Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    For more than three quarters of a century, he has cycled from a figure of darkness to one of lightness and back again; he’s a bat-shaped Rorschach inkblot who takes on the various meanings our changing culture projects onto him. How we perceive Batman’s character, whether he’s delivering dire threats in a raspy Christian Bale growl or trading blithely homoerotic double-entendres with partner Robin on the comics page, speaks to who we are and how we wish to be seen by the world. It’s this endlessly mutable quality that has made him so enduring.And it’s Batman’s fundamental nerdiness—his gadgets, his obsession, his oath, even his lack of superpowers—that uniquely resonates with his fans who feel a fiercely protective love for the character. Today, fueled by the internet, that breed of passion for elements of popular culture is everywhere. Which is what makes Batman the perfect lens through which to understand geek culture, its current popularity, and social significance.In The Caped Crusade, with humor and insight, Glen Weldon, book critic for NPR and author of Superman: The Unauthorized Biography, lays out Batman’s seventy-eight-year cultural history and shows how he has helped make us who we are today and why his legacy remains so strong.

     Beatles vs. Stones. Biggie vs. Tupac. Kanye vs. Taylor. Who do you choose? And what does that say about you? Actually -- what do these endlessly argued-about pop music rivalries say about us? Music opinions bring out passionate debate in people, and Steven Hyden knows that firsthand. Each chapter in Your Favorite Band Is Killing Me focuses on a pop music rivalry, from the classic to the very recent, and draws connections to the larger forces surrounding the pairing. Through Jimi Hendrix vs. Eric Clapton, Hyden explores burning out and fading away, while his take on Miley vs. Sinead gives readers a glimpse into the perennial battle between old and young. Funny and accessible, Hyden's writing combines cultural criticism, personal anecdotes, and music history -- and just may prompt you to give your least favorite band another chance.

    He takes us back to a time when neighbors disciplined each other’s children without fear of being sued, when kids made it to the family table for dinner, when parents’ rules were gospel, when the occasional fistfight was considered a fair way to solve a problem, and when children were free to roam, make mistakes, and experience the first tastes of independence.Tom debates, debunks, and entertains with his hilarious approach to issues of the day, tackling the issues that confound many Americans, like our hypersensitive culture and overzealous parenting. As Tom celebrates the stability of family life and the sanity of days gone by, he encourages us to hold on to our sense of humor and look back at our own lives, as we work towards creating a better future for ourselves and our kids, all while making us laugh.

    The show celebrates design and architecture in all of its functional glory and accidental absurdity, with intriguing tales of both designers and the people impacted by their designs.Now, in The 99% Invisible City: A Field Guide to Hidden World of Everyday Design, host Roman Mars and coauthor Kurt Kohlstedt zoom in on the various elements that make our cities work, exploring the origins and other fascinating stories behind everything from power grids and fire escapes to drinking fountains and street signs. With deeply researched entries and beautiful line drawings throughout, The 99% Invisible City will captivate devoted fans of the show and anyone curious about design, urban environments, and the unsung marvels of the world around them.

    The Bad-Ass Librarians of Timbuktu tells the incredible story of how Haidara, a mild-mannered archivist and historian from the legendary city of Timbuktu, later became one of the world’s greatest and most brazen smugglers. In 2012, thousands of Al Qaeda militants from northwest Africa seized control of most of Mali, including Timbuktu. They imposed Sharia law, chopped off the hands of accused thieves, stoned to death unmarried couples, and threatened to destroy the great manuscripts. As the militants tightened their control over Timbuktu, Haidara organized a dangerous operation to sneak all 350,000 volumes out of the city to the safety of southern Mali. Over the past twenty years, journalist Joshua Hammer visited Timbuktu numerous times and is uniquely qualified to tell the story of Haidara’s heroic and ultimately successful effort to outwit Al Qaeda and preserve Mali’s—and the world’s—literary patrimony. Hammer explores the city’s manuscript heritage and offers never-before-reported details about the militants’ march into northwest Africa. But above all, The Bad-Ass Librarians of Timbuktu is an inspiring account of the victory of art and literature over extremism.

    why? But Abbi had always found comfort in solitude, and needed space to step back and hit the reset button. As she spent time in each city and town on her way to Los Angeles, she mulled over the big questions -- What do I really want? What is the worst possible scenario in which I could run into my ex? How has the decision to wear my shirts tucked in been pivotal in my adulthood? In this collection of anecdotes, observations and reflections--all told in the sharp, wildly funny, and relatable voice that has endeared Abbi to critics and fans alike--readers will feel like they're in the passenger seat on a fun and, ultimately, inspiring journey. With some original illustrations by the author.

    It started out as a simple hike in the Utah canyonlands on a warm Saturday afternoon. For Aron Ralston, a twenty-seven-year-old mountaineer and outdoorsman, a walk into the remote Blue John Canyon was a chance to get a break from a winter of solo climbing Colorado's highest and toughest peaks. He'd earned this weekend vacation, and though he met two charming women along the way, by early afternoon he finally found himself in his element: alone, with just the beauty of the natural world all around him. It was 2:41 P.M. Eight miles from his truck, in a deep and narrow slot canyon, Aron was climbing down off a wedged boulder when the rock suddenly, and terrifyingly, came loose. Before he could get out of the way, the falling stone pinned his right hand and wrist against the canyon wall. And so began six days of hell for Aron Ralston. With scant water and little food, no jacket for the painfully cold nights, and the terrible knowledge that he'd told no one where he was headed, he found himself facing a lingering death -- trapped by an 800-pound boulder 100 feet down in the bottom of a canyon. As he eliminated his escape options one by one through the days, Aron faced the full horror of his predicament: By the time any possible search and rescue effort would begin, he'd most probably have died of dehydration, if a flash flood didn't drown him before that. What does one do in the face of almost certain death? Using the video camera from his pack, Aron began recording his grateful good-byes to his family and friends all over the country, thinking back over a life filled with adventure, and documenting a last will and testament with the hope that someone would find it. (For their part, his family and friends had instigated a major search for Aron, the amazing details of which are also documented here for the first time.) The knowledge of their love kept Aron Ralston alive, until a divine inspiration on Thursday morning solved the riddle of the boulder. Aron then committed the most extreme act imaginable to save himself. Between a Rock and a Hard Place -- a brilliantly written, funny, honest, inspiring, and downright astonishing report from the line where death meets life -- will surely take its place in the annals of classic adventure stories.

    In this exuberantly praised book — a collection of seven pieces on subjects ranging from television to tennis, from the Illinois State Fair to the films of David Lynch, from postmodern literary theory to the supposed fun of traveling aboard a Caribbean luxury cruiseliner — David Foster Wallace brings to nonfiction the same curiosity, hilarity, and exhilarating verbal facility that has delighted readers of his fiction, including the bestselling Infinite Jest.

    For three men in particular, 1998 would become a grueling battle for a new North American birding record. Bouncing from coast to coast on frenetic pilgrimages for once-in-a-lifetime rarities, they brave broiling deserts, bug-infested swamps, and some of the lumpiest motel mattresses known to man. This unprecedented year of beat-the-clock adventures ultimately leads one man to a record so gigantic that it is unlikely ever to be bested. Here, prize-winning journalist Mark Obmascik creates a dazzling, fun narrative of the 275,000-mile odyssey of these three obsessives as they fight to win the greatest -- or maybe worst -- birding contest of all time.

    They have covered everything from the Olympics and the Gulf War to natural disasters and the AIDS crisis in Africa. Now these two married journalists and parents have collaborated on the most personal and important “story” of their lives. Been There, Done That is a funny, heartfelt, and empowering collection of life lessons, hard-won wisdom, and instructive family anecdotes from Al and Deborah’s lives, from their parents and grandparents, and from dear friends, famous and not. Here, Al and Deborah candidly share childhood obstacles like obesity and growing up in the segregated south; the challenges and blessings that come from raising very different kids; hard-won truths about marriage and career; the illuminating “little things” that adults can learn from children; and the genuine wisdom that the elderly can share with a younger generation. These are real-life stories told from every perspective—from parent, spouse, daughter, son, and friend, stories that every reader can relate to, appreciate, and share.

    The hilarious story of one man’s cricket obsession: from his earliest days as a fat boy growing up in a Brighton sweetshop to his years running a team of dysfunctional inadequates, cricket has offered shelter from life’s irksome realities.

    Season of the Witch is the first book to fully capture the dark magic of San Francisco in this breathtaking period, when the city radically changed itself & then revolutionized the world. The cool gray city of love was the epicenter of the 60s cultural revolution. But by the early 70s, San Francisco’s ecstatic experiment came crashing down from its starry heights. The city was rocked by savage murder sprees, mysterious terror campaigns, political assassinations, street riots & finally a terrifying sexual epidemic. No other city endured so many calamities in such a short time span. Talbot goes deep into the riveting story of his city’s ascent, decline & heroic recovery. He draws intimate portraits of San Francisco’s legendary demons & saviors: Charles Manson, Patty Hearst & the Symbionese Liberation Army, Jerry Garcia, Janis Joplin, Bill Graham, Herb Caen, the Cockettes, Harvey Milk, Jim Jones & the Peoples Temple, Joe Montana & the Super Bowl 49ers. He reveals how the city emerged from the trials of this period with a new brand of “San Francisco values,” including gay marriage, medical marijuana, immigration sanctuary, universal health care, recycling, renewable energy, consumer safety & a living wage mandate. Considered radical when they were first introduced, these ideas have become the bedrock of decent society in many parts of the country & exemplify the ways that the city now inspires a live-and-let-live tolerance, a shared sense of humanity & an openness to change. As a new generation of activists & dreamers seeks its own path to a more enlightened future, Season of the Witch—with its epic tale of the wild & bloody birth of San Francisco values—offers both inspiration & cautionary wisdom.

    A molecular biophysics major at Yale, he was a decent left-handed starter for a dismal college team. But good southpaws are hard to find, and when the Anaheim Angels selected him in the twenty-first round of the 2002 draft, McCarthy jumped at the chance to live every boy's dream. In "Odd Man Out," McCarthy tells the captivating and hilarious story of his year with the Provo Angels, Anaheim's Class A minor league affiliate in the heart of Mormon country. He quickly discovers the dirty truths of the minors: the Americans and Dominicans don't speak to each other, the allure of steroids is ever present, and everyone puts his own stats ahead of the team's success. With a brilliant eye for baseball's character, McCarthy takes readers through the ups and downs of an antic, grueling season filled with cross-country road trips, bizarre rivalries, and players competing with cutthroat intensity for the ultimate prize-a call up to the majors. In the spirit of "Ball Four," McCarthy recounts inside-the-locker-room tales of teammates who would go on to stardom, including Bobby Jenks, Joe Saunders, and Ervin Santana. "Odd Man Out" is one of the great books about baseball life, capturing with rare perfection the gritty essence of our national pastime as it is played outside the spotlight.

    After being voted the 1977 American League Cy Young Award winner, Sparky Lyle was rewarded for his efforts by being benched. The Yankees, a leader of free agency, signed Goose Gossage as their closer. Things only went downhill from there and the 1978 season turned out to be one of controversy, firings, fights and acrimony. In short, it was a zoo.