Social networks surrender their original missions to more immediately profitable data mining, while brokerage houses abandon value investing for algorithms that drain markets and our 401ks alike--all tactics driven by the need to stoke growth by any means necessary. Instead of taking this opportunity to reprogram our economy for sustainability, we have doubled down on growth as its core command. We have reached the limits of this approach. We must escape the growth trap, once and for all. Media scholar and technology author Douglas Rushkoff--one of today's most original and influential thinkers--argues for a new economic program that utilizes the unique distributive power of the internet while breaking free of the winner-take-all system the growth trap leaves in its wake. Drawing on sources both contemporary and historical, Rushkoff pioneers a new understanding of the old economic paradigm, from central currency to debt to corporations and labor.Most importantly, he offers a series of practical steps for businesses, consumers, investors, and policymakers to remake the economic operating system from the inside out--and prosper along the way. Instead of boycotting Wal-Mart or overtaxing the wealthy, we simply implement strategies that foster the creation of value by stakeholders other than just ourselves. From our currency to our labor to the corporation, every aspect of the economy can be reprogrammed with minimal disruption to create a more equitably distributed prosperity for all.Inspiring and challenging, Throwing Rocks at the Google Bus provides a pragmatic, optimistic, and human-centered model for economic progress in the digital age.

    Entertaining and intelligent, it is both a concise history and a fascinating resource. Each idea is presented through informed text and arresting visuals paying homage to the medium's great classics. We learn why and how the ideas first evolved and what their impact has been up to the present day.

    No cloistered don, this tall, married Englishman was a freethinking intellectual. A nudist, he was devoted to quirky folk dancing. In 1937, while working as a biochemist at Cambridge, he fell in love with a visiting Chinese student, with whom he began a lifelong affair. His mistress persuaded him to travel to her home country, where he embarked on a series of expeditions to the frontiers of the ancient empire. He searched for evidence to bolster a conviction that the Chinese were responsible for hundreds of humankind's most familiar innovations—including printing, the compass, explosives, suspension bridges, even toilet paper—often centuries before others. His journeys took him across war-torn China, consolidating his admiration for the Chinese. After the war, he determined to announce what he'd discovered & began writing Science & Civilization in China, describing the country's long history of invention & technology. By the time he died, he'd produced, almost single-handedly, 17 volumes, making him the greatest one-man encyclopedist ever. Epic & intimate, The Man Who Loved China tells the sweeping story of China thru Needham's life. Here's a tale of what makes men, nations & humankind great—related by one of the world's best storytellers.

    He has strong traditional conservative bona fides: he supports cutting taxes, shrinking government spending, cracking down on illegal immigration, and outlawing abortion. But he is an equally passionate advocate for such seemingly progressive-left stances as ending the drug war, opposing military interventions in the Middle East, abolishing the PATRIOT Act, and constraining the Federal Reserve.Despite such seeming contradictions, he has represented his conservative Texas district for twelve terms now, on and off since 1976, and has twice won the presidential straw poll at the Conservative Political Action Conference, where the right wing's most energetic young activists gather, in 2010 and 2011.Paul has been condemned across the political and media spectrums as an unbearably radical kook since rising to national prominence with his 2008 presidential bid. But to his growing number of activist supporters, he is the only national politician standing for the Founding Fathers' vision of constitutional liberty. He has touched a constantly growing number of government skeptics who see the political status quo as increasingly unsustainable. In the early days of the 2012 primary season, Paul is capturing a surprising number of votes, highlighting a division between libertarians and big-government conservatism that will define the future of both the Republican Party and American politics.In this indispensable guide, journalist Brian Doherty details Paul's career, traces the evolution of his ideas, and explores his significance in American politics. "Ron Paul's rEVOLution" introduces us to Paul's revolutionary ideological armies, many of them Americans previously divorced from the political process because they believe no one speaks for them. The Paul Revolution is a rising generation of cross-partisan activists concerned with government overreach. These supporters see this freethinking, plain-talking iconoclast as the lone leader prepared to grapple radically with the realities of a government crippled by debt that has dramatically expanded domestically and overseas.

    Lee is well known as a major figure in the Civil War. However, by removing Lee from the delimiting frame of the Civil War and placing him in the context of the Republic's total history, Dowdey shows the "eternal relevance" of this tragic figure to the American heritage. With access to hundreds of personal letters, Dowdey brings fresh insights into Lee's background and personal relationships and examines the factors which made Lee that rare specimen, “a complete person.” In tracing Lee's reluctant involvement in the sectional conflict, Dowdey shows that he was essentially a peacemaker, very advanced in his disbelief in war as a resolution.Lee had never led troops in combat until suddenly given command of a demoralized, hodgepodge force under siege from McClellan in front of Richmond. In a detailed study of Lee's growth in the mastery of the techniques of war, he shows his early mistakes, the nature of his seemingly intuitive powers, the limitations imposed by his personal character and physical decline, and the effect of this character on the men with whom he created a legendary army. It was after the fighting was over that Dowdey believes Lee made his most significant and neglected achievement. As a symbol of the defeated people, he rose above all hostilities and, in the wreckage of his own fortunes, advocated rebuilding a New South, for which he set the example with his progressive program in education. The essence of Lee's tragedy was the futility of his efforts toward the harmonious restoration of the Republic with the dissensions of the past forgotten.Skyhorse Publishing, along with our Arcade, Good Books, Sports Publishing, and Yucca imprints, is proud to publish a broad range of biographies, autobiographies, and memoirs. Our list includes biographies on well-known historical figures like Benjamin Franklin, Nelson Mandela, and Alexander Graham Bell, as well as villains from history, such as Heinrich Himmler, John Wayne Gacy, and O. J. Simpson. We have also published survivor stories of World War II, memoirs about overcoming adversity, first-hand tales of adventure, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

    Just about everyone has at least heard of Albert Einstein's formulation of 1905, which came into the world as something of an afterthought. But far fewer can explain his insightful linkage of energy to mass. David Bodanis offers an easily grasped gloss on the equation. Mass, he writes, "is simply the ultimate type of condensed or concentrated energy," whereas energy "is what billows out as an alternate form of mass under the right circumstances." Just what those circumstances are occupies much of Bodanis's book, which pays homage to Einstein and, just as important, to predecessors such as Maxwell, Faraday, and Lavoisier, who are not as well known as Einstein today. Balancing writerly energy and scholarly weight, Bodanis offers a primer in modern physics and cosmology, explaining that the universe today is an expression of mass that will, in some vastly distant future, one day slide back to the energy side of the equation, replacing the "dominion of matter" with "a great stillness"--a vision that is at once lovely and profoundly frightening. Without sliding into easy psychobiography, Bodanis explores other circumstances as well; namely, Einstein's background and character, which combined with a sterling intelligence to afford him an idiosyncratic view of the way things work--a view that would change the world. --Gregory McNamee

     In 2007 and 2008, Time named Paul Allen, the cofounder of Microsoft, one of the hundred most influential people in the world. Since he made his fortune, his impact has been felt in science, technology, business, medicine, sports, music, and philanthropy. His passion, curiosity, and intellectual rigor-combined with the resources to launch and support new initiatives-have literally changed the world. In 2009 Allen discovered that he had lymphoma, lending urgency to his desire to share his story for the first time. In this long-awaited memoir, Allen explains how he has solved problems, what he's learned from his many endeavors-both the triumphs and the failures-and his compelling vision for the future. He reflects candidly on an extraordinary life. The book also features previously untold stories about everything from the true origins of Microsoft to Allen's role in the dawn of private space travel (with SpaceShipOne) and in discoveries at the frontiers of brain science. With honesty, humor, and insight, Allen tells the story of a life of ideas made real.

    Like Apple, it was an innovation machine that cranked out one must-have product after another. Led by its own visionary genius founder, Edwin Land, Polaroid grew from a 1937 garage start-up into a billion-dollar pop-culture phenomenon. Instant tells the remarkable tale of Land's one-of-a-kind invention-from Polaroid's first instant camera to hit the market in 1948, to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company's dramatic decline into bankruptcy in the late '90s and its unlikely resurrection in the digital age. Instant is both an inspiring tale of American ingenuity and a cautionary business tale about the perils of companies that lose their creative edge.

    Described on the book jacket as an "autodidact extraordinaire," Zacks is also the author of History Laid Bare, making him something of an expert guide through history's back alleys and side streets. There's no fact too seamy or perverse for Zacks to drag out into the light of day, from matters scatological and sexual to some of history's most truly bizarre episodes. Curious about ancient nose-blowing etiquette? What about the sexual proclivities of Catherine the Great? Throughout chapters such as "The Evolution of Underwear" and "Dentistry Before Novocaine," Zacks proves a tireless debunker of popular myths as well as a muckraker par excellence.

    Eight years later, a schoolteacher who lived four miles away gave birth to a boy whose cherubic smile belied the fast growing tumors that soon riddled his face and chest. The doctors predicted he would not reach his first birthday. They were wrong, but that was only one of many surprises that would eventually come to light in Toms River, culminating in 2001 with a record legal settlement believed to top $35 million and an unprecedented government study confirming the existence of a long-suspected cluster of childhood cancer linked to polluted water and air. A detective story rooted in a scientific quest thousands of years old, Toms River is a tale of dumpers at midnight and deceptions in broad daylight, of corporate avarice and government neglect, and of a few brave individuals who would not keep silent.

    Written for the mainstream audience and not necessarily curious magicians or psychic entertainers, the inquiring reader will quickly find themselves on the inside track of such grandiose scams as talking to the dead for fun and profit, the psychic radio business, spiritualist churches and their New Age offspring, psychic infomercials, Hollywood and the celebrity scene, the agents who ply the psychic’s wares, very private readings and numerous twisted and weirdly bizarre trips I have taken and taken others on for the last twenty five years. It’s all here and laid bare with an eye towards finding the humor in it all, not just another expose or debunking bore. This is a dark comedy narrative taken from true experiences that rips open the cracks in the crystal ball. If you are a mentalist, psychic or just a wannabe charlatan, you can find a lifetime of nefarious tricks of the trade sandwiched in-between the LOLs and stranger-than-any fiction tales of a bumpy career traveling the slick underbelly of the professional soothsayer.

    He spent approximately six days a week alongside the future president as Obama campaigned across downstate Illinois, and the two developed a close, professional, and personal relationship. What began as a long-shot Senate run culminated with the election of America’s first African American president in 2008, which Katz also photographed.During this time, David was never without his camera, capturing quotidian scenes from the life of a man who would soon become known the world over: a dad playing with his small daughters; a young unknown politician walking the streets of New York by himself with no one noticing; a devoted husband lovingly making faces at his wife in an elevator. In 2004, after seeing the unique and touching photographs David had amassed, Annie Leibovitz gave him some advice: “Don’t release these photos of Obama for at least fifteen years. They need time to age.”Now, fifteen years later, Barack Before Obama is the treasury of these photographs. Pulled from an archive of more than ninety thousand images, every photograph in this volume is like nothing that has been seen before: the ease in which David captures the spirit and essence of one of our most beloved first families is unparalleled, and it is in this affectionate familiarity that his photographs sing. Warm, engaging captions tell the stories behind the photos—the surprise meeting with Nelson Mandela, the back room conversation before the rally, the emotion after sending one of the Obamas’ daughters off to school—bringing readers closer than ever to the spirit and motivation behind the extraordinary man who became our forty-fourth president.Barack Before Obama is a unique collection of images illustrating the making of an American icon. A moving document of an historic moment, it’s the perfect gift for all those who want to remember it.

    In prose of outstanding immediacy, Jane Jacobs writes about what makes streets safe or unsafe; about what constitutes a neighborhood, and what function it serves within the larger organism of the city; about why some neighborhoods remain impoverished while others regenerate themselves. She writes about the salutary role of funeral parlors and tenement windows, the dangers of too much development money and too little diversity. Compassionate, bracingly indignant, and always keenly detailed, Jane Jacobs's monumental work provides an essential framework for assessing the vitality of all cities.

    His ruminations range from his obsession with theater to his concept of architecture as ritual. The illustrations--photographs, evocative images, as well as a set of drawings of Rossi's major architectural projects prepared particularly for this publication--were personally selected by the author to augment the text.

    But we should--even those of us who take care of our business in pristine, sanitary conditions. For it's not only in developing countries that human waste is a major public health threat: population growth is taxing even the most advanced sewage systems, and the disease spread by waste kills more people worldwide every year than any other single cause of death. Even in America, 1.95 million people have no access to an indoor toilet. Yet the subject remains unmentionable."The Big Necessity "takes aim at the taboo, revealing everything that matters about how people do--and don't--deal with their own waste. Moving from the deep underground sewers of Paris, London, and New York--an infrastructure disaster waiting to happen--to an Indian slum where ten toilets are shared by 60,000 people, Rose George stops along the way to explore the potential saviors: China's five million biogas digesters, which produce energy from waste; the heroes of third world sanitation movements; the inventor of the humble Car Loo; and the U.S. Army's personal lasers used by soldiers to zap their feces in the field.With razor-sharp wit and crusading urgency, mixing levity with gravity, Rose George has turned the subject we like to avoid into a cause with the most serious of consequences.