Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley


Antonio García Martínez - 2016
    Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?

Who Are You?


Megan Henley - 2016
    And he found his perfect victim. A true story of the ultimate deception.25-year-old Megan Henley put her five-year-old daughter to bed one evening and switched on her laptop. A Facebook ‘friend request’ seemed to be genuine. There were a few common friends and very similar interests, so Megan accepted.With that one simple act, she changed her life forever. In her words: ‘looking back on it, it was as if I had opened my front door to a stranger, as if I had thrown away every precaution I’d ever put in place, as if I had freely given access to my whole world – all because of some naïve belief that it was ‘just’ a friend request on a social media site.’ Megan is tricked into a relationship, paranoia and ultimately betrayal by the man she loved and trusted but nothing is as it seems.

The Evolution of Everything: How New Ideas Emerge


Matt Ridley - 2015
    Drawing on anecdotes from science, economics, history, politics and philosophy, Matt Ridley’s wide-ranging, highly opinionated opus demolishes conventional assumptions that major scientific and social imperatives are dictated by those on high, whether in government, business, academia, or morality. On the contrary, our most important achievements develop from the bottom up. Patterns emerge, trends evolve. Just as skeins of geese form Vs in the sky without meaning to, and termites build mud cathedrals without architects, so brains take shape without brain-makers, learning can happen without teaching and morality changes without a plan.Although we neglect, defy and ignore them, bottom-up trends shape the world. The growth of technology, the sanitation-driven health revolution, the quadrupling of farm yields so that more land can be released for nature—these were largely emergent phenomena, as were the Internet, the mobile phone revolution, and the rise of Asia. Ridley demolishes the arguments for design and effectively makes the case for evolution in the universe, morality, genes, the economy, culture, technology, the mind, personality, population, education, history, government, God, money, and the future.

The Actor's Life: A Survival Guide


Jenna Fischer - 2017
    Louis. With a theater degree in hand, she was certain everything would fall easily into place. Never mind that she didn’t know a single person in the entertainment industry. She was determined, she was confident, she was ready to work hard. So, what could go wrong?Uh, basically everything. It would be eight long years before she landed her Emmy-nominated role of Pam Beesley on The Office—nearly a decade of failure, struggle, rejection and doubt. The path to professional acting was more competitive than she’d ever imagined. Headshots, agents, classes, auditions . . . there was a lot to learn. And with so many obstacles to navigate, it wasn’t always easy to fight off discouragement. If only she’d had a handbook for the struggling actor. Or, better yet, someone to show her the way—an established actor who could manage her expectations, educate her about the business, and reassure her in those moments of despair.Jenna Fischer wants to be that person for you. With candor and wit, Fischer lays out what it takes to establish yourself in the profession. Based on her own memorable and hilarious experiences, she provides invaluable advice on how to get the right head shot, what to look for in representation, and the importance of getting out there and just doing something. She also provides helpful hints on how to be gutsy and take risks, the tricks to good auditioning and callbacks, and how not to fall for certain scams. (Auditions in a guy’s apartment are probably not legit—or at least not for the kind of part you’re looking for!)Fischer’s inspiring guidance will make you feel like you have a trusted friend who’s made the journey and has now returned to walk beside you, pointing out the pitfalls as you blaze your own path toward the life of a professional actor.

The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies


Erik Brynjolfsson - 2014
    Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.Amid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.

The Marble Faun of Grey Gardens: A Memoir of the Beales, the Maysles Brothers, and Jacqueline Kennedy


Jerry Torre - 2018
    The book is a behind-the-scenes look at “Big Edie” and “Little Edie” and their bizarre and reclusive life of squalor amidst the tremendous wealth of East Hampton, the family bond that developed between Jerry and them, and the afternoon everything was turned upside down forever with the arrival of documentary filmmakers Albert and David Maysles.What begins as a teenager coming upon what he assumed was an old, abandoned house takes on new dimensions when suddenly Edie appeared on the porch draped in a shower curtain with an apron tied around her head. “You must be the Marble Faun,” she told the stunned Jerry. Rather than chasing him away as he at first feared, she invited Jerry to meet her mother upstairs.So begins a strange and unusually close friendship with the two women as Jerry takes on the task of volunteer gardener of their estate, often sleeping nights in their living room and staying out of the way of mother-daughter arguments. The Marble Faun of Grey Gardens is Jerry’s look back on the filming of Grey Gardens but also how the notoriety the movie achieved changed his life along with the Beales’s as their private world was shared with audiences everywhere.

Embrace Your Weird: Face Your Fears and Unleash Creativity


Felicia Day - 2019
    Including Felicia’s personal stories and hard-won wisdom, Embrace Your Weird offers: —Entertaining and revelatory exercises that empower you to be fearless, so you can rediscover the things that bring you joy, and crack your imagination wide open —Unique techniques to vanquish enemies of creativity like: anxiety, fear, procrastination, perfectionism, criticism, and jealousy —Tips to cultivate a creative community —Space to explore and get your neurons firing Whether you enjoy writing, baking, painting, podcasting, playing music, or have yet to uncover your favorite creative outlet, Embrace Your Weird will help you unlock the power of self-expression. Get motivated. Get creative. Get weird.

One Click: Jeff Bezos and the Rise of Amazon.com


Richard L. Brandt - 2011
    It can almost be summed up by the button on every page: "Buy now with one click."Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next.Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

True Indie: Life and Death in Filmmaking


Don Coscarelli - 2018
    Travel with him as he chaperones three out-of-control child actors as they barnstorm Japan, almost drowns actress Catherine Keener in her first film role, and transforms a short story about Elvis Presley battling a four thousand year-old Egyptian mummy into a beloved cult classic film.Witness the incredible cast of characters he meets along the way from heavy metal god Ronnie James Dio to first-time filmmakers Quentin Tarantino and Roger Avary. Learn how breaking bread with genre icons Tobe Hooper, John Carpenter and Guillermo Del Toro leads to a major cable series and watch as he and zombie king George A. Romero together take over an unprepared national network television show with their tales of blood and horror.This memoir fits an entire film school education into a single book. It's loaded with behind-the-scenes stories: like setting his face on fire during the making of Phantasm, hearing Bruce Campbell's most important question before agreeing to star in Bubba Ho-tep, and crafting a horror thriller into a franchise phenomenon spanning four decades. Find out how Coscarelli managed to retain creative and financial control of his artistic works in an industry ruled by power-hungry predators, and all without going insane or bankrupt.True Indie will prove indispensable for fans of Coscarelli's movies, aspiring filmmakers, and anyone who loves a story of an underdog who prevails while not betraying what he believes.

Future Noir: The Making of Blade Runner


Paul M. Sammon - 1996
    Dick's brilliant and troubling SF novel Do Androids Dream of Electric Sheep, still rules as the most visually dense, thematically challenging, and influential SF film ever made. Future Noir is the story of that triumph.The making of Blade Runner was a seven-year odyssey that would test the stamina and the imagination of writers, producers, special effects wizards, and the most innovative art directors and set designers in the industry.A fascinating look at the ever-shifting interface between commerce and the art that is modern Hollywood, Future Noir is the intense, intimate, anything-but-glamerous inside account of how the work of SF's most uncompromising author was transformed into a critical sensation, a commercial success, and a cult classic.

Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age


Michael A. Hiltzik - 1999
    And they did it without fanfare or recognition from their employer. Hiltzik's Dealers of Lightning provides a fascinating look at technohistory that sets the record straight. In Dealers of Lightning, Hiltzik describes the forces and faces behind the revolution that the Xerox PARC team single-handedly spawned. The Xerox PARC group was composed solely of top technical minds. The decision was made at Xerox headquarters to give the team complete freedom from deadlines and directives, in hopes of fostering a true creative environment. It worked — perhaps too well. The team responded with a steady output of amazing technology, including the first version of the Internet, the first personal computer, user-friendly word-processing programs, and pop-up menus. Xerox, far from ready for the explosion of innovation, failed to utilize the technology dreamed up by the group. Out of all the dazzling inventions born at Xerox PARC, only a handful were developed and marketed by Xerox. However, one of these inventions, the laser printer, proved successful enough to earn billions for the company, therefore justifying its investment in the research center. Most oftheteam's creations would go on to be developed and perfected by other companies, such as IBM, Apple, and Microsoft. Drawing from interviews with the engineers, executives, and scientists involved in the Xerox PARC, Dealers of Lightning chronicles an amazing era of egos, ideas, and inventions at the dawn of the computer age.

The Grim Reaper: The Life and Career of a Reluctant Warrior


Stu Grimson - 2019
    They all grew up dreaming of skating in the big league as stars. Then one day, a coach tells them the only way to make it is to drop the gloves. And every guy says the same thing: I'll do whatever it takes to play in the NHL.Not Stu Grimson, though. When he was offered a contract to patrol the ice for the Calgary Flames, he said no thanks, and went to university instead. And that's the way Grimson has approached his career and his life: on his own terms. He stared down the toughest players on the planet for seventeen years, while working on his first university degree. He retired on his own terms, and went on to practice law, including a stint as in-house counsel for the NHLPA.This has put him in a unique position when it comes to commenting on the game. He's seen it from the trenches, and he's seen it from the courtroom. This puts him in the eye of the storm surrounding fighting and concussions. And he handles that the way he does everything: on his own terms. When Don Cherry called him out on televison, it was the seemingly indominable Cherry who backed down. Hockey fans will be fascinated by his data-driven defence of fighting.But in the end, this is not a book about fighting and locker-room stories. It's the story of a young man who ultimately took on the toughest role in pro sports and came out the other side. Where many others have not.

Always Fresh


Ron Joyce - 2006
    Many know that it was hockey legend Tim Horton who opened the first restaurant, but few know the inside story of Ron Joyce, who, after the death of Horton, grew the company into a colossal North American enterprise. Always Fresh is Joyce’s own story about the much-loved business that has become a cultural tradition, from 1964 and the first almost-failed Tim Hortons to Joyce’s decision to sell the company to Dave Thomas of Wendy’s.Along the way, Joyce provides an account of the strategy behind the chain’s phenomenal expansion, the Tim Hortons philosophy of freshness and quality, and the company’s successful launch of such products as Timbits. This is a candid look at the successes and failures of a business empire and the determined passion of a man who changed our morning routines forever.

Nikola Tesla: Imagination and the Man That Invented the 20th Century


Sean Patrick - 2013
    It’s no coincidence that geniuses not only dare to dream of the impossible for their work, but do the same for their lives. They’re audacious enough to think that they’re not just ordinary players. Few stories better illustrate this better than the life of the father of the modern world, a man of legendary imaginative power and wonder: Nikola Tesla.In this book, you’ll be taken on a whirlwind journey through Tesla’s life and work, and not only learn about the successes and mistakes of one of history’s greatest inventors, but also how to look at the world in a different, more imaginative way.Read this book now and learn lessons from Nikola Tesla on why imagination is so vital to awakening your inner genius, and insights into the real “secret” to creativity, as explained by people like Jobs, Picasso, Dali, and Twain.

Pictures at a Revolution: Five Movies and the Birth of the New Hollywood


Mark Harris - 2008
    Explores the epic human drama behind the making of the five movies nominated for Best Picture in 1967-Guess Who's Coming to Dinner, The Graduate, In the Heat of the Night, Doctor Doolittle, and Bonnie and Clyde-and through them, the larger story of the cultural revolution that transformed Hollywood, and America, forever.