How to Fish is a gem of a book that gets to the heart of the passion for angling: that there's more to fishing than catching fish.

    I hope it helps you too!

    Lewis Pugh knows oceans. He was the first to complete a long distance swim in every ocean of the world, and has pioneered more swims around famous landmarks than any other person in history. He swam across the icy waters of the North Pole to highlight the melting of the Arctic Sea ice, and across a glacial lake on Mount Everest to draw attention to the impact of climate change on the Himalayan glaciers. It was there that he met his first yak. Trekking behind them up the icy slopes, watching them cross skeletal bridges over dizzying ravines, and listening to them breathe outside his tent each night, Lewis got to think about the things he most admires in a yak. And found that those qualities were not unlike the ones that enabled him to meet his own challenges - and achieve things that people believed to be impossible.In 21 Yaks and a Speedo, Lewis shares his ability to dream big dreams, build crack teams, and get the job done. You'll be inspired by his devotion to excellence, his loyalty to his crew, and his belief in never giving up. These are 21 strategies Lewis used to achieve what no one thought was possible. The principles are simple but effective. Stick by them, he says, and you will achieve your own impossible.

    With "The Gashouse Gang," John Heidenry delivers the definitive account of one the greatest and most colorful baseball teams of all times, the 1934 St. Louis Cardinals, filled with larger-than-life baseball personalities like Branch Rickey, Leo Durocher, Pepper Martin, Casey Stengel, Frankie Frisch, and—especially—the eccentric good ol' boy and great pitcher Dizzy Dean and his brother Paul. The year 1934 marked the lowest point of the Great Depression, when the U.S. went off the gold standard, banks collapsed by the score, and millions of Americans were out of work. Epic baseball feats offered welcome relief from the hardships of daily life. The Gashouse Gang, the brilliant culmination of a dream by its general manager, Branch Rickey, the first to envision a farm system that would acquire and "educate" young players in the art of baseball, was adored by the nation, which saw itself—scruffy, proud, and unbeatable—in the Gang. Based on original research and told in entertaining narrative style, "The Gashouse Gang" brings to life a bygone era and a cast full of vivid personalities, and unearths a treasure trove of baseball lore that will delight any fan of the great American pastime.

    The text is published in full color and contains striking sailing photography from well-known photographer Billy Black, and world-class illustrations from award-winning illustrator Peter Bull. One of the text's most distinguishing features is its user friendly "spreads" in which instructional topics are self-contained on opposing pages throughout the book. This easy to read learning tool follows the critically acclaimed Sailing Made Easy, which Sailing Magazine called "best in class" upon its release in 2010. Sailing Made Easy is the #1 resource in basic sailing education, and Coastal Cruising Made Easy is poised to become the industry standard in intermediate sailing education.

    Bean Ultimate Book of Fly Fishing, an exciting full-color book for beginning and expert fly anglers alike. Brought to you in conjunction with L.L. Bean, America's most trusted name in outdoor apparel, and written by unquestioned experts in the field, this book is divided into four essential parts--General Fly Fishing, Fly Fishing for Bass, Fly Casting, and Fly Tying--and covers each with in-depth analysis in clear, easy-to-follow language. Learn about assembly of fly tackle; the biology of fish; natural fish foods and how to imitate them; safety techniques; bass flies; where to find bass; the eleven habits of highly effective fly casters; the basic four-part cast; the roll cast; the basics of fly tying; types of flies; the top ten most popular and successful fly patterns; and much more. The L.L. Bean Ultimate Book of Fly Fishing is the perfect gift for seasoned anglers looking to improve their skills, novices picking up a fly rod for the first time, and for all those who have ever dreamed of trading in their suits for a pair of waders.

    Three modern day Tom Sawyers, with no caving expertise but an abundance of bravado, made Hannibal ground zero for a terrifying calamity that would leave its traumatic mark for half a century. Joel Hoag, his brother Billy, and their friend Craig Dowell vanished after exploring a vast and complex maze cave system that had been exposed by highway construction. Fifty years later, their fate remains the ultimate unsolved mystery.

    Pleasant Animal Shelter"Benjamin writes with love and sensitivity about caring for pets 'adopted' from a shelter."--Publishers Weekly"...a solid training program...a great book."--Job Michael Evans, Dog Fancy"Why a book like this has never before been written is beyond me. It is an invaluable guide to rehabilitating those myriad unfortunate dogs which have either never had a home or have been shuttled from one owner to another, losing confidence, trust and self-esteem every step of the way. It is an absolute must for every owner who wants his second-hand dog to regain the ability to become the warm, loving companion every dog should be."--Kenneth A. Marden, President, The American Kennel Club"...Carol Lea Benjamin has written a witty, sound and thoroughly appropriate book on the extraordinary advantages that each of us who has second-hand pets knows first-hand. If you're thinking about sharing your life with a pet or with another pet, read this book first!"--John F. Kullberg, President, ASPCA

    Currently the play-by-play announcer for the Toronto Blue Jays, Martinez has witnessed enormous change in the game he loves, as it has morphed from a grassroots pastime to big business. Not all of the change has been for the better, and today’s fans struggle to connect to their on-the-field heroes as loyalty to club and player wavers and free agency constantly changes the face of every team’s roster.In Change Up, Martinez offers his unique insights into how Major League Baseball might reconnect with its fanbase, how the clubs might train and prepare their players for their time in “The Show,” and how players might approach the sport in a time of sagging fan interest. Martinez isn’t shy with his opinions, whether they be on pitch count, how to develop players through the minor-league system, and even if there should be a minor-league system at all. Always entertaining, ever insightful, Martinez shares brilliant insights and inside pitches about summer’s favourite game.

    In an improbable performance that the New York Times called "the greatest moment in the history of the Fall Classic," Larsen, an otherwise mediocre journeyman pitcher, retired twenty-seven straight Dodger batters to clinch a perfect game and, to date, the only postseason no-hitter ever witnessed in major league baseball. Here, Lew Paper delivers a masterful pitch-by-pitch account of that fateful day and the extraordinary lives of the players on the field- seven of whom would later be inducted into the Hall of Fame. Meticulously researched and relying on dozens of interviews, Paper's gripping narrative recreates Larsen's feat in a pitching duel that featured legendary figures such as Mickey Mantle, Jackie Robinson, Yogi Berra, and Roy Campanella. More than just the story of a single game, Perfect is a window into baseball's glorious past.

    It’s actually an innovative way to understand chaos theory, and the remarkable complexity of modern professional football.   In Newton’s Football, journalist and New York Times bestselling author Allen St. John and TED Speaker and former Yale professor Ainissa Ramirez explore the unexpected science behind America’s Game. Whether it’s Jerry Rice finding the common ground between quantum physics and the West Coast offense or an Ivy League biologist explaining—at a granular level—exactly how a Big Mac morphs into an outside linebacker, Newton’s Football illuminates football—and science—through funny, insightful stories told by some of the world’s sharpest minds.   With a clear-eyed empirical approach—and an exuberant affection for the game—St. John and Ramirez address topics that have long beguiled scientists and football fans alike, including:   • the unlikely evolution of the football (or, as they put it, “The Divinely Random Bounce of the Prolate Spheroid”) • what Vince Lombardi has in common with Isaac Newton • how the hardwired behavior of monkeys can explain a head coach’s reluctance to go for it on fourth-down • why a gruesome elevator accident jump-started the evolution of placekicking • how Teddy Roosevelt saved football using the same behavioral science concept that Dreamworks would use to save Shrek • why woodpeckers don’t get concussions • how better helmets actually made the game more dangerous   Every Sunday the NFL shares a secret with only its savviest fans: The game isn’t just a clash of bodies, it’s a clash of ideas. The greatest minds in football have always possessed an instinctual grasp of science, understanding the big ideas and gritty realities that inform the game’s rich past, as well as its increasingly uncertain future.   Blending smart reporting, counterintuitive creativity, and compelling narrative, Newton’s Football takes gridiron analysis to the next level, giving fans a book that entertains, enlightens, and explains the game anew.Praise for Newton’s Football “It was with great interest that I read Newton’s Football. I’m a fan of applying of science to sport and Newton’s Football truly delivers. The stories are as engaging as they are informative. This is a great read for all football fans.”—Mark Cuban“A delightfully improbable book putting science nerds and sports fans on the same page.”—Booklist   “This breezily-written but informative book should pique the interest of any serious football fan in the twenty-first century.”—The American Spectator   “The authors have done a worthy job of combining popular science and sports into a work that features enough expertise on each topic to satisfy nerds and jocks alike. . . . The writers succeed in their task thanks to in-depth scientific knowledge, a wonderful grasp of football’s past and present, interviews with a wide array of experts, and witty prose. . . . [Newton’s Football is] fun and thought-provoking, proving that football is a mind game as much as it is a ball game.”—Publishers Weekly

    She is the girl with the blue tattoo.The story behind the distinctive tattoo is the stuff of legends. Some believed it was placed on her face during her captivity, following the brutal murders of her family members and the kidnapping of her and her sister. Others believe it was placed on her after her return.Rumors swelled. Her tattoo became a symbol of Native barbarianism and the triumph of American goodness, but like many stories of that era, the truth is far more complicated.This short book details the murders, her captivity, the aftermath, and her baffling return to her captors. Unravel the mystery of the woman who would become famous for all the wrong reasons and discover what her life story says about cultural identity, the power of resiliency, and what happens when fact and fiction bend and twist to muddy the waters.Read on to find out the truth!

    It helped in the American conquest of California, the launch of the Republican Party, and the ignition of the western Indian wars. And along the way, Lake Tahoe even found the time to invent the ski industry, spark the sexual revolution, and win countless Academy Awards. Tahoe beneath the Surface brings this hidden history of America s largest mountain lake to life through the stories of its most celebrated residents and visitors over the last ten thousand years. It mixes local Washoe Indian legends with tales of murderous Mafia dons, and Rat Pack tunes with Steinbeck novels. It establishes Tahoe as one of America s literary hot spots by tracing the steps of more than a dozen authors including Bertrand Russell, Maxine Hong Kingston, and Michael Ondaatje. Tahoe beneath the Surface reveals how the lake transformed the lives of conservationists like John Muir, humorists like Mark Twain, and Hollywood icons like Frank Sinatra. It even touches upon some of the darker aspects of American history, including anti-Chinese racism and the Kennedy assassination. Despite the impact Lake Tahoe has had on America, environmental threats loom large, and Tahoe Blue a term that Lankford uses to encompass the whole range of life, beauty, and meaning the lake represents grows increasingly vulnerable. In Tahoe beneath the Surface, human history and natural history combine in a most engaging way, one that will both inform and inspire all who would keep Tahoe blue.

    Born the son of an indomitable high school football coach in hardscrabble Kiln, Mississippi, Favre has gone on to become the NFL's most valuable player two years running (a feat equaled only by the legendary Joe Montana) and, after twenty-nine years, has brought the Lombardi Trophy back to Green Bay, Wisconsin. Favre has also paid dearly for his devotion to the brutal game of professional football. Priding himself on his ability to withstand incredible levels of physical pain and to continue playing when most players would head to the sidelines, Favre admitted last year to a dependency on Vicodin pain killers. But he faced his problem like he faces opposing defensive linemen, head-on, and voluntarily admitted himself into the Menninger Clinic in Topeka, Kansas for drug counseling. In Favre, Brett shares portions of his daily journal written during treatment and will reveal just what it took to break a debilitating habit. In the end, readers will be inspired by this small town son's sacrifice and struggle to make it to the NFL, his unwavering commitment to honor his profession, and his perseverance to realize his dream on his own terms.

    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.