In 1925, he had started drawing alphabets and printing books, and in 1931, this plainspoken little book was a fustian and forceful argument for common sense in design, composed for anyone remotely interested in the subtle and evolving challenge of the typographic arts. Set rag right, with tight word spacing, it is a model of composition. The text, like most of Gill's, is exasperating, exorbitant, and exciting. But Gill was, above all, a craftsman, whose work always reflected his philosophy and whose hand always followed his moral convictions.

    The first book to feature the original paintings created for American pulp magazine covers, this unique reference offers an authoritative text, historical surveys, vintage letters, 125 full-page images, and much more.

    Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.

    Often moving beyond the traditional image associated with this medium, this survey illustrates the richness, eclecticism, dynamism and contemporaneity of painting.

    Pub Date: 2006 Pages: 176 Publisher: Ava Publishing. SA Click on the Google Preview image above to the read some pages of this book! Creating great illustration work the requires specialist skills and knowledge. and in addition to practical applications. this text teaches a comprehension of basic communication theory and creative strategies. Contents: IntroductionContentsp. 4How to Get the Most from this Bookp. 6Forewordp. 8Introductionp. 10Communicating IdeasThe Blank Sheet of Paperp. 18Why ??Ideasp. 20The iefingp. 24Investigation of the Subject Matterp. 26Gathering Inspirationp . 30ainstormingp. 34Explaining the Visualp. 38Longevityp. 44The Medium is the MessageThe Power of the Pencilp. 50Material Worldp. 55Art School Ethosp. 60Illustration as a Disciplinep. 65A Demanding Lifep. 70Mixing Mediap. 72The Digital Dividep. 74The New Wave of Illustratorsp. 80From Outc...

    For the next ten years, Hornby’s incandescently funny "Stuff I’ve Been Reading” chronicled a singular reading life — one that is measured not just in "books bought” and "books read,” as each column begins, but in the way our feelings toward Celine Dion say a lot about who we are, the way Body Shop Vanilla Shower Gel can add excitement to our days, and the way John Updike might ruin our sex lives. Hornby’s column is both an impeccable, wide-ranging reading list and an indispensable reminder of why we read.

    He chronicles his journey in the New York Times bestseller Great Books: My Adventures with Homer, Rousseau, Woolf, and Other Indestructible Writers of the Western World. What brought Denby back to his alma mater was not a sense of nostalgia, but the current academic debate surrounding Western literature. This culture war centers on the left's denunciation of "dead white European males" as oppressive and exclusionary and the right's reverence of the Western canon as the foundation of traditional values and patriotism. Like many of the extremists engaged in the debate, Denby found his memories of these works faded and forgotten. "I possessed information without knowledge, opinions without principles, instincts without beliefs.... And I wanted to add my words to the debate from the ground up, beginning and ending in literature, never leaving the books themselves." Thus Denby returns to Columbia for the two "great books" courses: Literature Humanities and Contemporary Civilization. During his yearlong education he explores the difficulties of going back to reading seriously; analyzes today's college students; observes the teaching styles of four professors; and enters into a period of self-discovery as he learns to deal with life as a middle-aged student, father, and husband. Along the way he gains a new appreciation of writers such as Homer, Boccaccio, Austen, Nietzsche, Conrad, Machiavelli, Marx, and Woolf. He walks away from his experiences believing deeply that students today, more than ever, need this type of humanistic education and that both sides of the culture war are simplifying the Western tradition.

    204 pages.

    The 15 project-based lessons in this book show readers step-by-step the key techniques for working in Illustrator CS6 and how to create vector artwork for virtually any project and across multiple media: print, websites, interactive projects, and video. In addition to learning the key elements of the Illustrator interface, this completely revised CS6 edition covers the new tracing engine with improved shape and color recognition, a new pattern toolset with on-artboard controls and one-click tiling, a completely overhauled performance engine and modernized user interface for working more efficiently and intuitively, and more. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students." --Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book(R), the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does--an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

    Meticulously cleaned and restored by fine-press bookmaker Johnny Carrera, the engravings in Pictorial Webster's have been compiled into an alluring and unusual visual reference guide for the modern day. Images range from the entirely mysterious to the classically iconic. From Acorns to Zebras, Bell Jars to Velocipedes, these alphabetically arranged archetypes and curiosities create enigmatic juxtapositions and illustrate the items deemed important to the Victorian mind. Sure to inspire and delight, Pictorial Webster's is at once a fascinatinghistorical record and a stunning jewel of a book.

    In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past.Less well-known, but no less fascinating, is thedistillation of modernism in graphic design. With the creation of clean visual concepts, designers sought to move away from the mystique they identified with the commercial artist, and to counterbalance an increasingly complicated world with clarity.This unprecedented TASCHEN publication, authored byJens Muller, brings together approximately 6,000 trademarks, focused on the period 1940 1980, to examine howmodernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.Alongside the comprehensive catalog, the book features an introduction fromJens Mulleron the history of logos, and an essay byR. Roger Remingtonon modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries asPaul Rand, Yusaku Kamekura, andAnton Stankowski, and at such significant projects asFiat, The Daiei, Inc., and theMexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernismis equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German "

    This is the story of the passions, and obsessions of the creator of type; of the influences of wars, persecution, and political upheaval, and the effects of business and technological breakthroughs on fonts and typography. From Gutenberg's first moveable type to the Internet, Simon Loxley tells the stories behind the letters, giving readers a cultural history unlike any other. After reading Type, readers will never look at the printed word in the same way again.

    What is the voyeuristic impulse behind our attraction to the gruesome and the horrible? Where does the magnetic appeal of the sordid and the scandalous come from? Is ugliness also in the eye of the beholder?Eco's encyclopedic knowledge and captivating storytelling skills combine in this ingenious study of the Ugly, revealing that what we often shield ourselves from and shun in everyday life is what we're most attracted to subliminally. Topics range from Milton's Satan to Goethe's Mephistopheles; from witchcraft and medieval torture tactics to martyrs, hermits, and penitents; from lunar births and disemboweled corpses to mythic monsters and sideshow freaks; and from Decadentism and picturesque ugliness to the tacky, kitsch, and camp, and the aesthetics of excess and vice. With abundant examples of painting and sculpture ranging from ancient Greek amphorae to Bosch, Brueghel, and Goya among others, and with quotations from the most celebrated writers and philosophers of each age, this provocative discussion explores in-depth the concepts of evil, depravity, and darkness in art and literature.

    Jenö Barcsay, a professor who taught applied anatomy at the Budapest Academy of Fine Arts, offers a detailed portrayal of the body for the fine artist in 142 full-page plates. From the entire skeleton and the joints in and out of motion to all the muscles and even facial characteristics, every body part appears in close-up and from varying perspectives. Accompanying the images are brief discussions of male and female anatomical construction, explaining precisely the articulations and movement of the foot, the arm, the trunk, the spinal column, and the skull. In many cases, two sketches appear side by side: one just lightly traced in, and marked with letters to show how proportions and perspective were figured, and another fully finished drawing. Without the indispensable information contained on these illuminating pages, painters cannot observe with understanding all the attitudes, positions, and movements of which the body is capable—and produce a truly magnificent work of art. Features a new concealed spiral that keeps the book open as you work!

    Although most books we use are produced commercially, many of us are drawn to the book form in its various guises, and are interested in exploring how to make books of our own, whether as a vehicle for telling stories, as scrapbooks, or as notebooks and journals.This guide provides the essential ingredients for designing and making your own books, from simple binding and finishing techniques to complex complete products. Projects are designed to suit a variety of skill levels from beginner to advanced, and use a step-by-step approach to learning the necessary skills.Each project begins with basic techniques and progresses through to thought-provoking applications of those techniques. Each technique includes an example of a finished book that fully and beautifully utilizes the methods described by the techniques.This book explores more experimental binding and page treatment techniques, and has a comprehensive gallery of ideas outlining the skills and materials needed to apply techniques often reserved for professionals.