The book deals with the structure of the Indian consumers, the reason behind why the Indian market is 'like that only' and what it takes to stay in the market. Thousands of International brands have come to the Indian market in a hope to find a billion-plus market. However, they have been faced by consumers who bargain for anything and everything. This market goes against the conventional perceptions of an emerging market. This leaves the seller with various questions about the Indian market. The answers to these questions can be found in this book. The book sheds light on the twelve key facets of the Indian consumer. It clearly explains the total earning of the Indians, and everything else about their consumption - choice, quantity, rate, and things that dictate their choices. Written with a powerful language, it presents sure-shot strategies to approach the Indian markets and the Indian consumers. This book helps the reader understand the market in a better way.Rama Bijapurkar is a famous and one of the most respected leaders of market strategy and Indian consumer behavior. She completed her MBA from IIM Ahmedabad and works as an Indian management and market research consultant. Her motto is to bring 'market focus to business strategy'. With the same goal, she works with leading Indian and global companies to provide guidance for developing their business market-strategies. Her other famous books include, Customer in the Boardroom: Crafting Customer-Based Business Strategy, and Winning in the Indian Market: Understanding the Transformation of Consumer India.

    In spite of Rice’s legendary gridiron skills, or even his ability to transform himself into an instant ballroom-dance prodigy on ABC’s hit TV series Dancing with the Stars, the surprising fact is, a guy like Jerry Rice is made and not just born. In Go Long! Rice shares the inspirational lessons and empowering practices that have helped him attain success, both on the football field and off. Through the ups and downs of Rice’s life and incomparable career, we discover how self-motivation, determination, and humility are the keys to achievement and true fulfillment. It’s been a long journey for Jerry Rice, from his childhood in Starkville, Mississippi, to a certain berth in the Pro Football Hall of Fame. As a kid, he was always working toward something, even if he wasn’t sure what it was. Rice honed his hand-eye coordination by catching airborne bricks tossed by his siblings while on the job with their bricklayer father, and he ran–everywhere. From these humble beginnings, Rice blazed a path to greatness in college and the NFL–a trip that was fueled by tireless effort and belief in a few simple principles, among them that achievement is a voyage, not a destination; that modesty and perseverance, not talent, are what determine how far you will go; and that everyone should strive to be a role model. Rice even demonstrates these rules in action, breaking down the greatest games from his stellar career. Go Long! is an inspiring book by a living sports legend. More than that, however, it is the story of how Jerry Rice awakened the champion within, illustration how we can unlock the greatness within ourselves.From the Hardcover edition.

    They have inspired people, given them hope, helped them overcome obstacles: it's no surprise that every title has been a bestseller. Now, the Chicken Soup series brings to you a collection of stories written for the Indian reader, by Indians. In Chicken Soup for the Indian Soul, the authors of these 101 stories share with you some of their most meaningful life experiences, focussing on subjects as varied as love, learning and letting go. These are heart-warming tales, about becoming the best person you can be, having hope in the face of adversity, and being happy with who you are. These stories will help you move forward towards a richer, more fulfilling and rewarding life.

    It documents the scale of devastation, the likely causes and consequences, and the resilience with which people faced those pandemics.The book also provides the first comprehensive coverage of the world's greatest demographic disaster ever to descend upon a country in a short period of time - the influenza pandemic in India in 1918, which claimed more lives than all the battle casualties of World War I. And it shows the continuing relevance of learning from those times to tackle contemporary challenges, such as COVID-19.

    This illustrated book describes how these multi-disciplinary centers of learning existed in several forms such as forest universities, brick-and-mortar universities and temple universities.It examines the funding for these citadels of learning and their graduation ceremonies. The process by which India's ancient systems of education helped to fuel a knowledge revolution around the world with its manuscripts, forming the basis for monographs and academic papers, is explained with references. The marauding incursions by Muslim invaders, which disrupted the idyllic world of university learning in India, followed by European colonization, which led to further erosion and degeneration of India's traditional learning systems, have been taken up in some detail. Readers will get a snapshot view of India's education system down the ages from ancient to modern times.

    The text provides a thorough, how-to explanation of each of the steps of the design process--from initial contact with the client to a completed master plan. The text's numerous illustrations and useful case study examples offer a rich learning experience for students. Whether you are just starting your design career or are a current practitioner, this valuable resource is sure to enhance your skills and knowledge.

    Thank you for your feedback and patience.From Andrew Warner:I first interviewed Paul Graham after I heard something shocking from Alexis Ohanian, a founder whose company was funded by Graham's Y Combinator. Alexis came to Mixergy to tell the story of how he launched and sold Reddit.If you're a founder, you know the kind of problems that founders have, right? Figuring out what product to create, how to build it, how to get users to try it, etc.Well Alexis didn't seem to have those problems, or at least they weren't as challenging for him as they were for most of the other 600 entrepreneurs I interviewed on Mixergy.Why? Because Paul Graham helped him launch his business.How did Graham make Reddit's launch easier and more successful than other companies' founding? How did he do the same for hundreds of other startups? And, more importantly, what can you learn from his experiences to grow your business?The book you're holding has those answers.Use what you're about to learn to build your successful startup. After you do, I hope you'll let me interview you so other founders can learn from your experience, the way you're about to benefit from Graham's.About Hyperink, the publisher:Hyperink is the easiest way for anyone to publish a beautiful, high-quality book.We work closely with subject matter experts to create each eBook. We cover topics ranging from higher education to job recruiting, from Android apps marketing to barefoot running.If you have interesting knowledge that people are willing to pay for, especially if you've already produced content on the topic, please reach out to us! There's no writing required and it's a unique opportunity to build your own brand and earn royalties.

    This book examines the extraordinary contribution of Sardar Patel,from his unflinching support to Gandhi's satyagrahas and the Indian freedom struggle,to his farsighted and courageous approach in a strong,integrated India

    One day, he promised to take her there so she could meet her half-sister, Bachanu, who had stayed behind. But at the age of sixteen - as she so vividly related in her bestseller Shame - Jasvinder ran away from home to escape a forced marriage. Her parents disowned her. 'Shame travels...' her father told her. Although her mother took all her other daughters to meet the extended family in the Punjab, Jasvinder was never allowed to go. With her own daughter about to marry, Jasvinder decides to challenge thirty years of rejection by going to India herself. She wants to explore her roots and to see for herself the place her parents called home until the day they died. What Jasvinder finds in India and what she learns changes the way she sees the world, and has important lessons for all of us. SHAME TRAVELS is not only a gripping and revealing quest, but also an inspirational journey of the heart.

    In his willingness to share, Sadhguru offers glimpses of the profound wisdom that is otherwise accessible to enlightened beings only.In this volume, Inner Management, Sadhguru shifts our focus to the inside, pointing out a way to establish a true sense of inner peace and well-being - by applying 'Inner Management.'

    He takes us to the eccentric paras (neighbourhoods) and clubs of the north and the south; past buildings crumbling silently into spectacular ruins; deep inside Park Street’s iconic restaurants and watering holes; through roads choked by political rallies; to rundown cinema halls haunted by lonely men; and into the lairs of soothsayers and tantric love gurus.Part personal essay, part documentary, part cultural history, Grand Delusions is utterly distinctive and full of surprises. Both intimate and provocative, it shines new light on a great and fascinating city.‘As someone whose formative years were spent in Kolkata, I read Indrajit Hazra’s book with keen interest—and delight. He conveys his deep knowledge of Kolkata’s history and culture with style and wit, deftly capturing the city’s glories and disenchantments, its ironies and its anxieties. The personal and the political are beautifully blended. I thought I knew Kolkata very well—now, after reading Hazra, I shall visit it afresh with new eyes, and greater understanding.’— Ramachandra Guha

    The sole India–China conflict that remains etched in our collective memory is the 1962 war, which India tragically lost. But five years later, in 1967, India and China faced off once again in the heights of Cho La and Nathu La at the Sikkim border.This time, overcoming the odds, India triumphed. The fallout of these forgotten battles was immense. China shied away from actively allying with Pakistan and the US during the 1971 India–Pakistan war. And despite several stand-offs in the half century since then, Beijing has never again launched a military offensive against India. This incredible book tells us why these battles ushered in an era of peace.Full of thrilling international intrigue and nail-biting battle scenes, this book is based on extensive research and interviews with army officers and soldiers who participated in these historic battles. It aims to rectify a blind spot in history and shine the spotlight on a story of incredible bravery that India should be proud of.

    Indian lead author Sarina Singh, eight years with Lonely Planet, has a greater insight into Indian society, culture and languages than any guidebook author detailed itinerary maps guide you around the main sights and highlights of the North, the South, and off the beaten track.

    As a result of this, Salman Rashid’s family fled Jalandhar for Pakistan, the newly created country across the border.They were among the nearly two million people uprooted from their homes in the greatest transmigration in history. Besides those who fled, other members of the family became part of a grimmer statistic: they featured among the more than one million unfortunate souls who paid with their lives for the division of India and creation of Pakistan.After living in the shadow of his family’s tragedy for decades, in 2008, Rashid made the journey back to his ancestral village to uncover the truth. A Time of Madness tells the story of what he discovered with great poignancy and grace. It is a tale of unspeakable brutality but it is also a testament to the uniquely human traits of forgiveness, redemption and the resilience of the human spirit.

    Thousands of years back they reached the earth, created a new species and named it 'human being.' After that they started modifying this process by reappearing on the earth after every 37 thousand years. During every visit, they take away the evils and leave back the good ones. Eric Von Danicane was a scientist who had sacrificed himself for finding the Gods. He struggled hard, he roamed through various nations, he went through the gullies and alleys all over the world to find about the existence of God. In this attempt the multi - millionaire Eric lost all his property. When he published his work based on the search of God, he again was became into a multimillionaire. Still, he could not find out the perfect solution revealing the secret of formation of human being. Dr. Sureshchandra Nadkarni has been a professor of Zoology in Wadia College and Pune University. He has presented before us the attempts of Eric Von Danicane in a very illustrative and entertaining manner.