He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    After all, to observe was to be accepted and to be accepted was to be loved. She married a man from within the fold and quickly began a family. But over the years, her doubts became noisier than her faith, and at age forty she could no longer breathe in what had become a suffocating existence. Even though it would mean the loss of her friends, her community, and possibly even her family, Tova decides to leave her husband and her faith. After years of trying to silence the voice inside her that said she did not agree, did not fit in, did not believe, she strikes out on her own to discover what she does believe and who she really is. This will mean forging a new way of life not just for herself, but for her children, who are struggling with what the divorce and her new status as “not Orthodox” means for them.This is a memoir about what it means to decide to heed your inner compass at long last. To free the part of yourself that has been suppressed, even if it means walking away from the only life you’ve ever known. Honest and courageous, Tova takes us through her first year outside her marriage and community as she learns to silence her fears and seek adventure on her own path to happiness.

    They have won 11 World Series titles and some of the most famousplayers in the history of the game have worn the storied “Birds on the Bat”uniform.While thaton-field success has been well documented, IntentionalWalk is the first book which goes beyond the story of what happens on thefield to take an in-depth look at the men inside the Cardinal uniforms, andexamine how their strong Christian faith is one of the driving forces behindtheir success.Intentional Walk features the stories of AdamWainwright, David Freese, Lance Berkman, Matt Holliday, Carlos Beltran, JasonMotte and other members of the 2012 Cardinals, written as those players and therest of the team tried to repeat the 2011 world championship. The book talksabout how they became Christians and offers their testimony about what it meansfor them to have God play such a prominent role in their lives.Playing forfirst-year manager Mike Matheny, a strong Christian as well, these men talkabout their success and failure, about the challenges that come from playingbaseball at the highest level, and how thankful and blessed they are to havethat God-given ability. In the end, however, what is far more important to themis their life-long relationship they have established with Jesus Christ.

    Matt, cover more than half of the Zohar's commentary on the Book of Genesis (through Genesis 32:3). This is the first translation ever made from a critical Aramaic text of the Zohar, which has been established by Professor Matt based on a wide range of original manuscripts. The extensive commentary, appearing at the bottom of each page, clarifies the kabbalistic symbolism and terminology, and cites sources and parallels from biblical, rabbinic, and kabbalistic texts. The translator's introduction is accompanied by a second introduction written by Arthur Green, discussing the origin and significance of the Zohar. Please see the Zohar Home Page for ancillary materials, including the publication schedule, press release, Aramaic text, questions, and answers.Further information on the Zohar:Sefer ha-Zohar, "The Book of Radiance," has amazed and overwhelmed readers ever since it emerged mysteriously in medieval Spain toward the end of the thirteenth century. Written in a unique Aramaic, this masterpiece of Kabbalah exceeds the dimensions of a normal book; it is virtually a body of literature, comprising over twenty discrete sections. The bulk of the Zohar consists of a running commentary on the Torah, from Genesis through Deuteronomy. This translation begins and focuses here in what are projected to be ten volumes. Two subsequent volumes will cover other, shorter sections.The Zohar's commentary is composed in the form of a mystical novel. The hero is Rabbi Shim'on son of Yohai, a saintly disciple of Rabbi Akiva who lived in the second century in the land of Israel. In the Zohar, Rabbi Shim'on and his companions wander through the hills of Galilee, discovering and sharing secrets of Torah.On one level, biblical figures such as Abraham and Sarah are the main characters, and the mystical companions interpret their words, actions, and personalities. On a deeper level, the text of the Bible is simply the starting point, a springboard for the imagination. For example, when God commands Abraham, Lekh lekha, Go forth... to the land that I will show you (Genesis 12:1), Rabbi El'azar ignores idiomatic usage and insists on reading the words more literally than they were intended, hyperliterally: Lekh lekha, Go to yourself! Search deep within to discover your true self.At times, the companions themselves become the main characters, and we read about their dramatic mystical sessions with Rabbi Shim'on or their adventures on the road, for example, an encounter with a cantankerous old donkey driver who turns out to be a master of wisdom in disguise.Ultimately, the plot of the Zohar focuses on the ten sefirot, the various stages of God's inner life, aspects of divine personality, both feminine and masculine. By penetrating the literal surface of the Torah, the mystical commentators transform the biblical narrative into a biography of God. The entire Torah is read as one continuous divine name, expressing divine being. Even a seemingly insignificant verse can reveal the inner dynamics of the sefirot—how God feels, responds and acts, how She and He (the divine feminine and masculine) relate intimately with each other and with the world.

    What is it, and where can it be found? Is it an ideal to be hoped for in the next life, or a reality to be sought here and now? "To me there was never a time when we had a greater need for happiness and for the peace, contentment, serenity, hope, gratitude, and joy that are part of it," writes Mary Ellen Edmunds. In Happiness: Finders, Keepers, she offers a wealth of practical, cheery, spirit-filled suggestions for living a happier life. Since our Father in Heaven's plan is "the great plan of happiness," and since one of the reasons for our very existence is that we "might have joy" (2 Nephi 2:25), it's clear that we're meant to be happy right now, here, today! We can do so, even in the midst of trials, if we understand the true nature of this heavenly gift. "I am convinced that even with the heavy burdens, the awful injustices, and the tragedies in the world, there is happiness all around us," writes the author. "We must be the finders and the keepers — those who are aware of and who cherish this holy, abundant blessing." Overcoming stress, maintaining a sense of humor, remembering our blessings, feeling gratitude — these are just some of the paths to happiness discussed in this delightful book. Warm personal stories and solid insights from the scriptures and the words of Church leaders help shape our perspective. The message is one of hope: There are things we can do and feel that will make us almost instantly happier. As Mary Ellen says: "May we remember that we already chose the great plan of happiness, but we need to choose it again, hour after hour and day after day, through all our earthly experiences. . . . If we will, we can live happily ever after!"

    Those writings comprise My Time With God, the 365-day devotional that shares powerful insight into Joyce's spiritual reflections and journey. Each daily entry guides readers through a narrative of meditations, an uplifting declaration, and relevant scripture to encourage greater intimacy with God. Including spiritual revelations experienced by one of the world's leading Bible teachers, this book will renew readers' minds, offering assurance of God's complete love and desire for closeness with them.

    For your study this school year, you will first complete reading assignments from the scripture text for this course—the Book of Mormon—and then you will complete the individual lessons. Once a week you will meet with a seminary teacher to submit your work and participate in a weekly lesson.Seminary is a daily religious education program. Prayerfully studying your scriptures should be a daily practice. You will need to work on your seminary assignments each school day, even though you will not attend a seminary class each day. There are 32 units to be completed during the course. The reading chart on page viii shows what you should study for each unit. Your teacher will help you understand when each unit is due. The lessons in this study guide should each take about 30 minutes to complete, in addition to your daily scripture study.You should have two scripture study journals (or two notebooks), separate from your personal journal, in which you will write the assignments from the study guide activities. Each week that you meet with your teacher, you should turn in the scripture study journal containing the completed assignments from the study guide activities you completed for that week. Your teacher will read and respond to the assignments and return that scripture study journal to you the following week. You could also write your responses on paper in a loose-leaf binder and turn in the pages you did that week. Then, when your teacher returns the pages, you could put them back into the notebook."

     Lew is one of the most sought-after rabbis on the lecture circuit. He has had national media exposure for his dynamic fusion of Eastern insight and Bible study, having been the subject of stories on ABC News, the McNeil Lehrer News Hour, and various NPR programs. In the past five years there have been national conferences on Jewish meditation in San Francisco, Los Angeles, and Miami where Lew has been a featured speaker. Lew's first book, One God Clapping, was a San Francisco Chronicle bestseller and winner of the PEN Josephine Miles Award for Literary Excellence. Publishers Weekly hailed him as "a perceptive thinker" for his "refreshing and sometimes startling perspective" in his last book, This Is Real and You Are Completely Unprepared.

    By helping them understand the Bible as Jesus and his first-century listeners would have, she bridges the gaps of time and culture in order to open the Bible to readers today.Combining careful research with engaging prose, Tverberg leads us on a journey back in time to shed light on how this Middle Eastern people approached life, God, and each other. She explains age-old imagery that we often misinterpret, allowing us to approach God and the stories and teachings of Scripture with new eyes. By helping readers grasp the perspective of its original audience, she equips them to read the Bible in ways that will enrich their lives and deepen their understanding.

    And angels are all around if we are open to seeing them and accepting their help. You’ll be inspired, awed and comforted by these 101 stories from ordinary people who’ve had extraordinary experiences, including: The young family caught in a snowstorm who were rescued by a man named David and hosted in his cabin—who learned afterwards that David and his family had died three years earlier on the same highway they were stuck on The widow who had been making snow angels with her husband for decades and then found two perfect ones in the fresh snow by his memorial bench one wintry morning—with no footprints leading to them The daughter whose dying mother promised to send flowers, who returned from the funeral to find her mom’s almost dead Christmas cacti had blossomed, covering an entire room with flowers The mother who saw her husband hoisting their little girl by one arm from a lake she’d fallen into, but didn’t see the man her husband says was holding the girl’s other arm The notoriously grumpy old man in a nursing home who spent a whole day happily saying goodbye to everyone and thanking them because an angel told him, correctly, it would be his last day on earth The teenager working in a hotel kitchen who was pushed away by an invisible force while standing in a group of people, and just missed being hit by a large piece of equipment that fell right where she’d been standing

    It is also the world’s smallest sovereign state–covering a mere square kilometer of land within Rome. But within that small area is a region rich in secrets, conspiracies, and intrigue. SECRETS OF THE VATICAN flings open the Vatican’s doors to reveal the hub of one of the world’s most powerful organizations. The book profiles the Vatican’s political status as Europe’s last absolute dominion and its unique independence: Vatican City boasts its own citizenship, flap, postage stamp, mercenary security force, diplomatic corps, and cash machines that offer the Vatican Bank’s services–in Latin. The book also reveals how this tiny country runs its business from year to year–and why Vatican City has the highest crime rate per capita of any nation in the world. The Vatican is the spiritual focus for the world’s one billion Catholics; it is also the focus of many less-than-spiritual conspiracy theories, ranging from allegations of press censorship, racketeering, and money-laundering to outright murder. SECRETS OF THE VATICAN examines the evidence behind these allegations and draws its own conclusions as to the Papacy’s continuing influence in the world.

    Mukerjee was one of the first Indian followers of Maharaj-ji Westerners met in the late 60s and early 70s when they came seeking this Neem Karoli Baba that Ram Dass wrote about. Dada was fluent in English. He?d been a professor of economics at Allahabad University, editor of a prestigious economics journal, and a political activist. It was the women in his family who were interested in religion and spiritual matters until Maharaj-ji moved into Dada?s home. Dada gave up all his worldly activities then to follow Maharaj-ji. Westerners learned surrender from their acquaintance with Dada, that is did not enslave but frees. They saw there was no space between when Maharaj-ji spoke and Dada acted. His level of service to his Baba while hard for Westerners to understand was beautiful in its simplicity and acceptance of the moment.After Maharaj-ji?s death Westerners began gathering at Dada?s house, eager to hear his stories about Maharaj-ji. They couldn?t get enough and would keep Dada up late talking about his Baba. Now we have this delightful book containing Dada?s stories of the great Indian saint Neem Karoli Baba. Readers will find themselves captivated by Dada?s remembrances, informed, and challenged. Dada opens wide for us a window into Indian spiritual culture as you begin to understand what it is that happens when Guru calls and the devotee replies ?yes.? ? Paperback, 224 pages. Published by the Hanuman Foundation, 1990. The story of one of Neem Karoli Baba?s Indian devotees about his time living in Maharaj-ji?s shadow. Rich with numerous photos of Neem Karoli Baba and Mukerjee and Indian ashram life. Mukerjee often served as Neem Karoli Baba?s translator and writes in a manner easily understood by Westerners, as he leads readers into an understanding of Indian spiritual values.

     The evolution of church culture has been something that has needed to happen for a long time. Culture, traditions, oral laws, and the status quo can be a good thing... but it can also be a bad thing. Do you remember what was happening in Israel around the time that Christ came on to the scene? Israel started to live by their own set of oral laws and traditions, or what we might refer to today as "culture." The "culture" in Israel when Christ showed up was one of the most judgmental and hypocritical cultures the world had ever seen. It was a very isolated and unaccepting culture. But Christ showed up and cast a net over all types of people. The Greeks, the Romans, the Samaritans, and every other nation across the globe. His net covered even the worst of repentant sinners. The only people that were excluded or "damned" were the unrepentant elite, the "scribes and Pharisees, hypocrites" who "strain at a gnat, and swallow a camel" (Matthew 23:23-24). Christ took the existing covenants and commandments and simplified them. He brought an evolution of love, empathy, and compassion. He built a culture that was geared toward the lowly of heart and revolted against those who spent their lives pointing out the flaws in others. "For ye are like unto whited sepulchers, which indeed appear beautiful outward, but are within full of dead men's bones, and of all uncleanness" (Matthew 23:27). The bulk of Israel was living according to their culture and their superstition instead of their religion. This has been the bane of each and every covenant society, which caused Joseph Smith to say, "What many people call sin is not sin; I do many things to break down superstition, and I will break it down." The doctrine of the LDS church doesn't lose people. It's the culture and superstition that causes unnecessary strife. This book, The Cultural Evolution Inside of Mormonism addresses the changing culture, the unprecedented changes that are taking place in the church, and the historical transparency. The Table of Contents explains where this book will take you: 1. More Extended Hands 2. Fewer Wrecking Balls 3. The Cultural Evolution 4. Not Customizing Christ 5. The Three Types of Mormons 6. A Place Where Doubters Are Welcome 7. The Kindness of Christ 8. Embracing Intellectuals and Scholars 9. Change in The Church Comes Slowly For A Reason 10. The Humble Few 11. Millennial Mormons 12. Making Rash Decisions 13. Giving Volunteers A Break 14. Logical Evidence For The Church Is Mounting 15. From Which All Others Are Derived 16. Temple Workers Galore 17. No Other Religion Provides A Better Hope 18. People Throwing The Book of Mormon Out The Window 19. The Bible That Needed To Be Rescued 20. Looking For Just One Reason To Believe 21. Liberal Conservatives 22. Pageantry In The Church 23. Peeling Back Polygamy 24. Looking At Tithing A Little Differently 25. Not Judging Others Sabbath Day Worship 26. The Place For Gays Inside The Church 27. What I Really Believe 28. Why I Love The Church

    Peter and Natasha's journey starts in drizzle and wind as they scale Croagh Patrick, Ireland's Holy Mountain in Mayo, before setting off immediately afterwards for the Pyrenees in France. There, they start walking the Camino, the Way of St James, to Santiago de Compostela. It is a grueling trek over three mountain ranges; through fields and valleys, villages, towns and cities, to the lush countryside and forests of Galicia, and eventually to Finisterre, the pagan end of the earth. Along the way, they meet a motley collection of other pilgrims with whom they laugh, cry and above all have fun amid moments of high drama, exhilaration and sometimes exhaustion. They run with the bulls and parade in a fiesta; they pray with the faithful, and explore the Camino's rich Christian and pagan history; they stay in its sometimes Spartan pilgrim hostels and appreciate the richness of living simply. "A lovely book for those who have done the Camino, or like me, are thinking of doing it."--The Dubliner. "This is a travel book, certainly, but it is much much, more than that. It's about family and friendship and camaraderie, and it is, in the end, a wonderfully warm story about the bond between a loving adventurous father and his daughter ready to embrace the world."-The Irish Mail on Sunday.