Book picks similar to
The Social Media Survival Guide for Political Campaigns: Everything You Need to Know to Get Your Candidate Elected Using Social Media by Sherrie A. Madia
communication
political-campaigns
social-media
technology
The Accidental Billionaires: The Founding of Facebook, a Tale of Sex, Money, Genius, and Betrayal
Ben Mezrich - 2009
They shared both academic brilliance in math and a geeky awkwardness with women.Eduardo figured their ticket to social acceptance–and sexual success–was getting invited to join one of the university’s Final Clubs, a constellation of elite societies that had groomed generations of the most powerful men in the world and ranked on top of the inflexible hierarchy at Harvard. Mark, with less of an interest in what the campus alpha males thought of him, happened to be a computer genius of the first order.Which he used to find a more direct route to social stardom: one lonely night, Mark hacked into the university's computer system, creating a ratable database of all the female students on campus–and subsequently crashing the university's servers and nearly getting himself kicked out of school. In that moment, in his Harvard dorm room, the framework for Facebook was born.What followed–a real-life adventure filled with slick venture capitalists, stunning women, and six-foot-five-inch identical-twin Olympic rowers–makes for one of the most entertaining and compelling books of the year. Before long, Eduardo’s and Mark’s different ideas about Facebook created in their relationship faint cracks, which soon spiraled into out-and-out warfare. The collegiate exuberance that marked their collaboration fell prey to the adult world of lawyers and money. The great irony is that while Facebook succeeded by bringing people together, its very success tore two best friends apart.The Accidental Billionaires is a compulsively readable story of innocence lost–and of the unusual creation of a company that has revolutionized the way hundreds of millions of people relate to one another.Ben Mezrich, a Harvard graduate, has published ten books, including the New York Times bestseller Bringing Down the House. He is a columnist for Boston Common and a contributor for Flush magazine. Ben lives in Boston with his wife, Tonya.
We, Robots: Staying Human in the Age of Big Data
Curtis White - 2015
According to them, “intelligent machines” and big data will free us from work, educate our children, transform our environment, and even make religion more user-friendly. This is the story they’re telling us: that we should stop worrying and love our robot future. But just because you tell a story over and over again doesn’t make it true. Curtis White, one of our most brilliant and perceptive social critics, knows all about the danger of a seductive story, and in We, Robots, he tangles with the so-called thinkers who are convinced that the future is rose-colored and robotically enhanced. With tremendous erudition and a punchy wit, White argues that we must be skeptical of anyone who tries to sell us on technological inevitability. And he gives us an alternative set of stories: taking inspiration from artists as disparate as Sufjan Stevens, Lars von Trier, and François Rabelais, White shows us that by looking to art, we can imagine a different kind of future. No robots required.From the Hardcover edition.
Disruptive Witness
Alan Noble - 2018
These two trends define life in Western society today. We are increasingly addicted to habits―and devices―that distract and "buffer" us from substantive reflection and deep engagement with the world. And we live in what Canadian philosopher Charles Taylor calls "a secular age"―an age in which all beliefs are equally viable and real transcendence is less and less plausible. Drawing on Taylor's work, Alan Noble describes how these realities shape our thinking and affect our daily lives. Too often Christians have acquiesced to these trends, and the result has been a church that struggles to disrupt the ingrained patterns of people's lives. But the gospel of Jesus is inherently disruptive: like a plow, it breaks up the hardened surface to expose the fertile earth below. In this book Noble lays out individual, ecclesial, and cultural practices that disrupt our society's deep-rooted assumptions and point beyond them to the transcendent grace and beauty of Jesus. Disruptive Witness casts a new vision for the evangelical imagination, calling us away from abstraction and cliché to a more faithful embodiment of the gospel for our day.
An Ugly Truth: Inside Facebook's Battle for Domination
Sheera Frenkel - 2021
Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech. The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts. Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.
I Hate the Internet
Jarett Kobek - 2016
As billions of tweets fuel the city’s gentrification and the human wreckage piles up, a group of friends suffers the consequences of being useless in a new world that despises the pointless and unprofitable. In this, his first full-length novel, Jarett Kobek tackles the pressing questions of our moment. Why do we applaud the enrichment of CEOs at the expense of the weak and the powerless? Why are we giving away our intellectual property? Why is activism in the 21st Century nothing more than a series of morality lectures typed into devices built by slaves? Here, at last, comes an explanation of the Internet in the crudest possible terms.
Optimal Cupid: Mastering the Hidden Logic of OkCupid
Christopher McKinlay - 2014
Christopher McKinlay has been featured in Wired Magazine for his groundbreaking analysis of OkCupid. For the first time he’s showing non-experts how to turn Internet dating on its head. This concise guide will show anyone (straight, gay, male or female) the procedure McKinlay used to meet his fiancee and how the same ideas can transform their lives and bring them from browsing to contact. One summer evening while logged into a supercomputer in Colorado waiting for a large computation, McKinlay was killing time on OkC when he was troubled by a problem: what if large groups of people responded to OkCupid’s personality questionnaire in statistically similar ways? He created custom software to scrape data from the site, collecting over 6,000,000 answers to OkC’s “match questions” from more than 20,000 real users. This data made clear he’d been using the site the wrong way. Based on his findings, McKinlay (a mathematics PhD), optimized his own profile. The transformation was profound. He went from showing a “match percentage” of 90% with a few hundred women in the L.A. area to showing 90% or higher with over 30,000 local women. Unsolicited messages from attractive strangers began flooding his inbox. With a foreword by Jon Finkel, McKinlay’s insightful how-to will teach you how to benefit from the buried statistical patterns of online romance.
Solutions Manual For Modern Digital And Analog Communication Systems
B.P. Lathi - 1999
It begins by introducing students to the basics of communication systems without using probabilistic theory. Only after a solid knowledge base--an understanding of how communication systems work--has been built are concepts requiring probability theory covered. This third edition has been thoroughly updated and revised to include expanded coverage of digital communications. New topics discussed include spread-spectrum systems, cellular communication systems, global positioning systems (GPS), and an entire chapter on emerging digital technologies (such as SONET, ISDN, BISDN, ATM, and video compression). Ideal for the first communication systems course for electrical engineers, Modern Digital and Analog Communication Systems offers students a superb pedagogical style; it consistently does an excellent job of explaining difficult concepts clearly, using prose as well as mathematics. The author makes every effort to give intuitive insights--rather than just proofs--as well as heuristic explanations of theoretical results wherever possible. Featuring lucid explanations, well-chosen examples clarifying abstract mathematical results, and excellent illustrations, this unique text is highly informative and easily accessible to students.
The 40-Day Social Media Fast: Exchange Your Online Distractions for Real-Life Devotion
Wendy Speake - 2020
This "screen sabbatical" is designed to help you become fully conscious of your dependence on social media so you can purposefully unplug from screens and plug into real life with the help of a very real God. Take a break from everyone and everything you follow online. Disconnect in order to reconnect with the only One who said "follow me."
Blog, Inc.: Blogging for Passion, Profit, and to Create Community
Joy Deangdeelert Cho - 2012
This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!
Fashion 2.0: Blogging Your Way To The Front Row.: The insider's guide to turning your fashion blog into a profitable business and launching a new career.
Yuli Ziv - 2011
You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!
Rewired: Understanding the iGeneration and the Way They Learn
Larry D. Rosen - 2010
They lie on their beds and study while listening to mp3 players, texting and chatting online with friends, and reading and posting Facebook messages. How does the new, charged-up, multitasking generation respond to traditional textbooks and lectures? Are we effectively reaching today’s technologically advanced youth? Rewired is the first book to help educators and parents teach to this new generation’s radically different learning styles and needs. This book will also help parents learn what to expect from their “techie” children concerning school, homework, and even socialization. In short, it is a book that exposes the impact of generational differences on learning while providing strategies for engaging students at school and at home.
Mastering Vmware Vsphere 5
Scott Lowe - 2011
You'll learn how to install, configure, operate, manage, and secure the latest release.Covers all the new features and capabilities of the much-anticipated new release of VMware vSphere Discusses the planning, installation, operation, and management for the latest release Reviews migration to the latest vSphere software Offers hands-on instruction and clear explanations with real-world examples Mastering VMware vSphere is the strategic guide you need to maximize the opportunities of virtualization.
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
Sarah Durham - 2009
Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
Shusmo شسمو
Khaled ElAhmad - 2019
Personal branding through social media to create a brand that can help him navigate through life. Stories from Kuwait, Algeria, USA & Jordan.How is each social platform different that the other. At the end highlighting the seriousness of Big data and the economy of attention and emotions on social media.Get your hand on a copy: https://jamalon.com/en/catalog/produc...
Raising Humans in a Digital World: Helping Kids Build a Healthy Relationship with Technology
Diana Graber - 2019
all of these potential threats can tempt parents to snatch the smartphone or tablet right out of their children's hands. While avoidance might eliminate the dangers, that approach also means your child misses out on technology's many benefits and opportunities.Raising Humans in a Digital World shows how digital kids must learn to navigate this environment, throughdeveloping social-emotional skillsbalancing virtual and real lifebuilding safe and healthy relationshipsavoiding cyberbullies and online predatorsprotecting personal informationidentifying and avoiding fake news and questionable contentbecoming positive role models and leaders.This book is packed with at-home discussion topics and enjoyable activities that any busy family can slip into their daily routine. Full of practical tips grounded in academic research and hands-on experience, today's parents finally have what they've been waiting for--a guide to raising digital kids who will become the positive and successful leaders our world desperately needs.Praise for Raising Humans in a Digital World"If you need practical, positive advice on how to handle your and your kids' digital lives, look no further. This book tackles the risks and addresses the potential harms, while keeping our eyes on the prize of the remarkable rewards that the online world brings."--Stephen Balkam, founder & CEO, Family Online Safety Institute"Raising Humans in a Digital World is not only a timely book, it's essential reading for every parent, grandparent, and teacher. Diana Graber empowers you through her educational (proven and practical) curriculum and engages you through anecdotal stories."--Sue Scheff, founder of Parents' Universal Resource Experts and author of Shame Nation, Google Bomb, and Wit's End"Brilliant, compelling, and essential are the first words that came to my mind when reading Diana Graber's Raising Humans in a Digital World. Diana not only taps her own exemplary expertise but also assembles a "who's who" of digital thought leaders to deliver a treasure trove of pragmatic advice via an engaging storytelling style."--Alan Katzman, founder and CEO, Social Assurity LLC"Diana Graber not only shows parents how to create safe and responsible relationships in this ever-changing digital world, but she gives them the powerful tools to navigate through the many aspects of what is required to keep kids safe online. The misuse of technology and the cruel behaviors that take place daily by kids and teens can be changed, and Graber shows this in her informative and educational book Raising Humans in a Digital World. The book should be every parent's bible as a resource to ensure that their children are responsible and safe."--Ross Ellis, founder and CEO, STOMP Out Bullying"This beautifully written book gives you the tools to raise healthy kids in a digital world. The anecdotes underscore the thoughtfulness of today's youth and their hunger for learning how to navigate their world well, instead of just being warned off by fearful adults. It is thoughtfully organized and theoretically sound, and will empower parents to have some of those much-needed conversations with their kids."--Dr. Pamela Rutledge, director, Media Psychology Research Center and faculty member, Fielding Graduate University
