapy: Excitement and Growth in the Human Personality" (1951)39. Jean Piaget "The Language and Thought of the Child" (1966)40. Steven Pinker "The Blank Slate: The Modern Denial of Human Nature" (2002)41. VS Ramachandran "Phantoms in the Brain" (1998)42. Carl Rogers "On Becoming a Person" (1961)43. Oliver Sacks "The Man Who Mistook His Wife for a Hat" (1970)44. Barry Schwartz "The Paradox of Choice: Why More is Less" (2004)45. Martin Seligman "Authentic Happiness" (2002)46. Gail Sheehy "Passages: Predictable Crises of Adult Life" (1974)47. BF Skinner "Beyond Freedom & Dignity" (1953)48. Douglas Stone, Bruce Patton & Sheila Heen "Difficult Conversations" (2000)49. William Styron "Darkness Visible" (1990)50. Robert E Thayer "The Origin of Everyday Moods" (1996)

    Guiding us through important new research, including his own groundbreaking work, he explains how variations in the way our brains develop before birth strongly influence our psychology and behavior throughout our lives, shaping our personality, intelligence, sexuality, and even the way we perceive the world.We all share a genetic program for making a human brain, and the program for making a brain like yours is specifically encoded in your DNA. But, as Mitchell explains, the way that program plays out is affected by random processes of development that manifest uniquely in each person, even identical twins. The key insight of Innate is that the combination of these developmental and genetic variations creates innate differences in how our brains are wired--differences that impact all aspects of our psychology--and this insight promises to transform the way we see the interplay of nature and nurture.Innate also explores the genetic and neural underpinnings of disorders such as autism, schizophrenia, and epilepsy, and how our understanding of these conditions is being revolutionized. In addition, the book examines the social and ethical implications of these ideas and of new technologies that may soon offer the means to predict or manipulate human traits.

    David Christian, professor of history at San Diego State University, surveys the past at all possible scales, from conventional history, to the much larger scales of biology and geology, to the universal scales of cosmology.

    Professor Ridgley has crafted these 24 lectures as an accessible way to engage with thinking that will help you think-and act-more strategically in business and in your own life, whether you're the CEO of a Fortune 500 company or you're preparing to embark on a new career path.These lectures are loosely organized around several key topics central to effective strategic thinking, including: principles of conflict (in which you'll follow the development of strategic theory from its roots in great military campaigns to its modern applications in business); competitive intelligence (which plays an increasingly important role in strategic thinking); and tools of strategy and analysis (which can aid your understanding of the forces that shape our future and can help you make sense of a rapidly changing world).Central to these lectures are the tools and tricks that strategic thinkers have used to better approach problems and seek lasting solutions. Among those you'll learn how to use are the indirect approach (which offers you a much greater utility in achieving your objectives without approaching your opponent head-on); the value chain (a method that divides your team or organization into its value - producing activities so you can better inform yourself on its internal strengths and weaknesses; and the four actions framework (in which you ask yourself four questions to challenge your established logic in an effort to gain a stronger competitive advantage).

    We rely on them every day of our lives. They make us who we are. And yet the truth is they are far from being the accurate record of the past we like to think they are. True, we can all admit to having suffered occasional memory lapses, such as entering a room and immediately forgetting why, or suddenly being unable to recall the name of someone we've met dozens of times. But what if our minds have the potential for more profound errors, that enable the manipulation or even outright fabrication of our memories?In The Memory Illusion, forensic psychologist and memory expert Dr Julia Shaw uses the latest research to show the astonishing variety of ways in which our brains can indeed be led astray. She shows why we can sometimes misappropriate other people's memories, subsequently believing them to be our own. She explains how police officers can imprison an innocent man for life on the basis of many denials and just one confession. She demonstrates the way radically false memories can be deliberately implanted, leading people to believe they had tea with Prince Charles, or committed crimes that never happened. And she reveals how, in spite of all this, we can improve our memory through simple awareness of its fallibility. Fascinating and unnerving in equal measure, The Memory Illusion offers a unique insight into the human brain, challenging you to question how much you can ever truly know about yourself.

    Our Inheritance 2. Mendel and Genes 3. Genes and Chromosomes 4. The Search for the GeneDNA 5. DNA Structure and Replication 6. DNA Expression in Proteins 7. Genes, Enzymes, and Metabolism 8. From DNA to Protein 9. Genomes 10. Manipulating GenesRecombinant DNA 11. Isolating Genes and DNA 12. BiotechnologyGenetic Engineering 13. Biotechnology and the Environment 14. Manipulating DNA by PCR and Other Methods 15. DNA in IdentificationForensics 16. DNA and Evolution 17. DNA and Human Evolution 18. Molecular MedicineGenetic Screening 19. Molecular MedicineThe Immune System 20. Molecular MedicineCancer 21. Molecular MedicineGene Therapy 22. Molecular MedicineCloning and Stem Cells 23. Genetics and Agriculture 24. Biotechnology and Agriculture