Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

    It is readable enough for people with no prior knowledge of economics. Yet the empirical evidence with which it backs up its analysis spans the globe and challenges beliefs across the ideological spectrum.The point of Discrimination and Disparities is not to recommend some particular policy "fix" at the end, but to clarify why so many policy fixes have turned out to be counterproductive, and to expose some seemingly invincible fallacies behind many counterproductive policies.The final chapter deals with social visions and their human consequences.

    Based on the breakthrough Nobel Prize-winning science of autophagy—the process by which cells remove toxins, recycle parts, and repair their own damage—Glow15 is a lifestyle plan that will make you look and feel younger. In just 15 days, you’ll begin to harness the power of autophagy to drop pounds, get glowing skin, and restore your energy through • DIET Discover IFPC: a combination of intermittent fasting and protein cycling to lose weight—and wrinkles. • ENERGY Drink an autophagy-activating ketogenic tea to boost your metabolism. • EXERCISE Do less to get more out of your workouts. • SLEEP Identify your sleep type and create a customized routine for your best rest yet. • BEAUTY Find the newest ingredients and cutting-edge treatments to get glowing. Naomi Whittel travels from spice markets in Bangalore, India, to farms in Okinawa, Japan, to vineyards in Bordeaux, France, with one mission: to discover the purest health-promoting ingredients that can help women transform their lives. Her travels give her unprecedented access to renowned scientists around the world, and in Glow15 she shares the research and advice she’s learned from these experts, who include MDs, dermatologists, sleep doctors, nutritionists, and fitness physiologists. Get step-by-step guidelines from America’s best-loved “wellness explorer” for each part of this easy-to-follow program, including more than 50 delicious autophagy-boosting recipes, as well as illustrated exercises you can do at home. Plus, find out what this 44-year-old CEO and mother of four does to defy aging—from her personal autophagy hacks, to youth-boosting “Powerphenols,” to how to get glowing.

    It was a profoundly transporting experience, and it inspired her to embark on a two-year global adventure to explore the nature of these remarkable beings and their complex relationship to humanity. Casey examines the career of the controversial John Lilly, the pioneer of modern dolphin studies whose work eventually led him down some very strange paths. She visits a community in Hawaii whose adherents believe dolphins are the key to spiritual enlightenment, travels to Ireland, where a dolphin named as “the world’s most loyal animal” has delighted tourists and locals for decades with his friendly antics, and consults with the world’s leading marine researchers, whose sense of wonder inspired by the dolphins they study increases the more they discover.Yet there is a dark side to our relationship with dolphins. They are the stars of a global multibillion-dollar captivity industry, whose money has fueled a sinister and lucrative trade in which dolphins are captured violently, then shipped and kept in brutal conditions. Casey’s investigation into this cruel underground takes her to the harrowing epicenter of the trade in the Solomon Islands, and to the Japanese town of Taiji, made famous by the Oscar-winning documentary The Cove, where she chronicles the annual slaughter and sale of dolphins in its narrow bay.Casey ends her narrative on the island of Crete, where millennia-old frescoes and artwork document the great Minoan civilization, a culture which lived in harmony with dolphins, and whose example shows the way to a more enlightened coexistence with the natural world.

    In How Not to Be Wrong, Jordan Ellenberg shows us how terribly limiting this view is: Math isn’t confined to abstract incidents that never occur in real life, but rather touches everything we do—the whole world is shot through with it.Math allows us to see the hidden structures underneath the messy and chaotic surface of our world. It’s a science of not being wrong, hammered out by centuries of hard work and argument. Armed with the tools of mathematics, we can see through to the true meaning of information we take for granted: How early should you get to the airport? What does “public opinion” really represent? Why do tall parents have shorter children? Who really won Florida in 2000? And how likely are you, really, to develop cancer?How Not to Be Wrong presents the surprising revelations behind all of these questions and many more, using the mathematician’s method of analyzing life and exposing the hard-won insights of the academic community to the layman—minus the jargon. Ellenberg chases mathematical threads through a vast range of time and space, from the everyday to the cosmic, encountering, among other things, baseball, Reaganomics, daring lottery schemes, Voltaire, the replicability crisis in psychology, Italian Renaissance painting, artificial languages, the development of non-Euclidean geometry, the coming obesity apocalypse, Antonin Scalia’s views on crime and punishment, the psychology of slime molds, what Facebook can and can’t figure out about you, and the existence of God.Ellenberg pulls from history as well as from the latest theoretical developments to provide those not trained in math with the knowledge they need. Math, as Ellenberg says, is “an atomic-powered prosthesis that you attach to your common sense, vastly multiplying its reach and strength.” With the tools of mathematics in hand, you can understand the world in a deeper, more meaningful way. How Not to Be Wrong will show you how.

    We have long been told to breakfast like kings and dine like paupers. In the wake of his own type 2 diabetes diagnosis, Professor Terence Kealey was given the same advice. He soon noticed that his glucose levels were unusually high after eating in the morning, but if he fasted until lunchtime they fell. Professor Kealey began to question how much evidence there was to support the advice he’d been given, and whether there might be an advantage to not eating breakfast after all.Breakfast is a Dangerous Meal asks:What is the reliable scientific and medical evidence for eating breakfast?Who should consider intermittent fasting by removing breakfast from their daily routine?From weight loss to reduced blood pressure, what are the potential benefits of missing breakfast?

    Engineering professor Barbara Oakley knows firsthand how it feels to struggle with math. She flunked her way through high school math and science courses, before enlisting in the army immediately after graduation. When she saw how her lack of mathematical and technical savvy severely limited her options—both to rise in the military and to explore other careers—she returned to school with a newfound determination to re-tool her brain to master the very subjects that had given her so much trouble throughout her entire life. In A Mind for Numbers, Dr. Oakley lets us in on the secrets to effectively learning math and science—secrets that even dedicated and successful students wish they’d known earlier. Contrary to popular belief, math requires creative, as well as analytical, thinking. Most people think that there’s only one way to do a problem, when in actuality, there are often a number of different solutions—you just need the creativity to see them. For example, there are more than three hundred different known proofs of the Pythagorean Theorem. In short, studying a problem in a laser-focused way until you reach a solution is not an effective way to learn math. Rather, it involves taking the time to step away from a problem and allow the more relaxed and creative part of the brain to take over. A Mind for Numbers shows us that we all have what it takes to excel in math, and learning it is not as painful as some might think!

    She draws on conversations with hundreds of the world's top scientists and on her own work as a Pulitzer Prize-winning writer for the New York Times to create a thoroughly entertaining guide to scientific literacy. Angier's gifts are on full display in The Canon, an ebullient celebration of science that stands to become a classic. The Canon is vital reading for anyone who wants to understand the great issues of our time -- from stem cells and bird flu to evolution and global warming. And it's for every parent who has ever panicked when a child asked how the earth was formed or what electricity is. Angier's sparkling prose and memorable metaphors bring the science to life, reigniting our own childhood delight in discovering how the world works. "Of course you should know about science," writes Angier, "for the same reason Dr. Seuss counsels his readers to sing with a Ying or play Ring the Gack: These things are fun and fun is good." The Canon is a joyride through the major scientific disciplines: physics, chemistry, biology, geology, and astronomy. Along the way, we learn what is actually happening when our ice cream melts or our coffee gets cold, what our liver cells do when we eat a caramel, why the horse is an example of evolution at work, and how we're all really made of stardust. It's Lewis Carroll meets Lewis Thomas -- a book that will enrapture, inspire, and enlighten.

    'When I'm 164' surveys the increasingly legitimate science of radical life extension — from genetics and regeneration to machine solutions — and considers the pluses and minuses of living to age 164, or beyond: everything from the impact on population and the cost of living to what happens to love, curiosity, and health. Concluding that anti-aging technologies will probably succeed in the next 30 to 50 years, Duncan brings us back to the age-old question posed by the Beatles in their classic song: “Will you still need me, will you still feed me, when I’m … ”

    . . and then broke? How would you survive? Could you improve on humanity's original timeline? And how hard would it be to domesticate a giant wombat? With this book as your guide, you'll survive--and thrive--in any period in Earth's history. Bestselling author and time-travel enthusiast Ryan North shows you how to invent all the modern conveniences we take for granted--from first principles. This illustrated manual contains all the science, engineering, art, philosophy, facts, and figures required for even the most clueless time traveler to build a civilization from the ground up. Deeply researched, irreverent, and significantly more fun than being eaten by a saber-toothed tiger, How to Invent Everything will make you smarter, more competent, and completely prepared to become the most important and influential person ever.

    He looks at the difficult dialogue between science and religion; the conflict between our human desire for permanence and the impermanence of nature; the possibility that our universe is simply an accident; the manner in which modern technology has separated us from direct experience of the world; and our resistance to the view that our bodies and minds can be explained by scientific logic and laws. And behind all of these considerations is the suggestion—at once haunting and exhilarating—that what we see and understand of the world is only a tiny piece of the extraordinary, perhaps unfathomable whole.

    Spanning fifty books and hundreds of ideas, 50 Psychology Classics examines some of the most intriguing questions regarding cognitive development and behavioral motivations, summarizing the myriad theories that psychologists have put forth to make sense of the human experience. Butler-Bowdon covers everything from humanism to psychoanalysis to the fundamental principles where theorists disagree, like nature versus nurture and the existence of free will. In this single book, you will find Carl Jung, Sigmund Freud, Alfred Kinsey, and the most significant contributors to modern psychological thought. From the author of the bestselling 50 Self-Help Classics, 50 Success Classics, and 50 Spiritual Classics, 50 Psychology Classics will enrich your understanding of the human condition.Includes:1. Alfred Adler "Understanding Human Nature" (1927)2. Gavin Becker "The Gift of Fear" (1997)3. Eric Berne "Games People Play" (1964)4. Edward de Bono "Lateral Thinking" (1970)5. Robert Bolton "People Skills" (1979)6. Nathaniel Branden "The Psychology of Self-Esteem" (1969)7. Isabel Briggs Myers "Gifts Differing: Understanding Personality Type" (1980)8. Louann Brizendine "The Female Brain" (2006)9. David D Burns "Feeling Good: The New Mood Therapy" (1980)10. Robert Cialdini "Influence: The Psychology of Persuasion" (1984)11. Mihaly Csikszentmihalyi "Creativity" (1997)12. Albert Ellis & Robert Harper (1961) "A Guide To Rational Living" (1961)13. Milton Erickson "My Voice Will Go With You" (1982) by Sidney Rosen14. Eric Erikson "Young Man Luther" (1958)15. Hans Eysenck "Dimensions of Personality" (1947)16. Susan Forward "Emotional Blackmail" (1997)17. Viktor Frankl "The Will to Meaning" (1969)18. Anna Freud "The Ego and the Mechanisms of Defense" (1936)19. Sigmund Freud "The Interpretation of Dreams" (1901)20. Howard Gardner "Frames of Mind: The Theory of Multiple Intelligences" (1983)21. Daniel Gilbert "Stumbling on Happiness" (2006)22. Malcolm Gladwell "Blink: The Power of Thinking Without Thinking" (2005)23. Daniel Goleman "Emotional Intelligence at Work" (1998)24. John M Gottman "The Seven Principles for Making Marriage Work" (1999)25. Harry Harlow "The Nature of Love" (1958)26. Thomas A Harris "I'm OK - You're OK" (1967)27. Eric Hoffer "The True Believer: Thoughts on the Nature of Mass Movements" (1951)28. Karen Horney "Our Inner Conflicts" (1945)29. William James "Principles of Psychology" (1890)30. Carl Jung "The Archetypes and the Collective Unconscious" (1953)31. Alfred Kinsey "Sexual Behavior in the Human Female" (1953)32. Melanie Klein "Envy and Gratitude" (1975)33. RD Laing "The Divided Self" (1959)34. Abraham Maslow "The Farther Reaches of Human Nature" (1970)35. Stanley Milgram "Obedience To Authority" (1974)36. Anne Moir & David Jessel "Brainsex: The Real Difference Between Men and Women" (1989)37. IP Pavlov "Conditioned Reflexes" (1927)38. Fritz Perls "Gestalt Therapy: Excitement and Growth in the Human Personality" (1951)39. Jean Piaget "The Language and Thought of the Child" (1966)40. Steven Pinker "The Blank Slate: The Modern Denial of Human Nature" (2002)41. VS Ramachandran "Phantoms in the Brain" (1998)42. Carl Rogers "On Becoming a Person" (1961)43. Oliver Sacks "The Man Who Mistook His Wife for a Hat" (1970)44. Barry Schwartz "The Paradox of Choice: Why More is Less" (2004)45. Martin Seligman "Authentic Happiness" (2002)46. Gail Sheehy "Passages: Predictable Crises of Adult Life" (1974)47. BF Skinner "Beyond Freedom & Dignity" (1953)48. Douglas Stone, Bruce Patton & Sheila Heen "Difficult Conversations" (2000)49. William Styron "Darkness Visible" (1990)50. Robert E Thayer "The Origin of Everyday Moods" (1996)

    In a new book on imposter syndrome Dr Jessamy Hibberd provides a definitive guide to understanding and tackling the psychological mind trap' - The Sunday Times Imposter syndrome is a phenomenon in which people believe they are not worthy of success. They convince themselves that they have done well due to luck and are terrified their shortcomings will eventually be exposed, making it impossible to enjoy their accomplishments.You've Got This explores the psychological impact of imposter syndrome and exposes the secrets fears and insecurities felt by millions of men and women. Dr Jessamy Hibberd provides sound expert advice to help the reader better understand the problem and overcome it, so they think differently, gain self-belief and learn to see themselves as others do. Filled with case studies to bring the concepts alive and packed with strategies to increase confidence, this book is a must-read for anyone who has struggled with their achievements."I still have a little imposter syndrome, it never goes away, that you're actually listening to me... I share that with you because we all have doubts in our abilities, about our power and what that power is." Michelle Obama"There are still days when I wake up feeling like a fraud, not sure I should be where I am." Sheryl Sandberg"When I receive recognition for my acting, I feel incredibly uncomfortable. I tend ot turn in on myself. I feel like an imposter." Emma Watson

    Radiometric dating of nearby rocks indicated the skeleton, classified as Ardipithecus ramidus, was 4.4 million years old, more than a million years older than "Lucy," then the oldest known human ancestor. The findings challenged many assumptions about human evolution--how we started walking upright, how we evolved our nimble hands, and, most significantly, whether we were descended from an ancestor that resembled today's chimpanzee--and repudiated a half-century of paleoanthropological orthodoxy.Fossil Men is the first full-length exploration of Ardi, the fossil men who found her, and her impact on what we know about the origins of the human species. It is a scientific detective story played out in anatomy and the natural history of the human body. Kermit Pattison brings into focus a cast of eccentric, obsessive scientists, including one of the world's greatest fossil hunters, Tim White--an exacting and unforgiving fossil hunter whose virtuoso skills in the field were matched only by his propensity for making enemies; Gen Suwa, a Japanese savant who sometimes didn't bother going home at night to devote more hours to science; Owen Lovejoy, a onetime creationist-turned-paleoanthropologist; Berhane Asfaw, who survived imprisonment and torture to become Ethiopia's most senior paleoanthropologist and who fought for African scientists to gain equal footing in the study of human origins; and the Leakeys, for decades the most famous family in paloanthropology.An intriguing tale of scientific discovery, obsession and rivalry that moves from the sun-baked desert of Africa and a nation caught in a brutal civil war, to modern high-tech labs and academic lecture halls, Fossil Men is popular science at its best, and a must read for fans of Jared Diamond, Richard Dawkins, and Edward O. Wilson.