A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.

    His plenary address, 'Specters of Marx', delivered in two parts, forms the basis of this book. Hotly debated when it was first published, a rapidly changing world and world politics have scarcely dented the relevance of this book.

    But sooner or later all of our tomorrows will run out. Each day that you postpone the hard work and succumb to the clutter that chokes creativity, discipline, and innovation will result in a net deficit to the world, to your company, and to yourself. Die Empty is a tool for individuals and companies that aren't willing to put off their best work. Todd Henry explains the forces that keep people in stagnation and introduces a three-part process for tapping into your passion: Excavate: Find the bedrock of your work to discover what drives you. Cultivate: Learn how to develop the curiosity, humility, and persistence that save you from getting stuck in ruts. Resonate: Learn how your unique brilliance can inspire others. Henry shows how to find and sustain your passion and curiosity, even in tough times.

    Often, computer science and computer engineering curricula don't provide students with a concentrated and consistent introduction to the fundamental concepts that underlie all computer systems. Traditional computer organization and logic design courses cover some of this material, but they focus largely on hardware design. They provide students with little or no understanding of how important software components operate, how application programs use systems, or how system attributes affect the performance and correctness of application programs. - A more complete view of systems - Takes a broader view of systems than traditional computer organization books, covering aspects of computer design, operating systems, compilers, and networking, provides students with the understanding of how programs run on real systems. - Systems presented from a programmers perspective - Material is presented in such a way that it has clear benefit to application programmers, students learn how to use this knowledge to improve program performance and reliability. They also become more effective in program debugging, because t

    Creativity For Sale is the story of how Jason took a crazy idea (IWearYourShirt) and turned it into social media marketing empire that generated over $1M in revenue in just a few short years. Whether you work at a 9-5 desk job, currently own your own business, or are an aspiring creative entrepreneur, this book will serve as a practical guide to helping you make money doing what you love. Jason shares his exact strategies, tips, tricks, and processes that have helped him create profitable businesses that get noticed by the likes of The Today Show, CNBC, Wall Street Journal, The New York Times, and many more media outlets. In Creativity For Sale, Jason shares stories of realigning his values and goals in life to become happier, healthier, and more focused. The world of online marketing and social media are noisy and crowded, this book will help you learn how to stand out from the crowd.

    These 2.7 billion people are not just the world’s greatest challenge—they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world’s most intractable problems.The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by what they call “the ruthless pursuit of affordability.”Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, healthcare, and other necessities at a fraction of the usual cost and at profit margins attractive to investors.Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the world’s poorest people.

    In 2017, they face the problems of underemployment, unaffordable housing and economists who write crap columns telling them that it's their fault for taking an Uber to brunch.Today, the future's so dark, we need night vision goggles, not a few liberal guys shining a torch on a sandwich. Maybe today, we could use the light of Karl Marx.Marx may not have had much to say about brunch in the twenty-first century, but he sure had some powerful thoughts about where the system of capitalism would land us. Over time, it would produce a series of crises, he said, before pushing the wealth so decisively up, a top-heavy system would come crashing down with a push.Pushy old communist Helen Razer offers an introduction to the thought of Marx for Millennials, and anyone else tired of wage stagnation, growing global poverty and economists writing desperate columns saying everything would work better, if only we stopped eating sandwiches. Brunchers of the world must unite! They have nothing to lose but a life lived for the wealth of a few. Both for themselves and their comrades in the Global South, they have a world to win.

    In As We Have Always Done, Leanne Betasamosake Simpson locates Indigenous political resurgence as a practice rooted in uniquely Indigenous theorizing, writing, organizing, and thinking.Indigenous resistance is a radical rejection of contemporary colonialism focused around the refusal of the dispossession of both Indigenous bodies and land. Simpson makes clear that its goal can no longer be cultural resurgence as a mechanism for inclusion in a multicultural mosaic. Instead, she calls for unapologetic, place-based Indigenous alternatives to the destructive logics of the settler colonial state, including heteropatriarchy, white supremacy, and capitalist exploitation.