You d be up to your neck in normal forms before you even had a chance to wade. When Michael J. Hernandez needed a database design book to teach mere mortals like himself, there were none. So he began a personal quest to learn enough to write one. And he did.Now in its Second Edition, Database Design for Mere Mortals is a miracle for today s generation of database users who don t have the background -- or the time -- to learn database design the hard way. It s also a secret pleasure for working pros who are occasionally still trying to figure out what they were taught.Drawing on 13 years of database teaching experience, Hernandez has organized database design into several key principles that are surprisingly easy to understand and remember. He illuminates those principles using examples that are generic enough to help you with virtually any application.Hernandez s goals are simple. You ll learn how to create a sound database structure as easily as possible. You ll learn how to optimize your structure for efficiency and data integrity. You ll learn how to avoid problems like missing, incorrect, mismatched, or inaccurate data. You ll learn how to relate tables together to make it possible to get whatever answers you need in the future -- even if you haven t thought of the questions yet.If -- as is often the case -- you already have a database, Hernandez explains how to analyze it -- and leverage it. You ll learn how to identify new information requirements, determine new business rules that need to be applied, and apply them.Hernandez starts with an introduction to databases, relational databases, and the idea and objectives of database design. Next, you ll walk through the key elements of the database design process: establishing table structures and relationships, assigning primary keys, setting field specifications, and setting up views. Hernandez s extensive coverage of data integrity includes a full chapter on establishing business rules and using validation tables.Hernandez surveys bad design techniques in a chapter on what not to do -- and finally, helps you identify those rare instances when it makes sense to bend or even break the conventional rules of database design.There s plenty that s new in this edition. Hernandez has gone over his text and illustrations with a fine-tooth comb to improve their already impressive clarity. You ll find updates to reflect new advances in technology, including web database applications. There are expanded and improved discussions of nulls and many-to-many relationships; multivalued fields; primary keys; and SQL data type fields. There s a new Quick Reference database design flowchart. A new glossary. New review questions at the end of every chapter.Finally, it s worth mentioning what this book isn t. It isn t a guide to any specific database platform -- so you can use it whether you re running Access, SQL Server, or Oracle, MySQL or PostgreSQL. And it isn t an SQL guide. (If that s what you need, Michael J. Hernandez has also coauthored the superb SQL Queries for Mere Mortals). But if database design is what you need to learn, this book s worth its weight in gold. Bill CamardaBill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks for Dummies, Second Edition.

    You'll quickly learn the language's fundamentals, then move onto persistence, exception handling, web development, SQLite, data wrangling, and Google App Engine. You'll also learn how to write mobile apps for Android, all thanks to the power that Python gives you.We think your time is too valuable to waste struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Python uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.

    Cloud computing is rapidly transitioning from a niche technology embraced by startups and tech-forward companies to the foundation upon which enterprise systems build their future. In order to compete in today’s marketplace, organizations large and small are embracing cloud architectures and practices.

    Written by an expert who's taught this mobile platform to hundreds of developers in large organizations, this gentle introduction shows experienced object-oriented programmers how to use Android’s basic building blocks to create user interfaces, store data, connect to the network, and more.You'll build a Twitter-like application throughout the course of this book, adding new features with each chapter. Along the way, you'll also create your own toolbox of code patterns to help you program any type of Android application with ease.Get an overview of the Android platform and discover how it fits into the mobile ecosystemLearn about the Android stack, including its application framework, and the structure and distribution of application packages (APK)Set up your Android development environment and get started with simple programsUse Android’s building blocks—Activities, Intents, Services, Content Providers, and Broadcast ReceiversLearn how to build basic Android user interfaces and organize UI elements in Views and LayoutsBuild a service that uses a background process to update data in your applicationGet an introduction to Android Interface Definition Language (AIDL) and the Native Development Kit (NDK)

    Now, 10 years later and in the third edition, this classic still reigns supreme as the book written by an SQL master that teaches future SQL masters. These are not just tips and techniques; Joe also offers the best solutions to old and new challenges and conveys the way you need to think in order to get the most out of SQL programming efforts for both correctness and performance.In the third edition, Joe features new examples and updates to SQL-99, expanded sections of Query techniques, and a new section on schema design, with the same war-story teaching style that made the first and second editions of this book classics.

    You’ll learn how to combine social web data, analysis techniques, and visualization to find what you’ve been looking for in the social haystack—as well as useful information you didn’t know existed.Each standalone chapter introduces techniques for mining data in different areas of the social Web, including blogs and email. All you need to get started is a programming background and a willingness to learn basic Python tools.Get a straightforward synopsis of the social web landscapeUse adaptable scripts on GitHub to harvest data from social network APIs such as Twitter, Facebook, LinkedIn, and Google+Learn how to employ easy-to-use Python tools to slice and dice the data you collectExplore social connections in microformats with the XHTML Friends NetworkApply advanced mining techniques such as TF-IDF, cosine similarity, collocation analysis, document summarization, and clique detectionBuild interactive visualizations with web technologies based upon HTML5 and JavaScript toolkits"A rich, compact, useful, practical introduction to a galaxy of tools, techniques, and theories for exploring structured and unstructured data." --Alex Martelli, Senior Staff Engineer, Google

    Although dashboards are potentially powerful, this potential is rarely realized. The greatest display technology in the world won't solve this if you fail to use effective visual design. And if a dashboard fails to tell you precisely what you need to know in an instant, you'll never use it, even if it's filled with cute gauges, meters, and traffic lights. Don't let your investment in dashboard technology go to waste.This book will teach you the visual design skills you need to create dashboards that communicate clearly, rapidly, and compellingly. Information Dashboard Design will explain how to:Avoid the thirteen mistakes common to dashboard design Provide viewers with the information they need quickly and clearly Apply what we now know about visual perception to the visual presentation of information Minimize distractions, cliches, and unnecessary embellishments that create confusion Organize business information to support meaning and usability Create an aesthetically pleasing viewing experience Maintain consistency of design to provide accurate interpretation Optimize the power of dashboard technology by pairing it with visual effectiveness Stephen Few has over 20 years of experience as an IT innovator, consultant, and educator. As Principal of the consultancy Perceptual Edge, Stephen focuses on data visualization for analyzing and communicating quantitative business information. He provides consulting and training services, speaks frequently at conferences, and teaches in the MBA program at the University of California in Berkeley. He is also the author of Show Me the Numbers: Designing Tables and Graphs to Enlighten. Visit his website at www.perceptualedge.com.

    The unsolved killings had been labeled the Professor Murders, and the case file had become known as the Professor’s Dozen... it has been 6 years since the last killing, and this latest murder is number 13 now, making it a baker’s dozen. Where has the killer been all these years and why have they returned? Since her father had died before she’d been born, and her mother Laura hadn’t bothered with dating afterwards, Gwen romanticized that the trunk containing the letters she’d found in the back of her mother’s closet, might have been love letters from her father to her mother… but they weren’t. And though they had been written in what Gwen thought was her mother’s handwriting, and based on the city addressed on the envelopes, had been penned ‘Dear Mother’ to Gwen’s grandmother. But strangely enough, there had been no return address marked on any of them. And for whatever reason, they had all been signed, ‘Love Rachel’.

    They think that UI design is like graphic design--the mysterious process by which creative, latte-drinking, all-black-wearing people produce cool-looking, artistic pieces. Most programmers see themselves as analytic, logical thinkers instead--strong at reasoning, weak on artistic judgment, and incapable of doing UI design.In this brilliantly readable book, author Joel Spolsky proposes simple, logical rules that can be applied without any artistic talent to improve any user interface, from traditional GUI applications to websites to consumer electronics. Spolsky's primary axiom, the importance of bringing the program model in line with the user model, is both rational and simple.In a fun and entertaining way, Spolky makesuser interfacedesign easy for programmers to grasp. After reading User Interface Design for Programmers, you'll know how to design interfaces with the user in mind. You'll learn the important principles that underlie all good UI design, and you'll learn how to perform usability testing that works."

    Experience her anxiety; feel her fear. Watch her survive by her wits. Connie has recruited her friend, Paul Russo, to serve as cook and first mate. Paul can't join her on her maiden voyage, so Connie is forced to rely on pick-up crew for her first two weeks at sea. Trouble erupts aboard Diamantista as soon as she leaves shore. Anticipating that Paul will join her in the Virgin Islands before their first guests arrive, Connie stays in touch with him during her voyage. As they converse, neither one will acknowledge that their growing attraction is deeper than friendship. Love for Sail is the first book in the Connie Barrera Thrillers, a romantic thriller series from the author of the best-selling Bluewater Thrillers. The next Connie Barrera Thriller will be published in the fourth quarter of 2014. If you enjoyed the Bluewater Thrillers, you'll see a different side of some of your favorite characters when they appear in the Connie Barrera Thrillers. Connie Barrera first appeared in C.L.R. Dougherty's Deception in Savannah. She discovered her Love for Sail in Bluewater Ice and Bluewater Betrayal. Now she has her own stories to tell. Welcome aboard!

     Americans are angry and divided along party lines. They’re tired of the endless wars, high gas prices, and high unemployment. They’re tired of the graft in DC and on Wall Street. They’re tired of being spied on and herded like cattle into the prison industrial complex. Like in years before, they’re certain that, this time, their guy will change everything. The Republican and Democratic saviors make their promises, and the true believers swoon, but domestic terrorists aren’t buying what these politicians are selling. Truck driver George Chapman is in the right place at the right time to foil an assassination attempt on one of the most influential men in politics. Some might say the reluctant hero was in the wrong place at the wrong time. Some might say it was a false flag. Nonetheless, his fifteen minutes of fame grows because of his extraordinary gift. Will he use his gift and newfound fame to unite the country or to tear it apart? A revolution is coming. Which side are you on? Adult language, content, and sexual violence.

    But how can you get started working in a wide-ranging, interdisciplinary field that’s so clouded in hype? This insightful book, based on Columbia University’s Introduction to Data Science class, tells you what you need to know.In many of these chapter-long lectures, data scientists from companies such as Google, Microsoft, and eBay share new algorithms, methods, and models by presenting case studies and the code they use. If you’re familiar with linear algebra, probability, and statistics, and have programming experience, this book is an ideal introduction to data science.Topics include:Statistical inference, exploratory data analysis, and the data science processAlgorithmsSpam filters, Naive Bayes, and data wranglingLogistic regressionFinancial modelingRecommendation engines and causalityData visualizationSocial networks and data journalismData engineering, MapReduce, Pregel, and HadoopDoing Data Science is collaboration between course instructor Rachel Schutt, Senior VP of Data Science at News Corp, and data science consultant Cathy O’Neil, a senior data scientist at Johnson Research Labs, who attended and blogged about the course.

    "Web Analytics 2.0" presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    When the remains of Jack the Ripper’s first five victims are discovered in present day Louisiana, an English detective and a local sheriff form an unlikely alliance to unravel the mystery…and find themselves caught up in a modern-day conspiracy.

    Author Caleb Doxsey covers the language’s core features with step-by-step instructions and exercises in each chapter to help you practice what you learn.Go is a general-purpose programming language with a clean syntax and advanced features, including concurrency. This book provides the one-on-one support you need to get started with the language, with short, easily digestible chapters that build on one another. By the time you finish this book, not only will you be able to write real Go programs, you'll be ready to tackle advanced techniques.* Jump into Go basics, including data types, variables, and control structures* Learn complex types, such as slices, functions, structs, and interfaces* Explore Go’s core library and learn how to create your own package* Write tests for your code by using the language’s go test program* Learn how to run programs concurrently with goroutines and channels* Get suggestions to help you master the craft of programming